Mediaboss Marketing

Path Solutions has announced a partnership with Hootsuite Enterprise, the social media management tool which provides tailored solutions to deliver real results through social media. The new partnership seeks to empower banks and financial institutions to execute business strategies for the social media era.

Todays banks are turning to social marketing, social selling, and social customer service as a powerful and effective strategy for achieving business goals, said Olivier Cohen, Regional Manager, The Middle East, at Hootsuite. Hootsuite and Path Solutions are thrilled to launch a new partnership to accelerate the financial services move to digital. With over 18 million users globally, Hootsuite has tailored its digital expertise to the financial industry with a solution designed specifically for banks.

As the worlds most widely used social relationship platform, it enables global businesses to scale social media activities across multiple teams, departments, and business units. The new partnership enables Path Solutions to sell additional Hootsuite solutions and integrations, including Talkwalker, Hootsuite Impact, Amplify by Hootsuite, Sparkcentral by Hootsuite, ZeroFOX, and Review-trackers.

With most financial institutions now using social media to connect with customers and better understand their experience, forward-thinking banks are driving employee engagement and embedding social into existing operations through social marketing, social selling and social customer service. This improves their customer relationships, services and efficiency.

Based on Hootsuites solutions, Path Solutions will empower digital teams from the banking sector to build brand awareness, delight customers, engage with communities, and drive real business value whilst remaining compliant, added Cohen.

Were glad to expand our partners ecosystem with the addition of Hootsuite, a leader in social management, commented Mohammed Kateeb, the Group Chairman & CEO of Path Solutions. Hootsuites adaptable ecosystem and global platform are perfectly suited to our clients social innovation and digitalization strategies. This partnership will enable better utilization of their social content, with a particular focus on social marketing, social selling, customer support and internal collaboration, to strategically engage with customers and drive more revenue.

The social media management tool inspires banks and financial institutions to create deeper relationships with customers and draw meaningful insights from social media data. The social relationship platform serves as a sophisticated integration tool for all stakeholders to execute an effective and compliant social media strategy.

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Originally posted here:
Path Solutions partnered with Hootsuite to empower banks in the social media era - IBS Intelligence

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Event Promoter Service Categories

BizVibe's platform contains 10M+ company profiles, spanning across 200+ countries, and categorized into 40,000+ products and services. The event promoters industry group features 3,000+ company profiles categorized into multiple product and service categories. Each category contains detailed insights dedicated to helping procurement and sales teams find trusted suppliers and target sales prospects.

The event promoter service categories include:

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BizVibe for Buyers and Sellers

BizVibe is the modern B2B platform dedicated to connecting global buyers and sellers. Powered by the latest best-in-class solutions, BizVibe provides outstanding product features for both category managers and sales professionals.

For buyers, BizVibe helps companies quickly discover and shortlist suppliers, compare companies, create customized alerts for supplier news, and send RFI/RFPs from pre-built templates. For sales teams, Bizvibe allows users to efficiently build prospects lists, track and evaluate companies, and integrate their CRM.

This all-in-one platform was designed to equip users with all necessary tools needed to complete the entire buying/sales cycle in a single workspace.

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More Information for Sellers: https://www.bizvibe.com/sellers

About BizVibeBizVibe has been conceptualized and built by a team based out of Toronto, Bangalore, and London. We are a branch of Infiniti Research and have dedicated units in all three locations. BizVibe helps buyers find the most relevant suppliers from around the world and help sellers target prospects who need their products and/or services. For more information, please visit http://www.bizvibe.com and start for free today.

ContactBizVibeJesse MaidaEmail: [emailprotected]+1 855-897-5880Website: https://www.bizvibe.com/

SOURCE BizVibe

Read more here:
Social Media Marketing to Have Strong Impact on Event Promoter Businesses | Discover Company Insights on BizVibe - PRNewswire

Music is a key part of the TikTok experience, with many of the platform's viral trends coming in response to songs and audio clips, which users then remix, re-purpose and reimagine in their own creative ways.

And according to TikTok's latest research report,audio is also a key component of brand promotions, with TikTok users being more receptive to sound elements within ads than they are on other platforms.

As explained by TikTok:

"We knew that the fundamental nature of audio on TikTok was helping to drive our record-high engagement rates. But we wanted to understand why. So we partnered with Kantar to learn more about the impact of sound on digital advertising."

Among the key findings, the research shows that:

In the past, best practice advice has often highlighted the importance of including captions and other sound-off tools in your video clips, in order to maximize appeal among consumers in different environments. But on TikTok, that's less of a concern, with the opposite generally being true.

Which is a key element to note- in fact,according to the study people experience sound on TikTok as fun" at a 66%higher rate than they do on other platforms.

As per TikTok:

"[Sound is]the anti-scroll, and it helps your messages not only be heard but be felt by your audiences."

In order to capitalize on this, TikTok advises that brands should look to:

TikTok also notes that brands can use its free Commercial Music Library, which provides access to "hundreds of thousands of pieces of licensed music and sounds to use on TikTok".

There are some good points here, and some interesting stats - and while, again, music usage is limited for brands, it's clearly worth considering your audio elements in your promotions in the app.

You can check out TikTok's full 'Power of Sound' report here.

Read the original here:
TikTok Shares New Insights into the Importance of Sound for Marketing Promotions on the Platform - Social Media Today

New research studies on the Social Media Integration Market give you a thorough understanding of the industry landscape and help with a better understanding of business and opportunities. This document is very important for many aspects of the organization such as marketing, business development, business expansion, as well as other similar aspects that are important for the growth of the organization are discussed in this Social Media Integration Report. In this document, the market Topic describes and explains to readers about its products, applications, and specifications. The survey lists the major companies operating in the global market and also identifies the inclination, changes adopted by companies to maintain their position. Using SWOT analysis and Porters five strengths analysis, strengths, weaknesses, opportunities, and fears of the major companies mentioned in the report. It is used in various definitions such as product type, business analysis, market, product design, competitors, applications, and specifications.

This Social Media Integration market analysis examines the market in detail, including the key metrics that provide a strong market strategy for the market as well as the data that is revealed providing accurate information about the global Social Media Integration market landscape. The report provides the customer with potentially verifiable and valuable data that can play a vital role in business development and expansion planning. Other important issues discussed in this report include supply and demand, industrial processes, imports and exports, R&D development programs, and pricing systems. Thereport also said that the consumption rate as well as the quantity, production price, quantity, as well as selling price of the product.

Request for Review of Pdf Attachment:https://www.worldwidemarketreports.com/sample/458506

The report includes data on the Social Media Integration market divided into categories such as types, applications, regions, and many more to provide a detailed description of the region and growth around the world. The report presented the data in the form of detailed analysis as well as the necessary graphs and infographics to simplify the acquisition and performance of the report collection.

Segment Overview by Key Players:

Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Solutions, Media Integrations LLC, Microsoft

Segment Overview by Types:

Social CRM, Social Marketing Automation, Others

Segment Overview by Applications:

Large Enterprises, Small and Medium-sized Enterprises (SMEs

Segment Overview by Regions:

North America, Europe, Asia Pacific, Middle East Africa, and Latin America

(* Note: You can ADD/REMOVE Key Players, Regions as per your liking as a part of customization which is explained below)

A comprehensive review Social Media Integration report focusing on each and every side effect of COVID-19 on new products, pipeline analysis, supply chain overview, government policies, customer-related strategies, as well as vaccines and drug status, which could ultimately affect the company in the long run. These market strategies are analyzed by studying the impact of different social, political, and economic factors as well as the current market impact on the development of the COVID-19 Social Media Integration market.

If you are a Social Media Integration manufacturer and deal in import-exportin COVID-19 Outbreak, then this article will help you understand the Sales Volume with Impacting Trends.

To understand how COVID 19 impact is covered in this report:https://www.worldwidemarketreports.com/covidimpact/458506

What we offer:

Need Help with Customization? Our experts will be happy to help you!

Customization helps organizations gain insight into specific market segments and areas of interest. Therefore, WMR provides customized report information according to business needs for strategic calls.

Customization Link:https://www.worldwidemarketreports.com/quiry/458506

The main questions answered in this report are:

In conclusion, this report focuses on existing market analysis competition. Added some useful insights for companies and customers. All major manufacturers involved in this report are ready to grow their business in most regions. Market value, volume, price, supply, data are also analyzed.

Contact Us:

Mr. ShahWorldwide Market Reports,Tel: U.S. +1-415-871-0703 / U.K. +44-203-289-4040 / Japan +81-50-5539-1737Email: sales@worldwidemarketreports.com

Go here to read the rest:
Social Media Integration Market set for massive growth in the Sector over 2027: Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC. ...

The brightest minds in technology marketing have paved a progressive path for future social media marketing activities

Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus

Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO Outlook report unlocks deep insights and thinking from marketing leaders, to understand how they helped to not only navigate unprecedented challenges but unlock business value and opportunity from it too.

Copy House and immediate future collaborated to interview CMOs and Marketers from brands including Adobe, Worldpay, Siemens and SAP. The in-depth insight reveals five core trends in marketing that reveal a shift in approach. As said several times by contributors, there is a move to serve, not sell

Kathryn Strachan, MD at Copy House says: The change in direction, driven largely by the pandemic, saw marketers move to align more closely with customers and sales teams. The need to compensate for cancelled events and switch from promotional content to more helpful content, fundamentally change the marketing approach: refocusing efforts on delivering meaningful value that would make the audiences lives easier and reduce some of their stress by concentrating on solving pain points.

Conversations surfaced the need to build stronger better customer relationships. It also identified new approaches - the likely permanent move to more hybrid led events; the substantial re-evaluation of the Martech stack; and the desire to slow down and be empathetic to customers. What was clear throughout discussions was that social media played a significant part in their plans for the year ahead.

Colin Jacobs, Managing Director at immediate future, says: The brightest minds in technology marketing have paved a progressive path for future social media marketing activities. Realising the importance of learning from human behaviours and data, marketers deliver contextual storytelling across a suite of assets, they have nudged and nurtured customers by delivering relevance at scale.

Jacobs identifies a significant focus on excellence and best practice in social: Theres resounding support of quality over quantity, that cuts through the social noise and builds closer, more personal, customer relationships. To create content that your audience cares about and engage with, means you can no longer just pull apart a white paper and fluff a few try now or find out more posts. Thats lazy and boring social content and its clear from these leading marketers that success is found in being serious about social media marketing and striving to break the social boring!.

The Technology CMO Outlook report is available free for download at https://bit.ly/CMOOutlook

-ends-

Want juicy insights, news and more infoGive Katy Howell a call on 07803 898511 or katy.howell@immediatefuture.co.uk oh! And of course, on Twitter @katyhowell

Who the bloomin hell are we?With 16 years doing the social media marketing thing, we know our LinkedIn from our Pinterest! Were the peeps that define social marketing! Were loved by the press (yes really), appear on TV and radio news as experts (BBC, Reuters etc) and speak at a shed load of events. Why because we work with big brands, know our stuff and love to share knowledge with everyone. Just look @IF Tweeter!

And yes, we are award-winning, respected, leading . Yada yada yada

Nitty gritty: The clients that love to work with usMission Foods, AHDB, Google EMEA, BRITA, lastminute.com HSBC NOW, Cats Protection, Marstons Plc, Interflora, Fujitsu, Princess Cruises, BBC, Diageo Global, Sony Music, Ubisoft, Selfridges, Indesit, Post Office, Hotpoint, JD Williams, General Medical Council (GMC), HoMedics, IBM, HSBC, BT, Royal Collection Trust, ASOS, NSPCC, EMI, Thomson Reuters, Baileys, Motorola Solutions, Orange Business, Silverpop, Sony Europe, Staples Europe, EC Harris, Ideal Shopping Direct, Basware. And bloody loads more, but we dont want to bore you

Still havent had enough of us? Take a look at:

http://www.immediatefuture.co.ukLinkedInTwitter

Do you want to learn more about content marketing, and Copy House?Contact Kathryn Strachan via email, kathryn@copyhouse.io.

Who are we?Copy House is an award-winning content marketing agency specialising in helping technology & FinTech brands bring their vision to life. Our vision is to empower leading technology brands and innovative startups to challenge the status quo with content that inspires their target audiences and boosts sales revenue.

Content Marketing Specialists Trusted ByKlarna, Travelex, Modulr, 365 Business Finance, Anyblock Analytics, Money Dashboard, A&O IT Group, INAA: Association of International Accountants & Auditors, ddroidd, Instanda, and more.

Find out more here:www.copyhouse.io kathryn@copyhouse.io LinkedIn Twitter

More:
Tech CMOs Shift Marketing Efforts to The Digital Relationship - ResponseSource