Mediaboss Marketing

PORTLAND, Ore. After a weekend of experimentation in new ways to get local food to customers during the coronavirus pandemic, Portland-area farmers markets say they will continue to use a drive-through model.

The Hillsdale Farmers Market, where customers ordered ahead from vendors last Sunday, was such a success that organizers decided to do it again this Sunday, even though no market was scheduled.

This was supposed to be an off-week for us, market manager Eamon Molloy said Thursday, but both customers and farmers asked to add on a market.

Customers can order ahead with specific vendors and then pick up their orders between 10 a.m. and noon.

The Beaverton Farmers Markets drive-through market was, as great as we could have hoped for, said marketing director Kate Laubernds.

We will be open again this weekend as a drive/walk-through market, she said.

This Saturdays market will feature some improvements, Laubernds said, including a larger footprint and more space between vendors.

The Beaverton market is also suggesting pre-orders, though they are not required.

Laubernds also suggested people come to the market later in the day.

We were really busy the first couple hours, she said of last weeks market, but the last two hours of the market were quiet.

Other markets are following suit. The Oregon City Farmers Market announced a pre-order drive-through market of their own for this coming Saturday.

One farmers market in the area remains open for regular business -- the Saturday edition of the Portland Farmers Market at Portland State University.

Ian Rose, a spokesperson for the market, said the market would be open again for business this weekend, albeit with safety measures to promote social distancing, like extra space between vendors, to-go food only, and no entertainment.

There is one new change this week, Rose said. We are asking customers to allow the opening half-hour, 8:30 to 9 a.m. for vulnerable populations.

-- Lizzy Acker

503-221-8052,lacker@oregonian.com,@lizzzyacker

This article was originally published by The Oregonian/OregonLive, one of more than a dozen news organizations throughout the state sharing their coverage of the novel coronavirus outbreak to help inform Oregonians about this evolving health issue.

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Portland-area farmers markets find success with drive-through model to maintain social distancing - KGW.com

With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives around the world in areas not yet overrun by the disease to avoid or minimize the outbreak.

The United Nations, in its Global Call to Creatives: An Open Brief from the United Nations, states that it needs help translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere.

We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviors and societal support needed today. We are equipping you with WHO-provided knowledge and messages to spread, said the call to action.

The UN is launching this first-ever open brief to creatives everywhere to help spread the public health messages in ways which will be effective, accessible and shareable.

It is not a single campaign, according to the document the UN is looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. It is seeking those with imagination, ambition and ingenuity.

By reaching out to creatives around the world, the UN hopes to inspire creators, influencers, talent, networks, media owners and others who can take these key messages and bring their own magic to them a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached.

The organization will work with media partners, and clients with media inventory, across social, digital, streaming, broadcast, print and radio to amplify the best of the creative community.

The UN called out six key areas of activation it hopes to hit with its mini-briefs or episodes: personal hygiene, social distancing, know the symptoms, myth-busting and do more, donate.

Each brief lists the areas of focus, inspiration, existing UN assets and the tone it would like creators to use. For instance, for physical distancing, it states maintaining a six-foot distance from others and having people stay at home. For inspiration, it lists balcony concerts, social distancing matches and a Together, At Home concert series toolkit.

In concluding, it notes the formats needed video, graphics, audio, activation and solidarity ideas plus the platforms it will be spreading information and the languages needed.

We plan to amplify and share the best responses to this brief as widely as possible, states the brief. Were moving fast and we hope you can too. By following the WHO key messages and sharing them truthfully and effectively, you can help Flatten the Curve yourself.

Those who want to join the effort are asked to fill out a form on Google Forms, or contact StrategyHub@UN.org.

Original post:
United Nations issues global call to creatives to help spread the word on the coronavirus - The Drum

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Global Microlearning Software Market 2019 Industry Statistics on Key Trends, Growth Status, and Opportunities to 2025 - Bandera County Courier

Cell service providers collect location data on all of their customers, all of the time. This means that anywhere you go with an operating cellphone, your provider is monitoring and recording your every step based on GPS coordinates. These data are sold to marketers, who use it for a wide variety of uses.

Here's an example: Your local Chevy dealer buys the cellphone ID information of everyone who walks into the Ford dealership across the street. As soon as someone test-drives a new Ford, the Chevy dealer taps into a massive database to match their phone information to their name, home address and email, not to mention a host of other profile information about each person.

Now that Chevy knows all of Ford's potential customers, it can market its own cars in very competitive ways. The company not only knows who's in the market for a new car, it can also target sale prices, incentives and the benefits of a Chevy in ways that compete directly with Ford. This can include email blasts, postcards and digital marketing ads through a network of third-party websites that those specific users frequent.

"Location marketing is taking over the digital landscape," said Mike Ruffing, a digital marketing expert with Midwest Direct in Cleveland. "Buying ads to increase awareness is one thing, but placing incentives in front of qualified, active buyers takes this technology to a completely different level."

While location-marketing technology has been around for several years, until very recently it was cost-prohibitive for small and midsize companies to take advantage of it.

Today, for small businesses, location-data marketing has become far more approachable, accessible and cost- effective. It can be a very useful tool when trying to match elusive audiences with very specific offerings.

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Adviser: Digital marketing at the speed of change - Crain's Cleveland Business

Issuu, the worlds largest digital discovery and publishing platform, today announced it has made two major marketing hires:Kevin Walkeras Senior Vice President of Marketing andMichelle Zuccaas Global Head of Digital Marketing. They will be responsible for leading content marketing programs, brand management and demand generation to support the companys strategic growth plan martech news.

As a profitable and growing company, Issuu is continuing to expand our offerings in order to best serve our current customers, as well as further extend our base to the hundreds of millions of SMBs worldwide. With this new marketing push, our goal is to become the core platform that enables these businesses to tell their stories, share content and connect with their audiences, everywhere, saidJoe Hyrkin, CEO, Issuu. Both Kevin and Michelle have a huge focus on customer experience and bring a wealth of knowledge in growing SaaS businesses that will be instrumental for our next stage of growth and beyond martech.

Prior to Issuu, Walker served as Vice President, Marketing at InVision, a digital customer experience product design platform. Previously, he spent five years at Indeed, where he led country strategy and field marketing during its$300 millionto$3 billionrevenue growth phase. He also held a number of senior level marketing roles at Dell.

I was drawn to Issuu due to the companys attention to solving the biggest pain points of todays creators who are looking to share content on a greater scale, engage further with their audiences or even build a sustainable business, said Walker. Issuu has been at the forefront of innovation, developing solutions that help them achieve goals, and with exciting new features in the pipeline, Im looking forward to working with Michelle and Issuus impressive team to continue building on Issuus successes.

Zucca came to Issuu from Skillz, a leading mobile eSports platform, where as the Head of Marketing she helped double revenue from$400 millionto$800 millionin six months. Before Skillz, she was the Senior Director of Campaigns and Digital Marketing at Singularity University, a global learning and innovation community using technologies to tackle the worlds biggest challenges social media advertising.

Over the last year, Issuu has focused on streamlining the Story creation and distribution process and has rolled out a number of solutions within the Issuu Story Cloud, including top-tier integrations with InDesign, Dropbox, Google AMP and Google Drive. It also recently launched Issuu Promote, a Story Ad tool that, when combined with Adobe InDesign, allows users to create and serve Facebook and Instagram Story-formatted ads directly from InDesign. Still currently in beta, Issuu Promote has received positive feedback from test users.

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Issuu Bolsters Marketing Team with Executive Hires to Drive Growth - Martechcube