Mediaboss Marketing

Looking to improve your Twitter marketing efforts in 2021?

While other platforms offer greater reach, Twitter remains a key part of the modern communications landscape, and can be a great platform for connecting with the right audience in order to showcase your brand and products.

If you can get it right.

The concise nature of effective tweet composition does take time to master, and it's never easy to come up with the right sentence or two which will entice people to click as they scroll through their feed.

But if you are looking to improve your Twitter ad efforts, specifically, Twitter's team of internal ad specialists recently provided some helpful tips to consider in your Twitter ad creation process.

Twitter's first key tip is to adhere to its 'three R's' methodology for a strong campaign approach:

Twitter seems to be keen on rules of three at the moment - last week, it shared its 'Three C's' (Concise, Clear, Conversational)approach for better branding.

The Three R's are more specifically aligned with paid promotion, and they're really, fairly obvious provisos for an effective ad. But they do provide some guidance that's easy to keep in mind - are you generating response, is the content clearly relevant to your target market, and are you keeping your messaging fresh and engaging?

They're broad parameters, but Twitter has also provided more specific insights on each to further hone in your approach.

Aligning with the Three R's,Twitter's ad specialists highlight the importance of effective creative elements.

"Campaigns that have strong, eye-catching creative with a clear call to action typically perform much better than those without."

I mean, yeah, if you can come up with a great visual element, then that's going to get attention. That, of course, doesn't make it any easier to actually compose one, but the point here is that it's worth taking the time to come up with more striking visuals for your campaigns, which, with the array of creative tools and apps now on offer, is possible, even for novice creators.

For example, apps like Motionleap enable you to easily add digital animation and effects to your images.

Most of these apps are designed for Stories, but they can also be used to create images and clips that you can export for use in any of your campaigns or processes.

And there are a lot of them - look up the top apps in the 'Photo and Video' category in The App Store and you'll find a range of editing apps that you can try out for your visual elements.

Visuals also play an important role in the 'Recency' element of the Three R's approach, with Twitter's ad specialists noting that you should look to refresh your visuals often to maximize engagement.

"Using 3-5 creatives with bright colors, show-stopping images and interesting motion captures viewers' attention, and increases the chance of a successful serve."

So, again, focusing on your visuals is key, and tools like Motionleap can help you add that extra flair, even if you're not a graphic design expert.

Twitter's ad team also suggests trying out different CTAs in your Twitter ads to measure response.

"Test more aggressive CTAs (e.g. 'Get a Quote', 'Book Tickets' or 'Shop our Sale') against softer ones (e.g. 'Learn More')"

Of course, testing should always be part of your process, in every element. It just comes down to how much time you have, and how much money you're able to spend on different test campaigns. But it could well be worth the investment - finding the right CTA can have a significant impact on ad performance, which could boost your ROI.

And finally, Twitter's ad experts recommend keeping your tweet copy 'short and to the point'.

"The perfect complement to an engaging creative is a concise tweet (<100 characters)."

You want to be guiding your ad viewers towards your CTA, so you don't want your copy to distract from that.

Twitter has advised similar on the use of hashtags - while hashtags can help you tap into trending discussions, they can also distract from your messaging, giving your audience something else to click on within your tweet, when you really only want them to click on your CTA.

Keeping it short and to the point, without distractions, could help improve your overall results.

These are some good, general tips for your Twitter ad copy, which may provide some guidance in your approach. If you're looking to get into Twitter ads, or to improve your results, it's worth considering these tips as you go through the creation process.

Here is the original post:
Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach - Social Media Today

Digital Harvest, offers a series of online workshops designed to support agri-food businesses develop and enhance their skills and implement an effective e-commerce strategy as part of their ongoing operations for the future.

Minister for Agriculture, The Honorable Mary-Anne Thomas, said: With more business being done via the internet, it makes sense for our farmers and producers to make the move online its great to see organisations like La Trobe helping them to adapt and get their world class produce to more people.

La Trobe Accelerator Program Director Dr Cerasela Tanasescu said the University is committed to supporting regional businesses through initiatives such as Digital Harvest.

As a University with campuses across the state, we work closely with business-owners every day. We understand the many and varied challenges Victorias agricultural sector now faces, Dr Tanasescu said.

2020 was a tough year, but Digital Harvest is a golden opportunity for food producers to rapidly adapt and move forward, through harnessing the knowledge of our business experts and the experience of others who have already taken the step of using affordable digital solutions to benefit their e-agribusiness.

Dr Tanasescu said topics covered include: Digital strategy agribusiness; Google platforms plugins and tools; analytics and data; search engine optimisation and search engine marketing; digital content and storytelling; email marketing, and social marketing.

Simon Mildren, founder of beekeeping software and sensor technology startup HiveKeepers, will host a workshop on innovation in agriculture as part of the program.

Mr Mildren, whose business is on the Mornington Peninsula as well as at an experimental farm outside Bendigo, said it was vital food producers embraced the business opportunities available through having a strong online presence.

Its easy to get comfortable and not realise the world is rapidly changing and we need to become better connected to it. Now is the time to develop these skills to position ourselves ahead of our competitors.

Investibles Head of Global Partners and Programs, Ms Elisa-Marie Dumas, said the agricultural community is incredibly passionate about what they do.

But it takes more than passion to be successful in todays competitive environment. Operators need to be willing and able to make significant changes to their business quickly just as a seasoned entrepreneur would, Ms Dumas said.

The new Digital Harvest program will give farmers and agricultural businesses permission to experiment, gather feedback and test new ideas.

Digital Harvest is an initiative involving Agriculture Victoria and Business Victoria, funded by the State Governments $1.5m E-Commerce and New Marketplace Transition Package as part of its Agricultural Workforce Plan. La Trobe University will deliver the program with Investible, experts in entrepreneurial and business development, and partners Outcome.Life and La Trobe Business School.

Participants will join online workshops delivered over 12 weeks. Workshops will run midweek, for two hours, 6-8pm, from February to April.

Register here.Applications close January 28.

The rest is here:
La Trobe University and Agriculture Victoria are joining forces to offer a new free program to farmers and business people looking to transition their...

DUBLIN, Jan. 14, 2021 /PRNewswire/ -- The "Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.

Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market.

Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple and Publicis Groupe.

The global advertising agencies market is expected to decline from $346.9 billion in 2019 to $346.5 billion in 2020 at a compound annual growth rate (CAGR) of -0.12%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $418.3 billion in 2023 at a CAGR of 6.48%.

The advertising agencies market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in newspapers, radio, television, websites and social media sites. The advertising agencies market is segmented into TV, digital, print, OOH (Out-of-Home Advertising), radio and other advertising services. Only goods and services traded between entities or sold to end consumers are included.

North America was the largest region in the advertising agencies market in 2019. Asia-Pacific is expected to be the fastest-growing region in the forecast period.

In July 2018, Dentsu Inc., a company that offers marketing, event planning, event promotion, advertising planning, and other services, announced the acquisition of 100% stakes in Global Mind for an undisclosed amount. With the acquisition of Global Mind, Dentsu Inc's global network brand iProspect will align with Global Mind. The merger will add significant scale to iProspect Argentina as well as contribute key capabilities to the company's operations in Latin American markets. Global Mind is a full-service, cross-channel agency contributing to online and offline creative ad production, media planning and buying, digital paid search, display, social media management, SEO, programmatic and data & analytical services.

The advertising agencies market covered in this report is segmented by mode into online advertising; offline advertising. It is also segmented by type into TV; digital; radio; print; out-of-home (OOH); others and by end-user industry into banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; media & entertainment.

The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost to hire an advertising agency could vary anywhere from $95 to $225 per hour depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, such high costs associated with hiring an advertising agency is likely to hinder the growth of the market over the forecast period.

The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of May 2019, according to a survey, 47% of advertisers are currently using artificial intelligence for audience targeting. It has been reported that several companies are focusing their AI capacities to streamline their sales process, sorting out "hot" leads from "cold" prospects, cutting sales lead considerably, and improving sales productivity.

An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to the Global Digital Ad Trends report published by PubMatic, a digital advertising technology company, the US digital ad spend in 2019 was around $129.3 billion, constituting 54.2% of total spending ($238.56 billion).

This shows that the US digital ad spending surpassed traditional media spending. Consumer Cellular, an American postpaid mobile network operator, spent under $100 million on advertising in digital, print, and national TV in the year 2019. The retail industry has the highest percentage of total spend on advertising. Therefore, the rise in advertisement spending is predicted to fuel the demand for the advertising agencies market.

Key Topics Covered:

1. Executive Summary

2. Advertising Agencies Market Characteristics

3. Advertising Agencies Market Size and Growth 3.1. Global Advertising Agencies Historic Market, 2015 - 2019, $ Billion 3.1.1. Drivers of the Market 3.1.2. Restraints on the Market 3.2. Global Advertising Agencies Forecast Market, 2019 - 2023F, 2025F, 2030F, $ Billion 3.2.1. Drivers of the Market 3.2.2. Restraints on the Market

4. Advertising Agencies Market Segmentation 4.1. Global Advertising Agencies Market, Segmentation by Mode, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.2. Global Advertising Agencies Market, Segmentation by Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

4.3. Global Advertising Agencies Market, Segmentation by End-User Industry, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

5. Advertising Agencies Market Regional and Country Analysis 5.1. Global Advertising Agencies Market, Split by Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion 5.2. Global Advertising Agencies Market, Split by Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, $ Billion

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/55end6

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Media Contact:

Research and Markets Laura Wood, Senior Manager [emailprotected]

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SOURCE Research and Markets

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Global Advertising Agencies Market Report 2020: COVID-19 Impacts, Growth and Change - Market is Expected to Recover and Reach $418.3 Billion in 2023 -...

Given the lockdowns that kept most of us at home throughout much of 2020, it likely comes as little surprise to learn that gaming saw a huge surge in popularity, as people sought alternative forms of entertainment and connection.

But the scale of that growth is fairly amazing. Last week, Facebook shared its latest insights into the growth of gaming that it saw throughout the year, including a 50% increase in mobile gaming in the UK. And this week, Twitter has shared its latest data on the rising gaming discussion on its platform.

As per Twitter:

"For the first time ever, there were more than 2 billion Tweets about gaming throughout the year. This is up 75% from 2019, with a 49% increase in unique authors."

A 75% jump in gaming-related discussion. That, as noted, makes sense in the context of the COVID-19 lockdowns. But even so, at such scale, you can absolutely expect gaming to become a more habitual, formative element of connection, particularly for younger audiences, even once we're able to go back to a level of normal in the wake of the pandemic.

In terms of specific topics, 'Gaming' in general was the leading point of interest, but it's also worth noting the rise of eSports, and the specific games getting attention.

Twitter also that Japan - Twitter's second-biggest user market(behind the US) - lead the way in gaming discussion:

It's interesting, too, to note the rise of gaming culture, including events:

Gaming events are now big business, and they provided an even more significant connection opportunity amid the pandemic, with the biggest events seeing millions of viewers tuning in from around the world.

Their growth and popularity also underlines the legitimacy of eSports as a genuine rival for traditional sports in terms of fan engagement - which also relates to eSports stars, who are now becoming major celebrities in their own right.

The numbers once again underline the important role that gaming now plays in online culture, and its capacity to fuel communities of passionate, like-minded users. Indeed, five of YouTube's top ten channels of 2020 were also gaming related.

That means that marketers need to be paying attention to gaming, and gaming culture, as a means to connect. And even if it doesn't seem like an ideal fit for your brand, there are rising opportunities for in-game marketing which could present new avenues for branding to link into this growing segment.

Indeed, Pokemon GO just announced a new collaboration with The North Faceon digital clothing for your in-game avatars, which Snapchat is also working on for its Bitmoji characters. Expect more in-game, interactive tie-ins like this, as well as digital billboards and other connection opportunities that could provide new ways to link into the gaming cohort.

Because gaming is only going to grow, and become more influential over time. Ask any young YouTube viewer who their favorite creator is and they'll likely refer to a gaming streamer.

This is a key market segment to watch, and to consider within your broader digital outreach plans.

You can check out Twitter's full 2020 Gaming Tweets overview here.

See more here:
Twitter Reports 75% Increase in Gaming-Related Tweets in 2020 - Social Media Today

While the full economic impacts of COVID-19 still unclear, and are likely to keep expanding for some time yet, the bottom line is that, right now, many, many people, in many regions across the world, are without jobs, and getting as many of them as possible back into work will be a key focus to help re-build societal structures in the wake of the pandemic

That will be a massive task, and while the gradual roll-out of vaccines will re-open a range of new opportunities, and spark new growth, it's also important that those looking for work have some guidance as to the key areas of demand, to help them refine their skillsets in-line with market need.

Which is where LinkedIn is looking to help. Using its unmatched database of professional insights, LinkedIn has this week announced that it's launching a new report to highlight emerging opportunities.

As per LinkedIn:

"To support those millions of job seekers, were changing LinkedIns Emerging Jobs Report - our annual report identifying trends over a period of five years - to focus on where the opportunity is right now. The new 'Jobs on the Rise'list features the 15 fastest-growing job trends from 2020 and the skills you need to land those jobs."

The new, interactive report includes a range of insights into the key roles in demand, including job titles, core skills, salary ranges, and more.

The listings also helpfully include insight into how many of the roles in each category can be conducted remotely, aligning with the rising WFH shift.

In addition to this, LinkedIn's also looking to provide relevant training opportunities to help people re-skill as required:

"Based on the millions of professionals who got hired last year, today we identified the top five hard and soft skill coursesthey watched before landing their new role, and made them all free."

LinkedIn has made a range of LinkedIn Learning courses available for free over the past year in response to the pandemic, and by further extending such access, it could help to make the platform a more critical provider of professional education and career development, aligning, again, with rising market need.

Looking at the latest list from a digital marketing perspective, it's good to note that 'digital marketing professionals', 'digital content creators', 'user experience professionals', 'data science specialists' and 'artificial intelligence practitioners' make the cut of in-demand roles.

Of course, this is based on LinkedIn data, so it makes sense that organizations in these areas would be more actively looking for employees on the platform, but it does show that your skills are in demand, and it's worth keeping up to date with the latest (by, say, reading Social Media Today) to stay on top of changes and shifts.

It's a good initiative, and another step in LinkedIn's broader effort to position itself as the key platform for professional and career development, using its massive database of professional insights to show the way forward on potential advancement and opportunity.

No platform has ever had more information on this front than LinkedIn, and it continues to develop new ways to use its data to help people find the best way forward - which, over the next 12 months, will be increasingly important.

More here:
LinkedIn Launches New 'Jobs on the Rise' Report to Assist in Economic Recovery - Social Media Today