Mediaboss Marketing

TikTok is looking to help brands glean more insight into the performance of their brand and marketing efforts by adding a new Brand Lift Study option, which will enable businesses to poll the TikTok audience through promoted campaigns.

As explained by TikTok:

"We've seen time and time again the collective power of our community from driving top hits, creating viral trends, to the increasing demand for popular products. TikTok Brand Lift Study provides brands with a refreshing approach to the traditional measuring and optimization of brand resonance. In true TikTok nature, TikTok Brand Lift Study is an immersive, in-feed polling experience, with music and motion graphics that users have known and love about TikTok."

Similar options are available on Twitter and Facebook, providing a means to get more insight into the impact of your marketing and promotional efforts, and how they relate to recall, favorability, engagement and more.

TikTok says that users will be asked to answer one of four questions posed by advertisers "in a way that feels natural and organic - in-feed on their For You page".

In addition to this,TikTok has also announced that it will be using Kantar as its third-party verification measurement partner for its Brand Lift Studies, adding an extra level of data assurance.

"As we continue to scale, providing advertisers with choices to fully understand the value of their ad campaigns on TikTok is fundamental to our mission of being transparent."

Brand Lift studies can be a great way to measure the true impact of your marketing efforts, which could be particularly valuable on TikTok, as it can be difficult to know exactly how well your efforts are going, especially when trying experimental creative, or seeking to align your approaches with key trends and engagement behaviors.

It might be difficult to know, for example, whether your brand is being praised or mocked as you look to align with the latest trend, and Brand Lift reports will give you more insight into such, helping to refine and improve your approach.

And as TikTok continues to grow, and lead the app download charts, that's no doubt becoming more of a consideration for even more brands. If you're looking to get a better understanding of your opportunities, and maximize your approach, Brand Lift reports could provide key insight.

The new option will be available via your TikTok ad partner.

More here:
TikTok Adds Brand Lift Study Option To Help Advertisers Glean More Insight Into Campaign Performance - Social Media Today

Given the global lockdowns that have kept most of us at home over the last year, it likely comes as little surprise to learn that gaming is seeing a huge spike in popularity, with more people seeking alternate forms of entertainment and social connection.

That, in turn, has boosted the influence of gaming and gaming creators on popular culture, which is an important trend for all marketers to note. Indeed, the majority of the top YouTube creators now have at least some connection to the gaming community, and as any parent knows, YouTube stars are now just as influential as movie actors or traditional sports stars.

Which is why these latest insights from Twitter are particularly relevant.

As per Twitter:

"In 2020, there were more than 2 billion tweets about gaming, and the conversation hasnt skipped a beat in 2021. Between eSports leagues like the Call of Duty League & VALORANT Champions Tour, to global gaming events like E3 & Summer Game Fest, there has been an 18% increase in Tweets about gaming YoY."

That is a huge amount of activity - which, as noted, is not overly surprising, but it is worth taking note of the latest shifts in the sector, and considering if any of these trends might be relevant to your outreach process.

Twitter notes that Japan now sees the most tweets about gaming, while Japan is also the platform's second-largest user marketoverall (behind the US).

In terms of the most tweeted about games, Minecraft and Fortnite remain hugely popular, as does Final Fantasy, and newer entrants like Animal Crossing.

Gaming personalities are also, as noted, increasingly influential. And if you want to get a feel for why, these are the people that may be worth tuning in to.

Oh, and there's also this:

Twitter's already highlighting Spaces within its trend reports, which underlines the rising popularity of the option, and where Twitter sees Spaces fitting into its broader offering.

These are some interesting insights, which point to key trends and shifts in the important gaming sector, and as noted, it may well be worth tuning in, and paying attention to these trends and happenings as part of your strategic planning effort.

It won't be a fit for every brand, but the opportunities of gaming-related marketing are rising, particularly with the addition of buyable in-game cosmetic additions and other features that relate to brand promotions.

You can read more insights from Twitter Gaming here.

Read the original here:
Twitter Shares New Insights into the Rising Gaming Discussion via Tweets - Social Media Today

What do these gambling firms have in common?

They are all based in Asia and access the UK market via the white-label system.

A white-label is a site that is operated by someone other than the brand owner.

The companies set up UK-facing websites via firms in offshore jurisdictions such as Malta or the Isle of Man, and then apply to access the UK market via a white-label. This gives them the right to advertise to TV-watching consumers in Asia via Premier League football shirts.

Many of these firms advertise on UK shirts and stadium billboards in Chinese Mandarin, despite the fact that gambling is largely prohibited in China.

The UK Gambling Commission has admitted to concern that some of the companies running white-label websites may not have effective anti-money-laundering controls or carry out sufficient due diligence to ensure there are no links to criminal activity.

When The Athletic approached multiple football clubs earlier this year about their arrangements with white-label firms, virtually none could answer basic questions about the companies, such as what countries they are based in.

Dr James Noyes, senior fellow at the Social Market Foundation, said: We do not know enough about where these companies are based, who owns them or where their wealth comes from.

SportQuake is a sports marketing agency with offices in London, Madrid, Beijing and Hong Kong. It works with football clubs, national teams, competitions, leagues, players and media outlets to help brands secure sponsorship deals.

On its website, it mentions recent high-profile deals including between Cristiano Ronaldo and Garena, a mobile game, and FC Barcelona and FBS, the clubs official trading partner.

Last May The Athletic revealed how Bournemouth ended their deal early with M88 after the Gambling Commission opened an investigation into the firm. M88 is the Asian-facing arm of Mansion Group and previously sponsored Tottenham Hotspur. The north London club now have a deal with Fun88, which also sponsors Newcastle.

LoveBet sponsored Burnleys shirts for the last two seasons as well as having a deal with PSG. Earlier this year The Athletic revealed how the firm was ditched by Burnley mid-season.

Footballs relationship with gambling firms has come under increasing scrutiny in recent weeks following Norwich Citys deal with BK8 imploding after it emerged the firm was using sexualised content in some of their marketing. Norwich used Singapore-based Outlast Sports and Entertainment to broker their 5 million shirt sponsorship agreement.

BK8 said in a statement after the deal was terminated: We apologise for the social media content published by affiliates of BK8 which has caused offense, and have taken immediate steps to change the way we market the brand.

The UK government is undertaking a review into gambling laws that promises to look closely at white labels.

The Athletic approached SportQuake for comment and has repeatedly contacted the white-label gambling firms, via the relevant offshore intermediary firms, but has never received a response.

A spokesperson from the Gambling Commission said: Before we licence an operator we investigate the suitability of a company to hold a licence... We also require operators to tell us websites they will be using under their licence and this includes white label websites.

"We do not currently investigate marketing partners as part of an application, but we would if an issue was brought to our attention.

We expect licensees to ensure that when agreeing commercial deals with sports clubs, that all parties are aware of, and compliant with, the relevant advertising and sponsorship rules and regulations.

(Photo: Visionhaus)

Continued here:
Premier League: The London-based firm behind controversial gambling sponsors - The Athletic

Social media marketing is the requisite step in today's day and period for business growth. The endless space created by the internet has the potential to accumulate countless amounts of information. Aaron Branch, one of the top entrepreneurs in the digital marketing sphere, has argued about choosing social media for promotional activities. Through his dissertation that he developed as a senior in university, he highlighted the critical importance of social media marketing. He takes in the example of a singer trying to sell his record to a production house. He instead suggests using digital marketing to enhance brand awareness among people.

Aaron Branch is the CEO and a successful author of the book - the first 365. He initiated his social media marketing agency, Social Agendas, to assist people with undertaking promotional activities on various social media platforms. The company's excellent services and personalized assistance make it stand out from the crowd of marketing businesses. Business outreach is the quintessential part of the operation, therefore to help initiate growth, one must optimize it using marketing tools.

Moreover, Aaron started an initiative to help individuals with relevant start-up ideas to commence their operation. 'Start and Scale Agency Program is an excellent mentorship project available to those who have the potential to build a great business.

The market features frequently change, giving rise to opportunities in various sectors. Rise and fall in seasonal demand to initiate business expansion and many can be best achieved using social media marketing. While discussing the same, Aaron has given his profound insights regarding the types of social media marketing.

Content marketingThis method requires effort and consistency to produce favorable results. The brand or the business often creates posts and content registered under their niche to attract their targeted audience. Its all about publishing good quality content using appropriate marketing strategies.

Relational marketingThe following strategy aims to build a long-term relationship between the consumer and brand, even when the client has used and exhausted his product or services. This kind of marketing ensures that the business amasses a loyal circle of customers.

Conversational marketingSocial media caters as the pivotal platform in fabricating a relationship between the business and the user. It is based on initiating conversations that can implore customers to engage with the brands for a long time. Publishing valuable content, generating community with its users will bring you closer to success.

BrandingBranding is all about creating brand awareness in public. Social media platforms help businesses develop or improvise a particular brand image that can be imprinted in peoples minds. Branding, which is often conceived as only limited to product information, is based on introducing various aspects of the business to the consumer. It is also essential that the brand recognizes customer needs and installs the necessary devices to achieve customer satisfaction.

Permission MarketingThis technique is undertaken on a personal level between the consumer and the brand. As your customers sign-up for email marketing or other personalized hacks, they present you with consent to initiate a personal relationship with them. Businesses must identify customers interests and engage with them accordingly.

See the rest here:
An introduction to different kinds of social media marketing strategies with Aaron Branch - Deccan Herald

PR.com2021-06-19

Santa Rosa, CA, June 19, 2021 --(PR.com)-- Goodwill ~ Redwood Empire is thrilled to be part of a new initiative launched by Goodwill Industries International, Facebook Elevate and Coursera to help job seekers master social media marketing skills. As the COVID-19 pandemic accelerates a shift in the workforce toward positions that require digital skills, this vital partnership will help thousands of job seekers, including many in Sonoma County, gain skills to prepare for career transitions.

While many social media marketing roles require technical training previously learned through advanced degree programs, Facebook Elevate, along with Coursera, a global leader in online learning, launched a five-course program designed for learners with no prior industry experience to earn a Social Media Marketing Professional Certificate. This self-paced online program is designed to be completed within 20 weeks and includes 100 hours of hands-on, project-based training. After completing the program, learners will receive an industry-recognized certificate that they can use to apply for entry-level social media marketing roles.

This groundbreaking new training is intended to increase diversity and eliminate barriers to entry in this rapidly growing field of work. Facebook Elevate is funding Goodwill, North Americas leading workforce development nonprofit, to distribute 6,000 scholarships, covering the full costs of the training program. As part of Facebook Elevates commitment to diversity, the grant will enable Goodwill to offer holistic support to learners, providing eligible participants with services including career planning, rsum building and other supports as needed.

Goodwill ~ Redwood Empire is pleased to be one the Goodwill organizations participating in this important new initiative, said Brandy Evans, President & CEO. Every day, we meet people in our community who are determined to get back to work, and these scholarships will allow many of them to learn the new skills they need.

Facebook Elevate is a community and learning platform created to accelerate the growth of businesses of color and celebrate creators who break barriers and turn dreams into realities. In 2020, Facebook Elevate announced they will reach 1 million members of the Black community and 1 million members of the Latinx community in the U.S. over the next three years.

Companies across the globe are rapidly changing and seeking diverse talent with digital skills. The new Social Media Marketing Professional Certificate Program is a helpful tool for job seekers to grow their digital skills and prepare for the opportunities of tomorrow, said Judy Toland, vice president and head of scaled solutions, global business marketing at Facebook.

Contact:Tracey Feick, Director of Mission ServicesGoodwill ~ Redwood Empire707-523-0550 tfeick_@_gire_._org

Goodwill ~ Redwood Empires mission is Changing Lives and Strengthening Communities through the Dignity and Power of Work. Goodwill has been supporting the Redwood Empire since 1974 to empower those with barriers to employment including poverty, disability, lack of work history, and recent incarceration to prepare for, find and retain meaningful employment. Community donations fund our retail stores to provide job training for those building job skills and employment history, as well as other job readiness, training and employment programs. In the past year, we have delivered 218,865 hours of job skill training and our Donated Goods Program has helped the planet by diverting 7+ million pounds of materials from landfills. Learn how you can support your local Goodwill to ensure everyone in our community has the opportunity to thrive atwww_._gire_._org or 707-523-0550.

Contact Information:Goodwill ~ Redwood EmpireTracey Feick(707) 523-0550Contact via Emailgire.org

Read the full story here: https://www.pr.com/press-release/838751

Press Release Distributed by PR.com

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Goodwill ~ Redwood Empire Partners with Facebook Elevate and Coursera for Social Media Marketing Training - IT News Online