Mediaboss Marketing

Social media is a multi-faceted, uber-engaging medium for communication among the masses. Several businesses are already using it, but not all are leveraging it in the best possible way. Merely typing out a status update daily will not garner any interest or requisite engagement. A truly effective social media strategy will have content that is highly diversified, riveting, and has the right mix of images, text, videos & articles.

Marketers need to understand that they are on social media to sell stuff. But consumers are not; they need value. Therefore, the question that brands and marketers need to ask themselves is What value are we offering to our followers/consumers besides attempting to upsell something to them?. There needs to be some value addition through the content being shared across various social media platforms so that when the requirement arises, people come back to the particular brand for its product/service.

This is why marketers should feature a variety of content across various social media channels. Content diversification helps in reaching out to and tapping those markets which the marketers didnt know existed. By diversifying content, marketers have the scope to connect with their customers using a wide array which keeps the latter hooked on to the offerings of the former.

Importance of Content Diversification

Search engines like Google and Bing utilize a blended search approach in which their search results do not just show websites, but even the videos, images, maps, news stories and tweets from Twitter. The diverse and engaging content used will enable brands to easily come within the purview of their desired customers when they search for the particular business on a specific search engine. Also, people easily tend to get bored. Amidst all that volume of information thrown at them every day, anything repetitive or monotonous easily is passed over and immediately forgotten about. By posting content that offers a good mix and is extremely interesting to look at, brands are more likely to get more people to stop and engage with their official pages online.

Reasons for Diversifying Content

Here are the primary reasons why it makes sense to create a wide variety of content:

1. Leveraging the Power of Different Social Media Channels

Different marketing channels have different benefits to offer and help drive better outcomes. When it comes to marketing online, one-size-fits-all approach doesnt yield results. In fact, having various marketing channels such as website, pay-per-click ads, video marketing, email marketing, display ads, blog posts and social media enables marketers to cross-pollinate as well. This way different channels can be combined for a positive ROI.

2. Optimize as Per Target Audience

Consumers today arent mute spectators; rather they engage and interact in real-time conversations with their favourite brands across different digital platforms. Different customers require different writing styles, content types and publishing mediums. Diversifying content can help find new markets and optimize the marketing message as per the intended audience. A comparison can also be drawn to know which platforms are giving the best results and the strategy can then be further optimized accordingly.

3. More Data to Analyse

Its important to have a unified view of ones customers and their preferences for successfully delivering on the digital marketing strategy. As content consumption patterns undergo drastic changes with passing time, the right insights provide marketers with an in-depth understanding of their audience. More channels mean more amount of data. A deep analysis of the same will help brands deliver better on the customer expectations. For instance, rich insights about audiences interests, likes and dislikes, and attitudes from different channels will help create a more relevant, highly effective and targeted content, customized to each platform.

Summing Up

Content diversification is integral to achieving favourable marketing outcomes. Consumers trust companies that can provide them authentic, relevant and invaluable information via content and social media marketing. By creating a variety of content, marketers can not only provide crucial insights in multiple formats but also reach out to new markets.

Views expressed above are the author's own.

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Outlook 2021: The importance of creating diversified content across different social media Platforms - The Times of India Blog

The first half of 2020 was a tough time for luxury brands to roll out new offline campaigns in China, thanks to lockdowns and social distancing measures at public venues. Yet, this dilemma pushed previously conservative luxury players into experimenting with online platforms from e-commerce to social media as part of their digital transformation initiatives. And many showed impressive creativity and social consciousness at festivals such as International Womens Day and 520 Day despite hard times.

As the COVID-19 pandemic in China reached a positive turning point in May and June, physical gatherings resumed, and stores on the Mainland reopened. Since Chinese shoppers buying power and demand was resilient after COVID, discerning players like Dior attached greater importance to the region and launched a China-exclusive handbag on its WeChat boutique to celebrate Singles Day. Elsewhere, Moncler drove online-to-offline conversions by launching an immersive pop-up exhibition in Shanghai to develop a wider reach to local Gen-Z consumers.

Below are Jing Dailys picks for the top five luxury brand campaigns of 2020, a year that was a bumpy ride, to say the least. For more of our 2020 year reviews and highlights, read here.

Moncler leverages an immersive art exhibition to reach Gen Zers

On October 29, Moncler launched a China-exclusive collection called Moncler Young Icons that was tailor-made from its product development to its social activations for young, digitally-savvy Chinese consumers. Along with this release, the brand unveiled an immersive pop-up installation created by the Los Angeles-based multi-media artist Reif Anadol called Pladis: Data Universe, which was open to the public October 30 November 1 at Shanghai Reel Square. In the social arena, the campaigns 45-second video starring the three Gen-Z talents actor Shi Pengyuan, dancer Su Lianya, and model Yang Yingge garnered over 5 million views on Weibo in one week.

Dior initiates China-first digital approach on Singles Day

On October 13, Dior announced on their official WeChat account that the brands first-ever limited Singles Day series would be available at their WeChat boutique and website, starting October 15. In addition to jewelry and belts, the launch featured limited-edition handbags made of soft lambskin, bearing the iconic Cannage motif and topstitched with the classic Christian Dior logo. This move was not only the brands first Singles Day initiative, but it was also the first time a leading luxury brand led a special launch on this popular shopping occasion.

Luxury brands elevate Chinese cultural interpretations for mooncake gift boxes

This years Mid-Autumn Festival fell on October 1, which is the countrys National Day and the beginning of Golden Week. Therefore, luxury brands leveraged this eight-day national holiday period by delivering specialties to their valued customers and business associates. Compared to previous mooncake iterations, brands showcased more thorough interpretations of Chinese culture and aesthetics this year via their package designs while also incorporating aspects that resonated with younger customers appetite for newness. Top performers included Gucci, which drew inspiration from sophisticated ancient Chinese food boxes, and Fendi, which featured the shape of cylindrical lanterns in its designs.

Social marketing soars for this years 520 Day

Since Chinas businesses and consumer sentiment both gradually recovered beginning in May, discerning luxury players rolled out compelling 520 campaigns instead of the soft approaches of Februarys International Valentines Day. Originally having grown out of a popular internet slang term that conveys love to a significant other, May 20 has gone mainstream in China, becoming a perfect match for digital campaigns that leverage social marketing. Prada was one of the first and best luxury players to kick off its 520 initiatives in China. With the title Mathematics of Love, its campaign explored love in the context of this post-pandemic era by defining love as both universal and specific, timeless yet also connected to the moment.

Womens empowerment rises on International Womens Day

In March, brands tapped the occasion of International Womens Day to reach the growing and desirable womens market in China. Motivated by female medical workers fighting COVID-19 on the frontlines, Chinese citizens called for more respect and understanding for women. As such, brands adjusted their marketing campaigns to reflect this new awakening of self-empowerment and self-expression. To engage with its independent and growing female customer base, the e-commerce giant Net-A-Porter chose three popular Chinese women rapper Lexie Liu, comedian Jin Jing, and fashion influencer Ximeng Dasao to share what its like to be a modern woman in todays China.

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The Top 5 Luxury Brand Campaigns of 2020 - Jing Daily

While Im thrilled the movement is there, its competing against a pretty significant crosswind, and that is the business restrictions pushing newer customers into big-box and Amazon, Mr. Kelly said. I think coming out of this, the buy local initiatives will have stemmed some of the losses, but it will sadly not be enough to help most small retailers survive.

Not all is grim. One Toronto business, Stainsby Studios, was astonished by the threefold increase in pottery sales after being featured on Not Amazon. Another, Glad Day Bookshop, offering a variety of L.G.B.T.Q. titles, said the initiative had increased holiday sales 30 percent.

Like many other store owners, Mary Oliveira was scared when the countrys first lockdown took effect in March. But her five-year-old Toronto chocolate shop, Marys Brigadeiro, was fortunate to have an existing online presence that brought in steady income throughout the pandemic, she said.

In recent weeks, numerous new customers informed Ms. Oliveira that they had found her store through Not Amazon, which she had been added to but had never heard of.

We noticed more people had the impetus to shop local, said Ms. Oliveira, 30, who was surprised to find 27 percent of her online shoppers had come through Not Amazon. With that, we sold out for the entire season a week ago. Thats never happened before.

In November, she hired four more employees and now is considering opening other locations in Toronto. Ms. Oliveira, a native of Brazil, said the buy local initiative had brought a renewed sense of belonging, especially as she saw the numerous Amazon deliveries happening while local businesses struggled.

Ms. Oliveira said dealing with shipping delays as a small-business owner was frustrating while hearing customers say Amazon is much faster.

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A Canadian Buy Local Effort Fights Amazon on Its Own Turf - The New York Times

Social Media Marketing (SMM) Company Services market research reportprovides detailed information on the following aspects:industry size, share, growth, segmentation, manufacturers and progress, main trends, market drivers, challenges, standardization, deployment models, opportunities, strategies, future roadmaps, and Annual forecast till 2027, etc. The report conducted a professional and in-depth analysis of the current situation of the Social Media Marketing (SMM) Company Services market, including major players such as manufacturers, suppliers, distributors, traders, customers, and investors. The report also helps you understand the dynamic structure of the Social Media Marketing (SMM) Company Services market by identifying and analyzing market segments.

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ZINFI Named Leader in Partner Management Software G2 Winter 2020 Report

ZINFI Is among the Leaders in G2 Winter 2020 rankings for partner management software, and is among the top three in through-channel marketing software.

Validated reviews from G2 user community and data aggregated from online sources and social networks earn ZINFI platform consistently high scores across all metrics, including 98% for Quality of Support in both software categories

PLEASANTON, Calif., Dec. 29, 2020 (GLOBE NEWSWIRE) -- Winter 2020 scores from G2, the largest software marketplace and review platform, have again placed ZINFI solidly in the Leaders quadrant for Best Partner Management Software. ZINFI is also among the top three companies in a new G2 category, Through-Channel Marketing Software. G2 scores are based on the responses of real, verified users from the G2 user community.

In the Partner Management Software category, the ZINFI platform earned satisfaction scores of 98% for Quality of Support, 95% for Meets Requirements and 94% for Ease of Doing Business With. ZINFI also earned usability scores of 9.5 (out of 10), 9.2 and 9.1 in the same category for Meets Requirements, Ease of Use and Ease of Admin, respectively.

In the Through-Channel Marketing Software category, ZINFI earned satisfaction scores of 98% for Quality of Support and Meets requirements, 94% for Ease of Use and 93% for Ease of Setup. ZINFI also earned usability scores of 9.8 (out of 10), 9.4 and 9.3 in the same category for Meets Requirements, Ease of Use and Ease of Admin, respectively.

G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. G2 applies a unique algorithm to this data to calculate customer satisfaction and market presence scores, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review.

We pay close attention to our G2 scores every quarter and over the long term, because we know actual users of ZINFI solutions are our most important audience and we want to be sure we are always trending in the right direction, said Sugata Sanyal, founder and CEO of ZINFI. While its very encouraging to have received consistently high scores from our user base over many quarters across multiple metrics, we wont rest on our laurels. We will continue to consult closely with customers on specific software features and leverage their detailed feedback as we refine our offerings and update our product roadmap. At ZINFI, we remain committed to offering the most comprehensive integrated solution for channel marketing automation available, and we will keep adding new capabilities as our customers requirements evolve in a rapidly changing marketplace.

ZINFIs Unified Channel Management software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activitiesfrom recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFIs modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements.

ZINFI continues to attract broad recognition from both users and analysts for its innovation in channel management automation. In November 2020, ZINFI consolidated its leadership position in Unified Channel Management (UCM) when it was again named a leader in the Forrester Wave: Partner Relationship Management, Q4 2020 report. ZINFI earned perfect (5 out of 5) scores for its Product innovation roadmap in the Strategy category and for Partner coselling and comarketing in the Current offering category. ZINFI also tied for the highest score among the participants in Partner performance and incentives (4.4 out of 5).

Earlier in 2020, ZINFI was also named a leader in The Forrester Wave: Through-Channel Marketing Automation, Q2 2020 report, earning perfect (5 out of 5) scores for Product innovation roadmap, Pricing strategy, Supporting products and services and Number of employees. The report cited ZINFIs commitment to modularity as a key differentiatorwhich makes its platform suitable for both SMBs and large global manufacturersand highlighted ZINFIs strong workflow and collaborations tools. ZINFI was also named a leader in two previous Forrester reports: The Forrester Wave: Through-Channel Marketing Automation, Q2 2018 report, and The Forrester Wave: Partner Relationship Management Q4 2018 report.

To access more information about ZINFIspartner relationship managementplatform or to download a copy of ZINFIsbest practices guideonpartner relationship management, please visit our website atwww.zinfi.com.You can also follow ZINFI Technologies onLinkedInand at theZINFI Channel Marketing Best Practices blog.

About G2

G2, the worlds leading business solution review platform, leverages more than 1,221,900 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than one million people visit G2s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $100 million in capital, G2 aims to bring authenticity and transparency to the business marketplace. For more information, go to G2.com.

About ZINFI Technologies

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFIs state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applicationspartner relationship management, partner marketing management and partner sales management. ZINFIs UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

To access more information about ZINFIs Unified Channel Management platform or to download a copy of ZINFIs best practices guide on partner relationship management, please visit our website at https://www.zinfi.com/. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog.

Media Contact:Melissa McNeilpr@zinfitech.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6566270a-fa30-404c-b66c-911c2ae48a62

Original post:
ZINFI among the Leaders as G2 Reports Most Recent User Ratings for Partner Management Software and Through-Channel Marketing Software - GlobeNewswire