Mediaboss Marketing

With messaging use on the rise during the COVID-19 lockdowns, Facebook now appears to be looking for more ways to prompt direct engagement between users.

Along with a new 'DM Me' sticker for Instagram Stories, which would enable users to message a Story creator with a tap on the sticker, Facebook is also working on a 'Hit Me Up' sticker for Facebook Stories, which would provide the same functionality, just with a different look (and on a different app, of course).

As you can see in this example, shared by reverse engineering expert Jane Manchun Wong, the new 'hit Me Up' sticker would enable Facebook Stories users to prompt a quick DM response via the sticker, which could help to facilitate more intimate engagement, which, as noted, would align with the rising use of Stories and messaging, particularly during the lockdowns.

Indeed, according to Facebook,messaging activity across both WhatsApp and Messenger has increased some 50% on normal levels over the last few months. Without the capacity to connect in real life, people are looking to direct connection options to stay in touch, and a new prompt within Stories to further facilitate such engagement could be a good way to generate increased conversation, and give people more ways to stay connected while apart.

That's likely the main impetus here - seeing the increases in messaging, it may well be that more people are looking to have more message interactions, but they need to know who else might be interested in the same. By adding a simple prompt within your story, highlighting that you're interested in chatting, it could spark new message interactions, and help to relieve some of the loneliness of the social isolation period.

But of course, it could also lead to problems. As we noted on the Instagram 'DM Me' option, while people might want to get more private messages in response to their Stories, it could also open the door to more unsolicited attachments and the like, which has become a problematic element, particularly for younger users. Users would, however, still be able to limit who sees their Stories, and block unwanted responders, but broadening your call for more messages could be problematic in some cases.

Still, it makes sense, and the numbers would suggest it could be a good option.

Given the current focus on direct engagement tools, it seems likely that we'll see these options roll out sooner, rather than later. And from a brand and marketing perspective, that could also mean that you'll soon have another CTA prompt to help advance connection with potential clients.

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Facebook's Testing a 'Hit Me Up' Sticker to Prompt Message Interaction from Stories - Social Media Today

There are as many different ways of seeing data (and visualizing the bigger picture) as there are functions and roles in the modern enterprise.

Data underpins every business function, at every level, from a high-end business strategists statistical analysis tools, down to the telemetry flowing in real-time from an exploratory drilling rig thousands of miles out in the ocean.

Identifying and unifying data is a massive challenge, but it is a specialty area for a new breed of data-first, empowered vendors, who come to the table with highly advanced and focused business tools for all things big data.

For enterprises, the best choice in this field is undoubtedly TIBCO, in the opinion of Tech Wire Asias editors. The companys portfolio of business-centric tools gives immediate access to all data and helps stakeholders develop actionable insights to take appropriate action.

TIBCO believes that organizations innovate, collaborate, and grow when they tap the power of their data, which is the transformative energy of the modern enterprise. By unlocking the power of real-time data, TIBCO is able to seamlessly connect any application, device, or data source; intelligently unify data for better access, trust, and control; and confidently predict with real-time data-driven intelligence.

Users can easily search through data available in real-time, including streaming data, and select what is needed from a virtualized directory. From there, it is a simple matter of deploying favored analysis tools to get results.

Simple outcomes are a result of the TIBCO platform removing the tediousness of manual data processing and wrangling.

With big data specialist platforms and distributed computing tech like Apache Hadoop and Spark under the hood, collaboration across the enterprise is possible, without necessarily needing the granular involvement of data science specialists at every stage. That increases efficiency from IT teams, who no longer need to configure clusters of compute and storage lakes, to data analysts who have much of the heavy-lifting done by TIBCO.

By connecting the different and discrete data sources and streams that make up the new resources in the enterprise ecosystem, TIBCO solutions create a closed loop that allows a process of continuous improvement and refinement of analytics and information.

That means decisions are taken more efficiently, with quantifiable information and empirical data available in real-time. The speed of data collation, normalization, and processing mean that no decision need ever be based on historical data that is weeks or months old.

Global carrier expert CargoSmart reported improvements daily, with better outcomes in all business areas:

We are also able to quickly fine-tune our system, making us more responsive to customer needs. Before TIBCO, it took us about two weeks to do a release cycle. Now with the platform enabled, we do daily releases, said Ralph Ho, senior manager in customer integration for CargoSmart.

The high throughput and low cost to scale, as well as the time-to-market, helped us increase the number of vessels we monitor by four times over the past year and a half.

We built an application, and the market has recognized our success. We will continue to leverage big data analytics for decision-making and to create business opportunities, he explained.

Source: Tibco

The capabilities offered by TIBCO Spotfire can, for instance, help push data streams for real-time analysis. Whether those streams emanate from IIoT or IoT devices at different ends of the enterprise (or corners of the globe), or from partner platforms running digital and social marketing campaigns, the TIBCO solution delivers.

With TIBCO, you can reimagine what analysis can do to data that is almost out of date the moment it is captured. With TIBCOs machine learning-based capabilities, trends and insights inherent in data be unearthed and put to practical use in the business.

As an oil and gas exploration and production company, Hunt Oil needed a faster solution for extracting information from vendor-supplied applications to gain applicable insights.

We are combining sets of data in ways we were never able to do in the past, leveraging data from our reporting and engineering databases. With TIBCO, we take data from the server and turn it into an asset that is going to make a difference, said Brian Alleman, a senior drilling engineer.

Using TIBCOs data streams and messaging solutions, Hunt Oil is able to provide a single, real-time view of analyses and enjoy the benefits of time- and cost-saving, query-the-future insights. The sooner the company gets the data it needs, the faster it can react, saving time and money in the process.

Data has transformed the way Hunt Oil does business. The company uses TIBCOs Spotfire Data Streams software to query the future for conditions that could lead to failure, enabling the team to evaluate and act before its too late.

To join Hunt Oil and hundreds of different companies in multiple verticals in your own data-led journey, get in touch with a TIBCO representative near you today.

Read more from the original source:
Unearthing value from the archives, and the data streams, with insight from TIBCO - Tech Wire Asia

The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores.

And while the human impact of the crisis cannot be overstated, for those that are able, minimizing the economic impact through the available means could be the difference between staying afloat or going under, and suffering massive financial burden as a result.

To help with this, the team from Grazitti Interactive have put together a listing of key digital marketing trends worth focusing on amid the COVID-19 lockdowns, which could help to maximize response, and subsequent sales performance.

You can check out Grazittit's full listing of trend notes and tips in the below infographic.

Originally posted here:
5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic] - Social Media Today

MINNEAPOLIS - The Stable, a consumer brand marketing agency known for launching such brands as quip, Ring and Califia Farms into Target stores and Amazon, has merged with Arkansas-based Kreative Sales & Marketing.

The merger was announced Wednesday, April 15.

The agreement creates an agency offering a wide range of retail strategy, representation, channel management, social and digital marketing, and creative and product development services.

The Stable was founded in 2015. Fargo-based Gen7 Investments became an investor in The Stable in 2017. Gen7 is the investment arm of Forum Communications Co., which also owns The Forum.

We have built a commerce and content engine that has enabled challenger brands to efficiently reach their consumer and scale, regardless of the channel or platform, said The Stables CEO, Chad Hetherington. But with that, we found ourselves missing one crucial channel in that strategy for our brand partners: Walmart.

Kreative was founded in 2008. It offers product development, retail representation, analytical strategy and operation expertise for consumer brands. It helps private equity firm Growth Catalyst Partners launch and manages their business at Walmart, Sams Club and Costco.

As Walmart, Target, Costco and Amazon continue to dominate the retail landscape, the opportunity to partner with The Stable and GCP and be part of that overall ecosystem is very exciting for our team and our client partners, said Robert Schiederer, founder of Kreative.

RELATED:

The combined firms have more than 100 employees with offices in Minneapolis, Bentonville, Ark., Seattle, and Austin, Texas.

To learn more about The Stable and Kreative, visit http://www.thestable.com and http://www.kreative-group.com.

Read more:
The Stable merges with Kreative Sales & Marketing - INFORUM

The Brand Marketing Byte showcases highlights from Pioneer Intelligences Cannabis Brand Marketing Snapshots, featuring data-led case studies covering marketing and business development activities of U.S. licensed cannabis companies.

Here is a data-led, shallow dive on the California brand, PlugPlay:

This company is about three years old and based in Los Angeles. PlugPlay distributes proprietary vaporizers and cartridges to more than 150 dispensaries throughout California.

The companys brand identity is a bit different from the traditional California cannabis company image. They trade the typical beach, yoga and plant imagery for a more modern, contemporary and sleek theme. Furthermore, the brand ambassadors featured throughout PlugPlays social media and communications reflect the diversity of its market.

The demographic they target in social media is increasingly tech-savvy and on the younger side. PlugPlay uses a few very smart tactics to engage with this demographic: They experiment with bold and creative content formats, some being a bit more refined than others. They engage in the comments section with their followers in an unabashed, genuine manner. Lastly, they share information with their followers on current events effectively, whether it be the vaping crisis back in 2019 or the current coronavirus pandemic.

All of these marketing tactics have worked tremendously in their favor. In March, PlugPlays social media earned them the #1 spot on the Pioneer Index, up from #10 in February.

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Executing on Social Media: PlugPlay - Cannabis Industry Journal