Mediaboss Marketing

DALLAS, Feb. 17, 2020 /PRNewswire/ --Leading nonprofit marketing strategist and executive consultant Katrina McGhee hasjoined the American Heart Association's nationwide leadership team as executive vice president of marketing and communications.

McGhee, who worked previously for the Association, the world's leading nonprofit organization focused on heart and brain health and one of the world's leading voluntary health organization brands, returns following notable career success in marketing and executive consultation.

"With this hire, the American Heart Association acquired the best of all worlds. Katrina is a transformative brand strategist and innovator. Everywhere she's gone she has created measurable value by unlocking insights to connect the dots that orchestrate authentic consumer brand experiences," said Nancy Brown, American Heart Association CEO. "Additionally, Katrina is uniquely qualified as an experienced marketing veteran with a proven track record of understanding the singular complexities and communications challenges of the nonprofit sector. We're excited by the potential Katrina brings and how it will translate on behalf of the American Heart Association and its lifesaving mission."

In her new role, McGhee will serve as the American Heart Association's chief brand ambassador, responsible for enhancing brand relevance, promoting the organization's mission, and communicating its rich, lifesaving content to consumers and stakeholders across the United States and around the world. She will lead the development and execution of integrated program marketing strategies and community outreach, consistent with the Association's long-term health impact and fundraising goals. She will also help ensure good stewardship through her attention to the most effective and efficient alignment of marketing and communications resources across the charitable enterprise.

McGhee is a global marketing executive with more than two decades of experience inleadingbrand-building for world-class social purpose organizations. She began her career with the American Heart Association as marketing director, where she created national social marketing programs such as Take Wellness to Heart, Cholesterol Low Down, Covering the Bases, and Choose to Move a 13-week physical activity program that more than 100,000 women completed to go from sedentary to active lifestyles. While with the Association, she also launched several multicultural marketing programs and developed public-private partnerships that generated millions of dollars in annual revenue.

McGhee later served as the executive vice president and chief marketing officer for Susan G. Komen for the Cure, where she was responsible for global marketing, business development and cause marketing along with oversight of more than 200 corporate partnerships, more than 140 Susan G. Komen Race for the Cure Series events and more than $350 million in annual revenue.

Most recently, she worked as an independent consultant and launched the Loving on Me Career Success Academy, helping empower women to take charge of their health, lives and careers. She has also served as a business adviser to corporate executives in the areas of strategic planning, brand building, fundraising and career development, with an emphasis on transforming underserved communities and impacting the lives of women, children and minorities. McGhee is a noted speaker and the author of two books: "Loving on Me!: Lessons Learned on the Journey from MESS to MESSAGE" and "BE BOLD BE BRILLIANT BE YOU: Lessons from the C-Suite to Accelerate Your Career."

"The American Heart Association is emphasizing transformational communications and marketing in order to make a difference, and also leveraging the organization's brand as its most valuable asset," said McGhee. "Few nonprofits enjoy both the scale and vision to go to market in the most relevant and contemporary ways. It is a privilege for me to be able to return to the American Heart Association and work again literally to save lives."

McGhee will operate from the American Heart Association's National Center in Dallas.

About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public's health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

More:
American Heart Association names new national executive vice president of marketing and communications - Tyler Morning Telegraph

Social Marketing Management Software Market 2020 Global Industry research report studies latest Social Marketing Management Software industry aspects market size, share, trends, growth, business overview and industry scenario during the forecast period (2020-2026). The Social Marketing Management Software Market report also provides marketing strategy analysis, distributors/traders list, raw materials analysis, import and export analysis, key success factors and supply chain analysis.

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Market segment by Type, the product can be split intoCloud-BasedOn-PremisesMarket segment by Application, split intoFinancialManufacturing IndustryRetailServicesOther

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Social Marketing Management Software Market Key Stakeholders:

Key Points from Table of Content:

1 Social Marketing Management Software Market Overview

2 Global Social Marketing Management Software Market Competition by Manufacturers

3 Global Social Marketing Management Software Capacity, Production, Revenue (Value) by Region (2015-2020)

4 Global Social Marketing Management Software Supply (Production), Consumption, Export, Import by Region (2015-2020)

5 Global Social Marketing Management Software Production, Revenue (Value), Price Trend by Type

6 Global Social Marketing Management Software Market Analysis by Application

7 Global Social Marketing Management Software Manufacturers Profiles/Analysis

8 Social Marketing Management Software Manufacturing Cost Analysis

9 Social Marketing Management Software Industrial Chain, Sourcing Strategy and Downstream Buyers

10 Social Marketing Management Software Marketing Strategy Analysis, Distributors/Traders

11 Social Marketing Management Software Market Effect Factors Analysis

12 Global Social Marketing Management Software Market Forecast (2020-2026)

13 Social Marketing Management Software Market Research Findings and Conclusion

14 Appendix

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Social Marketing Management Software Market | Industry Size, Growth Share, Future Trends, Price, Top Key Players Review, Business Opportunities,...

Global Social Media Integration Status and Trend Report offers a comprehensive analysis of the Social Media Integration industry, standing on the readers perspective, delivering detailed market data and penetrating insights. No matter the client is an industry insider, potential entrant or investor, the report will provide useful data and information.

This Report covers the manufacturers data, including shipment, price, revenue, gross profit, interview record, business distribution, etc. these data help the consumer know about the competitors better. This report also covers all the regions and countries of the world, which shows a regional development status, including market size, volume and value, as well as price data. Besides, the report also covers segment data, including type segment, industry segment, channel segment, etc. cover different segment market size, both volume and value. It also cover different industries of client information, which is very important for manufacturers.

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Top Key Companies Covered in this report Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ Inc., Social Integration, Media Solutions, Media Integrations LLC, Microsoft.

With this Social Media Integration Market report, all the participants and the vendors will be aware of the growth factors, shortcomings, threats, and the lucrative opportunities that the market will offer in the near future. The report also features the revenue; industry size, share, production volume, and consumption in order to gain insights about the politics and tussle of gaining control of a huge chunk of the market share.

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Social Media Integration Market Competitive Analysis:

The Social Media Integration Industry is intensely competitive and fragmented because of the presence of several established players participating in various marketing strategies to expand their market share. The vendors available in the market compete centered on price, quality, brand, product differentiation, and product portfolio. The vendors are increasingly emphasizing product customization through customer interaction.

Market Segmentation: Global Social Media Integration Market

The market is based on type, application, and geographical segments. Based on type, the market is segmented intoSocial CRM, Social Marketing Automation, Other. Based on application, the market is segmented intoLarge Enterprises, Small and Medium-sized Enterprises (SMEs).

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The index of Chapter of the Social Media IntegrationMarket:

Social Media Integration Market Overview Global Social Media Integration Market Competition by Company Social Media Integration Company Profiles and Sales Data Social Media Integration Market Status and Outlook by Regions Social Media Integration Application/End Users Global Social Media Integration Market Forecast Social Media Integration Upstream Raw Materials Marketing Strategy Analysis, Distributors Research Findings and Conclusion Policy and regulatory landscape Competitive landscape Strategic recommendation

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Acquire Market Research is a market research-based company empowering companies with data-driven insights. We provide Market Research Reports with accurate and well-informed data, Real-Time with Real Application. A good research methodology proves to be powerful and simplified information that applied right from day-to-day lives to complex decisions helps us navigate through with vision, purpose and well-armed strategies. At Acquire Market Research, we constantly strive for innovation in the techniques and the quality of analysis that goes into our reports.

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Acute Growth of Social Media Integration Market Opportunity Assessments 2020-2026 - Keep Reading

Make the link to marketing success

SMEs might benefit from a LinkedIn marketing campaign.

Forget Facebook and Instagram for your SME social marketing and head straight to LinkedIn, thats the message from Entrepreneur Asia in its recent post 8 Lessons in Using LinkedIn for Marketing.

The posts reminds us that there are 500 million members on the business social networking site, 40 per cent of whom are daily visitors, so it is a huge source of potential big-ticket leads.

Entrepreneur offers some tips on how to succeed at LinkedIn marketing including keep messages as short and as personalised as possible; senior profiles perform better, so use a decision makers profile as your base; and be patient, campaigns might take a couple of months to show dividends.

But make sure you are not missing out on an obvious channel for marketing your SME.

The Yonki hydropower facility in Morobe Province.

ABC News has reported that the Australian Government is set to back Papua New Guineas electrification program as part of its Australian Infrastructure Finance Facility for the Pacific. This was first announced at APEC 2018 and weve been wondering about progress.

The money comes as part of the A$2 billion (K4.5 billion) Pacific Step-Up funding that has been put aside to help the region and will be a big boost to regional business currently having difficulty accessing cheap and reliable power.

Story continues after advertisment...

Australia, New Zealand, the US and Japan have all committed to helping to power PNG in the past but there were no concrete details. Australia is expected to announce the extent of its investment in the energy sector when Minister for International Development and the Pacific, Alex Hawke, pays a visit to Port Moresby later this month.

Networking at the 2019 Business Advantage Investment Conference last year. Credit: BAI

After a disastrous networking event where she did not hand out a single card, Jen Glantz, CEO of Bridesmaid for Hire, made up some strict rules. She tells Australias Business Insider website that she can now leave a conference or lunch in 25 minutes or less having achieved her networking goals.

Glantzs tips are often common sense (position yourself in the middle) and practical (keep your pitch short) but well worth a read so you are not left with a pocketful of business cards when you visit events say the 2020 Business Advantage Investment Conference in Brisbane later this year.

Read the original post:
Boardroom briefing: overlooked SME marketing tool, cheaper power on the way and networking done right - businessadvantagepng.com

Coca-Cola is launching a new brand purpose, Better when were open, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.

Coca-Cola is launching a brand platform and purpose across Europe as it looks become a brand that has a point of view and create more empathy among consumers.

The positioning, Better when were open, aims to act as a rallying call to unite the world that it believes is becoming increasingly divisive. That will be part of the brands marketing platform across Europe.

Speaking at an event today (13 February) Coca-Colas Western Europe marketing director Walter Susini said: There is a fundamental truth that no matter where you look today, in any country around the world, we are more divided than ever. Coca Cola is a brand that needs to embrace different angles and facets, and we need to talk about the problems that are relevant today. We will never shy away from social issues.

The new purpose is an evolution from Uplift and unite, which was launched last year, and will be communicated across various brand campaign throughout this year and into 2021. It builds on Coca-Colas Christmas ad, which drew parallels between Father Christmas and migrants.

The first is a TV campaign, created by Wieden+Kennedy London, that calls on consumers to listen more to different opinions and ask, Could I be wrong?.

The ad launches next week in the UK and shows a hectic US city environment aimed at reflecting the world we currently live in. It shows people shouting and screaming about who is right and who is wrong.

As the disagreements escalate, physical cracks appear in the architecture and the scene begins to crumble around the people, who are somehow oblivious to the destruction. Finally Orange is the New Black Star, Natasha Lyonne, appears and says: What if we all asked ourselves, Could I be the one whos wrong? Maybe things would change for the better.

The ad is just the beginning of how we going to deliver this empathy platform, according to Susini. It will appear across its activations at the Euro 2020 tournament this summer and as a core part of its strategy to create more links between Coca-Cola drinks and mealtimes as it tries to branch out into more occasions.

Susini admitted that marketing is facing a difficult moment as the market and consumer touchpoints become more complex. However, he believesCoca-Cola can stay relevant in three key ways: purpose, experience and talkability.

He explained: You need to talk about your purpose (besides making money for your shareholders) and you need to create an experience. And lastly you need to create talkability. If you dont care you dont share.

Susini concluded: The worst thing that can happen is indifference. We have been around for so long because we have never been indifferent and we will continue not to be.

More:
Coca-Cola introduces new brand platform as it vows to take a stand on social issues - Marketing Week