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An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration

An ad hoc committee that helped promote the efforts of the U.S. Census in Monroe County is focusing its efforts on another national civic issue: voter registration.

Monroe City Clerk Michelle LaVoy said discussions are in the works about how Monroe County will promote and participate in National Voter Registration Day, which takes place Sept. 22. The goal, she said, is to reach out and educate voters on the process of voting. Her job duties include running elections for the City of Monroe.

The National Voter Registration Day campaign reports on its website that 473,725 people across the country registered to vote as a result of its efforts last year. The campaign is meant to be non-partisan effort, emphasizing the celebration and excitement of participating in the process.

Given the era of COVID-19, the committee, now working under the name Monroe Votes, expects it will need to be creative in promoting voter registration and election participation.

But thats a challenge they have already had to face. COVID-19 related shutdowns started in mid-March, just as the Monroe County Counts committee was putting the final touches on a marketing and campaign blitz encouraging Monroe County residents to participate in the April 1 Census. The original marketing plan for the Census count included hosted information tables at spring festivals. After the festivals canceled, the group quickly shifted to a mix of paid advertising, social media and outreach at smaller events such as food pantry pop up stops.

Tom Adamich, professor of technical services and reference librarian at Monroe County Community College, was part of the Census committee. LaVoy said Adamich suggested the committee stay together for a voter registration campaign blitz; and the transition worked out well. The committee already had a mix of people from Monroe Countys schools, libraries, government offices and non-profit groups.

LaVoy said the City of Monroe is registered as an official partner with the National Voter Registration campaign.

The National Voter Registration Day website is at https://nationalvoterregistrationday.org. The website has sample social media graphics, and the hashtag is #NationalVoterRegistrationDay.

Michigan voters can check their registration status at https://mvic.sos.state.mi.us.

Excerpt from:
Local plans in the works for Voter Registration Day - Monroe Evening News

Global Social Media Integration Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

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Trending News Corona impact on Social Media Integration Market Consumption, Strategy Analysis and Forecast by 2025| Magicbyte Solutions Pty Ltd.,...

Are you focused on brand building or generating more leads in your marketing efforts?

No doubt you're looking at a mixture of both - but what's the optimal balance, and how can you map out campaigns which, ideally, cater to both goals?

That's the focus of LinkedIn's latest 'Brand and Demand' guide, which provides a range of tips and notes on how to use LinkedIn to achieve the two aims within a single campaign stream.

And that balance is important - as explained by LinkedIn:

"A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and traditional marketing is a 60/40 split: 60% branding, 40% direct response. Thats how you ensure optimal impact when it comes to pricing power, awareness, and sales."

And LinkedIn can, it's keen to point out, facilitate such within a single, broadened campaign stream. The guide presents an overview of the various LinkedIn ad tools, and where each fits into the broader process:

The main aim of the guide is to provide a wider scope of how your campaigns should incorporate more elements in-stream, meeting the goals for both lead gen and brand building in a more inclusive, coordinated way.

LinkedIn also provides a range of case studies to support its push, adding more insight into how, exactly, you can use the platform's ad tools to achieve both brand building and conversion goals.

Really, there's not a lot of unique insight here, though there are some interesting notes on LinkedIn's audience reach and ad tools which could help in your platform approach.

The guide also includes this pointer on a coming analytics function:

"Soon well be introducing company engagement insights so marketers like you can ensure youre reaching the right people within target accounts both on LinkedIn and with your website. With these insights you can focus your spend on accounts that are low in awareness or engagement, and prioritize highly engaged accounts for more conversion oriented campaigns."

That could help in your LinkedIn ad targeting, and the information here is well-presented and could make it easier to understand where LinkedIn marketing might fit into your broader digital outreach and promotion efforts.

So while there's no real eye-opening new data insights or details included, it's still a valuable guide, and definitely, if you're considering LinkedIn for your ad efforts, it's worth a look, as it may help to guide your approach.

You can download LinkedIn's "Brand and Demand Playbook" here.

See the rest here:
LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation - Social Media Today

According to the bank, this recognition was 'only made possible by its customers'.

"It indicates that they have trusted the brand to deliver on our promise of help, for which we are immensely grateful for," says the bank.

"As a brand, we've been on a journey to place the customer at the centre of everything we do, building integrated financial solutions that address core customer needs and consistently innovating at the back of understanding what these are,"says Faye Mfikwe, FNB's chief marketing officer.

"This has resulted in improved customer trust and an understanding of the relevance of the brand in our customers lives, culminating in us being recognised as the most valuable brand in South Africa, an accolade that were extremely proud of, adds Mfikwe.

The BrandZ report has indicated that 90% of South Africans want brands to talk about how they can be helpful in the new everyday life. FNB has improved on key measures of corporate and social responsibility, as a result of being very deliberate in sponsoring nation building.

This was done through the association with the Springboks and, more recently, a campaign that calls on all South Africans to support local businesses and help to rebuild our economy.

The report suggests that the brand is also passionate about helping in the communities it operates in through supporting the vulnerable groups in our society, whether it be early childhood development or providing support to the elderly.

"Trust has formed the basis of our journey towards building a helpful brand. In these times of uncertainty our strategy of building a superior customer experience through our platform journey has stood us in good stead and allowed us to fast-track the adoption of our digital solutions and ensure that we continue to provide solutions that are specifically tailored to our customers context," concludes Mfikwe.

For more information, visit http://www.fnb.co.za.

BrandZ Top 30 Most Valuable South African Brands FNB Bank top brand in SA Top brands in South Africa 2020 BrandZ ratings 2020 SA Fist National bank brand

Excerpt from:
FNB named the Top Brand at BrandZ Most Valuable Brands - Media Update

By Express News Service

HYDERABAD: FLO Hyderabad Chapter announced a social outreach initiative to promote the 400 years old craft form of Cheriyal, which is unique to Telangana. Today the art form has only 16 practitioners across seven families currently. Organising the artisans under a brand, creating marketing material, marketing linkages, raw material procurement at more affordable costs and product innovation are some of the ways in which FLO Hyderabad is helping the craftsmen. The brand Tirumani, named after the gum used to create Cheriyal art, and a catalog of products was launched at the virtual event which also saw a discussion on the survival and revival of Indian handicrafts.

FLO Hyderabad was successful in placing the products on Weavesmart, an e-commerce platform for weaves and crafts. Usharani Manne, FLO Hyderabad Chairperson said, We want to ensure that more traditional artisans come back to the fold, through sustained efforts to create better market linkages and assistance in product innovation.

FLO has also adopted the surrounding villages of Cheriyal as part of Adopt a Village.

Sudha Rani M, CEO, Abhihaara Social Enterprise shared about Alambana app, launched by KT Rama Rao and developed in partnership with the State government, UNDP and Abhihaara to provide skill training and to create market linkages for weavers.

Sai Kiran, a fourth-generation Cheriyal master craftsman urged three thingsmanpower, marketing and product design support from state and social enterprises and organisations like FLO. Express Features

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FLO Hyderabad Chapter announces social outreach initiative for 400-year-old Cheriyal craft - The New Indian Express