Mediaboss Marketing

Looking to improve the speed and responsiveness of your website?

Load time is a key consideration in maximizing website performance, with Google factoring it into its search rankings, and users increasingly likely to click away if they have to wait too long. With technology improving, and expectations increasing in-step, the bottom line is that you need to maximize your page speed to see the best results, and a key consideration within this will be your visual elements.

Indeed, the majority of digital marketing experts note that a page's visual aspects are the key focus in improving speed. So what can you do, what should you do, and how can you maximize your site performance through image optimization?

This overview from the team at Website Builder Expert will help. The guide covers everything, from usage stats to graphic formats to compression options.

It's definitely worth consideration - check out the full infographic below.

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Improve the Performance of Your Website Through Image Optimization [Infographic] - Social Media Today

Press ReleasesPRESS RELEASE FROMBRANDS.BUZZ

Registration Open for Spring 21 Web Conference, April 28 & 29

Toronto, April 14, 2021 Marketers, Chief Marketing Officers, Brand Managers, Agency Directors, Social Media Managers, Business Owners and other marketing professionals, interested in learning how to take advantage of innovative marketing technology to programmatically social-proof advertising and generate viral social buzz. The event takes place during a two hour virtual conference on Wednesday, April 28, from 9:00 11:00 AM EST, or Thursday, April 29, from 9:00 11:00 AM EST.

Spring 21 virtual conference will feature live-streamed presentations, live campaigns demonstrations and one-on-one Q&A sessions for all interested parties. Attendees can look forward to learning how Fortune 100 brands are engaging programmatic social advertising to create brand inspiration that leads to unprecedented success. All participating attendees will be offered a complimentary, up to 500,000 impression Proof Of Concept marketing campaign, in the social platform of their choice.

Event participation is free of charge until April 24th, 2021. Regular ticket cost is USD150. Registered guests will have access to webinar recordings for 30 days after the event. For more information or to register, visit http://bit.ly/BrandsBuzzWebinarMarketing

Cant make the live webinar? Register anyway and well email you a link to the recording.

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How Fortune 100 companies are using innovative marketing technology to programmatically amplify SOCIAL BUZZ - Social Media Today

In a total tally, AdLift won 8 Gold, 5 Silver and 2 Bronze for all the winning entries. These awards recognise the outstanding work AdLift has done for clients including STT GDC India, Care Health Insurance, Titan Eye Plus, Bausch & Lomb, Luminous India, Tata AIG, Andamen and PayU across services like Content Marketing, SEO, Performance Marketing and Social Media.

Commenting on the big wins, Prashant Puri, Co-Founder & CEO, AdLift, said, "The work we do for our clients is utterly focused on creating result-oriented campaigns to meet business goals. This way, we become more confident in our work. And every time our work is recognised by industry leaders for its creative and innovative excellence, it motivates us to keep our standards high."

Started in 2009, primarily focusing on the US market, the agency spread its full-swing operations in India by 2013-2014 working with both India and US clients. The agency started with 4 employees back in 2009 but were cash flow positive within a year and currently employs 125+ personnel across its offices in Gurugram, Mumbai, Bangalore and SF Bay Area, USA.

"I am super proud of the way our teams at AdLift have coordinated while adapting the new working module and delivering award winning results for all the clients while working from their homes. Companies had to cut their budgets post pandemic, but I am sure these wins will ensure them that their marketing strategies and results are headed in the right direction," Prashant added.

About AdLift:

Founded in 2009, AdLift is working industry-wide to leverage intuitive strategies to deliver ROI-driven niche marketing solutions. At AdLift, the mission is to provide clients with personalized, expert search, and social marketing solutions, helping them drive maximal advertiser value. Today, AdLift has an impressive portfolio of clients ranging from start-ups to reputable brands, including several top players in the Fortune 100 list. In just over a decade, AdLift has partnered with more than 250 brands, including ICICI Lombard, Aditya Birla Group, Max Life Insurance, Fortis Healthcare, AirBnb and Shopify, to deliver innovative campaigns across multiple platforms.

AdLift has its head office in Gurgaon with branch offices in Mumbai, Bangalore and the US. For more information, please visit: https://www.adlift.com/in/.

Media Contact : Vivek Sharma[emailprotected]+91-9971432002PR Head, AdLift Marketing Pvt. Ltd.

Photo: https://mma.prnewswire.com/media/1489403/AdLift_Adgully_Digixx_15_Awards.jpg

SOURCE AdLift Marketing Pvt. Ltd.

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AdLift Sweeps the Biggies at Adgully Digixx Awards 2021 with 15 Trophies - PR Newswire India

April 14, 2021

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SEC Division of Examinations Risk Alert Provides a Useful Roadmap on Compliance Issues for Fund Managers

On Friday, April 9, 2021, the Securities and Exchange Commission (SEC) Division of Examinations (the Division), issued a Risk Alert detailing its observations of deficiencies and internal control weaknesses from examinations of investment advisers and funds regarding investing that incorporates environmental, social, and governance factors (ESG investing).[1] This alert follows another recent announcement of the creation of a Climate and ESG Task Force within the Division of Enforcement to focus on ESG-related disclosures by public companies and ESG investment practices by investment funds.[2]

Key Takeaways

The Risk Alert provides useful guidance regarding the types of compliance issues the Staff is reviewing in its examinations of investment advisers, examples of deficiencies the Staff is finding, as well as instances in which the Staff has observed effective compliance practices. Accordingly, the Risk Alert provides a useful roadmap to assist investment advisers in developing, testing and enhancing their compliance policies, procedures and practices.

On the heels of the Risk Alert, Commissioner Peirce issued a cautionary statement to express her view that the alert, should not be interpreted as a sign that ESG investment strategies are unique in the eyes of examiners, but simply that, as with any other investment strategy, [f]irms claiming to be conducting ESG investing need to explain to investors what they mean by ESG and they need to do what they say they are doing.[3]

In sum, the SECs focus on ESG investment strategies heightens the need for investment advisers to make sure their disclosures align with investment practices and that there is sufficient and knowledgeable oversight and review by compliance personnel to avoid a divergence between the two over time.

Concerns Identified by the Division

In the Divisions examination of investment advisers, registered investment companies, and private funds engaged in ESG investing, the Staff observed the following weaknesses:

Guidance for ESG Investing Disclosures and Procedures

The Staff also observed policies, procedures, and practices which were reasonably designed to convey approaches to ESG investing. The Division noted that the following practices may be helpful to address the compliance issues identified above:

Conclusion

In conclusion, the SECs Risk Alert reaffirms the need for firms involved in ESG investing to ensure that their disclosures accurately describe their ESG-related investment practices. Periodic reviews of marketing materials and other investor disclosures against current investment strategy and adherence to stated ESG metrics will avoid the types of deficiencies the Staff has observed in recent inspections, and, in the worst cases, avoid even greater scrutiny from the Division of Enforcement.

_____________________

[1] Division of Examinations, Risk Alert, Securities and Exchange Commission (Apr.9, 2021), https://www.sec.gov/files/esg-risk-alert.pdf.

[2] Press Release, U.S. Securities and Exchange Commission, SEC Announces Enforcement Task Force Focused on Climate and ESG Issues (Mar. 4, 2021), https://www.sec.gov/news/press-release/2021-42?_sm_au_=iHVN4cW7DnktSD5NFcVTvKQkcK8MG.

[3] Public Statement, Statement on the Staff ESG Risk Alert (Apr. 12, 2021), https://www.sec.gov/news/public-statement/peirce-statement-staff-esg-risk-alert.

Gibson, Dunn and Crutchers lawyers are available to assist in addressing any questions you may haveregarding these developments.Please contact the Gibson Dunn lawyer with whom you usually work, any member of the firms Securities Enforcement practice group, or the following authors:

Mark K. Schonfeld New York (+1 212-351-2433,mschonfeld@gibsondunn.com)Tina Samanta New York (+1 212-351-2469,tsamanta@gibsondunn.com)Lauren Myers New York (+1 212-351-3946, lmyers@gibsondunn.com)

2021 Gibson, Dunn & Crutcher LLP

Attorney Advertising: The enclosed materials have been prepared for general informational purposes only and are not intended as legal advice.

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Understanding the SEC's Focus on Environmental, Social, and Governance Investing and Investment Advisers - Gibson Dunn

With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly.

Which is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand.

As you can see here, the new trend charts will highlight rising search interests in your field, along with additional details of more specific elements, which could help you capitalize on the latest opportunities.

As explained by Google:

"Consumer demand continues to change, and it's more important than ever for marketers to keep up. For example, at the start of the pandemic, searches for curbside pickupincreased by over 3000%. Earlier this year, we saw a surge for staycations,and now, were seeing a surge for watch party.We've heard from many of you that you need more insights like these to inform your business and marketing decisions. That's why we rolled out theInsights page (beta)last year in select countries to help businesses stay on top of emerging trends. Starting today, the Insights page is available to all advertisers globally."

Various advertisers saw success in the initial beta test of the new insights, which has prompted Google to push forward with a broader launch of the tool.

Based on this, Google recommends that marketers:

In addition to this, Google's also adding a new process which will enable marketers to automatically apply optimization recommendations to their campaigns, based on emerging trends and behaviors.

As you can see here, the new process will enable marketers to choose from a range of automated optimizations, which Google will then apply to your campaigns.

"This means that every time our algorithms detect an opportunity to improve a campaign, brands can implement these recommendations instantly, enabling them to be fast and helpful for their consumers and save time."

How effective that will be will really come down to experimentation, and will vary by campaign, but Google's systems are always improving, and are able to identify a range of key elements that could provide new opportunities.

It's likely worth testing at the least, while the new insights will provide new, potential opportunities for your marketing efforts, which could help you tap into entirely new audience subsets.

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Google Rolls Out New Insights into Rising Consumption Trends Within Google Ads - Social Media Today