Archive for the ‘Social Marketing’ Category

Most Trusted Brands 2020: For Facebook, theres no distancing from social media – ETBrandEquity.com

The social media platform has launched various marketing initiatives in India The worlds largest social network has spent the past few years fighting data and privacy firestorms in markets across the world and senior Facebook executives even launched a global apology tour in the aftermath. Despite the many upheavals the company has been facing in recent times, Indian consumers faith in the social network hasnt cracked under pressure. In India, where Facebook has 300 million users, the company has launched various marketing initiatives to reinforce the brands original purpose, and perhaps deflect some of the thumbs-down the brand has been receiving. Its efforts are paying off as the social network broke into the Top 5 of The Economic Times Brand Equitys Most Trusted Brands ranks for the first time. Ajit Mohan, MD and VP, Facebook India, says Trust is built when companies do the right thing for people. This means that our products and services are continuously evolving to meet peoples growing desire to create, express, and communicate. Building products that people love and find of value leads to a strong sense of trust.

Read Also: Brand Equity Most Trusted Brands 2020

Last year it ran a consumer education campaign on Facebook to familiarize people with the privacy and safety features available to them on the platform. Designed as a feed-first consumer-centric campaign in 9 languages (Hindi, English, Marathi, Gujarati, Bengali, Kannada, Tamil, Telugu and Malayalam), it drove awareness around in-product privacy and safety features reaching out to 210 million users over a period of six weeks. The campaign enabled people to take measures to control and manage their experience on the platform. It has also taken steps to communicate more openly, and give people more control over their information. For instance, last year it rolled-out Off-Facebook Activity, which allows people to see and control the data that other apps and websites share with Facebook and to disconnect this information from their account. We are also committed to communicating transparently on issues that matter most to people such as helping them understand why they are seeing an ad or a certain post. Weve made several other changes such as redesigning our settings menu, and introducing new privacy shortcuts that make it easier for people to change the settings of their account as per their preferences, says Mohan.

Read Also: Most Trusted Brands 2019-20: Cadbury Dairy Milks Asli taste of trustThe companys most recent consumer marketing campaign, More Together, is meant to show the power of connections and communities. Mohan says, Our mission is to give people the power to build community and bring the world closer together. Preferably not in-person.

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Most Trusted Brands 2020: For Facebook, theres no distancing from social media - ETBrandEquity.com

50 Must-Have Remote Working Tools and Apps – Social Media Today

With millions of people adjusting to working from home amid the COVID-19 lockdowns, many are being faced with an entirely new situation, and it can be difficult to make that adjustment, and maximize your productivity outside the confines of your regular office.

But there's a range of tools that can help. In this post, we're going to take a look at 50 tools and apps that can significantly improve your WFH process, and ensure you're able to stay on task while operating from your home office (or kitchen table, or bed, whatever the case may be).

Take a look at this list - there's bound to be a few suggestions that can add to your process.

Trello is a project management tool which organizes your projects and tasks into boards. In one glance, you can see whats being worked on, whos working on it, and the current status. Trello helps you to organize all your projects, tasks, and all of your team.

Asana helps you to create, assign and manage tasks. It organizes tasks according to your projects, so you can talk to a team member within a task in order to keep the conversations organized. You can also upload or export files from Google Drive, Dropbox, computer, and other cloud places.

Assembla is a project management tool for remote teams and freelancers - it enables you to manage teams, codes, integration, reports and security features, all from a single platform.

Basecamp is one of the best project management tools for remote teams. It's used for project management, scheduling, meetings, assignment tracking, documentation and complete tracking from a single platform.

Podio is a great option for organizing tasks,and getting work done. It provides the transparency and accountability needed for efficient teamwork by enabling people to organize and track tasks in one easy-to-use dashboard.

Taskworld seamlessly manages your projects, tracks tasks and facilitates collaboration across multiple projects.

Smartsheetcan be used to track and manage diverse types of work for teams large and small, from enterprise companies to startups.

Monday offers a new way to manage your projects and work. It helps teams plan together and execute projects that deliver results on time. Getting your team on board is as simple as sending an email. Getting them hooked is as simple as letting them use it.

Wrike is the perfect project management tool for big teams. It comes with features like Gantt charts, workload view for resource management, custom dashboards, structuring via folders, projects, and auto-assignment based on task status.

MeisterTask is an online task management tool for teams. You can use MeisterTask to organize and manage projects in a beautifully designed, customizable environment which adapts to individual needs. Kanban-style project boards allow teams to create streamlined, automated workflows and get more done together.

From making checklists to managing projects, collaborating with project teams, scheduling meetings, sharing files and more, nTask lets you do everything using just one tool.

Jira is built for every member of your software and development team to plan, track, and release great software.

Whether youre designing new products, driving technology transformation, or creating global marketing campaigns, Workfrontprovides a single, central application platform to share ideas, create content, manage processes, and do your best work.

Teams use Airtable to organize their work, their way. Its an all-in-one collaboration platform which combines the flexibility of a spreadsheet interface with rich features like file attachments, Kanban card stacks, forms, calendars, and reporting.

Paymo is a work management platform which bundles task management, scheduling, time tracking and billing, in order to help deliver projects on-time.

Scoro provides all the tools your team needs to fully manage your business and work -project management, work scheduling and tracking, taskboards and lists, contact database and CRM, quoting and billing, advanced reporting, real-time dashboards, and more.

Kissflowfacilitates complete process management, all in one intelligent and easily integrated platform, where any team member can create an automated process, build a project board, handle a case flow, and collaborate on work topics.

Slack is an instant messaging, remote office communication tool for teams and remote workers. It has great team management features for managing projects, assigning teams, planning launches, and openings, reviewing employee and sales contracts and more.

Aircall, a cloud-based phone system, enables teams to maintain their agility and stay connected - even when everyones apart.

Dropbox is a cloud-based file storage and sharing platform, where you can store files, docs, images, and videos and share them with others. It's perfect for collaborating with remote teams and employees.

Skype is the most used professional chatting and instant messaging tool. Small and large businesses use Skype for effective communication with their employees - in-office and remote - via video chat, instant messaging, voice calling and more.

Workplace by Facebook gives your organization the capacity to connect all of your employees into the same network, with a range of familiar tools.

Do you have a large team spread throughout a building -or a remote team working from home or another part of the world? PukkaTeam keeps you connected, recreating the office atmosphere, and helping remote workers feel like part of the office community.

Zoom's main use is for video conferencing and meetings, and its a perfect alternative to Google Hangouts when you need a larger number of people to attend a meeting at once.

Float is a resource scheduling and management tool being used by many companies to assign work and resources to remote teams, and track the status and progress of projects.

ZenKit is "the team collaboration tool that grows as you do", and it includes features for tasks, collaboration, and more.

You can collaborate with your remote team, and move your business in the right direction, using this simple, intuitive, and helpful tool.

Glip is a collaboration software app which includes free messaging, group video chat, and task management for better team communication.

Join.me is a free screen sharing, web conferencing, and online meeting tool for organizing quick meetings with your remote employees and teams.

Jell is a professional social networking platform for remote teams.

Evernote is a great note-taking solution for teammates working remotely. You can keep all your notes organized, and sync them automatically across all of your devices.

Noisli provides background sounds that help to mask annoying noises in order to keep you sane, improve your focus and boost your productivity.

Using focus booster, you can get a better understanding of how you use your time, and maximize your productivity as a result.

This tool lists daily achievements and progress reports from all of your team members and sends out morning newsletters with the performance reports to everyones inbox.

Todoist lets you create projects, add notes and upload files, set reminders, flags and track performance on productivity charts.

MindMeister is an online mind mapping tool which enables you to capture, develop and share ideas visually.

Music to improve focus, meditation, and sleep. Just as the visual design of an office or bedroom should enhance its function, the music you listen to should support your goals as well.

Weekdone provides you with insights into what's going on in your team by helping you to track and report results. Track weekly progress, provide feedback, and move everyone in a unified direction.

RescueTime works in the background on your computer, phone, and tablet to show you exactly how you spend your time (no manual entry required).

Worldtimebuddy is a remote work tool with a time converter for distributed teams. Its design lets people compare multiple time zones, plan conference calls, and web meetings for business.

Toggl is a simple time tracking tool. Break down your hours by projects, clients and tasks to see whats making you money -and whats holding you back.

Accelos automatic time capturing feature effortlessly records time spent on tasks.

Doodle helps you to focus on real work by making time-consuming tasks, like scheduling and organizing meetings, fast and easy.

Calendly is a powerful, yet simple automated scheduling tool, which takes the work out of connecting with others so you can accomplish more.

PivotalTracker enables businesses to work with remote clients and employees. It has a unique automatic planning feature that makes the task of scheduling easier and more effective.

GitHub is a programming and development tool that can also be treated as one a productivity tool for remote workers and remote teams.

While it may not be as valuable in the current situation,Workfrom helps you to find places where you can work, including public spaces, like libraries, and paid spaces, like coffee shops and cafes.

Confluence is a team workspace platform, which enables collaboration and transparency across diversified groups.

1Password remembers all of your passwords to help keep your accounts safe.

Passpack provides all the tools that teams and individuals need to securely organize, collaborate and store passwords with strong encryption and administrative controls.

There you have it, 50 tools to help maximize your WFH process. Hopefully there's a couple of relevance to your process.

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50 Must-Have Remote Working Tools and Apps - Social Media Today

Portland-area farmers markets find success with drive-through model to maintain social distancing – KGW.com

PORTLAND, Ore. After a weekend of experimentation in new ways to get local food to customers during the coronavirus pandemic, Portland-area farmers markets say they will continue to use a drive-through model.

The Hillsdale Farmers Market, where customers ordered ahead from vendors last Sunday, was such a success that organizers decided to do it again this Sunday, even though no market was scheduled.

This was supposed to be an off-week for us, market manager Eamon Molloy said Thursday, but both customers and farmers asked to add on a market.

Customers can order ahead with specific vendors and then pick up their orders between 10 a.m. and noon.

The Beaverton Farmers Markets drive-through market was, as great as we could have hoped for, said marketing director Kate Laubernds.

We will be open again this weekend as a drive/walk-through market, she said.

This Saturdays market will feature some improvements, Laubernds said, including a larger footprint and more space between vendors.

The Beaverton market is also suggesting pre-orders, though they are not required.

Laubernds also suggested people come to the market later in the day.

We were really busy the first couple hours, she said of last weeks market, but the last two hours of the market were quiet.

Other markets are following suit. The Oregon City Farmers Market announced a pre-order drive-through market of their own for this coming Saturday.

One farmers market in the area remains open for regular business -- the Saturday edition of the Portland Farmers Market at Portland State University.

Ian Rose, a spokesperson for the market, said the market would be open again for business this weekend, albeit with safety measures to promote social distancing, like extra space between vendors, to-go food only, and no entertainment.

There is one new change this week, Rose said. We are asking customers to allow the opening half-hour, 8:30 to 9 a.m. for vulnerable populations.

-- Lizzy Acker

503-221-8052,lacker@oregonian.com,@lizzzyacker

This article was originally published by The Oregonian/OregonLive, one of more than a dozen news organizations throughout the state sharing their coverage of the novel coronavirus outbreak to help inform Oregonians about this evolving health issue.

RELATED: How coronavirus affects agriculture in eastern Oregon's Malheur County

RELATED: Oregons online schools also subject to Gov. Kate Browns coronavirus closure order

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Portland-area farmers markets find success with drive-through model to maintain social distancing - KGW.com

United Nations issues global call to creatives to help spread the word on the coronavirus – The Drum

With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives around the world in areas not yet overrun by the disease to avoid or minimize the outbreak.

The United Nations, in its Global Call to Creatives: An Open Brief from the United Nations, states that it needs help translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere.

We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviors and societal support needed today. We are equipping you with WHO-provided knowledge and messages to spread, said the call to action.

The UN is launching this first-ever open brief to creatives everywhere to help spread the public health messages in ways which will be effective, accessible and shareable.

It is not a single campaign, according to the document the UN is looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. It is seeking those with imagination, ambition and ingenuity.

By reaching out to creatives around the world, the UN hopes to inspire creators, influencers, talent, networks, media owners and others who can take these key messages and bring their own magic to them a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached.

The organization will work with media partners, and clients with media inventory, across social, digital, streaming, broadcast, print and radio to amplify the best of the creative community.

The UN called out six key areas of activation it hopes to hit with its mini-briefs or episodes: personal hygiene, social distancing, know the symptoms, myth-busting and do more, donate.

Each brief lists the areas of focus, inspiration, existing UN assets and the tone it would like creators to use. For instance, for physical distancing, it states maintaining a six-foot distance from others and having people stay at home. For inspiration, it lists balcony concerts, social distancing matches and a Together, At Home concert series toolkit.

In concluding, it notes the formats needed video, graphics, audio, activation and solidarity ideas plus the platforms it will be spreading information and the languages needed.

We plan to amplify and share the best responses to this brief as widely as possible, states the brief. Were moving fast and we hope you can too. By following the WHO key messages and sharing them truthfully and effectively, you can help Flatten the Curve yourself.

Those who want to join the effort are asked to fill out a form on Google Forms, or contact StrategyHub@UN.org.

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United Nations issues global call to creatives to help spread the word on the coronavirus - The Drum

Global Microlearning Software Market 2019 Industry Statistics on Key Trends, Growth Status, and Opportunities to 2025 – Bandera County Courier

Global Microlearning Software Market Size, Status and Forecast 2019-2025 describes market introduction, product scope, market overview, market opportunities, market risk, and market driving force. The report explains business plans and approaches, consumption propensity, regulatory policies, recent changes done by competitors, as well as potential investment breaks. The research report is intended to help readers with a thorough analysis of recent trends, as well as the competitive landscape of the global Microlearning Software market during the forecast period from 2019 to 2025. It analyzes the market based on various factors- price analysis, supply chain analysis, Porter five force analysis, etc. The research study will help clients to make convincing decisions on the basis of the prediction chart.

Purpose of This Report:

The purpose of Microlearning Software report is to give organized market solutions to market players for smart decision marking. For the reason, the report offers better ideas and solutions in terms of product trends, marketing strategy, future products, new geographical markets, future events, sales strategies, customer actions or behaviors. The research report incorporates factual figures, focused scenes, comprehensive division, key patterns, and key proposals.

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This report focuses on volume and value at the global level, regional level, and company level. From a global perspective, this report represents the overall market size by analyzing historical data and future prospects. Regionally, this report focuses on several key regions: North America, Europe, China, Japan, Southeast Asia, India, Central & South America

Key companies profiled in term of company basic information, product introduction, application, specification, production, revenue, price and gross margin (2014-2019), etc are: Epignosis, Optimity, iSpring Solutions, Whatfix, BizLibrary, SmartUp, Axonify, Gnowbe, uQualio, Epignosis, Inkling Systems, NovoEd, ExpandShare, SVI World, Verb, GoSkills, Avanoo,

Most important types of global market products covered in this report are: Monthly Subscription, Annual Subscription,

Most widely used downstream fields of global market covered in this report are: Corporate Training, Social Marketing, Others,

Major Market Drivers & Restraints:

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The research study is obtained through effective inquisitive tools including feasibility analyses, as well as details of market attractiveness, and predictable investment returns estimation. The knowledge and insights are demonstrated in the form of charts, graphs, tables, etc. The report allows players to achieve the Microlearning Software market competitive advantage by targeting different customers and target specific products to meet their demands.

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Global Microlearning Software Market 2019 Industry Statistics on Key Trends, Growth Status, and Opportunities to 2025 - Bandera County Courier