Archive for the ‘Social Marketing’ Category

Trending News Corona impact on Social Media Integration Market Consumption, Strategy Analysis and Forecast by 2025| Magicbyte Solutions Pty Ltd.,…

Global Social Media Integration Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

Global Social Media Integration Market Report offers an entire study of the Impact of COVID-19 on Social Media Integration Market, Industry Outlook, Opportunities in Market, and Expansion By 2025 and also taking into consideration key factors like drivers, challenges, recent trends, opportunities, advancements, and competitive landscape. This report offers a clear understanding of this also as a future scenario of the worldwide Social Media Integration industry. Research techniques like PESTLE and SWOT analysis are deployed by the researchers. They need also provided accurate data on Social Media Integration production, capacity, price, cost, margin, and revenue to help the players gain a clear understanding of the general existing and future market situation.

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Social Media Integration Market competition by top manufacturers/Key player Profiled:Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Solutions, Media Integrations LLC, Microsoft

The study objectives of Social Media Integration Market report are: 1.To identify opportunities and challenges for Global Social Media Integration.2.To provide insights about factors affecting market growth. To analyze the Social Media Integration market based on various factors- price analysis, supply chain analysis, SWOT analysis, etc.3.To identify and analyze the profile of leading players involved within the manufacturing of worldwide Social Media Integration.4.To provide country-level analysis of the market regarding the present Social Media Integration market size and future prospective.5.To examine competitive developments like expansions, new product launches, mergers & acquisitions, etc., in Global Social Media Integration.6.To provide a detailed analysis of the market structure alongside forecast of the varied segments and sub-segments of the worldwide Social Media Integration market.

By Types, the Social Media Integration Market can be Splits into:

Social CRMSocial Marketing AutomationOthers

By Applications, the Social Media Integration Market can be Splits into:

Large EnterprisesSmall and Medium-sized Enterprises (SMEs)

The global Social Media Integration market is expected to reach xxx Million USD by 2025, with a CAGR of xx% from 2020 to 2025.

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Regions Covered in these Report:

Asia Pacific (China, Japan, India, and Rest of Asia Pacific)Europe (Germany, the UK, France, and Rest of Europe)North America (the US, Mexico, and Canada)Latin America (Brazil and Rest of Latin America)Middle East & Africa (GCC Countries and Rest of Middle East & Africa)

Global Social Media Integration Market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of Social Media Integration Market for Global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Reasons To Buy: Make strategic business decisions using in-depth historic and forecast market data associated with the Social Media Integration market, and every category within it.Extensive price charts draw particular pricing trends within recent yearsPosition yourself to realize the most advantage of the Social Media Integration markets growth potentialTo understand the latest trends of the Social Media Integration marketTo understand the impactful developments of key players within the market, their strategic initiatives and comprehensively study their core competencies

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Table of Contents

Report Overview:It includes major players of the global Social Media Integration Market covered in the research study, research scope, and Market segments by type, market segments by application, years considered for the research study, and objectives of the report.

Global Growth Trends:This section focuses on industry trends where market drivers and top market trends are shed light upon. It also provides growth rates of key producers operating in the global Social Media Integration Market. Furthermore, it offers production and capacity analysis where marketing pricing trends, capacity, production, and production value of the global Social Media Integration Market are discussed.

Market Share by Manufacturers:Here, the report provides details about revenue by manufacturers, production and capacity by manufacturers, price by manufacturers, expansion plans, mergers and acquisitions, and products, market entry dates, distribution, and market areas of key manufacturers.

Market Size by Type:This section concentrates on product type segments where production value market share, price, and production market share by product type are discussed.

Market Size by Application:Besides an overview of the global Social Media Integration Market by application, it gives a study on the consumption in the global Social Media Integration Market by application.

Production by Region:Here, the production value growth rate, production growth rate, import and export, and key players of each regional market are provided.

Consumption by Region:This section provides information on the consumption in each regional market studied in the report. The consumption is discussed on the basis of country, application, and product type.

Company Profiles:Almost all leading players of the global Social Media Integration Market are profiled in this section. The analysts have provided information about their recent developments in the global Social Media Integration Market, products, revenue, production, business, and company.

Market Forecast by Production:The production and production value forecasts included in this section are for the global Social Media Integration Market as well as for key regional markets.

Market Forecast by Consumption:The consumption and consumption value forecasts included in this section are for the global Social Media Integration Market as well as for key regional markets.

Value Chain and Sales Analysis:It deeply analyzes customers, distributors, sales channels, and value chain of the global Social Media Integration Market.

Key Findings: This section gives a quick look at important findings of the research study.

About Us:Report Hive Research delivers strategic market research reports, statistical surveys, industry analysis and forecast data on products and services, markets and companies. Our clientele ranges mix of global business leaders, government organizations, SMEs, individuals and Start-ups, top management consulting firms, universities, etc. Our library of 700,000 + reports targets high growth emerging markets in the USA, Europe Middle East, Africa, Asia Pacific covering industries like IT, Telecom, Semiconductor, Chemical, Healthcare, Pharmaceutical, Energy and Power, Manufacturing, Automotive and Transportation, Food and Beverages, etc. This large collection of insightful reports assists clients to stay ahead of time and competition. We help in business decision-making on aspects such as market entry strategies, market sizing, market share analysis, sales and revenue, technology trends, competitive analysis, product portfolio, and application analysis, etc.

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Trending News Corona impact on Social Media Integration Market Consumption, Strategy Analysis and Forecast by 2025| Magicbyte Solutions Pty Ltd.,...

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation – Social Media Today

Are you focused on brand building or generating more leads in your marketing efforts?

No doubt you're looking at a mixture of both - but what's the optimal balance, and how can you map out campaigns which, ideally, cater to both goals?

That's the focus of LinkedIn's latest 'Brand and Demand' guide, which provides a range of tips and notes on how to use LinkedIn to achieve the two aims within a single campaign stream.

And that balance is important - as explained by LinkedIn:

"A study from the Institute of Practitioners in Advertising shows that the optimal balance of brand and demand in both digital and traditional marketing is a 60/40 split: 60% branding, 40% direct response. Thats how you ensure optimal impact when it comes to pricing power, awareness, and sales."

And LinkedIn can, it's keen to point out, facilitate such within a single, broadened campaign stream. The guide presents an overview of the various LinkedIn ad tools, and where each fits into the broader process:

The main aim of the guide is to provide a wider scope of how your campaigns should incorporate more elements in-stream, meeting the goals for both lead gen and brand building in a more inclusive, coordinated way.

LinkedIn also provides a range of case studies to support its push, adding more insight into how, exactly, you can use the platform's ad tools to achieve both brand building and conversion goals.

Really, there's not a lot of unique insight here, though there are some interesting notes on LinkedIn's audience reach and ad tools which could help in your platform approach.

The guide also includes this pointer on a coming analytics function:

"Soon well be introducing company engagement insights so marketers like you can ensure youre reaching the right people within target accounts both on LinkedIn and with your website. With these insights you can focus your spend on accounts that are low in awareness or engagement, and prioritize highly engaged accounts for more conversion oriented campaigns."

That could help in your LinkedIn ad targeting, and the information here is well-presented and could make it easier to understand where LinkedIn marketing might fit into your broader digital outreach and promotion efforts.

So while there's no real eye-opening new data insights or details included, it's still a valuable guide, and definitely, if you're considering LinkedIn for your ad efforts, it's worth a look, as it may help to guide your approach.

You can download LinkedIn's "Brand and Demand Playbook" here.

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LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation - Social Media Today

FNB named the Top Brand at BrandZ Most Valuable Brands – Media Update

According to the bank, this recognition was 'only made possible by its customers'.

"It indicates that they have trusted the brand to deliver on our promise of help, for which we are immensely grateful for," says the bank.

"As a brand, we've been on a journey to place the customer at the centre of everything we do, building integrated financial solutions that address core customer needs and consistently innovating at the back of understanding what these are,"says Faye Mfikwe, FNB's chief marketing officer.

"This has resulted in improved customer trust and an understanding of the relevance of the brand in our customers lives, culminating in us being recognised as the most valuable brand in South Africa, an accolade that were extremely proud of, adds Mfikwe.

The BrandZ report has indicated that 90% of South Africans want brands to talk about how they can be helpful in the new everyday life. FNB has improved on key measures of corporate and social responsibility, as a result of being very deliberate in sponsoring nation building.

This was done through the association with the Springboks and, more recently, a campaign that calls on all South Africans to support local businesses and help to rebuild our economy.

The report suggests that the brand is also passionate about helping in the communities it operates in through supporting the vulnerable groups in our society, whether it be early childhood development or providing support to the elderly.

"Trust has formed the basis of our journey towards building a helpful brand. In these times of uncertainty our strategy of building a superior customer experience through our platform journey has stood us in good stead and allowed us to fast-track the adoption of our digital solutions and ensure that we continue to provide solutions that are specifically tailored to our customers context," concludes Mfikwe.

For more information, visit http://www.fnb.co.za.

BrandZ Top 30 Most Valuable South African Brands FNB Bank top brand in SA Top brands in South Africa 2020 BrandZ ratings 2020 SA Fist National bank brand

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FNB named the Top Brand at BrandZ Most Valuable Brands - Media Update

FLO Hyderabad Chapter announces social outreach initiative for 400-year-old Cheriyal craft – The New Indian Express

By Express News Service

HYDERABAD: FLO Hyderabad Chapter announced a social outreach initiative to promote the 400 years old craft form of Cheriyal, which is unique to Telangana. Today the art form has only 16 practitioners across seven families currently. Organising the artisans under a brand, creating marketing material, marketing linkages, raw material procurement at more affordable costs and product innovation are some of the ways in which FLO Hyderabad is helping the craftsmen. The brand Tirumani, named after the gum used to create Cheriyal art, and a catalog of products was launched at the virtual event which also saw a discussion on the survival and revival of Indian handicrafts.

FLO Hyderabad was successful in placing the products on Weavesmart, an e-commerce platform for weaves and crafts. Usharani Manne, FLO Hyderabad Chairperson said, We want to ensure that more traditional artisans come back to the fold, through sustained efforts to create better market linkages and assistance in product innovation.

FLO has also adopted the surrounding villages of Cheriyal as part of Adopt a Village.

Sudha Rani M, CEO, Abhihaara Social Enterprise shared about Alambana app, launched by KT Rama Rao and developed in partnership with the State government, UNDP and Abhihaara to provide skill training and to create market linkages for weavers.

Sai Kiran, a fourth-generation Cheriyal master craftsman urged three thingsmanpower, marketing and product design support from state and social enterprises and organisations like FLO. Express Features

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FLO Hyderabad Chapter announces social outreach initiative for 400-year-old Cheriyal craft - The New Indian Express

10 Tips to Grow Web Development Business During COVID-19 – TechBullion

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Irrespective of your organizational structure or size a website is hard to indispensable. An attractive website is not enough, as customers have to be driven to the site. Only if the website is attractive customers would stay there and sales figures would scale new territories. In the present era of COVID-19, this posses to be a considerable challenge.

Only a handful few small businesses have the financial capacity to afford services of the website development business. The better news is if you focus on a few basic principles on anticipated lines you can derive true value for your investment.

Tips to enhance web development business during the pandemic

Business-oriented approach

Be aware that the website works out to be a business tool and a quality design is essential. Ideally, it should be business-driven and your current and future customers can engage with the company via a quality website. Regular branding and promotion of your company starts off with a quality website and from there stationery, marketing along with other activities start.

Review and develop measures

Sometimes you could be happy with the layout and design of your website. But the need of the hour is to evaluate the performance of your website on a regular basis. Does it align with the customer needs or has the design changed considering the market trends? Check with the graphics, content or the design is a relevant one. For example, if the website is operational for numerous years, it is difficult to adopt an objective approach.

Design differentiation

People who have a shorter attention span might be forced to leave the website within a short time frame. At this juncture, design has a role to play. Due to improved design and higher bandwidth of the internet, the design of a website has developed. Images along with graphics have assumed new proportions and we are well on the way to be establishing a greater brand identity. Another way you could differentiate from the completion is via a graphics design.

Recurring development

A website should not be static and needs to be continuously developing. Sadly most people fail to acknowledge this fact and once a website is over they feel that a task is accomplished. But you have to update the website on a regular basis in terms of content and design. Developing blogs and providing links to the website are ways to achieve the task. A reason for its importance is clients along with visitors have a liking towards attractive sites. Even Google is bound to revise their listings if the site is not updated on a regular basis.

Reaching number one

When a customer is searching for a service or product, they would be availing services of a search engine. It is important that your site is mentioned on the search engines. Smaller companies are of the opinion that only the large companies can reach the number one rankings, but this is a myth. If you have a proper strategy in place it is possible to reach the number one rankings easily.

Sort out the priorities

When marketing any component of your business, it is necessary that you have a clear strategy in place. Even when marketing your website it is no different as you have to formulate short term and long term goals and a web designer might not justify the decision. Designers often lack the concepts of SEO and the basic versions of Meta tags would not suffice. For example, even if you have an active marketing strategy sales figures would not substantive.

Online marketing and their benefits

The present era is the world of the internet, and offline advertisement has lost a lot of its sheen. New forms of marketing in the form of Google Ad listings and social marketing are the craze. It points to the fact that any individual who is searching for a service or a product will be drawn to the site. What it means is that the return on investment is going to be higher with internet marketing rather than investing in a magazine.

Opt for unique marketing methods

Certain companies have crafted new strategies in terms of web marketing like YouTube or pay per click advertising. You may or may not be comfortable with such a strategy. Yes, it would be a greater strategy to opt for all of them but time and resource constraints do not permit. Hence you have to opt for a strategy that suits your organization in all scenarios.

Mobile friendly

Smartphones and tablets have provided a new dimension to internet marketing. In fact, their role is bound to increase in the immediate future and you have to keep this in mind while focussing on website development. A mobile-friendly site is essential for a user as not only it enhances your profile but paves way for higher sales. In a mobile site, the vital components of your main site are to be captured whereby the necessary interest is sparked.

Call of action essential for a customer

By now the hard task of developing a functional and attractive site is accomplished. In a lot of ways your site would be miles apart from the competition, but it is essential that customers visit your site. Via the medium of your site, you can plan a call of action. Some of the handy tips are a phone number, an email or a click now to buy option. All of them might sound simple but are really effective.

Conclusion

By now you might be aware of how to take your website development business to the next level. One of the important pointers is a website is to be updated on a regular basis and based on experience it has to be managed in a proactive manner. A quality website developer works for hand in glove with the owner of the website and craft strategies for business growth. A better option would be to avail of the services of a professional web development company in Pune.

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10 Tips to Grow Web Development Business During COVID-19 - TechBullion