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SMEs might benefit from a LinkedIn marketing campaign.

Forget Facebook and Instagram for your SME social marketing and head straight to LinkedIn, thats the message from Entrepreneur Asia in its recent post 8 Lessons in Using LinkedIn for Marketing.

The posts reminds us that there are 500 million members on the business social networking site, 40 per cent of whom are daily visitors, so it is a huge source of potential big-ticket leads.

Entrepreneur offers some tips on how to succeed at LinkedIn marketing including keep messages as short and as personalised as possible; senior profiles perform better, so use a decision makers profile as your base; and be patient, campaigns might take a couple of months to show dividends.

But make sure you are not missing out on an obvious channel for marketing your SME.

The Yonki hydropower facility in Morobe Province.

ABC News has reported that the Australian Government is set to back Papua New Guineas electrification program as part of its Australian Infrastructure Finance Facility for the Pacific. This was first announced at APEC 2018 and weve been wondering about progress.

The money comes as part of the A$2 billion (K4.5 billion) Pacific Step-Up funding that has been put aside to help the region and will be a big boost to regional business currently having difficulty accessing cheap and reliable power.

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Australia, New Zealand, the US and Japan have all committed to helping to power PNG in the past but there were no concrete details. Australia is expected to announce the extent of its investment in the energy sector when Minister for International Development and the Pacific, Alex Hawke, pays a visit to Port Moresby later this month.

Networking at the 2019 Business Advantage Investment Conference last year. Credit: BAI

After a disastrous networking event where she did not hand out a single card, Jen Glantz, CEO of Bridesmaid for Hire, made up some strict rules. She tells Australias Business Insider website that she can now leave a conference or lunch in 25 minutes or less having achieved her networking goals.

Glantzs tips are often common sense (position yourself in the middle) and practical (keep your pitch short) but well worth a read so you are not left with a pocketful of business cards when you visit events say the 2020 Business Advantage Investment Conference in Brisbane later this year.

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Boardroom briefing: overlooked SME marketing tool, cheaper power on the way and networking done right - businessadvantagepng.com

Coca-Cola is launching a new brand purpose, Better when were open, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view.

Coca-Cola is launching a brand platform and purpose across Europe as it looks become a brand that has a point of view and create more empathy among consumers.

The positioning, Better when were open, aims to act as a rallying call to unite the world that it believes is becoming increasingly divisive. That will be part of the brands marketing platform across Europe.

Speaking at an event today (13 February) Coca-Colas Western Europe marketing director Walter Susini said: There is a fundamental truth that no matter where you look today, in any country around the world, we are more divided than ever. Coca Cola is a brand that needs to embrace different angles and facets, and we need to talk about the problems that are relevant today. We will never shy away from social issues.

The new purpose is an evolution from Uplift and unite, which was launched last year, and will be communicated across various brand campaign throughout this year and into 2021. It builds on Coca-Colas Christmas ad, which drew parallels between Father Christmas and migrants.

The first is a TV campaign, created by Wieden+Kennedy London, that calls on consumers to listen more to different opinions and ask, Could I be wrong?.

The ad launches next week in the UK and shows a hectic US city environment aimed at reflecting the world we currently live in. It shows people shouting and screaming about who is right and who is wrong.

As the disagreements escalate, physical cracks appear in the architecture and the scene begins to crumble around the people, who are somehow oblivious to the destruction. Finally Orange is the New Black Star, Natasha Lyonne, appears and says: What if we all asked ourselves, Could I be the one whos wrong? Maybe things would change for the better.

The ad is just the beginning of how we going to deliver this empathy platform, according to Susini. It will appear across its activations at the Euro 2020 tournament this summer and as a core part of its strategy to create more links between Coca-Cola drinks and mealtimes as it tries to branch out into more occasions.

Susini admitted that marketing is facing a difficult moment as the market and consumer touchpoints become more complex. However, he believesCoca-Cola can stay relevant in three key ways: purpose, experience and talkability.

He explained: You need to talk about your purpose (besides making money for your shareholders) and you need to create an experience. And lastly you need to create talkability. If you dont care you dont share.

Susini concluded: The worst thing that can happen is indifference. We have been around for so long because we have never been indifferent and we will continue not to be.

More:
Coca-Cola introduces new brand platform as it vows to take a stand on social issues - Marketing Week

The creative industries help to define the look of an era. As much as architecture and literature have an enormous impact, the style and flavour of a decade is primarily decided by the creatives. While thats a privilege, it is also a responsibility that means creatives must be the ones to constantly push themselves to try new things. After all, nothings worse than stagnation.

Thats especially true in the media and marketing world. Too often brands find themselves playing catch-up with the trends being created for younger audiences, instead of working with them collaboratively. That risks alienating savvy millennial and Generation Z consumers, who recognise when theyre being sold to.

In order for marketers and creatives to stay abreast of visual trends,The Drum, in conversation with Adobe Stock and Dentsu in their latest webinar, will draw from Adobes 2020 Creative Trends report and explore some of the most important visual trends and sub trends for the year. Register here.

These insights are best gained by examining the tools people are increasingly using to create visual assets: as the capabilities of consumer tech increase, individual creators are able to produce multimedia works of art that have as great an impact as those created by brands and collectives.

The following includes some of the key take-aways from the latest Adobe 2020 Creative Trends report, across the topics of Visual Trends, Motion Trends and Design Trends.

One of the more striking visual trends is a return to the visual style of art deco but updated for 2020s sensibilities. The report notes that striking, nostalgic visual elements reminiscent of the bold Art Deco age have been bubbling to the surface. In response to the pervasiveness of sleek, flat, minimal design, vintage styles are being reworked to incorporate futuristic details while retaining their decorative appeal.

At a time when younger audiences are craving experience over product, the return to an art deco-inspired aesthetic is bringing the experience back into product. Everything from alcohol brands to restaurants are seeking to re-establish the primacy of luxury through this one particular visual style.

Similarly, the report also notes that Gothic-inspired visuals are creeping back into vogue, with stark neon colours being wedded to traditional compositions in order to update a particular style. The report adds: This aesthetic evokes an edgy mood that appeals especially to younger creatives.

Todays audiences are more aware about issues such as mental health, environmental devastation, and other humanitarian causes. Its no surprise that many are turning to the tried-and-true tropes of the documentary movie in order to take a stand and call for action. The report says: The discussion of climate, based on science and real policy ideas, will be a prominent part of many industries narratives in 2020. Brands and programs will be using a documentary film style to portray the challenges and possible future the world faces due to climate change.

Consequently, many of the video trends are towards stark, simple images of humanity juxtaposed against nature. Just as images like those from the Australian bushfires are eye-catching, so too are the images that demonstrate the impact of mankind upon the earth. From footage of melting glaciers to industrial chimneys against a natural backdrop, the prominent trend is using technology to disseminate footage of the Earth to inspire action and create hope for the future.

Movement Response The omnipresence of social media means that much creativity takes place on platforms like Instagram, Snapchat and TikTok. These platforms demonstrate the importance of authenticity and speaking directly to consumers. At the same time, in order to cut through the noise on social channels requires incredible creativity. The increasing sophistication of visual tools allow users to add flair to their videos:

Viewers now expect social media videos with exciting, interactive graphics. This new standard drive increased development of graphics that respond to movement, attracting eyeballs and increasing engagement.

The reality is that, while these trends are the most prominent at the moment, the language of visual design is changing rapidly. New trends are set to emerge all the time: and its vital that creatives understand both how to adapt to those trends, and how to help steer them using technology.

These trends and more will be discussed in detail in the webinar. The webinar will be moderated by Drum Network editor, Chris Sutcliffe who will be joined by Adobe Stocks EMEA manager, Richard West, global head of creative technology at Denstu, James Thomas and Sabrina Rodriguez, Dentsus global head of digital marketing. Register below and join on 27 Feb to explore the latest and most important visual trends for 2020 and learn how you can implement these into your campaigns.

Register here

See the original post here:
The visual trends that will define 2020 - The Drum

In general, social media marketing is a great way for a business to develop its brand, attract new customers, and promote its products and services. Musicians also need social marketing to expand their audience and fill their seats with playable performances. However, social media marketing can also affect a musicians career, so well see the pros and cons of social media marketing for musicians.

In addition to a large number of social media users (Facebook has two billion active users per day), social media users expect every musician to be real on social media. Your professional status as a musician will certainly improve thanks to professional optimization and the management of your social network. Profile Before analyzing the pros and cons of social media marketing for musicians, lets first look at the social media marketing strategies used by different musicians and how to buy Soundcloud plays.

With these tips for social media strategies, every musician can start a wonderful and great social media interaction.

It can be more visible on social networks.

You can reach a wider audience through social media. While traditional marketing tools help your brand interact with the public, social media helps make you more visible. This means that someone who learns more about you and cares about your songs can easily find out more about you in your pens on social media.

You can build loyalty and maintain relationships with your target audience.

Social networks allow you to present different aspects of your personality to your audience so that they love you more. Social networks are a great way to reach viewers and their content, show them that you care about them, get comments and complaints, and promote loyalty.

Social networks are sharing content or messages that you like. The best way to reach other target groups is via social media marketing. Take the Facebook example: If one of your fans shares one of your Facebook videos, another friend who has never heard of you will rate it and forward it to the Acapella Facebook group to which he belongs while you continue shopping the album. This way you can reach another audience in no time.

Social networks are an open window where you can speak to your audience and express your opinion about what you are doing well and what you are doing wrong. In addition to your audience comments, you can improve your position by viewing other seasoned artists using social media accounts to increase their followers and gain public trust.

Although you can force customers to buy quality products and influence the sale of your branded products, it can take some time before you consolidate your online reputation, your influence as a musician and your loyal followers.

Although you invest a lot of time, effort, and even money, you are unlikely to rank higher at night. In fact, no social media marketing strategy can popularize you at night, which means you need to stay up to date on the social media marketing game.

Social media is a free marketing tool that allows you to post free messages and reach many people for free or at a low price (with advertising). However, a musician cannot spend the time needed on social networks. In most cases, it is difficult to promote social networks. This means that you have to hire a freelancer, agent, or social media manager who is not cheap.

Social media marketing can take a long time to use for much more productive things. The most well-known experts who write essays who know what social marketing always says that you create great, publicly available content, pay attention to your name, respond to answers, stay up to date, stay in touch with the public and a lot of things more. to attract your audience.

There are many things on social media that distract your audience and prevent you from participating. Facebook has advertisements, Facebook groups, Facebook pages, friends and family and many other things that keep your audience moving. For similar reasons, it can be difficult to achieve a high level of social engagement and a clickthrough rate on Twitter.

Social media marketing for musicians has many advantages and disadvantages. The above is the most important and helps you decide whether marketing via social media is good for you as a musician or not.

Read more:
Emmanuel Almonor on his Plans to Expand the Omega Music Marketing - The Hear UP

Read: The new trophies of domesticity

All the pageantry for catalogs might seem puzzling, given that print media and retail stores are struggling to compete with the infotainment hub of the smartphone. But although the number of catalogs mailed in America has fallen since its high of 19 billion in 2007, an estimated 11.5 billion were still sent in 2018. As retailers become ever more desperate to find ways to sell their stuff without tithing to the tech behemoths, America might be entering a golden age of the catalog.

The rumors of my demise are greatly exaggerated, says Hamilton Davison, the executive director of the American Catalog Mailers Association, which advocates for things like favorable postage rates and tax rules. Isnt that what Mark Twain said? In the late 2000s, a change in federal regulation raised mailing prices for catalogs, and as online shopping accelerated in the years afterward, a lot of companies abandoned catalogs in favor of email and social-media strategies targeting younger consumers. Those retailers included companies known for their direct-mail products, such as JCPenney, whose catalog had figured prominently in its branding since 1963 but was discontinued in 2010.

Five years later, though, the JCPenney catalog was back, in defeated recognition that the physical world still matters. You cant make me open your email, you cant make me open your website, you cant make me go to your retail store, but you can send a large-format mail piece I have to pick up, Davison says. Its invasive, but its welcome. Davison has a vested interest in the future of the format, of course, but his claims are borne out by research suggesting that even though catalogs typically arrive unbidden, consumers find them less presumptuous and irritating than marketing emails. The internet is too much like work, Davison says, while catalogs feel more like play. The internet is great if you know what youre looking for, he adds, but its a lousy browsing vehicle. Instead of being followed around online for days by ads for a product you already ordered (or considered and ruled out), you can peruse catalogs at your leisure and disengage fully when youre done. Its so analog, it almost feels wholesome.

From September 2018: What its like to wallow in your own Facebook data

Around the same time that JCPenney was returning to mailboxes, catalogs began gaining favor among newer companies. You can think about a catalog as a push versus a pull, says Matt Krepsik, the global head of analytics for Nielsens marketing-effectiveness arm. On the internet, I just have to hope that Matt discovers my website. When I send Matt a catalog, Im reaching out to him one-to-one.

Another benefit: Catalog-mailers can prospect by sending their books to whomever they choose, but most email-marketing services require retailers to gain consent from recipients. Thats partly because sending marketing emails without permission is illegal in some countries and partly because its against the rules of some internet- and email-service providersbusinesses risk having everything they send algorithmically disregarded as spam.

Continued here:
Why the Restoration Hardware Catalog Wont Die - The Atlantic