Mediaboss Marketing

After ten years, Nandos Malaysia and TBWAs Creative Juice have parted ways after a ten year long relationship.In a statement to A+M, marketing director Chai Hui Fung said the teams have always worked with Creative Juice for creative-led work and Fishermen Integrated for social and digital duties respectively.

With todays advertising being heavily digital-driven and content-focused, we realised there is an overlap of scope [between both agencies]. As such, we will nowstreamline [the duties] to one agency and will continue to work with Fishermen on a retainer basis,she said. She added that the South African restaurant chain is still open to working with other agencies on a project basis. A+M has reached out to Creative Juice for comment.

Meanwhile, the company also expressed its PERi-PERi love for the agency via a Facebook post, which began with Words cannot express our gratitude for you. You have brought so many Malaysians love to us with your cheeky lines and your quirky campaigns have won countless of awards.

Nandos also thanked Creative Juice for sticking with them through the good and bad times. We were an inseparable pair, like two peas in a pod, but most importantly, you were the PERi-PERi to our flamed grilled chickens, Nandos added in the statement. It also gave its best wishes to Creative Juice.

Over the 10 years, Creative Juice was involved in campaigns includingThe Secret Tale of the Might Mini PERi-PERi, Meet the Boriaruddins, #NandosExtraHuat, Nandos Bulan BERi-BERI and Just Say Lah, as well as the creatives for the relaunch of Nandos SOGO outlet.

The restaurant chain has often won the hearts of Malaysians with its witty and relatable campaigns. Just last week, Nandos tickled consumers when it made use of the phrase Can I advise you something uttered by Rosmah Mansor, the wife of former Malaysia PM Najib Razak in an audio recording regarding the 1MDB scandal. Not one to shy away from trending online conversations, Nandos also chimed in when Dominos and Pizza Hut got into an online banter over a search engine result.

Meanwhile, the brand also took a dig at McDonalds Portuguese Chicken Burger last year, in a bid to reassert its claim over the PERi-PERi sauce. Chai told A+M previously that it is always up for a little fun but it never puts others down. Were a brand thats content at laughing at ourselves and having fun, she added.

(Read also: MyBurgerLab cooks up the Peri-Peri burger in collaboration with Nandos)

Excerpt from:
Nando's MY shows PERi-PERi love on social for TBWA as they split after 10 years - Marketing Interactive

LENEXA, Kan., Jan. 15, 2020 /PRNewswire/ --Winning Streak Sports A Granite Bridge Partners Company and Jardine Associates announced today an exclusive five-year partnership and representation agreement that will service nearly 95% of the entire U.S. college bookstore and campus retailers via Jardine's retail clients; Barnes and Noble College, Follett Corporation and the Jardine's' independent college bookstore and campus clients. This makes Winning Streak the top retailer in their category and one of the elite distributors in the $4.6 billion collegiate licensed retail space. The announcement comes off a landmark 2019 year which saw the launch of a new standalone brand "Varsity Vault by Winning Streak" giving the company one of the largest shares of IP of any global sports licensing and marketing business.

"It is with a great excitement and humility that we are looking forward to this agreement and could not be more pleased to welcome Joe Marrinan and his entire team at Jardine as well our new friends at Barnes and Noble, Follett Corporation and the many Independent College retailers to the Winning Streak portfolio of clients," Winning Streak CEO Chris Lencheski said. "Our approach combines our best-in-class premium licensed products with some of the most robust digital marketing assets from social marketing to influencer chat-bots in all of sports licensing marketing."

Winning Streak's position will now be as the worldwide leader in providing and distributing one of the three most lucrative and coveted collectable elements in the collegiate licensing world; high end premium flock wool banners and pennants. In addition to a massive retail presence, their sales will be backed by large scale digital and targeted social campaigns to drive awareness, distribution and sales across the college space. The entire category is seeing momentum, thanks in large part to increasingly strategic brand partnerships and this is in evidence with Jardine and Winning Streak Sports.

"I could not be happier with our partnership with Winning Streak," said Joe Marrinan, Chairman of Jardine Associates. "We pride ourselves in partnering with the 'Best in Class' vendors for each of the product categories we represent, and Winning Streak certainly fits that title for the pennant and banner category of our industry as one of the most innovative and forward thinking companies in our industry today. The way they are incorporating social media and technology into their sales strategy is light years ahead of most of the vendors in our marketplace."

This is the first in a series of new communications regarding new hires and acquisitions that will brought forward in 2020 by Winning Streak Sports over the next coming weeks and months.

About Winning Streak Sports

Headquartered in suburban Kansas City, Winning Streak Sports is a leading licensed premium hard goods product in professional sports and entertainment. Winning Streak Sports over the years has enjoyed long-standing relationships with the NFL, MLB, NBA, NHL, MLS, NFLPA, MLBPA, PGA, The Indianapolis 500 Mile Race, IndyCar, NCAA schools, Heisman Ceremony, NFL Hall of Fame, MLB Hall of Fame, NBA Hall of Fame, NHL Hall of Fame, US Military and many major global football brands like Arsenal, Liverpool, Chelsea and the Mexican national team. With a full suite of creative, logistics, legal, financial, operational, in-house sales and marketing meeting with a global team of independent representatives and distributors; Winning Streak Sports products grace the stores of leading retailers and are offered on multiple global e-commerce platforms. Winning Streak Sports products have been featured in many movies, television shows both scripted and unscripted and have appeared on multiple national sports studio shows. Finally, Winning Streak Sports products have been to space aboard a NASA administered space program. Consumers may enjoy Winning Streak Sports at winningstreaksports.com

About Jardine Associates

Jardine Associates was established in 1982 as a national sales representative company servicing the college bookstore marketplace. 38 years later we have grown into one of the largest providers of NCAA logoed gift products in our industry. We service over 4,000 college bookstores and fanshops and also own every collegiate license in the country. We act as a sales representative company for several of the largest vendors in our industry. Jardine's sister company, J&A Marketing, is one of the largest military brokerage companies in the world. We operate in 28 different countries servicing every U.S. Military Exchange worldwide.

About Granite Bridge Partners LLC

Granite Bridge Partners LLC is a lower middle market private equity investment firm. Granite Bridge targets control investments in companies with EBITDA of between$2 millionand$12 millionin the following sectors: consumer products and services, outsourced business services and niche manufacturing. For more information visitwww.granitebridge.com

Media Contact:

Joe Favorito917-566-8345Fatherknickerbocker1@yahoo.com

Read the rest here:
Winning Streak Sports, Jardine Associates Announce Exclusive Five Year College & Campus Retail Partnership Covering Nearly 95% Of The Total USA...

Last month, in my 2020 predictions post, I noted that:

"While virtual reality may not reach that key plateau of consumer awareness in the next year, you can expect it to become a more significant consideration - and eventually, a more important marketing tool as more consumers start to buy into the next phase."

Facebook has been investing big into virtual reality through its dedicated VR arm Oculus for some years now, and Facebook CEO Mark Zuckerberg has repeatedly stated that he believes this is the next evoution for social connection.

But in order to facilitate this, Facebook needs to make VR viable - it needs to be not only an accessible, but also an affordable option, while it also needs dedicated content being developed for this new environment in order to inspire take-up.

The key to all of this is consumer interest, and this week, Facebook has taken another significant step in that direction by reducing the price of its Oculus Go standalone VR headset, with Oculus confirming that it will take another $50 off the price permanently, putting it at $US149 for the basic version.

The entry-level Oculus Go headset has been the company's best selling device thus far,though the more advanced Oculus Quest, which now includes, among other elements, controller-free hand-tacking, is expected to soon become Oculus' most popular option.

The Go device is more of an introductory tool, while the Quest is for gaming and advanced usage. Still, at less than $US150, you can imagine that many people will give it more consideration. Oculus Go devices have actually been on sale at this cheaper price point since earlier in the year, and the fact that they're now making that the base price would suggest that it's already helped boost consumer interest.

And as noted, if Facebook can boost the take-up of its VR tools, that'll go a long way to fueling a new VR eco-system. With VR now becoming increasingly accessible, it wouldn't be surprising if, by the end of 2020, VR is viewed as a more viable marketing option for many brands - and that's before we see what other advances and announcements 2020 brings.

This is key area of development to watch, both for tech enthusiasts and for digital marketers more specifically. The implications of advanced connection through VR could have huge impacts on eCommerce, advertising, branding, etc.

We're not at that next stage of adoption as yet, but we're starting to see glimpses of how the VR future might come about. Keep an eye on this space, and maybe also consider how you can start to research VR tech, and get ahead of the next big shift.

Read the rest here:
Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset - Social Media Today

In the past, customer engagement was a fairly linear and straightforward process. A brand, which had a particular product or service would engage with its prospective clientele over print, hoardings, radio and television to build awareness. However, the digital media boom and the vast proliferation of mobile devices changed all that, and brands became aware that the customer was now looking for a more bespoke experience.

A recent study brought out in association with KPMG found that Indian viewers spent an average of 70 minutes a day on video platforms and that 87 percent accessed content on their mobile phones. The over-the-top (OTT) media market alone showed significant growth with 40 providers, and was valued at c. Rs. 35 billion in 2019. While this presented an unprecedented opportunity to reach out to customers, the challenge remained with how to do so in the most efficient manner with maximum. The right amplification tools help brands ensure that their content reaches the relevant audience and delivers the right message. But with the increasing proliferation of platforms, choosing the right one is crucial.

ZEE5 is a pioneer in the Indian OTT space. As the countrys largest ConTech brand, the platform streams hyper-personalised content across genres in 12 languages. It is also the country's largest producer of original content with nearly 14x that of other players like Hotstar.

In September 2019, ZEE5 announced the launch of AdSuite, an industry-disrupting world-class AdTech stack, which allows brands access to a large audience base, helps them segment and build various cohorts options with data insights, explore and adapt innovative ad formats and execute all of this in a brand-safe environment to run ads. It was created to be a one-stop solution for digital advertisers and brands looking to reach out to a quality audience. Ad Suite comprises five tools Ampli5, AdVault, PLAY5, Infonomix and Wishbox each with a unique approach to helping brands connect with their target audience.

Influence and impact: Ampli5 leverages influencer engagement, social marketing, branded content, content marketing and integration to boost brand loyalty and increase the impact of a campaign. It helps the brands understand what content images, video, editorial users will respond to and adapt their strategies accordingly.

Unlimited reach: AdVault offers advertisers a comprehensive range of solutions to match their campaign needs. It also helps deliver brand KPIs along with the flexibility to meet growing brand and marketing needs with the measurability to ensure unbeatable returns on marketing investment.

When packaged drinking water brand Bisleri was seeking to widen its reach, it decided to use the AdVault tool. The campaign targeted male and female audiences in the 18-44 age group across Maharashtra, Karnataka, Delhi, TN, AP, Telangana, UP, MP, and Rajasthan. Ad Vault enabled the brand to accelerate its reach in a targeted manner that exceeded expectations. Over a period of 60 days, the campaign garnered 8 million video reviews, 8.3+ million views, a 4.77 percent CTR on the video and an 81.9 percent video completion rate.

Gamification game-changer: PLAY5 is an interactive tool that allows brands to engage with consumers via customised gamification, branded polls, and quizzes that create increased brand engagement. Research has shown that brands witnessed 80 percent more engagement with their audience and 5X more plage views using gamification.

Beverage brand Tuborg wanted to increase engagement with its younger users, and chose PLAY5 to create a gamified Karaoke platform, complete with a scorecard. The audience could sing along to their favourite hits on their mobile phones and check their scores. Brands leveraging Play5 witnessed 5X more page views and 80 percent more consumer engagement.

Action insights: Infonomix helps brands plan action-led campaigns using five key parameters inventory, key-value, audience connection, devices, and geography. It helps brands segment audiences based on their interest, affinity, and demographics. Infonomix will give power to brands to segment and target to reach the right audience in the most effective way.

Video commerce reimagined: Wishbox is a tool that drives engagement through video commerce. It enables increased conversions, and delivers high-quality traffic to the brands site resulting in the discovery of relevant products, thereby enhancing the overall user experience.

ZEE5 also provides unprecedented reach. With over 84 original shows and films launched across Hindi, Bengali, Marathi, Tamil, Telugu and Kannada in 2019, there are 20+ new shows in the pipeline till April 2020. The platform also witnessed a significant 252 percent growth since its launch in February 2018, with 8.9 million peak daily average users and over 100 million downloads as of September 2019.

To find out how Zee5 can help your brand, click here.

Continued here:
ZEE5s Ad-suite is helping brands deliver hyper-personalised content to relevant audiences and maximising ROI - YourStory

First, new data out from Cardlytics points to the advantages of merchants taking another look at their fitness spending. That's because, as per usual, many New Year Resolutions are linked to fitness. But, more than an increase in consumers' awareness of their need to exercise, the Cardlytics data finds that investing in on-demand fitness programs and subscriptions that are accessible 24/7 via apps or online hubs, for example, are more and more 'sticky' for consumers.

Traditional gyms and fitness centers, for example, lose about 75% of their membership between the high of January enrollments and August. By comparison on-demand programs keep about half their membership numbers during the same time frame. Overall, the growth rate for on-demand fitness subscriptions is just over 58% (2018 to 2019). More data from Cardlytics can be found here.

But the takeaway isn't just about fitness. Consumers are increasingly interested in subscription services, be that for digital content or boxed deliveries of physical goods. Merchants poised to offer their customer based subscription-based content and items will likely move smoothly into 2020.

Meanwhile, Deloitte's 2020 Retail Industry Outlook points to a growing interest, from consumers, for convenience in their shopping experiences. That interest is pushing merchants and brands to simplify the online shopping experience. This could be a good thing for brands, as for many shoppers convenience is equal to saving times.

But Deloitte's report notes that retailers should be cautious about 2020, overall. That's because the US economy slowed in 2019, with GDP increasing less than 2% between Q1 and Q3. Their overall suggestion for merchants is to look to the core customer base rather than relying on general assumptions or metrics about the general population.

More data from Deloitte can be accessed here.

Finally, new Episerver data underlines the importance of social marketing but also the on-going importance of more traditional search marketing strategies. According to their data search continues to drive about double the traffic (23% organic traffic, 17% paid traffic) of either email messaging (6% traffic) or social marketing (6% traffic) to merchant websites.

That said, conversion rates for search have dipped slightly (-0.4%) while social conversion rates have increased by about 1% according to Episerver's B2C Retail Benchmark Report, Q1 2020 report. Search's overall conversion rates remain about double that of social at 2.6% for both organic and paid search campaigns.

"The research shows that getting customers to click through on social is not enough," said Alex Atzberger, CEO of Episerver. "Strong and personalised content remains king to create meaningful experiences that resonate with shoppers. Retailers must invest in a relevant post-click experience as people increasingly discover products and companies by swiping, not searching."

More Episerver data can be accessed here.

Tags: advertising, advertising trends, Cardlytics, Deloitte, Episerver, mobile marketing, search marketing, social marketing

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Reports: Subscriptions, Search important for 2020 success - Advertising - BizReport