Mediaboss Marketing

An innovative, onlinecampaign aimed at encouraging bystanders totake actionagainst disrespect and sexism has won a prestigious VicHealth award.

The Doing Nothing Does Harm campaign, by Our Watch,used a series of short, interactive videos that recreated everyday situations and challenged the viewer to click do something when they saw sexism and disrespect towards women.

The campaign was highly effective, with 50 per cent of people feeling motivated to act in this kind of situation after viewing the Doing Nothing Does Harm ads. Evaluation data also found 54 per cent believed that the videos taught them how to respond if they noticed someone they knew behaving inappropriately towards a woman.

Our Watch CEO PattyKinnerslysaid Doing Nothing Does Harm reinforced the message that we could all play a part intaking actionagainst sexism and disrespect.

Research tells us that disrespect and inequality create a culture where violence against women is normalised and accepted. Taking action to prevent this disrespect must be at the heart of the solution to preventing this violence, Kinnerslysaid.

Words matter, and these everyday examples of disrespect that we all see all too often must be called out and challenged.

You can challenge disrespectina number of different ways with an eye-roll, by checking in with the victim if theyre present, or by telling the disrespectful person you dont agree.

The campaign calls on peopleto:show their disapproval, speak up, and support the victim.

Kinnerslysaid the campaign, funded by the Australian Department of Social Services, was based on clearevidence andwasthe result of hard work from a highly skilled and motivated team at Our Watch.

Our Watch ran the Doing Nothing Does Harm campaign between October 2018 and June 2019. The campaigns interactive videos revolutionised pre-roll advertising, reappropriating YouTubes card button function and turning it into a way of intervening.

The interactive videos formed part of an extensive social marketing campaign, which included online and outdoor advertising, an interactive website, social media content, PR and ambassador activity, and training for primary prevention practitioners.

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Campaign To Call Out Sexism And Disrespect A Winner - B&T

Peloton has responded to a massive amount of criticism over one of its holiday ads.

The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to "give the gift of Peloton," which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Though the ad first ran on Nov. 4, according to iSpot.tv, the commercial more recently went viral on Twitter.

"We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a company spokesperson said in an email. "Our holiday spot was created to celebrate that fitness and wellness journey. While we're disappointed in how some have misinterpreted this commercial, we are encouraged by and grateful for the outpouring of support we've received from those who understand what we were trying to communicate."

Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, from which last names and email addresses were redacted, as well as one Facebook post in support of the spot.

The company's shares went negative shortly after CNBC published the statement. The stock was down as much as 6% midafternoon Wednesday. It ended the day down 1.55%.

In an investor note Tuesday, Raymond James analysts commented that the "significant backlash" to this particular ad likely wouldn't sting in the long run, noting that Black Friday traffic appeared solid and that its affordability campaign is "compelling."

"While reactions to the holiday ad are disappointing, we do not expect it will adversely affect holiday demand," the analysts said. "We do believe Peloton may review its marketing strategy, given the frequency in which its ads are parodied on social media."

Here are the emails and Facebook post Peloton sent to CNBC:

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.

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Peloton responds to ad criticism, says it's 'disappointed in how some have misinterpreted' the spot - CNBC

If youre looking for the best SaaS Black Friday and Cyber Monday deals for 2019, youve come to the right place.

For businesses and marketers, the biggest sales events of the year, now worldwide - Black Friday and Cyber Monday - present a great opportunity to build powerful tool stacks for the upcoming year. Discover the top five deals for Black Friday and Cyber Monday 2019 you need to grab before they're gone for all kinds of business and marketing software.

If youre not tracking your mentions, you're bound to lose out on opportunities to respond to customer complaints, find leads, and acquire customers.

See an example from Best Buy below after responding to a mention:

Social listeningis one of the most valuable tools you can get as a business or marketer; not only does it allow you to track your mentions, but you can also use it for audience and content research, identifying influencers and monitoring your competitors.

Awariois a tool that monitors 13 billion pages daily from these a multitude of online sources, including social media, website, news sites and blogs, Reddit and more.

Using Awario, you can track different types of mentions according to your needs. These include:

Apart from finding people who mention your business directly, you can also find sales opportunities by monitoring people who mention important industry terms and competitors.

Furthermore, it's easy to search for influencers for future collaborations and find guest posting opportunities on websites in your niche.

To make the monitoring process easy, Awario allows you to set up alerts for important keywords and get notified by email. You can set the frequency and other parameters for the alerts.

Awario offers three plans with annual subscriptions:

However, for Black Friday and Cyber Monday on November 26 to December 3, Awario is offering an incredible 50% discounton the Pro and Enterprise plans.This applies whether you're on a monthly or annual subscription.

Capturing leads is the first major step to acquiring customers. With OptinMonster, you have a series of features that ensure you capture the highest number of leads possible from your pages.

You can capture leads using opt-in form types such as:

Added to this, OptinMonster has about 100 professional templates you can use to capture leads on your pages. And if you want to code your lead capture form in HTML and CSS, the tool allows this option as well.

After creating your lead capture form, another important consideration is targeting. Fortunately, OptinMonster allows you to set your form to show up after a period, on exit intent, after scrolling down a portion of the page, or during a specific time. Likewise, you have the option to specify visitors who can see your opt-in form.

When you run campaigns, you can track performance through metrics provided such as the number of visitors, conversions, and conversion rate. Furthermore, the split testing feature allows you to test 2 variations of your form and see the highest performer.

OptinMonster offers four plans with annual subscriptions:

For Black Friday, OptinMonster is offering a 35% discount on all plansand access to another digital marketing tool.

Only a small percentage of your visitors will buy during their first visit to your website. But with Visitor Queue, you get important information about your website visitors who have left without converting. Using this information, you can generate more leads for your business.

If you run a B2B company, for example, Visitor Queue will show you when employees of a particular company are visiting your site. You also get important details such as name, location, social media accounts, contact information, pages they visited, and their visit duration.

Visitor Queue integrates with Google Analytics which helps to import vital metrics into the tool. The tool also provides 30 days'worth of leads and allows unlimited users.

Furthermore, you can search for companies associated with your visitors and find decision-makers in those companies. Visitor Queue also allows you to add filters so that you only see leads who have met your conditions.

Visitor Queue sets up its plans based on the number of unique companies you want to see monthly. These plans include (paid annually):

For Black Friday,Visitor Queue is offering a 50% discounton all of its annual plans.

To ensure the success of your marketing campaigns, you need to create a robust plan. Whether you're running a social media campaign, content marketing campaign, or paid search campaign,MarketPlanprovides all the features to plan your campaign from beginning to end.

This tool makes your plan visual, so you can see all elements of your campaign on a single board.

Some elements you can add to your marketing plan include:

MarketPlan also provides templates for different types of promotions. You can add different users, including team members or clients, to your plan for better collaboration.

The tool also gives you the option to assign tasks to different team members and shows the progress level of the task. While running your campaigns, MarketPlan provides metrics to track conversions at each conversion point.

MarketPlan plans include:

However, for Black Friday and Cyber Monday promotion, MarketPlan is offering an amazing 90% discounton these plans.

Replyallows you to capture leads, engage in effective outreach, collaborate with team members, and convert those leads to customers.

After capturing leads, you can engage in outreach through calls, emails, social media, and other channels. Since there are many tasks during the marketing process, you can create daily workflows on your dashboard. Or integrate with a CRM tool.

In addition, you get to manage your contacts to ensure your outreach is organized. This tool also allows you to collaborate with team members on different tasks. Lastly, you can track your progress with detailed analysis provided by Reply.

Reply plans include:

For Black Friday, Reply is giving a 40% discounton the individual plan and 30% on the business plan.

Black Friday is an opportunity to get all the vital SaaS tools you need for marketing and business needs, at incredible discounts.What do you think of these offers? What other amazing SaaS Black Friday offers have you discovered?

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The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools - Social Media Today

Location: New York, New YorkFunction: Marketing & CommunicationsSpecialty: Branding, Digital Marketing, Social MediaLevel: Manager (Supervisor)Duration: Full TimeSalary Description: competitive

Critical Skills Exceptional organizational skills with the ability to handle multiple assignments concurrently and keep pace in a quickly moving and ever-changing environment Ability to engage, motivate and collaborate with cross functional teams Ability to think and write critically, and initiate creative solutions Proactive; driving projects forward independently Thinks 360 and not afraid to push team members to subvert norms Extraordinary attention to detail Strong work ethic, with a dedication to excellence Sophisticated knowledge of PowerPoint and excel Strong creative instincts Basic Qualifications Bachelors Degree 3+ years of TV/entertainment marketing and/or event planning experience

Eligibility Requirements Interested candidates must submit a resume/CV through nbcunicareers.com to be considered Willingness to travel and work weekends/overtime with short notice Willingness to work in New York Unrestricted work authorization to work in the United States 18 years or older

At NBCUniversal, we believe in the talent of our people. Its our passion and commitment to excellence that drives NBCUs vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. Its what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

NBCUniversals policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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Manager, Marketing & Promotions, USA & SYFY job with NBCUniversal, Inc. | 407322 - mediabistro.com

In a time of unprecedented political partisanship, the risks and rewards of corporate political messaging are amplified. Viral marketing strategies including Nikes partnership with racial justice activist and football star Colin Kaepernick, Gillettes toxic masculinity ad, and Chick-fil-As stances on LGBTQ issues rally political sympathizers to a brands side and alienate ideological foes.

Street Fight checked in with Jen Capstraw, director of strategic insights and evangelism at growth marketing company Iterable, to get a sense of how significant the benefits and drawbacks of political branding are, which ideological direction political ads are predominantly taking, and how strong the evidence is for the efficacy of partisan messaging.

Could you tell me about some of the data indicating that taking a political stand or aligning your marketing strategy around your values is benefiting brands?

The best data we have is right from the horses mouth. Theres one brand founder whos been bold enough to tell the world that his very vocal political stance is paying off in spades. Thats Bill Penzey of Penzeys Spices. Speaking out on social issues is something Penzey has done since he founded his company in the 1980sstarting with his direct mail catalogsbut since 2016, hes been tying anti-Trump administration screeds to product promotions to great financial success. We know this because in 2018, in an email newsletter with the subject line This is what democracy looks like, Penzey revealed how this strategy is boosting his bottom line.

And for the rest? Anyone who knows how to harness the power of Google can have a look at year-over-year revenue records in action for the brands best known for their political and social stances, such as Nike: Up and REI: Up. (Macrotrends.comis good for data points.)

Even Proctor & Gamble, parent company of Gillette, is showing quarter-over-quarter growth since its maligned January 2019 advertisement on toxic masculinity.

And while liberal-leaning brands dominate political and social marketing messaging and its benefits, this trend is not left-exclusive. Perhaps the brand best-known for its conservative point-of-view, Hobby Lobby, remains solid year over year according to estimates, stealing market share from arts and crafts stronghold Michaels.

Chick-fil-A, meanwhile, is the third largest restaurant chain despite widespread criticism of anti-LGBTQ stances. Sales were up 16.7% in 2018. Thats massive growth. And while the chain isnt getting traction overseas, it remains untouched in the US.

The fact that Chick-fil-A is pulling out of the UK due to protests, though, is noteworthy. Conservative companies are shyer about their politics, and recent news that the company is moving donations away from anti-LGBTQ organizations reveals a shift and possibly the start of a bigger trend.

Where should a political stand come from? Does it have to come from the CEO? From the CMO?

Naturally, it depends. In the case of private, family-run companies, political and social stances originate with founders and other top brass.

At large public companies, the origins of these POVs are not necessarily clear. Board rooms, PR agencies and marketing organizations probably all play a role.

But certainly, buy-in must come down from the top. Todays consumers are more informedand more criticalthan ever before. And political and social positions that dont appear to come from a place of authenticity will be rejected.

How do brands taking political stances navigate the risk of alienating some consumers and their own workers, including high-level employees?

Its not just a risk. Its a reality.

But according to Bill Penzey, its a risk worth taking because it will pay off in the long run. His July 2018 newsletter reveals he believes hes on the right side of history. And alienating some conservative folks today will simply rally not only those in his base who align with his perspective but also inspire new customers both today and tomorrow. Even in my own network, Ive seen folks who were likely pretty indifferent about spice manufacturing in the past start staging impromptu photo sessions of their Penzeys hauls for sharing on social mediaeliciting a wave of likes and comments. Were talking about pictures of shakers of lemon pepper. And pumpkin pie spice. And Italian herbs. Its a real testament to Bills ability to connect with the like-minded.

While there are brands that have taken conservative stances (Chick-fil-A, for example), it seems to me more brands are taking progressive stances. Firstly, is this accurate? Secondly, Scott Galloway, for example, has argued that progressive branding is a no-brainer for more upscale brands given that the much coveted millennial, upwardly mobile urbanites who work for and shop at those brands tend to be left-of-center. Do you agree that for brands seeking that audience and maybe most brands today, progressive politics is good business?

Yes, generally speaking. We are definitely seeing exponentially more liberal messaging during this divisive period.

What is the risk consumers see political branding as a disingenuous stunt? How can that be avoided?

Consumersespecially young adultsare more informed, and more suspicious, than ever before. Inauthenticity is certainly something to be concerned with. It could backfire. Less stable brands could be taking a risk given todays cancel culture.

As for the strongholds? Eh, not so much. Just have a peek at Pepsis big Kendall Jenner fail.

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The Risks and Outsize Rewards of Political Branding - Street Fight