Mediaboss Marketing

Movie production houses are expected to tap social media and digital influencers ahead of film releases this year, reducing dependence on billboards, celebrities and television advertising.

Digital spends would be 50-100% higher than pre-covid levels, with social media engagement, contests and influencer marketing taking the lead, as per the studio executives currently preparing their slate of films for release.

Some impact of covid has been positive in the sense that consumption patterns of audiences have changed and they are more device-friendly now. That fact should lead marketing campaigns," said Gaurav Verma, chief operating officer of Red Chillies Entertainment, which releases Abhishek Bachchan-starrer Bob Biswas later this year.

People are reacting more to social media, and even news breaks on digital platforms nowadays, Verma said, adding it only makes sense that the media mix will change to afford greater spends on digital.

Siddharth Anand Kumar, vice-president of films and television at Saregama India that owns a boutique studio Yoodlee Films, said digital promotion will be in favour not just because most audiences are still at home, but because segments are easier to target this way.

Film trailers were already releasing on YouTube, but now theres greater focus on new-age influencers across Instagram, Twitter, Facebook and short video apps. Meanwhile, television with the exception of some reality shows and sports programming, should see 15% lower spends, according to Kumar, while news channels are losing because of the recent controversy over viewership ratings. Out-of-home avenues such as billboards are on the backburner, too.

The cost of influencer marketing alone may have gone up by 100%, which is far more effective in spreading word-of-mouth in a controllable way," Kumar said. Digital could make up nearly 60-70% of movie marketing budgets now, he added.

Mint had earlier reported that many social media influencers have tripled their pay rates over 2020, commanding anything between 3 lakh and 5 lakh per Instagram post. A typical Instagram user who was spending an hour on the app per day now uses it for three to four hours, prompting them to follow more people, and boost opportunities for brands to monetize. With traditional advertising options like billboards making no sense in the protracted lockdown and no buzz around bigger celebrities, companies have tapped into the influencer base.

Marketing has gone fully digital during the covid-19 pandemic, Harikrishnan Pillai, CEO and co-founder of digital agency TheSmallBigIdea said.

From zoom press conferences to fan-meets, the entire marketing narrative pivots on the actor and the production houses social and digital strength.

Production houses upping their digital game. Gone are the days when firms appeared on the marketing landscape only during film releases and went back into hiding after that. Production houses are strengthening their digital presence and trying to build influencing narratives for a loyal audience set," Pillai added.

Studios, however, are staying cautious while not cutting corners.

We have to balance our spends right now between possible profits and the need to get the message out," said Pradeep Dwivedi, CEO, India Eros STX Global Corporation that has films like Haathi Mere Saathi (Hindi), Kaadan (Tamil) and Aranya (Telugu) slated for release. Dwivedi was referring to the possibly slow return of people to cinemas in the first few weeks. While companies may deploy only 80-90% of their marketing budgets to start with right now, they will get into full gear by August going full throttle into the festive season which will be big for the movies this year," he said.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Read more:
Bollywood production houses to tap social media, influencer marketing to boost films - Mint

The Center for Excellence in Public Health (CEPH) had a strong presence at the annual meeting of SNAP-Ed implementing agents. The Association of SNAP Nutrition Education Administrators (ASNNA) hosts this event each year to position agents from across the US to discuss emerging policy issues and share best practices. The event was held virtually from February 1-3.

Not surprisingly, this years conference offered a significant focus on public health approaches to alleviating hunger during the pandemic. Another recurring theme was equity in programming and planning.

CEPH Senior Research Associates Pamela Bruno, MPH, and Kira Rodriguez, MHS, presented on their work, as did Obesity Prevention Coordinator Hannah Ruhl, MPH, and Emily Estell, RDN, MPH, a nutrition educator from UNEs Coastal Healthy Communities Coalition at the College of Osteopathic Medicine.

Collectively, these UNE professionals highlighted their work in social marketing and media, program evaluation, COVID-19s impact on program delivery, and virtual training strategies. They also participated in panel presentations highlighting their recent research and practice collaborations with academic peers from partner universities, sharing lessons learned and emerging evidence.

UNE implements Maine SNAP-Ed through a contract with Maines Office for Family Independence with funding from the US Department of Agriculture. The program addresses food insecurity and obesity prevention in low-resource communities across the state.

See the article here:
UNE attendees contribute to national SNAP-Ed conference - University of New England

Following the recent successes of Stockport Homes Groups marketing & PR department who not only run the communications for Stockport Homes and their Group of companies but many similar organisations the company have formalised their external marketing service ready for expansion, under the new name Home Marketing.

The new division is intended to help Stockport Homes Group to branch out into more commercial projects and inspire property and place companies to focus on social impact and be more community-led. The team that are posed for expansion are looking to take on new work in the following areas: local authorities, housing associations, charities, partnerships and private companies working within the built environment.

As well as being part of Stockport Homes Ltd which is a not-for-profit organisation, the team offering full-service marketing, communications & PR are proud to be social impact marketers, they will offer marketing-led social contribution support to a clients community when they choose to work with them.

The teams current clients include: Let Us: The Greater Manchester Ethical Lettings Agency, Shropshire Town and Rural Housing & Athena MCR. From strategy development to acting as an in-house team on behalf of other companies, the team behind Home offer a plug-in experience that covers every aspect of communications a company could need.

On February 14th 2021, the team secured a new contract to develop the marketing and comms for Pure Innovations, the Greater Manchester charity who work with many people that face challenges due to disability or health related issues, through many avenues including workshops and cafes Pure Innovations aim to support people to live improved and independent lifestyles.

Stockport Homes Group is an umbrella organisation overseeing companies dedicated to meeting housing and social needs including Stockport Homes, Three Sixty, Viaduct Housing Partnership and more all of the trailblazing companies and brands under this umbrella have the target of transforming lives for the people of Greater Manchester.

Home Marketing or Marketing by Home as the services website and social media handle is called, is a service name only and the team will operate under Stockport Homes Ltd.

Here is the original post:
Stockport Homes Group launch new innovative marketing arm which will focus on social impact - Business Up North

A study carried out by the University of Stirling during May through August last year was published earlier this week. It has raised questions around how effective measures put in place by pubs were in reducing the transmission rate of Covid-19.

It was led by Professor Niamh Fitzgerald, director of the University of Stirlings Institute for Social Marketing and Health.

The study itself explored and observed business practices and behaviours of customers and staff in licensed premises in summer 2020 with a hope of understanding if and how COVID-19 transmission risks could be managed in settings where alcohol is served, commented Fitzgerald.

Business owners and representatives were interviewed before premises opened again in order to obtain a first hand account of the difficulties that were to be faced. These included the layout changes made to pubs and bars and the use of personal protective equipment (PPE).

Businesses expressed an intention to work within the guidance, but there were commercial and practical challenges to making this a reality, said Fitzgerald.

Common problems included: Staff not wearing PPE, or with the management of toilets, queues and other pinch points.

It was also noted that the upkeep of rules and regulations was especially difficult when customers were intoxicated. Other risks such as combinations of singing, shouting or playing music, mixing between groups and a lack of social distancing were noted in many premises; with no staff intervention happening in the majority of establishments.

It was concluded that even with the tireless work put in by premise operators and government guidance, potentially significant risks of COVID-19 transmission persisted in at least a substantial minority of observed bars.

In the face of this, however, comments were also made on the hardships faced by many in the hospitality sector due to the persistent closures, and that attention needs to be paid to employee hardship and ownership patterns in the sector.

Feature image credit: BBC

Like Loading...

Related

Original post:
Study released on effectiveness of measures used to reduce Covid-19 transmission in pubs - Brig Newspaper

Staff

Feb. 16, 2021Updated: Feb. 16, 2021 12:22p.m.

Cristina Young

Cristina Young, LCSW, a parent educator, and a therapist, will present Managing difficult moments with teens, a conversation about mental health, substance use and tactics for deepening communication with teens in an effort to maintain strong connections during turbulent times, March 4, at 10 a.m.

The talk is the third in a series of The Community Fund of Dariens Our Darien events this year. The speakers are designed to educate parents about the dangers of substance use, youth mental health and how they can best support their teens.

Registration for this discussion, which is sponsored by the Depot Youth Center and YWCA Darien/Norwalk Parent Awareness, is free and required at: http://www.communityfunddarien.org.

Young is also a licensed clinical social worker in private practice in Greenwich. Young has more than 25 years experience providing professional support to children, adolescents, adults, and families in a variety of settings, including schools, hospitals, and residential treatment centers. She has lived and worked in the Fairfield County area for almost 20 years.

For the past four years, the fund in collaboration with the Thriving Youth Task Force, (TYTF), has educated teens, and adults in the town about the dangers of teen binge drinking through the Our Darien social marketing campaign. This public health initiative aims to shine a spotlight on the impact of alcohol on the teen brain, and to offer proven tactics towards healthier attitudes and behaviors. The Our Darien campaign is funded by a grant from the state of Connecticuts Department of Mental Health and Addiction Services.

YWCA Parent Awareness provides free support, and education to parents and children with the goal of encouraging the healthy, positive development of Darien youth and families.

The Depot Youth Centers mission is to build confident youth in our community offering a connected and inclusive environment while providing essential programming and leadership development.

Here is the original post:
Our Darien: Third talk will cover difficult moments with teens - Darien Times