Archive for the ‘Social Marketing’ Category

Divine Social Grows Nearly 100% Throughout the Pandemic – Yahoo Finance

Bloomberg

(Bloomberg) -- Alarm bells are starting to ring across emerging markets as countries brace for a new era of rising interest rates.After an unprecedented period of rate cuts to prop up economies shattered by Covid-19, Brazil is expected to raise rates this week and Nigeria and South Africa could follow soon, according to Bloomberg Economics. Russia already stopped easing earlier than expected and Indonesia may do the same.Behind the shift: Renewed optimism in the outlook for the world economy amid greater U.S. stimulus. Thats pushing up commodity-price inflation and global bond yields, while weighing on the currencies of developing nations as capital heads elsewhere.The turn in policy is likely to inflict the greatest pain on those economies that are still struggling to recover or whose debt burdens swelled during the pandemic. Moreover, the gains in consumer prices, including food costs, that will prompt the higher rates may exact the greatest toll on the worlds poorest.The food-price story and the inflation story are important on the issue of inequality, in terms of a shock that has very unequal effects, said Carmen Reinhart, the chief economist at the World Bank, said in an interview, citing Turkey and Nigeria as countries at risk. What you may see are a series of rate hikes in emerging markets trying to deal with the effects of the currency slide and trying to limit the upside on inflation.Investors are on guard. The MSCI Emerging Markets Index of currencies has dropped 0.5% in 2021 after climbing 3.3% last year. The Bloomberg Commodity Index has jumped 10%, with crude oil rebounding to its highest levels in almost two years.Rate increases are an issue for emerging markets because of a surge in pandemic-related borrowing. Total outstanding debt across the developing world rose to 250% of the countries combined gross domestic product last year as governments, companies and households globally raised $24 trillion to offset the fallout from the pandemic. The biggest increases were in China, Turkey, South Korea and the United Arab Emirates.What Bloomberg Economics Says...The tide is turning for emerging-market central banks. Its timing is unfortunate -- most emerging markets have yet to fully recover from the pandemic recession.-- Ziad Daoud, chief emerging markets economistClick here for the full reportAnd theres little chance of borrowing loads easing any time soon. The Organisation for Economic Co-operation and Development and the International Monetary Fund are among those that have warned governments not to remove stimulus too soon. Moodys Investors Service says its a dynamic thats here to stay.While asset prices and debt issuers market access have largely recovered from the shock, leverage metrics have shifted more permanently, Colin Ellis, chief credit officer at the ratings company in London, and Anne Van Praagh, fixed-income managing director in New York, wrote in a report last week. This is particularly evident for sovereigns, some of which have spent unprecedented sums to fight the pandemic and shore up economic activity.Further complicating the outlook for emerging markets is they have typically been slower to roll out vaccines. Citigroup Inc. reckons such economies wont form herd immunity until some point between the end of the third quarter of this year and the first half of 2022. Developed economies are seen doing so by the end of 2021.The first to change course will likely be Brazil. Policy makers are forecast to lift the benchmark rate by 50 basis to 2.5% when they meet Wednesday. Turkeys central bank, which has already embarked on rate increases to shore up the lira and tame inflation, convenes the following day, with a 100 basis-point move in the cards. On Friday, Russia could signal tightening is imminent.Nigeria and Argentina could then raise their rates as soon as the second quarter, according to Bloomberg Economics. Market metrics show expectations are also building for policy tightening in India, South Korea, Malaysia and Thailand.Given higher global rates and what is likely to be firming core inflation next year, we pull forward our forecasts for monetary policy normalization for most central banks to 2022, from late 2022 or 2023 earlier, Goldman Sachs Group Inc. analysts wrote in a report Monday. For RBI, the liquidity tightening this year could morph into a hiking cycle next year given the faster recovery path and high and sticky core inflation.Some countries may still be in a better position to weather the storm than during the taper tantrum of 2013 when bets on cuts in U.S. stimulus triggered capital outflows and sudden gyrations in foreign-exchange markets. In emerging Asia, central banks have built up critical buffers, partly by adding $468 billion to their foreign reserves last year, the most in eight years.Yet higher rates will expose countries, such as Brazil and South Africa, that are ill-positioned to stabilize the debt theyve run up in the past year, Sergi Lanau and Jonathan Fortun, economists at the Washington-based Institute of International Finance, said in a report last week.Relative to developed markets, the room low rates afford emerging markets is more limited, they wrote. Higher interest rates would reduce fiscal space significantly. Only high-growth Asian emerging markets would be able to run primary deficits and still stabilize debt.Among those most at risk are markets still heavily dependent on foreign-currency debt, such as Turkey, Kenya and Tunisia, William Jackson, chief emerging markets economist at Capital Economics in London, said in a report. Yet local-currency sovereign bond yields also have risen, hurting Latin American economies most, he said.Other emerging markets could be forced to put off their own fiscal measures following the passage of the $1.9 trillion U.S. stimulus plan, a danger underlined by Nomura Holdings Inc. more than a month ago.Governments may be tempted to follow Janet Yellens clarion call to act big this year on fiscal policy, to continue to run large or even larger fiscal deficits, Rob Subbaraman, head of global markets research at Nomura in Singapore, wrote in a recent report. However, this would be a dangerous strategy.The net interest burden of emerging-market governments is more than three times that of their developed-market counterparts, while emerging markets are both more inflation-prone and dependent on external financing, he said.In addition to South Africa, Nomura highlighted Egypt, Pakistan and India as markets where net interest payments on government debt surged from 2011 to 2020 as a share of output.(Updates with analyst comment in paragraph after Read More box, updates yield data in chart.)For more articles like this, please visit us at bloomberg.comSubscribe now to stay ahead with the most trusted business news source.2021 Bloomberg L.P.

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Divine Social Grows Nearly 100% Throughout the Pandemic - Yahoo Finance

EloQ Communications Celebrates Five-Year Anniversary: Realizing the Dream of Empowering Voices from Vietnam – PR.com

EloQ Communications celebrates its fifth anniversary with early success in: providing top-notch PR services for clients from around the world in Vietnam and Southeast Asia markets, and promoting the image of Vietnams PR industry to new frontiers.

There have been many notable highlights in EloQ Communications five-year journey that contributed to this success. Besides public relations, the company has added new core services, including digital marketing, social media management and influencer marketing services in Vietnam market to become a one-stop-agency for clients, bringing more values and satisfying clients goals with diverse and modern communications tactics. EloQ Communications also launched its blog site and Youtube channel with original content produced by the in-house team to help the community and people interested in public relations and marketing access industry insights with ease.

While delivering top-notch services, the agency also kept its commitment to ethical standards and corporate social responsibilities. During COVID-19, EloQ Communications quickly gave communications tips and launched a pro-bono program for SMEs who were impacted, which displayed its concerns and supports for the community, as well as its flexibility to crises. To realize the dream of empowering the voices of Vietnamese public relations professionals, EloQ Communications aims for global standards and adopt these standards in conducting local public relations and marketing activities.

Company founder and communications expert, Dr. Clra Ly-Le, prides herself in getting EloQs name out to the world. The agency has gone through some trying times over the last five years, and is celebrating our fifth anniversary amidst COVID-19. But with the dedication and hard work our employees put in, we have adapted to the situation and are still striving to leverage our expertise day-by-day. Southeast Asia, and Vietnam in particular, has always been viewed as the less-developed area of the PR industry. Despite the non-stop efforts to improve service standards, little recognition has been given to PR professionals and the PR industry in this part of the world. We dont see ourselves as just a local agency, but our mission is to deliver the best practices while empowering our voices among global peers. In the future, we will continue to carry this mission, and hopefully, more people will have a positive view of Vietnams PR industry, shared Dr. Ly-Le, Managing Director of EloQ Communications.

To stay up to date with global know-how and connect with PR practitioners from other regions, EloQ Communications actively expands its network and engages with partner agencies across Asia, Europe and America. EloQ Communications is currently a member of the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the worlds largest PR professional body, and Public Relations Network (PRN), a global collective of creative and dynamic public relations specialists. This strong bond allows EloQ to implement clients campaign regional projects, marking their name in the global market.

EloQ Communications started as a subsidiary branch of a regional public relations group, but later become independent and changed its name in 2018. The name "EloQ" is short for "Eloquent "which describes the goal of facilitating strong, clear, and fluent communication between clients and stakeholders. From that moment, EloQ Communications positioned itself as a local agency with a global vision by offering global standards services, from market entry to build and strengthen brand presence, in the Vietnam market. The agency has supported notable clients such as Rakuten Viber, Intel, Grab, Lazada, Hitachi, Duolingo, Booking.com, Nok Air, etc.

About EloQ CommunicationsEloQ Communications is an independent communications agency which acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market.

EloQ offers a range of marketing services in Vietnam, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility above all.

For more information, please visit http://www.eloqasia.com

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EloQ Communications Celebrates Five-Year Anniversary: Realizing the Dream of Empowering Voices from Vietnam - PR.com

TikTok Provides New Business Tips and Resource Guides – Social Media Today

As it continues to expand its ad business, TikTok has launched a new platform which provides a range of business tips and guides to help brands make the most of the short-video platform.

As you can see here, the new platform provides info on various elements of brand-building on the platform, including notes on creative elements, ad strategy, key trends and more.

Each element includes an overview, with example case studies and guides.

The guides outline various key elements in more detail, which could be helpful in mapping out your approach.

If you're looking to make TikTok a focus, or have been considering how you might be able to tap into the platform, there's a heap of helpful info to consider. And while not all of it will apply to your brand, the variety of examples and tips will no doubt inspire your thinking, and help in establishing your TikTok approach.

You can check out the new TikTok business resources here.

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TikTok Provides New Business Tips and Resource Guides - Social Media Today

Content Creation and Social market to grow substantially through 2026 – Technology Magazine

Market Study Report has announced the launch of Content Creation and Social market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

Executive summary:

The latest research report on Content Creation and Social market offers readers a complete guide to the industrys growth patterns over 2021-2026. It highlights all important aspects such as the growth drivers, restraints, and opportunities influencing the industry dynamics.

Request a sample Report of Content Creation and Social Market at:https://www.marketstudyreport.com/request-a-sample/2763400?utm_source=technologymagazine.org&utm_medium=AK

According to industry experts, Content Creation and Social market is slated to register a year-over-year growth rate of XX% during the stipulated timeframe.

Further, the research literature validates the projections being presented by leveraging a comparative study of the past and present business scenario. Besides, it holds vast information on the industry segments and competitive dynamics to provide a holistic view of this domain. Additionally, the report contains the markets initial response to the Covid-19 pandemic and also outlines the top growth prospects going forward.

Market snapshot:

Regional outlook:

Significant Key Features Highlights of The Reports:

Ask for Discount on Content Creation and Social Market Report at:https://www.marketstudyreport.com/check-for-discount/2763400?utm_source=technologymagazine.org&utm_medium=AK

Product terrain outline:

Applications scope overview:

Competitive landscape review:

For More Details On this Report: https://www.marketstudyreport.com/reports/global-content-creation-and-social-marketing-tools-market-growth-status-and-outlook-2020-2025

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1. Global AR in Retail Market Growth (Status and Outlook) 2021-2026Read More: https://www.marketstudyreport.com/reports/global-ar-in-retail-market-growth-status-and-outlook-2021-2026

2. Global Blood Bank Management Software Market Growth (Status and Outlook) 2021-2026Read More: https://www.marketstudyreport.com/reports/global-blood-bank-management-software-market-growth-status-and-outlook-2021-2026

Read More Reports On: https://www.marketwatch.com/press-release/power-management-ic-pmic-market-2020-industry-and-geography-insights-size-share-opportunity-analysis-and-industry-forecast-till-2026-2021-03-11

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Content Creation and Social market to grow substantially through 2026 - Technology Magazine

Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing – Social Media Today

Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses - currently being tested under the title 'Project Aria' - would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity.

But Facebook has since sought to temper expectations, with the company's AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon - and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.

"Say you decide to walk to your local cafe to get some work done. Youre wearing a pair of AR glasses and a soft wristband. As you head out the door, your Assistant asks if youd like to listen to the latest episode of your favorite podcast. A small movement of your finger lets you click play. As you enter the cafe, your Assistant asks, Do you want me to put in an order for a 12-ounce Americano? Not in the mood for your usual, you again flick your finger to click no.

Facebook provides a few examples of this type in its new overview, which points to where it's focused in this respect, and how it plans to eventually implement AR tools.

"You head to a table, but instead of pulling out a laptop, you pull out a pair of soft, lightweight haptic gloves. When you put them on, a virtual screen and keyboard show up in front of you and you begin to edit a document. Typing is just as intuitive as typing on a physical keyboard and youre on a roll, but the noise from the cafe makes it hard to concentrate."

Facebook equates this next shift to the invention of the PC mouse, which revolutionized how people interact with computers. AR, in Facebook's view, will serve that same purpose, with tools that are able to assist and complement all of our day-to-day activities as needed, via a combination of sensory detection, AI and other connective elements.

That will also lead to new advances in marketing and advertising, with the capacity to showcase products and offers within people's digital eyeline, or in relation to where they are or what they might be doing. The possibilities, as Facebook notes, are endless - but while such developments are exciting, Facebook says that we're still a way off yet.

"Building the AR interface is a difficult, long-term undertaking, and there are years of research yet to do. But by planting the seeds now, we believe we can get to ARs Engelbart moment and then get that interface into peoples hands over the next 10 years, even as it continues to evolve for decades to come."

So while Facebook is planning to launch its new glasses sometime this year - which it's now calling 'smart glasses' - we're likely still several years away from this next stage, where your digital activity is seamlessly integrated into your everyday life.

But it is coming, and likely still sooner than most think. The descriptions above still feel very sci-fi, but these are what Facebook is developing and working on, and the indicators here are that they already know how all of these functions will intersect.

And as those functions are developed, so too will come new opportunities.

It's interesting to consider, and to factor into your strategic thinking for where we go next.

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Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing - Social Media Today