Mediaboss Marketing

DRAMA students were able to stage the perfect distraction to build up interest for a leading marketing agency in Bury.

Four actors from Bury College joined Seek Social at a busy business event being staged at The Stables in Bury.

And their intervention, with a cops and robbers scenario played out in front of delegates, promoted as a 'disruptive marketing exercise' was lauded by bosses from the Broad Street based company.

College officials say that their involvement with Seek Social covered all bases, from social media marketing to web design and development.

Former Haslingden High School pupil Lucy Jolly, who is studying A-level drama, English language and history said: "This was a great work experience opportunity and I really enjoyed taking part.

"It was exciting to take on the role of a character and cause a scene at such a busy event.

"Seek Social were really impressed with our efforts and I think the disruptive marketing worked well because we definitely grabbed the attention of those attending the event!

Company director Paula Braiden was certainly impressed with their contributions.

She added: "The Bury College drama students were amazing.

"They were very committed to their characters that day and were very professional throughout.

"We have received numerous positive comments about how the drama students helped raise awareness and pique people's interests.

"We are looking forward to working with Bury College more and providing quality work experience for young people across Bury."

The company, which has been named a Disability Confident employer for two consecutive years, has a number of clients on their roster, including the Moov Homes Project, Powerthrough Basketball, Hubris Global Wealth Management, Nettl of Bury and Newton's of Bury.

And they can also boast of a solid involvement in 2,000 plus projects for 300 partners, since their inception.

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Cops and robbers catch attention for Bury social agency - Bury Times

According to a new market study, the Pharma and Healthcare Social Media Marketing Market is projected to reach a value of ~US$XX in 2019 and grow at a CAGR of ~XX% over the forecast period 2015 2025. The presented study ponders over the micro and macro-economic factors that are likely to influence the growth prospects of the Pharma and Healthcare Social Media Marketing Marketover the assessment period.

The market report throws light on the current trends, market drivers, growth opportunities, and restraints that are likely to influence the dynamics of the Pharma and Healthcare Social Media Marketing Market on a global scale. The Five Force and SWOT analysis included in the report provides a fair idea of how the different players in the Pharma and Healthcare Social Media Marketing Market are adapting to the evolving market landscape.

ThisPress Release will help you to understand the Volume, growth with Impacting Trends. Click HERE To get SAMPLE PDF (Including Full TOC, Table & Figures) at https://www.futuremarketinsights.co/reports/sample/REP-GB-403

Analytical insights enclosed in the report:

The report splits the Pharma and Healthcare Social Media Marketing Marketinto different market segments including, region, end-use, and application.

The report provides an in-depth analysis of the current trends that are expected to impact the business strategies of key market players operating in the market. Further, the report offers valuable insights related to the promotional, marketing, pricing, and sales strategies of the established companies in the Pharma and Healthcare Social Media Marketing Market. The market share, growth prospects, and product portfolio of each market player are evaluated in the report along with relevant tables and figures.

The study aims to address the following doubts related to the Pharma and Healthcare Social Media Marketing Market:

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key players and product offerings

Potential and niche segments/regions exhibiting promising growth

A neutral perspective towards market performance

Must-have information for market players to sustain and enhance their market footprint

Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights and an aerial view of the competitive framework and future market trends.

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Pharma and Healthcare Social Media Marketing Market Poised to Garner Maximum Revenues During 2015 2025 - Info Street Wire

Europes GDPR took effect in May 2018, but 2019 was the year privacy got real for marketers in the U.S. There was a convergence of legal, technological and cultural factors that forced brands, publishers and tech companies to confront privacy head-on in ways theyd been trying to avoid for years.

The California Consumer Privacy Act (CCPA) was passed in 2018 and came into sharp focus this year, as January 1, 2020 has approached. As we draw closer to that implementation deadline, the IAB, DAA and a host of software companies have introduced compliance frameworks and tools to help marketers and publishers address the requirements of the act.

However, theres still considerable corporate foot dragging and uncertainty. Thats consistent with what happened with GDPR compliance. Indeed, many companies operating in Europe are still not fully compliant more than a year and a half later. With CCPA, there wont be any enforcement actions before July 1, 2020, giving affected marketers some additional time to get in line.

For much of 2018 and early 2019, big tech companies and industry trade groups criticized and fought CCPA trying to weaken it with unsuccessful amendments because of anticipated compliance costs and fear that more limited access to data would harm revenues or disrupt the ads ecosystem. That very much remains to be seen.

In September, Firefox launched Enhanced Tracking Protection, which included default third-party cookie blocking. Apple updated Safaris Intelligent Tracking Prevention (ITP) to strength anti-tracking and cookie blocking capabilities and rules:

Google Chrome, which controls 64% of the global browser market, also expanded third-party cookie blocking, claiming it was doing so in a smarter way (than Apple). And in July, Chrome rolled out ad filtering on a global basis. All ads that fail Better Ads Standards are now potentially blocked.

This was also the year when the ominous term surveillance capitalism entered the digital lexicon and became mainstream, appearing in books and news articles, culminating in a December 21 NY Times editorial Total Surveillance Is Not What America Signed Up For.

China is the leading example of the dark side of digital technology, in the service of domestic surveillance. But in some ways, America isnt that far behind. And mobile-location tracking is at the center of the debate over privacy and personalization in this country.

Technology companies, which went from being seen primarily as job creators, innovators and purveyors of social good, have been increasingly vilified. Facebook, in particular, stumbled badly in addressing privacy and data scandals it confronted over the past few years, captured in the Netflix documentary The Great Hack.

But most technology companies, for reasons that arent entirely clear, have failed to educate consumers and the broader market about the value of their services and methodologies. As a result, often sensational journalistic pieces filled the void and helped fuel popular distrust.

Consumers are now highly concerned and even fatalistic about technology and privacy. Its to the point where 90% of consumers said they would click do not sell my personal information under CCPA. Well see if that actually happens.

A cultural and legal Rubicon of sorts has been crossed. Privacy will now be a central feature of the user experience going forward. Privacy-conscious consumers will reward companies that are more transparent and shun those that are opaque or manipulative. One could argue the failure of Facebooks Portal smart display is a byproduct of a lack of trust in the company.

Ethics and trust will also be critical features of a brands long-term value. Indeed, theres early evidence that privacy is becoming a competitive advantage. The way forward for marketers involves a wholehearted embrace of privacy and the creation of genuine value for consumers in exchange for their personal data. There really is no other alternative.

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2019: The year that privacy got real for marketers - Marketing Land

GATINEAU, Que. Canada's competition watchdog says it wants consumers to be told when advertisers have a close relationship with the people who praise their products through social media accounts.

The Competition Bureau says it has sent letters to nearly 100 brands and agencies involved in what's called "influencer marketing."

Some of the biggest social media influencers are global celebrities such asKim Kardashian West, but even lesser-known people with a Facebook, Twitter or Instagram following canreceive free products to promote or, in some cases, a fee.

The federal competition agency says influencers should clearly disclose what they've received from the brand or marketing agency and base any reviews or testimonials on their personal experience.

The Competition Bureau also warns that businesses that are marketing products or services through influencers could violate rules against sales or misleading content.

The bureau's commissioner, Matthew Boswell, says consumers must be able to know if opinions expressed by influencers are independent or an advertisement.

This report by The Canadian Press was first published Dec. 19, 2019.

The Canadian Press

Read more here:
BEYOND LOCAL: 'Influencers' warned to clearly state when social media messages are advertising - TimminsToday

Data analytics company Klear has conducted a new report on the state of influencer marketing on Instagram, analyzing over three million sponsored posts in order to identify key trends and shifts of note.

And the data shows that influencer marketing is, indeed, on the rise. According to Klear's analysis, the number of Instagram posts using the #ad hashtag, signifying a brand partnership, increased by almost 50% in 2019.

That's probably not surprising - with Instagram seeing more usage, it makes sense that brands would also be looking to align with that shift. But in looking at those posts which include the #ad hashtag, Klear was also able to establish some more specific trends about the rising Instagram influencer landscape.

First off, Klear notes that the vast majority of Instagram influencers are female:

Again, maybe not a surprise, given the visual nature of Instagram, and the relation of such to fashion products, which are more aligned, traditionally, with female users. That said, the significance of the divide between male and female influencers is somewhat surprising. Maybe that points to a new opportunity for male influencers on the platform as a means to stand out from the crowd.

As you can see, Klear also notes that Instagram's user base is more female leaning, which further lines up with the overall trend.

Instagram influencers are also young - with 25-34 year olds dominating the space.

In some ways, you'd expect that to skew even younger, but then again, establishing yourself as an influencer, in a business sense, likely takes some experience, which would point to the slightly older age shift.

Unsurprisingly, fashion comes out as the top industry for Instagram influencer posts.

Those trends are pretty much exactly as you would expect - in fact, in terms of revelation, the report doesn't really underline any significant changes to the norms you likely think of in relation to Instagram influencers. But even so, it's interesting to note what the data shows, and how that relates to on-platform campaigns.

Klear also notes that Stories usage is rising among influencers, with more frames being added, on average.

As noted, there are probably no major revelations here - though the disparity of male to female influencers is likely larger than most would expect. But either way,it is worth looking into the state of play, and assessing what that may mean for your own influencer marketing approach.

With the use of Instagram influencers on the rise, now may be the time to get in, before it becomes even more flooded, and by understanding the trends, you may be able to formulate a more resonant, responsive approach.

There are more insights in Klear's full report, which you can download here, while Klear also recently published another report which looks at the performance of Instagram Stories among influencers specifically.

Read the rest here:
New Report Looks at the Growth of Influencer Marketing on Instagram - Social Media Today