Mediaboss Marketing

Create effective and strategic campaigns

Exclusive, interactive webinars

Premium magazine resources

Partner perks and special deals

Session 2Creative, Calculated Conversation

Session 3Measurement and Management

Ask an Instructor

Members can ask instructors questions about courses anytime. Have a question?

Ask Now

Every business, regardless of size, needs a social media strategy. But if youre just starting out, using social media can be daunting. Which platforms are right for your brand? What do you post? How do you get followers?

This course demystifies social media marketing and guides you through the endless capabilities of platforms like Facebook and Instagram. You will learn to apply tactics and think strategically so you can begin to shape your brands perception, drive traffic to your site, sell products and eventually be seen as a leader within your corner of the industry. This course gives you a foundation from which to build a smart social media approach that over time, can direct your brand to social success

How to apply the 5 elements of successful social media marketing - Strategy, Frequency, Timing, Effective Content and Engagement

Identify your audience and discern which platforms they spend their time

Develop messaging for each platform to reach your intended audience

Experiment with the best times of day and frequency to post

Highlight positive comments, and use negative feedback as a tool to strengthen your brand

Capitalize on social trends, proper use of images, initiate and piggy back on hashtags

Understand performance/measurement basics from standard platform-native and third party measurement tools

Use your data to inform when, where, what and how you post moving forward

More:
Social Media Marketing - Mediabistro

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

"Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now."--Ben Rothke, Slashdot.org

"If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book."--T. Michael Testi, Blogcritics.org

"After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics."--Thomas E. Weber, Smart Money

Read more:
The Social Media Marketing Book: Dan Zarrella ...

There are some that think "social media marketing" is just the latest buzz phrase in marketing, but over time it has proven to be a new venue that you can use to market and promote your products and services. Social media centers around interaction with colleagues, potential customers as well as current customers.

I've found that when companies begin to dig into social media, they are not sure where to start. The information in this series will help you understand why social media marketing is important and how to begin to put it to work for you and your business.

Understanding the Role of Social Media in MarketingSocial media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. It also depends on the effort you are willing to put forward when it comes to social media. Learn the role social media can play in marketing and how it can benefit you as a company.Read more

Reasons to Adopt Social Meda in B2B MarketingAdopting social media marketing has been difficult for the B2B business. A 2008 study revealed that 69% of B2B buyers use social media to assist them in business development and decision making. Can B2B companies really afford to continue to dismiss social media marketing techniques as an effective way to get the word out about their products and services? Learn why it's time for B2B companies to take a deep look into the effect of social media marketing and how it can benefit them.Read more

Social Marketing via YouTubeWhen it comes to marketing, video can be a great way to interact with potential customers, but you must do it correctly in order to attract new customers and not chase them away. They must see your video as providing them with interaction as well as value in order to be an effective means of social media marketing. Learn how to use YouTube as a viable social media marketing tool.Read more

Social Marketing Via FacebookLet's face it in today's economy we are all looking for ways to be creative and innovative in our marketing. A month ago I asked for people to share their no-cost and low-cost tips and techniques for marketing, a common thread was social media marketing, particularly Facebook.

Does that peak your interest? Are you ready to start capturing your portion of that 140 million as customers? Of course, you are, so today I'm going to show you two different ways that you can use Facebook to market your business. Learn how to market your business on Facebook using both Facebook Pages and Facebook Group options.Read More

Social Marketing Via TwitterIf you have not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast growing online platforms that is being used for communication and conversation. Twitter has over 1 million users and broadcasts over 3 million messages every day. It can be used as a marketing tool, but you must do it right by following the Twitter etiquette in order to be effective. Let me show you how to use Twitter as a marketing tool for your business.Read more

See the original post:
Social Media Marketing for Your Business

Drive change with social CRM and collaborative social applications

If your organization is using Twitter, Facebook, and other social media, you're already building a formidable marketing and customer relationship management (CRM) system in the social mediasphere. Now it's time for the crucial next stepopening your business up to the collective ideas of those customers and stakeholders and putting their ideas into action. In short, building a business powered by social technology. This detailed guide shows you how.

Building on the principles in his bestselling book, Social Media Marketing: An Hour a Day, social media thought leader Dave Evans shows you how to participate in social media at a business level, taking customer engagement and collaboration to new levels to improve your company's products, services, and bottom line.

Understand the new social business ecosystem and how it affects your current and future business

Craft a scalable, connected social media marketing strategy that enables you to incorporate what you learn to improve your products and services

Gear up for customer-led collaboration! Explore a host of best practices for involving your social contacts in product design

Discover software and analytical tools from firms like Radian6, Sysomos, BuzzStream, Rapleaf, Lithium Technologies, Socialtext, Microsoft, IBM, and others to help you monitor and?quantify your social business

Think analytics, analytics, analyticssee how to select and use social metrics, analyze results, and produce solid insights as you implement a social mediabased business plan

Find out how other companies implement, manage, and monitor their social business strategies, including consumer-facing firms like Philips and New Belgium Beer, nonprofit organizations like Found Animals of Los Angeles, and the business-to-business units of American Express and Element 14

Work through practical, hands-on exercises, develop a library of top-notch thinkers and resources, and positively build your own professional skills in this exciting new area

"Dave provides a practical approach for leaders who want to harness the power of social media to cost-effectively transform their businesses and catapult themselves ahead of the competition. At the same time, Social Media Marketing: The Next Generation of Business Engagement is extraordinary because it is a fun, genuine, and inspiring resource that sets a new standard for social media insights."Ian Giles, Vice President, Strategic Services, Thindata 1:1, Toronto

"Dave takes social media from concepts and theory to concrete, simple steps that make it easy to implement social technology in your business."Marco Roncaglio, Director of Online Marketing, Personal Care, Philips Consumer Lifestyle, Amsterdam

"Rigorous, measurable quality improvement is critical for getting social media and word-of-mouth working for your business. Dave's book highlights quality programs that work and shows you how to implement them in your business."Jeff Turk, CEO, Formaspace, Austin, TX

See the original post here:
Social Media Marketing: The Next Generation of Business ...

In general, readers new to social media will enjoy an extensive introduction that accurately describes the current state of Internet communities and provides significant insight into the historical trends that have led us into the Twitter age...One step toward achieving a well executed social media marketing campaign involves understanding the best ways to engage communities. Weinberg's book is a great place to start.

--Armando Roggio, Practical eCommerce

...a heck of a book.

--Chris Brogan, ChrisBrogan.com

I think what readers will find expecially useful is the straightforward and example rich approach Tamar takes in explaining how companies and individuals can succeed towards marketing goals through thoughtful participation. Getting advice from someone who has been there, done that can save a substantial amount of resources, money and shorten the time to get up to speed.

--Lee Odden, Online Marketing Blog

Want the nitty gritty details of social media success? Weinberg (the Queen of Smart) has literally hundreds of great tips in this book.

--Steve Cunningham, Mashable.com

Go here to read the rest:
The New Community Rules: Marketing on the Social Web ...