Mediaboss Marketing

Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021.

The numbers will certainly raise some eyebrows, and likely get more social media marketers considering their options on the app.

First off, on usage - Snapchat is now being used by 280 million people every day, a 22% increase in year-over-year performance,and the app's biggest increase in its YoY usagegrowth in more than 3 years

As you can see here, while Snapchat usage increased in all regions,the app once again saw its biggest growth in the 'Rest of World' segment, which is largely due to the company's ongoing investment in more localized content and improved language support options.

Snap has seen particularly strong growth in India of late, with its Android update, rolled out back in 2019, playing a key role in boosting Indian user uptake (Android is the most popular OS, by far, in the Indian market). Indeed, Snapchat reports that for the first time in Q1, the majority of its DAUs were on the Android version of the app. That's a big switch for a company that long resisted Android, and focused more on aligning with the technical superiority of iOS devices.

Snapchat also launched its first Snap Original for the Indian market in the quarter, with a local version of 'Phone Swap'.

Snapchat now has over 60 million users in the Indian market, closing in on its biggest usage sectors.

Snap's original content continues to play a key role in attracting new users more broadly, and boosting in-app engagement, with over 20 million people watching the new series Ryan Doesnt Know starring Hollywood star Ryan Reynolds.

Snapchat's also seeing increased engagement with its AR tools, with the number of Snapchatters engaging with its AR Lenses daily growing more than 40% year-over-year. That looks set to become an increasingly important focus for the app, with reports that Snap is also working on a new, fully AR-enabled version of its Spectacles device.

Snap has also highlighted the growth of its TikTok clone 'Spotlight', which, in addition to being a feed of short video clips, also provides cash incentives - up to $1 million per day -for the best, most engaging Spotlight shorts.

Several creators have made big money from the option, and that's likely helped to improve overall take-up of the option.

"In March, over 125 million Snapchatters used Spotlight, our newest platform surfacing the most entertaining Snaps from our community. We also launched Spotlight in three new countries - India, Mexico, and Brazil - making it live in a total of 14 countries."

That's significant within the scope of Snapchat's overall usage growth numbers, but the question looming is how sustainable that process will be. Can Snap simply keeping paying out millions of dollars to keep the good content coming, and keep users coming back to Spotlight for more?

Definitely, there are some concerns within that, as reflected in Snap's 'Cost of Revenue' chart.

As you can see, the company's 'Content and Developer Partner Costs' have seen a big increase over the last two quarters, more than doubling on Q3 2020. That figure incorporates its Spotlight payouts ($90 million)as well as its ongoing AR development, and this will be a key element to monitor in future, as to how Snap can maintain its momentum in line with costs.

But at the same time, revenue is also climbing.Snapchat posted a 66% year-on-year revenue increase for the quarter, rising to $770 million.

So Snap's cost of revenue may have increased by $158 million year-over-year,but its overall revenue intake increased by $308 million within the same period. Maybe the math works out, and Snap can sustain those Spotlight costs, as it's usage benefits would be helping to drive increased advertiser interest.

In its accompanying notes, Snap has also highlighted its rising eCommerce opportunities, with increased investment in AR try-on tools, digital clothing for avatars and advanced opportunities via its evolving full-body scan AR tech.

Snap also says that over 75 million Snapchatters watched beauty-related content each month on Discover in Q1, which could point to further marketing opportunities on the platform that play into its advanced AR features. Snap launched a new AR try on experience with Estee Lauder earlier in the week.

As explained by Snap CEO Evan Spiegel:

"We believe that our leadership in both AR capabilities and user engagement positions us well to expand augmented reality to new use cases and behaviors. For example, as the shift to online shopping continues to accelerate, we believe there is a massive untapped opportunity for AR-driven product innovation in eCommerce - and that our young audience will continue to be early adopters of these new technologies and shopping experiences."

Spiegel says that Snap is focused on providing more tools around apparel and accessories, and helping buyers find the right size, fit, in order to reduce friction in online shopping experiences. Snap acquired FitAnalyticslast month, a company thatprovides tools that help brands facilitate more accurate product matches through AR.

Another area of ongoing concern for Snap is the impact of Apple's IDFA update, which we now know is being rolled out next week. Reports have suggested that both Snapchat and Facebook will be most significantly impacted by the change - but Snap's Chief Business Officer Jeremi Gorman says that both Snap and its ad partners are prepared.

"We are supportive of Apples approach because we have always believed that advertising should respect customers privacy. The fact that these changes are coming later than we anticipated has provided additional time to adopt Apples SKAdNetwork and begin implementing and testing with our partners. Advertisers that represent a majority of our direct response advertising revenue have successfully implemented SKAdnetwork for their Snap campaigns."

Gorman further notes that Snap's designing an array of privacy-centric solutions to ensure they can continue to deliver a privacy-first experience,and best-in-class offerings for its ad partners.

Overall, it's a positive report for Snap, which has now established its market niche, and its presence within the wider social media sphere. It did, at one point, seem like Facebook would swallow it up, or force it out, but Snap has stuck to its guns, and remained attuned to its user community, which has enabled it to refine its offerings and maximize its potential as a connective tool.

And it's definitely now a worthy consideration for marketers. For comparison, Snapchat, now at 280 million users, has more daily actives than Twitter (192 million mDAU) and Reddit (52m).

It's worth considering Snap's audience, and how it might fit into your strategy.

Original post:
Snapchat Rises to 280 Million Users, Reports Strong Take-Up of TikTok-Like 'Spotlight' Option - Social Media Today

MIAMI--(BUSINESS WIRE)--Global healthy-aging haircare, skincare and wellness innovator, MONAT Global Corp (MONAT), has been recognized on the Direct Selling News Global 100 list of top direct selling companies in the world based on 2020 revenue, as well as one of the Best Places to Work for the third year in a row. MONAT has been featured on the DSN Global 100 list since 2018 and has continuously made its way up the list each year, jumping one spot from last year to number 23 in 2021.

We are excited to once again be recognized by Direct Selling News as a leader in the industry, as well as one of the best places to work, said Stuart MacMillan, President, MONAT Global. The growth we have experienced over the last six years is incredible, and we are thrilled to be recognized for our hard work. Last year was not easy, but we stuck to our philosophy of making a difference in the lives of others at a time when people needed it most.

MONAT experienced key expansion in 2020, including the introduction of MONAT Wellness, a five-piece, custom-formulated and scientifically backed collection. The Miami-based global brand attributes its rapid growth to the companys effective products, its VIP (loyal) customers, and its independent sales force, known as Market Partners.

MONAT continues to grow each year, and we are so proud to be recognized once again by Direct Selling News as one of the top direct selling companies in the world and best places to work, said Ray Urdaneta, co-founder and CEO, MONAT Global. We are grateful for continued growth and look forward to carrying the momentum into 2021.

The Global 100 list was announced on April 19 during The Industry Awards and is available to watch online.

Follow MONAT on Instagram, Twitter, Facebook, Pinterest and YouTube. Additional information about the company can be found at its website, http://www.monatglobal.com.

About MONAT GlobalMONAT Global is an international healthy aging haircare, skincare and wellness brand founded to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family, service, and gratitude. Founded in 2014 and headquartered in Miami, Florida, MONAT provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. MONAT's product development is led by Chief Science Officer Alan J. Meyers and supported by a Scientific Advisory Board comprised of eminent professionals in medicine, cosmetics, haircare, science and health. MONAT offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian, U.K., Irish and Polish markets.

Availability: http://www.monatglobal.com

#MONATGlobalFacebook: /MONATOfficial | Instagram: @monatofficial | YouTube: /MONATOfficialTwitter: @MONATOfficial | Pinterest: /MONATOfficial

Original post:
MONAT Recognized as a Top Direct Selling Company and Best Place to Work by Direct Selling News - Business Wire

Microlearning Software Market Regional Outlook, Competitive Strategies And Forecast up to 2026

Global Microlearning Software Market Report 2020 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2020-2025.This research study of Microlearning Software involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, market environment, competitive landscape, historical data, present trends in the market, technological innovation and the technical progress in related industry.

The Microlearning Software market size report covers all the important aspects like the key trends and lucrative prospects that will positively impact the industry performance over the study period. In addition, it makes various suggestions and recommendations to effectively tackle the current and upcoming challenges in this domain. Moreover, the document sheds light on the sizes and shares of the market segments, inclusive of the product category, application spectrum, and regional landscape. It also highlights the implications of COVID-19 on this vertical and proposes strategies for effective risk management and ensuring strong gains in the forthcoming years.

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Overview of the regional assessment:

are top regional markets.

Other vital inclusions in the Microlearning Software market report:

Report Answers Following Questions:

How big is the Microlearning Software market?

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Which segment accounted for the largest Microlearning Software market share?

Who are the key players in Microlearning Software market?

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Microlearning Software Market Regional Outlook, Competitive Strategies And Fore - Business-newsupdate.com

Future Market Insights (FMI) has published a new market research report on social employee recognition systems. The report has been titled,Global Organic Cosmetics MarketGlobal Industry Analysis,Forecast. Long-term contracts with large enterprises and private companies are likely to aid the expansion of business revenues, and innovation in the industry will enable social employee recognition system vendors to reach out to new potential customers in emerging markets. These factors are expected to help the global market for social employee recognition systems observe stellar growth in next few years.

The team of researchers at Future MarketInsights are focussing on research and market study to produce different Organic Cosmetics Market forecasts and predictions at both national and international levels. They have considered several leads of information pertaining to the industry like market figures and merger estimations to assess and produce reliable and informative insights on the Organic Cosmetics Market.

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Key Players

Global Organic Cosmetics Market key vendors include :

Segmentation

The Organic Cosmetics market is segmented into application, form, end use industry, source and geography.

Product Type

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Price Range

Regional Segments Analyzed Include

Full in-depth analysis of the parent market

The analysts at FMI are dedicated to provide insights after extensive research and study. The study also includes estimations, projections and evaluation of the market dynamics.

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The report has been created after detailed and exhaustive studies by the analysts at FMI taking several factors into consideration like monetary, ecological, social, mechanical, and political status of a particular demography. They study the key data to assess the revenue and production of manufacturers across various regions. The report also covers an in-depth analysis of the key changes in market dynamics in the recent past and the near future.

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The Global Event Management Software Market size is expected to reach $6. 5 billion by 2026, rising at a market growth of 11. 4% CAGR during the forecast period. A software product that helps in managing conferences, trade exhibitions, and events is known as event management software.

New York, April 22, 2021 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Event Management Software Market By Component, By Organization Size, By Deployment Type, By Vertical, By Region, Industry Analysis and Forecast, 2020 - 2026" - https://www.reportlinker.com/p06064801/?utm_source=GNW Using this software, the quality of events can be improved while offering superior visibility for event organizers.

Event management is a time-consuming task using current resources, thus, many companies are deploying event management software in order to simplify the planning, event marketing, and scheduling processes. These aspects help companies to achieve robust, and outstanding services to the attendees and customers at a low cost. The event management software segment is further bifurcated into analytics and reporting software, event planning software, venue management software, content management software, event registration and ticketing software, event marketing software, onsite technology, visitor management software, and others (resource scheduling software and catering software).

Significant determinants such as substantial rise in the events in gaming, sports, and entertainment sectors around the globe and high adoption of software which is helpful to simplify the events from the beginning to end on the basis of historical as well as real-time data, are expected to fuel the market growth. Marketing firms and vendors are constantly making efforts to form partnerships with organizers because vents are proved to be highly beneficial marketing channels.

Component Outlook

Based on Component, the market is segmented into Software (Without Services) and Services. The software segment procures the maximum revenue share of the market and would maintain a similar trend during the forecast period. The growth of the segment is majorly due to the growing demand for this software among corporate & entertainment event planners. As event planners manage various events simultaneously, several companies & event planning organizations are deploying software solutions to offer reliable & effective services to their customers & attendees at a very low cost.

Organization Size Outlook

Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The deployment among SMEs has displayed a promising growth rate, primarily due to the growing preference of small and medium-sized event planners towards improving and automating their business functionality. Moreover, large enterprises are coming into partnership with SMEs to use the latest technology advertising campaigns and public platforms.

Deployment Type Outlook

Based on Deployment Type, the market is segmented into On premises and Cloud. On the basis of the deployment model, the on-premises segment procured the prominent revenue share of the event management market during the forecast period. The on-premises deployment type is considered as the adoption of the event management software on the premises of a company instead of a remote facility. On-premises solutions are offered with a one-time licensing fee, combined with a service agreement.

Vertical Outlook

Based on Vertical, the market is segmented into Event Organizers & Planners, Corporate, Government, Education and Others. Event planning teams are witnessing expansion, with the increasing number of events occurring around the globe. With the help of EMS (software), big event planning organizations can rapidly set-up a communication channel between their teams and perform event functions in an efficient manner.

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America has remained technologically advanced region regarding the deployment of the latest technologies due to the increasing awareness among enterprises with respect to the advantages and existence of expertise among the workforce to create innovative solutions across all technology segments. The event management software market is another technological domain where enterprises in North America remained at a top position to improve sales & marketing strategies.

The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix; Active Network, LLC is the major forerunner in the Event Management Software Market. Companies such as Cvent, Inc., KitApps, Inc., Eventbrite, Inc., Aventri, Inc., and Ungerboeck Software International, Inc. are some of the key innovators in the market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include New Work SE (Xing Event), Active Network, LLC (Global Payments, Inc.), Eventbrite, Inc., Ungerboeck Software International, Inc., Bizzabo Limited, RainFocus, LLC, KitApps, Inc. (Attendify), Aventri, Inc., Cvent, Inc., and EventMobi (5Touch Solutions, Inc.).

Recent strategies deployed in Event Management Software Market

Partnerships, Collaborations, and Agreements:

Sep-2020: Cvent partnership with Federal Conference, an innovative meeting and conference planning company. The partnership focuses on providing a distinct opportunity for the corporate, association, and government users to directly tackle the power of Cvents best-in-class event marketing and management platform along with Federal Conferences experienced team of industry-certified event management experts.

Mar-2020: Aventri came into partnership with three digital event solutions companies namely Intrado Digital Media, Digitell, and Evia for providing virtual events. Together, they provide different approaches in the events industry to assist companies that have been impacted by the COVID-19. Aventris new solutions help all customers and event planners with the option to change their events into a virtual platform.

Mar-2020: RainFocus formed an alliance with Groups360, a meeting and event platform. The alliance brought Groups360s innovative online marketplace for hotel and venue sourcing with RainFocuss complete portfolio of event management technology. Together, the companies deliver meeting planners a complete event management solution from planning to post-con.

Jan-2020: Cvent came into partnership with HSMAI, a non-profit hospitality association. Under this partnership, Cvent offers world-class solutions to empower more than 75 small and big events organized by HSMAI Region Europe that include the HSMAI Meeting and Event Exchange and their Awards at Scandic Fornebu Hotel in Norway, and the Annual HSMAI Europe ROC and their HSMAI Awards.

Jan-2020: Active Network signed a multi-year agreement with TEAM Unlimited, Hawaii-based television events, and marketing company. In this agreement, the companies focused on exclusively providing online registration and event management solution for XTERRA events around the globe.

Jul-2019: Ungerboeck came into partnership with TIBCO Software. Under this partnership, Ungerboeck unveiled Ungerboeck Connect, a new online tool that enables Ungerboeck customers to build integrations with other software systems fastly and easily. With the TIBCO Cloud Integration, customers can provide all their data streams together and effortlessly link the important applications they already utilize from a user-friendly integration Platform-as-a-Service (iPaaS).

Jul-2019: EventMobi partnered with Swoogo, a software company. Under this partnership, the companies simplified the Event Management Software, Tech Stack. This simplification has significantly raised workflow efficiency and data accuracy and decreased the overall cost of event technology procurement all over the company.

May-2019: Eventbrite collaborated with Facebook. Under this collaboration, they launched ticketing on Facebook, powered by Eventbrite, a platform-based offering from Eventbrite that brings new ticketing functionality to Facebook. It opens a new way for event creators on Facebook to employ attendees of their events and gatherings.

Apr-2019: Aventri entered into a partnership with Uber, an American technology company. In this partnership, the companies deliver Uber Vouchers for events. By utilizing a web-based tool from Uber, event organizers can manage transportation for attendees to and from events.

Feb-2019: Attendify came into partnership with American Express Meetings & Events and Splash. Following the partnership, American Express Meetings & Events expanded its attendee engagement portfolio and its customer can have stronger portfolio of solutions available to enhance attendee engagement.

Acquisition and Mergers:

Nov-2020: Eventbrite took over ToneDen, a self-service social-marketing platform. Following the acquisition, ToneDens offerings helped Eventbrite to strengthen its ability to propel consumer demand for its creators events and enabled the company to offer a complete portfolio of tools to assist creators link with new and existing audiences and sell more tickets to their experiences.

Jun-2019: Cvent took over DoubleDutch, one of the unique leaders in the mobile event app industry. This acquisition showed Cvents investment in the mobile technology space and complemented the companys signature mobile event app and onsite solution suite.

Oct-2018: Aventri acquired ITN International, the industry leader in NFC, mobile and cloud-based technology. The acquisition broadened Aventris technology and service offerings, expanding its global reach and the events that they support.

May-2018: Cvent completed the acquisition of QuickMobile, a pioneer of mobile event apps. The acquisition widened and deepened Cvents existing mobile event app and onsite solution capabilities and also supported the company to expand its reach in the marketplace via QuickMobiles extensive partner network.

Apr-2018: Eventbrite acquired Ticketea, a leading Spanish ticketing provider. Ticketeas enhanced approach to solving challenges for both event creators and seekers includes a strong discovery platform, which helped them achieve impressive brand equity and a strong leadership position in the southern European market along with Spain.

Jan-2017: Eventbrite took over Ticketscript, a European-based self-service event ticketing software. Following this acquisition, the company expanded Eventbrites footprint in Europe and delivered ten additional years of traction in the music space and experience in European markets to their business.

Product Launches and Product Expansions:

Dec-2020: Attendify released its new MeetNow feature. MeetNow empowers virtual event attendees to quickly interact one-on-one with sponsors and exhibitors, through its built-in, live video conferencing capabilities. The feature was made to further offer tangible value and maximizes ROI for sponsors and exhibitors that become a more extensive challenge for virtual events.

Oct-2020: Ungerboeck introduced Virtual Event Platform. This platform added a strong virtual functionality for events that includes Registration, Live streaming of sessions, Virtual exhibitions, Engagement tools, Awards & Competitions capabilities, Comprehensive Analytics & Insights.

Oct-2020: Bizzabo introduced its Partners Management Solution and its Speakers Management Solution. This solution focus on streamlining the collaboration between event teams and their partners and speakers, improving efficiency and enhancing the working relationship between all involved, ensuring prosperous events.

Sep-2020: Aventri introduced the Aventri Virtual Event Platform with the key industry-leading features. The solution enables event and marketing experts to operate their virtual, hybrid, and in-person events on a single platform. This all-in-one Aventri Virtual Event Platform streamlines the procedure of delivering virtual and later hybrid, events. It is easy to master this solution. It also provides the new engagement and monetization features and the first-to-market capabilities.

Sep-2020: RainFocus released the Strategic Event Program (SEP) Module as part of the companys all-in-one platform. This module streamlines strategic meetings management (SMM) and also empowers event and marketing teams who are seeking better business impact from their recurring meetings and events. The SEP Module delivers event teams a prominent amount of time and effort as they set up, manage, and offer roadshows, strategic meetings, business meetings, and training sessions.

Aug-2020: Cvent launched its all-new virtual event solution, the Cvent Engagement Hub. The solution is built to work seamlessly with Cvents unmatched portfolio of event marketing and management solutions. The Cvent Engagement Hub offers a fully branded, turnkey virtual event experience.

Aug-2020: Attendify introduced a new live-streaming feature for virtual and hybrid events that are fully integrated into a virtual event. This feature is 100% web-based with nothing to download. These features include multiple, concurrent sessions, practice rooms, and speaker or gallery view.

Jul-2020: Attendify released a new offering, Attendify for Virtual Events. This solution focuses on transforming the in-person, virtual and hybrid event experience.

May-2020: Ungerboeck unveiled a new feature for managing virtual events. This feature offers the user to have the choice of using a virtual event provider like GoToWebinar or Zoom, and then helps in seamlessly managing online participants, event details, and engagement statistics directly by the Ungerboeck platform.

May-2020: EventMobi released Virtual Event Space, part of an end-to-end virtual event solution. This solution can help organizers plan, promote, monetize and stream an engaging, interactive online or hybrid event experience.

Mar-2020: Bizzabo unveiled Virtual Experience Solution. The solution enables customers to reach the full potential of audience engagement anywhere, at any scale, with strong broadcasting and on-demand capabilities. The solution also empowers event marketers to easily broadcast events of every size to include team meetings, town-halls, conferences, and more.

Feb-2020: Aventri launched Aventri Aloha, an exciting and easy-to-use iPad check-in app for small and medium-size events. Check-in delivers a crucial first impression at events. Aventri Aloha solves all these challenges, offering a simple yet powerful application that is fully integrated with leading printers and Aventri Registration.

Jun-2019: RainFocus launched its newest machine learning tool, the Recommendations Bot. This tool brings a deeper look into the interests and values of attendees. By using attendee demographics, behaviors, historical data, and session ratings, the Recommendations Bot can give suggestions to attendees, which improves their conference experience.

Scope of the Study

Market Segmentation:

By Component

Software (Without Services)

Services

By Organization Size

Large Enterprises

Small & Medium Enterprises

By Deployment Type

On premises

Cloud

By Vertical

Event Organizers & Planners

Corporate

Government

Education

Others

By Geography

North America

o US

o Canada

o Mexico

o Rest of North America

Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific

LAMEA

o Brazil

o Argentina

o UAE

o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

New Work SE (Xing Event)

Active Network, LLC (Global Payments, Inc.)

Eventbrite, Inc.

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Global Event Management Software Market By Component, By Organization Size, By Deployment Type, By Vertical, By Region, Industry Analysis and...