Mediaboss Marketing

With the right strategy, its possible to substantially increase your companys revenue. When I think of business-to-business (B2B) lead generation strategies that give the biggest bang for their buck, I have to focus on two words: capture and convert. One is just as important as the other.

The first part of the capture-and-convert equation refers to getting lots of leads and keeping your sales funnel full. The second part of the equation refers to identifying the best strategies for converting leads into sales. The more leads you capture, the more leads you have to convert.

Separating Browsers From Buyers

A great-looking landing page may be enough to get you a fair number of visitors. While your visitors are just browsing, what youll really need to do is harness your potential buyers, which are your leads. The focus isnt really your landing page; rather, its your forms.

Beyond that, there are several different channels that you can navigate to as B2B lead generation strategies:

Email marketing.

Content marketing.

Search marketing.

Social media marketing.

Just a word to the wise: Its more important how you use your lead generation channels than which lead generation strategy you choose.

Email Marketing

One of the first lead generation strategies of the digital age was email marketing. Decades later, its still one of the best. Within the category of email marketing, lets take a look at how the following three factors can boost your leads: using marketing automation, sweetening your pitch and cold emailing.

To understand marketing automation, think about how a cookie factory works. The dough gets dropped in 24 perfect proportions onto a baking pan, and then the pan gets sent to the oven for the perfect baking time and temperature. Finally, the cookies get automatically packaged and labeled with the right branding.

Marketing automation works much the same way. You can easily send batches of personalized emails to your leads by joining forces between marketing automation and customer relationship management (CRM) tools. Your leads get the right information at the right time to set up for conversion.

If youve seen the sign up for our newsletter call to action (CTA) once, youve seen it a million times. If you really want leads to sign up, you need to give them a good reason to, which is called sweetening the pitch. What makes your newsletter better than anyone elses newsletter? What problem are you helping them solve? When you can answer these questions, you can sweeten the pitch by changing your ask to something like this: Our client increased their organic search by 300%. Sign up to find out how you can do the same!

What about cold leads? Dont shy away from them because theyre a little harder to reach. I like to use a four-step approach to cold email marketing:

1. Make a good first impression.

2. Find a way to stand out.

3. Get to the point quickly.

4. Follow up.

I find humor thats in good taste almost always makes a good first impression. Animated GIFs and memes are creative ways to stand out and keep leads from hitting the delete button. Make your point early in the email. No one likes to read a long saga just to find out they have no interest in the main character. Finally, send two or three follow-up emails in case they had a bad or busy day the first couple of rounds.

Content Marketing

Content marketing is a huge umbrella over marketing tactics. The question to ask yourself is, Do I do what everyone else is doing and hope for better results, or do I step outside the box?

Social media, email newsletters, website articles, blogs, photos, videos and infographics are some of the more popular content marketing tactics marketers use. Alternatively, you could opt for some of the less common tactics like webinars, research reports and microsites.

Either way, youll be more likely to have good results by focusing on search engine optimization (SEO), adding diversity in your strategy and tracking your experiments to identify the best opportunities for business growth.

Search Marketing

Getting the top listing on Google is becoming a lofty goal because of stiff competition. Nevertheless, organic search is still a valuable long-term strategy for generating B2B leads. My approach to search marketing is to do things well in all areas like design, conversion rate optimization, social media marketing and content marketing. I find that the sum of these parts can get you as close to the top as possible.

Social Media Marketing

Depending on who you ask, social media marketing is either one of the most effective lead generation strategies or its one of the least effective strategies. In my experience, when it doesnt work is when a client has a poorly structured social media strategy. Take heed of these tips for establishing a fruitful social media marketing strategy:

LinkedIn works well for many companies as a lead generator.

Social media lets you refine and target your lead generation process.

Social media advertising can be effective because its highly targeted (watch your budget so it doesnt get out of control).

Social media channels should lead to your website and other content.

The exciting thing is that there are a host of other lead generation strategies that you can try. That means that you have an endless array of experiments at your disposal. Ive found that I learn a little something with each new experiment that ultimately helps generate a higher return on investment, and you likely will too.

Read more:
B2B Digital Marketing Strategies That Capture And Convert - Forbes

Bicoastal, award-winning public relations firm Marketing Maven announced that account executive, Ally Bertik, has been selected to serve as the co-chair of communication on the board of directors for the Public Relations Society of America (PRSA) Gold Coast Chapter.

The Public Relations Society of America (PRSA) is the nations leading professional organization serving the communications community. With more than 30,000 professional and student members, PRSA is collectively represented in all 50 states by 110 Chapters and 14 Professional Interest Sections, and on early 375 college and university campuses through its student organization, the Public Relations Student Society of America (PRSSA).

We are excited to have one of our own Mavens as a co-chair of communications for the PRSA Gold Coast Chapter, said Lindsey Carnett, CEO and President of Marketing Maven. I am certain that Ally will add value to the PRSA Gold Coast Chapter through her service on the Board of Directors. One of our core values at Marketing Maven is mindshare and she will share best practices in communications with PRSA Gold Coast Chapter members as well as identify and secure impactful educational speakers for chapter events.

As a board member of PRSAs Gold Coast Chapter, Bertik will cultivate long-lasting relationships with other members, co-leading communication efforts and planning educational industry-related events.

As account executive at Marketing Maven, Bertik leads both B2B and B2C communications campaigns that drive results for her diverse client roster. In her current role, she conducts media relations to secure editorial coverage, leads influencer marketing and social media strategy. Additionally, Bertik identifies event marketing opportunities, submits awards and secures speaking engagements for clients.

About Marketing MavenWith offices in Los Angeles and New York, Marketing Maven is a full-service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, Hispanic marketing and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit http://www.MarketingMaven.com.

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Marketing Mavens Ally Bertik Elected to Co-Chair Communication for PRSA California Gold Coast Chapter - Martechcube

The Aim of the Global Social Media Marketing Tools Market report is to depict the trends and forecasts for the Social Media Marketing Tools industry over the coming years. Social Media Marketing Tools Market report has been made with inputs from industry professionals. The primary focus of the Social Media Marketing Tools market report is to gain insightful investigation of the market and have an extensive understanding of the global Social Media Marketing Tools industry and its commercial landscape. Further, the study focuses on Social Media Marketing Tools major players, dominant Social Media Marketing Tools market segments, distinct geographical regions and Social Media Marketing Tools market size.

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Click here to see full TOC https://www.orbisreports.com/global-social-media-marketing-tools-market/?tab=toc

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Global Social Media Marketing Tools Market to Grow at the Highest CAGR by 2024 - Eastlake Times

The market study report by reportsvale.com entitled Global Social Advertising & Social Media Marketing Market Size, Status and Forecast 2019-2025 emphasizes on changing dynamics, growth-driving factors, restraints, and limitations. This allows understanding of the Global Seed Germination Trays market and benefits from any fruitful opportunities available in the report. It includes a detailed analysis of the Global Social Advertising & Social Media Marketing in customer requirements, customer preferences, and the competitive landscape of the overall market. The study is divided into two segments i.e type and applications.

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Social Advertising & Social Media Marketing Market Analysis 2019-2025 by Types, Applications and Key Players (Facebook, LinkedIn, Google Edition,...

As we eagerly count down the last few days until Thanksgiving, the Industry Dive marketing team is practicing our own form of thanks-giving.

Just like that one family member that forces you every year to go around the table and say what you're all thankful for, I asked our team to go around and share their favorite marketing tools. "What digital marketing tools are you most thankful for this year?"

And while we could make a long list of tools we use every day, I was more curious to know which tools the team could not live without. Here is a list of marketing tools we are most thankful for this year:

I loved writing this post because you can pretty much find a tool for every job function. Every person on our marketing team plays a different role and serves a different purpose each equally as important as the other. This collection of tools resembles just that. Keep reading to see how each of these tools plays a role in assisting our marketing team function at its best.

As far as I know, Grammarly is the best writer-checking tool in the game. Since I installed this app a few years ago, I cannot imagine how else I would get through a workday without this plug-in catching every spelling and grammar mistake I make.

Industry Dive's VP of Marketing, Robin Re says, "I'm thankful for the Grammarly plug-in. Not only does it catch any typos in my marketing copy and external-facing emails, but now, thanks to the Tone Detector [beta], it gives me a sense of how my email might come across. Which as any marketer knows... the HOW you're saying something is just as important as the WHAT. I can sometimes wander into 'formal' tone and sound robot-like, so this is a nice nudge to lighten it up.

This tool will help improve your marketing copy, edit your emails and generally calm your anxiety about missing a small grammatical error in your writing. I highly recommend installing this app if your job requires you to write regularly.

Moz is another tool to be thankful for, especially if you manage SEO for your website.

Marketing Coordinator,Olivia Iurillo says, "I'm most thankful for Moz's keyword explorer, which we use for SEO. When our editorial team asks for help with headlines or is curious about what our target audience may be searching for, I use the keyword explorer in tandem with SERP analysis to try and determine what keywords will boost organic search traffic."

Savannah Smith, Marketing Campaign Specialist, is thankful for the time saved by this tool.

"It sounds simple, but I'm thankful for the Google Campaign URL Builder. We manage 40+ campaigns in a given week, and being able to quickly create UTM codes to track performance across different sources and mediums is such a time saver."

Building your campaign tracking links could not be easier with this tool.

Google's Data Studio has endless tracking capabilities. It's great if you have someone on your team who knows the ins and outs of the system to help you customize reports to show you exactly what you need to measure. Our entire team uses these reports for various different reasons.

As the Director of Lead Gen, Malinda Gather spends a lot of time working in Google's Data Studio.

"I'm thankful for Google's Data Studio. The number and types of reports you can create are endless, but I primarily use the tool to track landing page performance by campaign and placement. This allows my team to quickly pivot our promotional and copy strategy if the report indicates our current promotion isn't resonating. It's also an easy way to track our most successful promotions."

I, on the other hand, use Google's Data Studio to track contributor content performance. Luckily, I have Jackie (our data analyst) to help build reports like this for me.

When it comes to marketing data analytics, I don't know a better tool.

Wondering if you have the right person in your "to" line of your Gmail email? Or how you might be connected professionally? For those of you who email with people you don't know regularly, you will love this plug-in. You can learn a lot more about the person on the other end of that email thread when their LinkedIn profile (including degree of connection and LinkedIn group membership) pops up on the side of your Gmail inbox.

Marketing Campaign Corodinator, Sammy Srinivasan, loves this tool."I'm thankful for the LinkedIn email plug-in.It tells me more about the prospects/leads that I come across and it makes it far more efficient to see if that person is a fit for our campaign."

Matching a recipient to their LinkedIn profile helps provide more context to the conversation, and of course helps humanize it a bit with a smiling face if they have a profile picture.

There are so many different chat tools to choose from these days. From one-on-one chats to larger group collaborations, Slack is the perfect tool to help improve company-wide communication.

This is a tool we are all thankful for. Our team has a private channel where we share ideas, ask questions and just chat throughout the workday. On the Slack website, they offer helpful tips for in-app collaborations and other various ways to utilize this tool to boost work-productivity (including polls, calendar reminders, and project management notifications).

Sr. Data Analyst,Jackie McCartney, thinks Slack makes work more fun.

The tool I am most thankful for is Canva. Although my go-to tool for designing social media graphics is Photoshop and InDesign by Adobe, I absolutely love having Canvaaround for creating quick, on-the-go graphics.

The Adobe apps are the most robust design tools you can find on the market and are perfect for people trained in graphic design; but for everyone else, Canva offers a large variety of templates for all your marketing needs. You don't need to remember all the optimal social media graphic sizes because Canva has everything pre-set for you. They've also updated their system so you can share your work with others, offering another great resource for team-collaboration.

The real selling point for me is that you can use Canva on any computer by just opening up your web-browser, going to the site and signing in. Adobe apps work best on Apple computers, so I rely heavily on Canva for my graphics when I'm traveling or working from home.

Megan Gavin, Director of Audience Growth Marketing, manages the majority of our social media ads, so she knows everything that goes into creating the perfect ad.

"A picture is worth a thousand words," says Meg."It's especially important when you're limited to a few lines of text in your paid social posts. Unsplash has a vast gallery of free, high-quality images to help provide a cohesive product message and experience to prospective readers."

The last digital marketing tool we want to give thanks for is Zest. Thank you, Zest, for offering us an easy plug-in to share and discover new social media and digital marketing content daily.

Their website reads, "The content you need when you need it.Build your skills to stay ahead of the industry. Let Zests AI personally match you with community-curated marketing content."Install the plug-in and you will be able to share your favorite industry insights with other marketers around the world, as well as discover favorite content that others are reading.

As a trusted source for marketers to discover insights and learn from their peers, Zest reminds me a lot of what we do here at Social Media Today. For example, at Social Media Today, we find the smartest minds in the social media marketing world and work with them daily to create unique content that offers real advice and doesn't add to the content-overload we experience on the internet today. The Zest team is also committed to sorting through content and making sure they only share the best of the best.

You can select topics (such as "social," "SEO," "B2B," etc.) that you want to read about and the system will show all the recent articles suggested for that topic. They also give you a nice profile page so that you can save content and follow other people to see their content suggestions.

Well, that's it from us. Of course there are plenty of other amazing digital marketing tools on the market, but these nine tools improve my team's daily work lives and we are so thankful for them.

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Digital Marketing Tools We're Thankful for This Year - Social Media Today