Mediaboss Marketing

Creating great content is a big part of your online digital strategy, but the other that is often overlooked, is content promotion. A few ways we do this is through social media platforms, influencers, and real time live engagement.

Publishing content on your website is not the final step. You must push that content out into the world! In order to maximize your reach, we need to create shareable and valuable content on your social media platforms consistently. We create content through our SEO strategies to promote through our social platforms.

If a potential customer searches for your business on a social platform and sees that you have not posted in a month, they could easily assume you went out of business or do not value your clients.Investing in a social media management agency will help you to plan out posts ahead of time and make sure that your brand is posting consistently with shareable content.It is important to project professionalism while making an emotional connection. Our goal is to provide value to anyone that would be encountering your brand.

We first understand what is important to your audience and how they use social media. Sharing great images and humor is universally the fastest way to connect viasocial media. Our strategy is to develop content designed to appeal to your audience, using targeted advertising to increase exposure for the content and the brand, while carefully managing social media reviews. Our goal is to drive awareness for your brand, while helping customers understand how much care.

Another part of our social content strategy is social paid advertisements. With Snaps community management team, you will receive customized campaigns built around your internal capabilities, target audience and revenue goals. Our years of experience in building brands through social has taught us to move beyond simple buzz. We leverage SEO, target specific segments of your audience and start relevant conversations that generate support, likes, shares, and engagements.

Did you know that the two largest social media sites in the United States are publicly-traded companies? That means that they need to make money to keep their investors happy! As a result, social media advertising continues to grow as a marketing channel for companies. With social networking sites, like Facebook and Twitter, making it more and more difficult for businesses to reach their desired audience organically, it has become imperative to run social ads.

But heres the good thing! With the right partner to manage your social media advertising strategy, social ads can beextremelyeffective. You can drive engagement and earn followers without wondering, is anyone even seeing my posts? It also has important implications for SEO. Promoting your valuable content to your target audience using social ads has been shown to increase backlinks to your website which, in turn, improves your organic search rank for relevant keywords.

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Social Media Marketing & Advertising - Snap Agency

Marketing to millennials, sometimes called the selfie generation, can be a shoo-in for aesthetic practices.

Why? Millennials are happy to share.

While Generation-Xers, baby boomers and older generations were unlikely to want to share cosmetic procedure experiences, millennials, from about ages 21 to 37, not only tell their friends and family, but also their social media networks, according to Tom LaVecchia, president of X Factor Digital Marketing.

Research shows that two-thirds of millennial patients are comfortable sharing their [cosmetic procedure] results, LaVecchia says. Obviously you still need consent for the doctors social media postings. But most millennials will gladly post on their own social media, without asking for anything for it. Theyre happy to do it, because theyre part of an Uber mindset. They tend to share and over-share their experiences, and plastic surgery is no different.

Todays coveted millennial patients are having not only rhinoplasties, breast surgery and liposuction, but also filler and botulinum toxin injections, according to statistics.

To create social media marketing campaigns to reach the younger set, aesthetic physicians should first understand their own personality types and ultimate comfort level with social media; then, they should focus on a campaign that is congruent with their practices and that connects with these younger patients, according to LaVecchia.

More:
Sharing is caring: Millennial patients and social media - ModernMedicine

Social Kinnect has won the digital media marketing duties for Indiabulls Ventures. The agency will be handling the creative and strategy for the brand across all their digital assets.

On the other hand, Media Kinnect, will be handling all the digital media planning and buying for the brand. Media Kinnect is the companys media buying and planning division.

Commenting on the account win, Rohan Mehta, CEO, Social Kinnect, said, We are excited to expand our portfolio in the Indiabulls Group. Having built strong domain knowledge in the BFSI space, we hope to have a considerable impact on the Indiabulls Ventures business. They are progressive and are in the process of rebooting the brand with a digital first approach, which puts a large responsibility on our shoulders. Digital Media will play an integral part for the brand as driving new customers and reaching out to their target audience is the primary focus for the coming year.

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Social Kinnect adds Indiabulls Ventures to its kitty - ETBrandEquity.com

With more than 100,000 followers on Snapchat,graphic designer Cyrene Quiamco (known as CyreneQ on social)has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parentSnap hasnt been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following and views.

But on Wednesday, Quiamco received an email from Snapchat saying the company wanted to set up an Official Stories account for her, which is similar to a verified account on Instagram and Twitter. That means her profile will be featured when Snap users search for art, for instance, or in curated Live Stories.

Im so excited, said Quiamco. Snapchat has never verified creators or influencers before only celebrity accounts. Its a huge move from Snap, since it really didnt show interest in creators a few months ago.

Snapchat introduced Official Stories in 2015, but the feature was reserved mostly for public figures like Rihanna and Kylie Jenner, agency executives said. Now, the platform is extending Official Stories to influencers.

Snapchat-only stars have expressed irritation with its neglect of them for a while now and have been leaving in droves for Instagram Stories, said Marie Cravens, influencer and partnerships manager for We Are Social. Snapchat is finally trying to woo them back and show [its] appreciation.

Official Stories accounts come with benefits. They feature a emoji symbol selected by the account holder and receive customized filters for special occasions. Perhaps most importantly, Official Stories accounts will be more visible in search results, as discoverability is a big hurdle for both brands and social stars on Snapchat,according to Quiamco.

Snap confirmed it is expanding Official Stories and will include more top creators in the coming months. The company wouldnt specify how it defines top creators.

Its been a tough year for Snap, with Facebook-owned Instagram looming. In its first quarterly earnings in May, Snap reported a total loss of $2.2 billion and lower than expected user growth.

Gil Eyal, CEO of influencer marketing platform Hypr, thinks Snapchat needs to make a quick shift after two terrible quarters. He said there has been a huge decline in influencer marketing on Snapchat from his agency clients over the past year, with the majority shifting to Instagram, because of Snapchats lack of analytics and negative news about the platform.

After completely abandoning influencers under the belief that they will stay because of the platforms cool factor, Snap is understanding that Facebook stole its thunder, said Eyal. Remember Vine? It made the same mistakes, alienating its influencers instead of embracing them.

Tom Buontempo, president of agency Attention, said he thinks Snapchat is wooing influencers to boost its stagnant user growth through benefits like Official Stories. And with more content from social stars, more advertising opportunities will emerge on Snapchat.

Snapchat didnt realize how fast Instagram brought Stories on board, and creators were moving to that platform, he said. Snapchat really needs to change its relationship with content creators to keep its audience engaged. After all, advertisers go where the audience is.

Agency executives think it might be too late for Snapchat to build trust with content creators, as many already started building a large presence elsewhere. They also predict Snap will give influencers more analytics tools along with Official Stories.

At this point, [social stars] have begun moving on. With the amount of monetization opportunities and the relationships that the Facebook and Instagram ecosystem is creating, its hard [for Snap] to compete, said Marco Hansell, founder and CEO of influencer marketing platform Speakr.

Snapchat seems to be making progress in how it collaborates with social stars. Quiamco had a Skype conference call with about five executives on Snapchats partnership and product planning team two weeks ago, discussing what features she would need as a Snap creator. The Snap team also suggested it should host such meetings more often.

Im really happy that Snapchat is changing 180 degrees, said Quiamco. They asked about the community and were interested in knowing what would make our Snapchat experience better. They also mentioned that they were talking to other creators, not just me.

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Snapchat warms up to social stars, extending verified accounts to influencers - Digiday

ION Orchard has appointed VML Singapore to handle its social media duties for a year. VMLwill support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting and analytics, as well as strategic campaigns and related events.

In a bid tostrengthen ION Orchardsidentity through its social media channels to remain competitive, VML will developstrategies that increase top-of-mind awareness for the shopping mallamong its target audience. The agency is also tasked with reaffirming ION Orchards positioning as the destination of choice for both locals and tourists.

KRDS Singapore, which was the incumbent on the account, confirmed that the agency did not pitch again due to reduced budgets, differences in strategic direction and a non-compete agreement. Last year, ION Orchard renewed its contract with KRDS to manage its digital presence for another year.

ION Orchard has very digital-savvy and socially-connected shoppers. We are excited to work with VML to explore new technologies and digital experiences which can translate to enhanced shopper experiences for our customers, Chris Chong, CEO Orchard Turn Retail Investment, said.

We are incredibly honored to partner with a brand as vibrant and inspiring as ION Orchard, as it makes waves in retail innovation. Consumers rely on digital for everything from deal hunting to location mapping and information gathering when it comes to shopping these days. We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services,Tripti Lochan, CEO of VML in Southeast Asia and India, said.

In July, ION Orchard picked DDBs TRACK Singaporeas its creative agency following a pitch, to manage its integratedadvertisingcommunications.

Earlier this year, VML was appointed by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms. The agency was responsible for the platform strategy, which includes consumer journeys, user experience, interaction design, and front-end development of both museum websites. The agency was alsoappointedasInnisfrees social media agency in Malaysia, following a competitive pitch. The engagement began in April 2017, with VML leading the brands digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, analytics and reporting.

In March, VML namedDonald Limhead of platforms and experiences (P&E) to lead initiatives and drive processes at the agencys newly-established Centre of Excellence (COE) in Singapore. The P&E COEis one of the three that VML as a network is building globally, the other two based in Kansas City and London.

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Link:
ION Orchard hands social media duties to VML Singapore - Marketing Interactive