Mediaboss Marketing

Every year, I make predictions about what the coming years potential developments in the world of social media marketing. And every year, I have to think back and chuckle at all the people who claimed social marketing was just a fadas little as a few years ago.

Its clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristicthe fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users expectations, and competes within itself to bring us more and better features.

So what does 2017 have in store for us social media marketers?

1. Snaps Evolution Will Result in Interesting New Opportunities.

First up, Id like to mention the enormous evolution Snapchatnow called Snaphas undergone, and where it may be headed in the future. Already, Snap has transformed user expectations and major trends in the social marketing world. Its helped bring back a more moment-focused view of communication, leading to more in-the-moment and live content, its facilitated more mobile-centric app developments, and its introduced vertical videos into the mainstream. But now, its looking to develop products outside its main means of exchanging messages, introducing real-world glasses to help users capture first-person visual information. Expect big things from this recently-renamed company in 2017, and huge marketing opportunities to go along with them.

2. Twitter Fatigue Will Worsen.

Twitter isnt doing so hot. People have been predicting the death of Twitter for the past few years, but Im not here to say whether or not Twitters going to survive another year (it probably will). Instead, Id like to point out one potential factor for the apps decline, what I call Twitter fatigue. Twitter built itself on fast, bite-sized updates, but this leads to a barrage of both incoming and outgoing tweets. This was novel and exciting at first, but now users are starting to crave something differentbigger, more detailed, more interesting pieces of content that roll out slower, like once per day. You can see this trend taking hold already in platforms like Instagram.

3. Users Will Crave More Vicarious Experiences.

People are also starting to demand social media as a conduit for more vicarious experiences. Its no longer enough to post your sentiments about an event; you have to show your users what its like to be there. You can do this with things like live video, 360 images and video, and even just more real-time posting. The idea is to make your users feel like theyre a genuine part of the experience, as its unfolding.

4. New Areas of Communication Will Emerge.

Historically, social media existed as a way for individual people to communicate online. When brands caught on, it also became a way for brands to speak to and advertise to consumers. But now, social media is evolving in new communicative areas. Some platforms are offering means of customer service, increasing the significance and interactivity of exchanges between brands and consumers. Others, like Facebook, are delving into more professional communication. Expect to see more diversity here as more brands catch onto the potential.

5. An Ad Renaissance Will Occur.

Organic visibility has been declining for a while now, as platforms try catering to individual users over companies and organizations. But the secondary benefit for social platforms is that it forces more companies to dabble in paid advertising. Increased competition and pressure to become (or remain) profitable have also forced social platforms to come up with more ingenious and creative advertising options for businesses. The combination of these factors may lead to a new resurgence in social media advertising in 2017.

6. Inspiration and Imagination Will Become Fashionable.

Practical posts get a lot of consumer attention. Emotionally charged posts have a greater likelihood of circulating virally. But inspirational and imaginative posts are starting to make their appearances as even stronger candidates for social media success. These are often artistic in nature, giving users something pretty as opposed to something pragmatic or reactive. It also forces a separation from any kind of company positioning or low-key advertising, giving users something truly valuable. In 2017, it will be valuable to forgo some pretense here, and just post beautiful images or sentiments.

7. Brands Will Choose Social Platforms According to Survival of the Fittest.

Every year, new social media platforms emerge to try and disrupt the status quo or find their place among the heavy-hitters of the social media world. But obviously, entrepreneurs and marketers cant jump on every single platform that comes along. Instead, in 2017, well see more of a trend toward refinement; rather than spending equal effort on five different platforms, more businesses will find one platform that works especially well for them, and narrow their focus on it. As a result, we may see greater stratification between the major platforms of our era.

These are some of the most important trends I forecast for social media in 2017. Its going to remain a strong branch for any content or SEO strategy, and is a must-have for any business attempting to market themselves on a frugal budget.

You dont have to incorporate all these trends into your strategy for the coming year, but theres a good chance youll stand to benefit from at least dabbling and experimenting with them.

Then again, predictions in this field are tenuous at bestso well just have to wait and see what comes.

Want to get started with your own social media strategy? Grab my eBook, The Definitive Guide to Social Media Marketing.

Read more:
7 Social Media Marketing Trends That Will Dominate 2017

Nancy R. Lee, MBA, is president of Social Marketing Services, Inc., in Seattle, Washington, a strategic advisor for social marketing campaigns at C+C in Seattle, and teaching associate at the University of Washington , where she teaches social marketing in the MPA program. With more than 30 years of practical marketing experience in the public and private sectors, Ms. Lee has held numerous corporate marketing positions, including vice president and director of marketing for Washington States second-largest bank and director of marketing for the regions Childrens Hospital and Medical Center.

Ms. Lee has consulted with more than 100 nonprofit organizations and has participated in the development of more than 200 social marketing campaign strategies for public sector agencies. Clients in the public sector include the Centers for Disease Control and Prevention (CDC), Environmental Protection Agency (EPA), Washington State Department of Health, Office of Crime Victims Advocacy, county Health and Transportation Departments, Department of Ecology, Department of Fisheries and Wildlife, Washington Traffic Safety Commission, City of Seattle, and Office of Superintendent of Public Instruction. Campaigns developed for these clients targeted issues listed below:

Health: teen pregnancy prevention, HIV/AIDS prevention, nutrition education, sexual assault, diabetes prevention, adult physical activity, tobacco control, arthritis diagnosis and treatment, immunizations, dental hygiene, senior wellness, and eating disorder awareness

Safety: drowning prevention, senior fall prevention, underage drinking and driving, youth suicide prevention, binge drinking, pedestrian safety, and safe gun storage

Environment: natural gardening, preservation of fish and wildlife habitats, recycling, trip reduction, water quality, and water and power conservation

She has conducted social marketing workshops around the world (Uganda, Jordan, South Africa, Ghana, Ireland, Australia, Singapore, Canada, Indonesia, India, Venezuela, Haiti) for more than 4,000 public sector employees involved in developing behavior change campaigns in the areas of health, safety, the environment, and financial well-being. She has been a keynote speaker on social marketing at conferences for improved water quality, energy conservation, family planning, nutrition, recycling, teen pregnancy prevention, influencing financial behaviors, wildfire prevention, and tobacco control.

Ms. Lee has coauthored ten other books with Philip Kotler: Social Marketing: Improving the Quality of Life (2002); Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause (2005); Marketing in the Public Sector: A Roadmap for Improved Performance (2006); Social Marketing: Influencing Behaviors for Good (2008 and 2011); Social Marketing: Changing Behaviors for Good (2016): GOOD WORKS! Marketing and Corporate Initiatives That Build A Better World . . . And The Bottom Line (2012); Up and Out of Poverty: The Social Marketing Solution (2009); Social Marketing in Public Health (2010); and Social Marketing to Protect the Environment (2011). More recently, she authored a book Policymaking for Citizen Behavior Change: A Social Marketing Approach (2017). She has also contributed articles to the Stanford Social Innovation Review, Social Marketing Quarterly, Journal of Social Marketing, and The Public Manager. (See more on Nancy Lee at http://www.socialmarketingservice.com)

Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg School of Management, Northwestern University, Evanston, Illinois. Kellogg was twice voted Best Business School in Business Weeks survey of U.S. business schools. It is also rated Best Business School for the Teaching of Marketing. Professor Kotler has significantly contributed to Kelloggs success through his many years of research and teaching there.

He received his masters degree at the University of Chicago and his Ph.D. degree at MIT, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

Professor Kotler is the author of Marketing Management, the most widely used marketing book in graduate business schools worldwide; Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations; Marketing 3.0,; Good Works, Market Your Way to Growth, Winning Global Markets, Kotler on Marketing, Confronting Capitalism, and Democracy in Decline. He has published over 150 articles in leading journals, several of which have received best-article awards.

Professor Kotler was the first recipient of the Distinguished Marketing Educator Award (1985) given by the American Marketing Association (AMA). The European Association of Marketing Consultants and Sales Trainers awarded him their prize for Marketing Excellence. He was chosen as the Leader in Marketing Thought by the Academic Members of the AMA in a 1975 survey. He also received the 1978 Paul Converse Award of the AMA, honoring his original contribution to marketing. In 1995, Sales and Marketing Executives International (SMEI) named him Marketer of the Year. In 2012 he received the William L. Wilkie Marketing for a Better World: Award of the American Marketing Association Foundation (AMAF). In 2014, he was inducted into the AMA Marketing Hall of Fame. He was the first chosen Legend in Marketing and his work was published and reviewed in nine volumes.

Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing.

He has been chairman of the College of Marketing of the Institute of Management Sciences, director of the American Marketing Association, trustee of the Marketing Science Institute, director of the MAC Group, former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is was a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the advisory board of the Drucker Foundation. He has received honorary doctoral degrees from Stockholm University, University of Zurich, Athens University of Economics and Business, DePaul University, the Cracow School of Business and Economics, Groupe H.E.C. in Paris, the University of Economics and Business Administration in Vienna, the Catholic University of Santo Domingo, and the Budapest School of Economic Science and Public Administration, and several other universities.

He has traveled extensively throughout Europe, Asia, and South America, advising and lecturing to many companies and organizations. This experience expands the scope and depth of his programs, enhancing them with an accurate global perspective.

Original post:
Social Marketing: Influencing Behaviors for Good - Nancy R ...

Everybody uses social media, theres no avoiding it. Its our number one place to stay connected to friends, family, colleagues, news, and, most importantly to marketers, companies and brands.

There are now more than 2.3 billion active social media users, which makes social media an unavoidable part of your marketing strategy. Unlike the past where marketers blindly advertised and hoped for the best, social media provides your company the opportunity to engage with customers in real time. Customer complaint? You can solve it. Positive customer review? You can thank the user and offer a gift or promotion.

Simply being there isnt enough. Your company needs to engage and interact to grow a loyal following.

The most important aspect of any social media marketing strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) goals. Posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection. By setting goals before you begin, its easier to measure success or failure. These goals arent always focused on money or return on investment, and they shouldnt be. Social media marketing is more about engagement and providing solutions to problems rather than selling.

Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles. But dont forget to show the world who your brand is by posting photos of employees, the office, and company events. You can also post humorous, relevant memes that support your brand. This will help build a connection with customers.

Analytics to Track:

Example of S.M.A.R.T. Goal:

Gain 1,000 Twitter followers by the end of the month.

By following your companys mentions, you can find out what customers are saying about your brand, and respond to complaints in a timely manner. In fact, according to Social Media Today, when companies engage and respond to customer service requests over social media, those customers end up spending 20% 40% more with the company. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty. This type of engagement is easier by using tools such as a Unified Social Inbox.

Analytics to Track:

Example of S.M.A.R.T. Goal:

Gain 10 5-Star Reviews on Google in three months.

Brand loyalty has always been one of the most important factors in long term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real time.

For instance, as the amount of photos of food increases on social media, restaurants are offering promotions and discounts for those that post pictures of their food on social media. That provides the restaurant with exposure and the customer feels connected.

Analytics to Track:

Example of S.M.A.R.T. Goal:

Achieve 10 mentions a week on Twitter within three months.

By constantly engaging with customers, your company can stay up to date on the problems theyre facing and develop solutions. Just as importantly, follow your competitors on social media to see how they engage their customers, if theyre facing any complaints, and if theyre rolling out any promotions or new products. A great way to track competitors is using eClinchers Custom Search Feeds, where you can create and save feeds based on specific keywords.

Analytics to Track:

Example of S.M.A.R.T. Goal:

Engage 10 customers a month on various social media channels about problems for three months.

If youre not leveraging social media to acquire leads and generate sales, youre not using social media properly. This is what most companies strive for first, but fail to realize that without time spent on the first four goals, its unlikely that sales will grow.

Social media provides the perfect opportunity to interact with potential customers, both on a personal level and an organizational level, to gauge their pain points, and to understand their basic corporate culture. This knowledge allows for a warm call when you first engage, as opposed to a cold call.

Aspects to Track:

Example of S.M.A.R.T. Goal:

Average 5% Click Through Rate on Tweets by end of year.

Social media marketing is a multi-faceted approach that, when used properly, can help grow your business by creating brand awareness, engaging with customers, and finding new customers. It is, however, impossible to be everywhere, which is why you need to find the social media channels that are right for your company and your brand. For instance, 90% of Instagram users are younger than 35. But even if thats your target market, it still doesnt mean Instagram is the right channel for your brand.

Your organization needs to set S.M.A.R.T. goals so successes and failures can be measured properly. More often than not, especially in the beginning, it is better to focus on engagement and building a presence. If you jump right into selling, you may lose traction before getting started. Use your knowledge and expertise to provide solutions to problems, and you will present your company as a trusted advisor that people want to buy from.

For more advice, continue reading about the 4 Tips for Better Engagement on Social Media. Also, learn how you can track your goals and KPIs using eClinchers Analytics Dashboard.

Here is the original post:
5 Goals of Social Media Marketing - eClincher

HONG KONG, Feb. 7, 2019 /PRNewswire/ --The world is at a crisis point, and while politicians battle over how to deal with climate change, charities and other environmental organizations worldwide struggle to get the support they need to provide the environmental conservation that is desperately needed. Traditional charity donation plans are too slow, and are simply not working. Charities rely on volunteers who are overworked and lose motivation. The giving industry has become stagnant.

With this and the sobering realities about climate change in mind, entrepreneurs Johannes Bergstrom and Friso Poldervaart have developed Oxygen, a Cause Based Social Marketing company that offers a way for environmental conscious entrepreneurs and home-business aficionados to make a living by selling acres of rain forest protection, and to fund tree-planting and reforestation projects worldwide. Poldervaart and Bergstrom have a target of 1 million distributors by 2020, with the potential to provide funding to rain forest protection trusts that would cover an area the size of Belgium.

Oxygen uses the power of social direct marketing to connect concerned individuals with local trusts and conservation organizations worldwide. Rather than start a charity that would compete with established trusts and conservation organizations, Oxygen partners with these organizations by providing funding for verifiable projects, and uses multi-level marketing distribution to generate funds for these conservation organizations, incentifying the sale of rain forest protection acres and planted trees with commissions and bonuses to the network membership.

"It is now possible to make a change for a better world, and make money while doing it," says Poldervaart. "This is a tipping-point moment in human history. Oxygen is able to do what volunteering and charities are unable to do: turn environmental protection into a sustainable business model."

Transparency and Compliance

Oxygen is a for-profit company that is making a real impact in the world. Built and designed to be fully compliant with U.S., Canadian and European standards for social and multi-level marketing, Oxygen uses the power of entrepreneurial business to achieve environmental conservation goals.

Financial transactions done by Oxygen and local conservation partners and trusts are done using Blockchain technology, ensuring that all transactions are transparent and trackable. Funds are held in escrow until the environmental conservation actions promised by each trust is actually fulfilled. Bergstrom explains, "One of the big obstacles for many people is one of transparency. When people invest money into a conservation project they want to know that the money is going where it is supposed to go. Blockchain technology provides a way to ensure that all funds gowhere they were intended, as every transaction is trackable, and the money doesn't get paid to the local trust or tree-planting program until the project can be verified. This is an exciting new development in the giving industry. We are not only funding great conservation projects; we are providing an opportunity for home-business entrepreneurs to sell a product they can be proud of, and truly believe in."

For more information:

http://www.oxygenglobal.netinfo@oxygenglobal.net/ http://www.facebook.com/OxygenGlobalOfficial

Related Images

oxygen-global-founders-johannes.jpg Oxygen Global founders Johannes Bergstrom and Friso Poldervaart Oxygen Founders during a expedition

the-lungs-of-the-earth-are.jpg The Lungs of the earth are disappearing

the-oxygen-platform.jpg The Oxygen Platform

Related Links

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SOURCE Oxygen Global

https://www.oxygenglobal.net

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Oxygen Launching World's First Cause-Based Social ...

Thank you to all of our attendees, presenters and sponsors who made the 2018 USF Social Marketing Conference a success!

Join us for The 25th Social Marketing Conference at theSheraton Sand Key Resort in Clearwater Beach, Florida

Training Academy: Wednesday & Thursday, June 27-28, 2018

Environmental Training Academy Track: Wednesday & Thursday, June 27-28, 2018

Advanced Training Academy: Thursday, June 28, 2018

Main Conference: Friday & Saturday, June 29-30, 2018

#SMC2018 will arm participants with the tools and techniques to develop effective behavior change programs and campaigns.As well as expert speakers, cutting edge content and lively discussions, you can look forward to great networking.

Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programs a success.

Additionally, at each conference, we honor some of the best upcoming and established practitioners and agencies in our field. You can learn more about the the five awards here.

So, escape the office and find inspiration.

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2018 USF Social Marketing Conference | Clearwater, FL