Mediaboss Marketing

Social Circle, the social influencer marketing service, has today made its Social Valuation platform publicly available, which provides engagement metrics vital to achieving accurate measurement and transparency across the industry. Social Circles platform was previously reserved for registered users across brands, influencers and agencies working directly with Social Circles managed service.

Social Circles Social Valuation tool draws on extensive campaign data and a cost per engagement metric to assign a potential value for social influencers. These values are based on the amount of engagement on each influencers channels and how that corresponds to potential worth in marketing campaigns. The platform offers access to a growing database of over 50,000 influencers spanning the globe.

Social Circles offering to influencers is uncontested, with its unique Social Valuation tool it provides real-time metrics for influencers cost, and reach to work out the best campaign for brands. This challenges the traditional model of measuring views, and subscribers. Social Circle has attracted brands such as Nickelodeon, Barclays, Soap & Glory, and Chupa Chups as well as a host of media, PR and creative agencies.

The move provides the industry with a standardised benchmarking system that is cross-platform, and designed to understand the true worth of influencer marketing, removing the guesswork from evaluating campaigns, and avoiding the pitfalls of bad practice such as fake engagement numbers and over or underpayment of influencers.

The Social Valuation tool, which is already used by a number of brands and agencies, attributes varying levels of value to influencer engagement across platforms whether it is a tweet, retweet, share, like or view by assigning weighted engagement points to each action, allowing brands to assess influencer campaigns against a database of other similar work.

As part of the offering, Social Circle will also provide influencers with free draft contracts and advisory materials when they sign up to the platform, empowering influencers to effectively manage their relationships with brands autonomously.

Matt Donegan

Matt Donegan, Managing Director at Social Circle said; A lack of science in influencer marketing has left pricing largely based on unreliable metrics or, worse still, gut feel. This leaves some campaigns vastly overpriced compared to what they deliver back to the brand, or leaves influencers short-changed. We want this move to be a stick of dynamite that will blow away bad practice amongst the industry and level the playing field to allow all brands to generate huge value from well-run campaigns.

Its clear that consumers are increasingly tuning out of traditional advertising and into influencers, with brand budgets naturally following. So, as influencer marketing receives ever-greater investment its crucial that we have a standardized way of pricing and evaluating campaign success, and in doing so protect the value of the industry. In this sense it was a no brainer to open up our platform to anyone one who wants to use it. Weve already got years worth of campaign data on the platform and our agency and direct clients all love the transparency weve been offering. Its time to share our data.

Also Read: Is Whitelisting a Win-Win for Brands and Influencers?

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Social Circle Adds Science To Influencer Marketing By Making 'Social Valuation' Tool Publicly Available - MarTech Series

Aug 07 2017 3:30 pm

Billy Penn is looking for students who are majoring in Sales, Marketing or Advertising to help fill our digital marketing, sales and advertising internship for the fall semester.

Candidates should have previous internship or relevant experience working directly with clients, agencies and sales managers. Billy Penns sales and events team works closely with the editorial staff to find smart sponsorship and event opportunities to accompany our strong original content. Our digital marketing, sales and advertising intern will help promote innovative products to our audience, work with team members to develop and understand digital marketing strategies and have a direct hand in our local events.

Have an understanding of what young Philadelphians care about and an innovative approach to connecting them with our content and events. Applicants should have prior relevant experience, be that from student organizations, other internships or freelance work. You should be available to work a minimum of two days a week, including but not limited to occasional evening or weekend events. You should also be be extremely familiar with our site and how you can contribute to our sales and events team.

Understand how brands can leverage social media to spread their content, share ideas for what more we can be doing and help plan and execute events. Qualified candidates should provide examples of relevant work, including social media account management, successful events and marketing/advertising campaigns. This internship provides a stipend. Start/end dates are flexible and we can work with your university to provide credits. Applicants should be comfortable working from their laptops in a busy environment, and be comfortable juggling calls and meetings in the middle of office activity.

Email jobs@billypenn.com ASAP with the subject line marketing internship detailing your interest in the role and why youre the right fit for the position. Attach your .pdf resume. Anyone with Microsoft Word as a skill will be automatically disqualified because cmon. No cover letters, please. Deadline to apply is Wednesday, Aug. 23rd.

Originally posted here:
Billy Penn is hiring Fall 2017 marketing interns - Billy Penn

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business?

And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today?

Youre in luck! The social media and marketing trends that once seemed like science fiction are quickly becoming a reality for marketers everywhere. Now, its just a matter of identifying which channels and trends to embrace in your overall marketing strategy that will have the greatest impact.

Noah Kagan, Chief Sumo at Sumo.com and AppSumo.com, and his team have been successfully experimenting with emerging marketing technologies and channels for the last several years giving him unique insights into which ones are truly worth your time and effort.

In episode #55 of The Science of Social Media, we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Lets dive in!

The bar has been raised across the industry. The only way to stand out is to put out higher quality content than the rest.

Noah Kagan

You might have heard of the saying, owned vs. rented land in marketing referring to producing and sharing content on platforms that you do or do not own. For example, posting content directly through Facebook would be considered rented because you dont necessarily control the outcome of that content, whereas, blogging regularly on your website would be considered owned because you have full control over that content.

Over the last several months, Noah has seen a 10% drop in email open rates from his newsletter at OkDork.com. And although 10% doesnt seem like a lot, its resulted in a decrease of about 15,000 people reading his content.

In 2017, its important for marketers to develop multiple mediums through which your business can speak and connect with customers. That way, if a big change happens on any one medium, like a significant decline in organic reach on Facebook, you will still have other viable options at your disposal.

Multiple marketing mediums might include:

In other words, youre hedging your communication channels against any major market changes.

The perfect message, to the right person, at the perfect time. Thats what many savvy marketers hope to achieve through their one-to-one marketing efforts. But delivering the perfect message without seeming intrusive or sneaky is a fine line to walk in a time where consumer information is seemingly endless.

Source: Tom Fishburne marketoonist

When done right, however, one-to-one marketing can reduce marketing costs and increase the effectiveness of your campaigns. Harvard Business Review reports that personalization can deliver five to eight times the return on investment for marketing spend. Talk about important marketing trends!

For example, Facebook and Facebook advertising might help bring people to your restaurant, but imagine bringing someone to your restaurant and each person gets their own customized dished (based on profile information) that theyre in love with. Thats the power of one-to-one and marketing personalization.

Technology that will help you get to one-on-one communication:

The companies and marketers that can begin to utilize these technologies sooner will have a significant advantage in their marketing.

One of the most exciting frontiers in marketing is the rise of marketing bots.

Source: Illustration by Gabriela Zurda

What is a bot exactly? According to Wikipedia, An Internet bot is a software application that runs automated tasks (or scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone.

As a marketer, the thought of bots can be a bit intimidating on both the job perspective and implementation side. But there are tons of positives that come with automation. Eventually, sure, bots will be able to do a variety of tasks that humans currently do like write blog posts, create graphics, deliver tailored content to users, send emails, schedule social media posts, and respond to user questions.

But just like the computer automated handwriting and Netflix automated the movie industry, we will adapt and evolve into the next stage of social media, technology, and marketing, just like weve done throughout history.

For now, youll be well-ahead of the game by experimenting with basic bot functions like communicating with website visitors, implementing a Facebook messenger, or Slack bot, or conducting research just to help you get a feel for what they can do.

One of the more uncommon marketing trends in 2017 and beyond for marketers to consider is the idea of untapped networks or channels.

When thinking about untapped networks for rapid business growth, Noah explains, its important to identify where large amounts of your customers or audiences are hanging out and work backwards from there. Your business might take advantage of communicating with people on Meetup.com or tap into the massive resource that is Reddit within specific locations or demographics.

The best part is there are untapped network opportunities in almost any marketing vertical. A good place to start might be within the top digital marketing trends of 2017.

One specific example of this in recent history is the tactical use of Quora as a marketing channel for businesses. Once marketers discovered that people were using Quora to ask specific questions about products or challenges they were having, they quickly began providing answers. And when those answers were useful, it meant thousands of views every month.

Today, Quora has more than 400,000 topics and 100,000 million unique monthly visitors, giving marketers a unique opportunity to tap into a massive resource.

Creating quality (content) over quantity is something that we talk a lot about here at Buffer. In the last few months alone, it seems like more and more brands are putting out incredible content across digital platforms. Everyone from small businesses to big enterprises is prioritizing and investing in quality content, and its paying off big time in awareness and sales.

But producing quality content isnt necessarily a new trend to many marketers quality is something built into everything they produce. What is a marketing trend, however, is creating quality content within emerging mediums such as video, podcasting, and social media advertising.

Then, when youve created a quality piece of content, the next step is to stretch it as far as it can go. For example, if youve worked hard to create a quality 4,000-word blog post, that blog post deserves a little extra love when it comes to promotion. You might create an infographic, a podcast episode, a short video, send it to all of your newsletters subscribers, pitch it to major publications, post it to various communities, and lots more.

I find it helpful to remember the classic 80/20 rule in digital marketing:

With so much content being published every day online, its no longer enough to simply post and hope for the best. More effort is required than ever before.

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5 Exciting Social Media and Marketing Trends to Know in 2017 Noah Kagan [Podcast] - Business 2 Community

by Billie Nordmeyer

Business marketing leads to financial profits, and social marketing to societal well-being.

George Doyle/Stockbyte/Getty Images

Marketing is a responsibility of management through which knowledge of customers is gained and the organization's capabilities are deployed to serve these customers. In terms of business marketing, identifying and satisfying customers' needs earns the organization a financial profit. In contrast, social marketing leads to societal well-being.

The intent of social marketing is the achievement of specific behavioral goals for the good of society. For example, social marketing can encourage people to avoid smoking in public areas or lead individuals to drive at or below posted speed limits. By encouraging society to avoid demerit goods (smoking in public areas) or promoting merit goods (following speed limits), social marketing promotes the well-being of society.

The American Marketing Association describes marketing as an "activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large." In short, business marketing is the process by which customer requirements are identified and satisfied by an organization's services or products to earn a profit. It is by this process that a firm gains a competitive advantage over another business.

Continued here:
The Main Difference Between Social Marketing & Business ...

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You know that you should do some social media marketing (SMM) tasks every day. That is what all the experts say is best, right? (For several years now, experts like Neil Patel have been expressing how important SMM is!)

In fact, you have it handled. Your social profiles are all set up and you know what you need to do to keep it going. Or, at the least, you have hired the right team that also knows how to get the job done. You know that they can handle it. So, you are confident.

Or, are you?

Lets back up just a tad and look at this social media marketing thing afresh. We are doing this even though we all know what it is. Sometimes it is helpful to take a fresh look to ensure we havent missed anything.

So, here we go

Developing a strong social media presence is the hallmark of a successful startup business. This is the case whether the startup is online or offline or both (which is best, to have a foot in both realms).

Social networking sites like Facebook and Twitter are essential for maintaining a competitive edge. Some of the other sites, like Pinterest and Instagram, are coming up the ladder and becoming almost synonymous with their predecessors. Sites like Google Plus, though not mentioned as often, have still not given up their spot in importance when it comes to social media marketing.

So, back to those accounts Lets face it Startups that do not have active social media profiles (accounts) miss out on far too many marketing opportunities. Social media marketing is where it is at, in this day and age of online or internet marketing. Do you think?

Starting a hashtag testimonial on Twitter is an excellent way to gain exposure. If you create a hashtag thats specifically for testimonial purposes, as your startup flourishes, so will the visibility of your hashtag. In turn, you gain free publicity simply by tweeting.

The same holds true for other social media platforms, but in order to be successful, you need to know where your target audience spends most of their time. For example, if their favorite hangout is Instagram, it doesnt make sense to post on Facebook.

This is why it is so important to have a social media marketing plan. That means that we also need to have an idea of what we are doing and what is needed. Without it, we could have burn-out and that isnt good for anyone.

But even before you choose the right channel, you need to define your business goals and objectives. Spend some time defining what it is that you want to accomplish this year, or what is left of any given year. Remember, it doesnt have to be January 1st for you to sit down and perform these exercises in an analysis. It is like a regrouping.

The key is that you allow yourself to assess where you have been, where you are, and where you are going anytime that you feel that your brand (personal or business) needs a regrouping. However, at the same time, ensure that you are not doing this assessment so often that you are not getting anything done. There is a happy balance between the two and one of the most helpful ways to stay balanced is to ensure that you are consulting with other members of your team and getting their feedback and input.

After creating your social media accounts and profiles, there is the overall social media plan. That is what the questions, above, help you to define. Then, under that umbrella, are the social media marketing campaigns, which may help you to focus on more granular goals or more short-terms goals or agendas for your brand.

When creating your daily social media strategy, it should be inspired by the following task list:

Buyer personas are like creating images (profiles) of what your target audience looks like, based on your assessment (where you were) as well as what is going on with your brand currently (where you are). By understanding and defining those buyer personas, you are able to help direct where you will be going and using social media marketing to manage that directing.

Creating buyer personas and researching where this specific group spends most of their time is vital when measuring key performance indicators (KPI).

For example, you may ask yourself,

All of these variables play a part when developing your social media marketing calendar because they help you to define who it is that benefits from your social media marketing. The more defined you are, the less likely you are to aimlessly spend time in places where time should not be spent.

Above all else, you need to listen. Social media listening will help you define your daily tasks.

Customer service is another place where social media listening is helpful. Using social media makes customer service easy. It also makes social listening a mandatory task every day, in order to maintain that high standard of customer service. Use social media management tools to track brand mentions in real time. Analytic tools can help you isolate negative mentions, so you can address them as quickly as possible, demonstrating how much you truly care for your customers.

The following list of content was pulled from the Social Media Planner that is available as a free download. This is a comprehensive list of the type of content for any social media marketing plan/campaign.

Rapid growth overwhelms Many startup companies. Also, what may seem exciting on day one can become a drudgery by day eight. We dont want to get to this point because we dont want to head toward burnout.

In order to ensure that burnout does not peep its head, start with the plan. That is where it is important to analyze, assess, define (i.e. buyer personas), and develop the SMM plan. This planning goes from a global to a granular view.

Once the larger pieces of the pie are defined, break it down into the daily tasks. Use whatever means are available to you, to help to manage that. That includes understanding the types of content (above), as well as how you can post it (i.e. social media marketing tools). Also, incorporate how often you will check (social media listening) your social accounts, doing it frequently enough, but not too frequent.

Once you set up your social media accounts and develop a management routine, schedule regular checks on all channels to maintain a steady presence.

Last, but not least, dont be afraid to experiment with your social media strategy. While its a good idea to maintain strategies that work, dont be afraid to think outside the box. After all, the essence of a startup is to solve problems in an innovative and efficient way. Just keep those eyes open and if there is a risk of burnout, step back, reassess, get feedback from the team, and find ways to automate, using those wonderful social media marketing tools!

Keep the daily to a minimum, with a view of the overall social media marketing plan, consistent with branding success, from a top-down global view. That keeps you on target while managing the load.

Featured image: 123RF

Original post:
Incorporating Your Startup Social Media Marketing Tasks into a Day's Plan - PakWired