Mediaboss Marketing

Global creative agency Sid Lee has added L.A.-based social ad shop Denizen to its community. The Denizen team will complement Sid Lees service offering in the U.S. to drive better customer experiences. By joining forces, both organizations will channel new creative energy and bolster the depth and breadth of their fast-growing social, editorial, and entertainment capabilities.

The addition enhances Sid Lees digital value proposition at a time when clients are increasingly building out their digital platforms and driving demand for more authentic and creative ways to meaningfully engage with audiences, fans, and communities.

Andy Bateman, CEO of Sid Lee USA, said of the Denizen team, They created ground-breaking social campaigns for many mainstream entertainment brands. Their unique approach to content continues to garner them awards and attention. Their iconic Tiny Hamster series, which grew to over 50 million views, truly demonstrates their tremendous ability to connect with communities by becoming part of them. Even if you dont know them, odds are you know their work. They have become part of the culture and creatively contribute to the zeitgeist, and thats what Sid Lee is all about. Not only that, but they are great people, and as weve got to know the team, we see a great cultural and values-based fit.

Denizen is now part of Sid Lees global creative community with offices in New York, Los Angeles, Seattle, Paris, London, and Toronto and headquarters in Montral, joining members such as Digital Kitchen, Bimm, Yard, and Haigo.

Denizen co-founder Amy Matsushima added, Weve been independent for 10 years and have always felt like agency outsiders. Realizing how much we share with Sid Lee has been such an exciting discovery. Like us, they believe that we must do more than reflect culture--we must contribute to it and do better, not just for our clients but for the communities we are trying to reach. Joining Sid Lee is like strapping our values to a rocket. It enables us to do what we do best for more clients,

Piazza becomes global CEOIn a separate development, Vito Piazza has been appointed Sid Lees global CEO, succeeding Bertrand Cesvet who returns to his position of executive chairman. For some 20 years, Piazza has been an influential force at Sid Lee. As group president, he oversaw business operations across the agencys network and provided strategic guidance to all units for collective success. His strong entrepreneurial drive and business acumen were critical to establishing Sid Lees roots in all markets and in the founding of the Toronto office.

Cesvet has successfully led the 900 professionals in Sid Lees creative community for the past four years and spearheaded a critical growth period in the agencys history through a series of mergers and acquisitions in Canada, the U.S. and Europe. As executive chairman, he will remain strongly engaged in setting Sid Lees strategic vision, driving growth and helping create work that matters.

Cesvet said, Vito is a brilliant human being, an esteemed colleague and a great friend. I am very pleased to be handing over the reins to such an outstanding leader. He is one of the very few visionaries to truly combine two proven qualities that drive businesses: creativity and strategy. His track record is remarkable, and he is someone people want to work with. I am certain he will continue to cultivate and elevate Sid Lees creative reputation and success as our industry enters a new era.

Piazza stated, I am honored to be stepping into this role. I want to thank Bertrand, who has been my co-conspirator since I joined in 2003. I could not have reached this point in my career without his invaluable support.

Continued here:
Sid Lee Acquires Social Agency Denizen To Grow Social Marketing and Entertainment Practice in the U.S - SHOOT Online

THE WHAT?TikTok has released its 2020 Creative Excellence showcase, which features some of the most creative UK brand activations over the course of the year, with beauty brands NYX and Too Faced starring in the review.

THE DETAILSThe review aims to bring to life what 2020 was all about on TikTok.

Taking to a press release, the company said, From brands using TikTok to support local communities through the pandemic, to campaigns that put Creators at their heart, the 2020 Creative Excellence showcase celebrates storytellers that stood out in engaging the TikTok community and bringing them along on their brand journey. These campaigns, though individually unique, all make use of TikToks unique and versatile ad formats as well as its diverse Creator community to help brands reach new audiences in new ways.

LOral-owned NYX was lauded for its #DOLLHOUSECHALLENGE, which saw a host of Creators transforming themselves into dolls using NYX Professional Makeup products, while singing along to Melanie Martinezs Dollhouse track.

The brand activation was said to have inspired huge amounts of Halloween creativity, with the NYX said to understand TikToks value as an entertainment destination.

Meanwhile Estee Lauders Too Faced was credited for its#TFBornThisWay campaign, which used augmented reality Branded Effect to celebrate Creators unique and beautiful complexions. Tapping into the growing movement for authenticity, the campaign generated 2 billion views of videos with the hashtag.

THE WHY?TikTok has become one of the leading marketing destinations for both heritage and indie brands as they diversify their advertising offering to try and tap into younger, more digitally-savvy audiences.

Inam Mahmood, Managing Director, Global Business Solutions, UK, TikTok, said: 2020 has brought on momentous challenges for the advertising industry in light of the coronavirus. However, the industry has also demonstrated extraordinary resilience by adapting quickly, shifting focus to new formats and finding new ways to deliver joyful and impactful campaigns in a changed world. Being a relatively new platform, we have been humbled by brands embracing our community in the face of uncertainty, turning to TikTok to not just create new connections with customers in the digital realm, but to drive mass awareness and business growth.

Read more:
Beauty wins social marketing; NYX and Too Faced lauded in TikTok's 2020 creative campaign review - GlobalCosmeticsNews

Dublin, Dec. 03, 2020 (GLOBE NEWSWIRE) -- The "Social Advertising and Influencer Marketing - Are They a Threat to Advertising Market Leaders?" report has been added to ResearchAndMarkets.com's offering.

This report examines the fast-growing social media and influencer marketing market.

It begins by outlining the main trajectories at work in digital advertising, and how influencer marketing is positioned. It also describes the ecosystem of incumbent players.

The second part analyses how US and Chinese social media giants are positioned, and especially how they are incorporating classic digital advertising and influencer marketing.

Also included is an analysis of the outstanding issues and challenges for these platforms and for advertisers and brands, once again with a particular focus on China.

Rounding it out are spending forecasts for influencer marketing up to 2024 for each of the world's main regions.

Key Topics Covered:

1. Executive Summary

2. Market and trends2.1. Usage2.2. How the advertising market is shifting2.3. Digital advertising2.4. Online marketing's multimodal approach2.5. Influencer marketing2.6. The influencers2.7. Influencer marketing agencies2.8. Digital marketing in China

3. Social media platforms3.1. Snapshot of the main platforms3.2. Facebook3.3. Instagram3.4. YouTube3.5. Snapchat3.6. Snapshot of social media platforms in China3.7. Weixin3.8. Sina Weibo3.9. Douyin

4. Influencer marketing: key issues and challenges4.1. Influencer marketing challenges for social media platforms4.2. Impacts of influencer marketing on social media in China4.3. Influencer marketing's main targets4.4. Influencer marketing budgets4.5. What impact is influencer marketing having on brands in China?4.6. SWOT analysis

5. Market forecasts5.1. Impact of Covid-195.2. Market forecasts for influencer marketing

Key Tables and Figures

Executive Summary

Market and trends

Social media platforms

Influencer marketing: key issues and challenges

Market forecasts

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/xh9io3

Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research.

Original post:
Global Social Advertising and Influencer Marketing Report 2020 with Focus on China and United States - GlobeNewswire

With the newly announced statewide restrictions along with recent shutdowns, furloughs and unemployment, peoples eagerness to do something to help is entwined with profound concern for their health, welfare and that of loves ones.

Thats why the tagline for the King County Tourism Recovery Marketing campaign hits home: Do Something. The campaign plays on a common theme: people want to support their community. Weve seen posts on social media encouraging others to order takeout or patronize local family-run businesses so they can survive.

Seattle Southside Regional Tourism Authority and Visit Seattle are encouraging residents to do something (within their comfort level): to enjoy all the county has to offer in accordance with the guidelines of our new normal.

While the full economic impact of COVID-19 on King County is not yet known, the data points below provide confirmation of the devastating impact the pandemic has had on tourism and hospitality in this region:

King County businesses have had to make heart-wrenching decisions on how to cut costs to stay afloat, and many smaller ones may not have the means to market themselves. This campaign provides you tools and an opportunity to receive free marketing exposure by using your social media channels and marketing outlets to help spread the message that King County is open for business.

Check out visitseattle.org/about-us for more information about how you can participate in the campaign and sign the All Clear King County Pledge. South King County Business can also visit seattlesouthsidechamber.com/southside-promise.

Receive a free online listingThe campaigns commercials (radio, social media, online channels, etc.) will direct people to visit its landing page. Your King County business can be listed on this page for free. You can sign up by visiting the All Clear King County Pledge webpage. Businesses in South King County can also take the Southside Promise for inclusion.

Post on social mediaThe campaign has developed a digital marketing toolkit to make it easy for local businesses to showcase their participation via social media. The post text has literally already been written, and photos, optimized for each social media channel, are available for download. It is just a matter of copying and pasting.

Use the hashtagWhether using one of the predesigned posts from the digital marketing toolkit or another post related to your business, make sure to include the hashtag #DoSomethingNearby. This will increase the number of people who see the posts by connecting it to the campaign. It will also allow for Visit Seattle and the Seattle Southside Regional Tourism Authority to see your posts and repost them on our channels.

Brand your business as open and cleanThe Do Something campaign is gaining traction with the public, and the message and logo are becoming recognizable as a badge that says your King County business is clean, safe and welcoming. Displaying one of the downloadable posters or adding the logo, imagery or messaging to your own website or flyers will tie your business into the campaign. The toolkit includes all the written copy, logos and images so they are easy to copy and paste.

Read the original post:
How businesses can receive free marketing exposure through the King County Recovery Campaign - The B-Town - The B-Town Blog

Pune, Dec. 04, 2020 (GLOBE NEWSWIRE) -- The global pay-per-click (PPC) software market is set to gain traction from the rising integration of machine learning (ML) and artificial intelligence (AI) with PPC software solutions. This information is given by Fortune Business Insights in a new study, titled, Pay-per-click Software Market Size, Share & COVID-19 Impact Analysis, By Type (Search Advertising, Social Media Advertising, Remarketing, Online Shopping, Display Advertising, And Others), By Deployment (Cloud, On-premises), By Enterprise Size (Small & Medium Enterprise (SMEs), Large Enterprises), By End-user (BFSI, Retail & Ecommerce, Automotive, Healthcare, Media and Entertainment, IT & Telecom, And Others), and Regional Forecast, 2020-2027. The study further mentions that the pay-per-click software market size was USD 12.58 billion in 2019 and is projected to reach USD 28.62 billion by 2027, exhibiting a CAGR of 11.2% during the forecast period.

Click here to get the short-term and long-term impact of COVID-19 on this market.

Please visit: https://www.fortunebusinessinsights.com/pay-per-click-ppc-software-market-104386

COVID-19 Pandemic: Declining Ad Spending Worldwide May Affect Growth

The outbreak of the COVID-19 pandemic has changed the work culture in various countries worldwide. The World Economic Forum declared that on average, in June 2020, the ad spending was down by 12% and 7% in France and Germany, respectively. Europes spending declined by 9%. The BFSI sector is nowadays connecting with their clients by taking advantage of cost-effective PPC software solutions. Most of the other businesses are creating awareness of numerous safety norms amid the COVID-19 pandemic with the help of social media management and PPC platforms. Our reports will provide an elaborate analysis of every aspect of the pandemic to help you grow.

How Was This Report Created?

The market for pay-per-click software comprises a large number of regulatory organizations, processors, and stakeholders. Primary resources from both the demand and supply sides of the market were interviewed to gather quantitative and qualitative information. The secondary research included white papers, annual reports, articles by recognized authors, certified publications, and trade directories.

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Drivers & Restraints-

Increasing Need to Track and Monitor Performances will Bolster Growth

The rising usage of PCC ads management tools, such as SearchForce, Google Adwords Keyword Planner, ClickSweeper, and Acquisio is set to be a significant driver for the pay-per-click software market growth in the coming years. They enable companies to visualize, monitor and track the performances of cloud-based services and applications. However, PPC software solutions can cause data privacy and security issues, such as click frauds, unforeseen emergencies, information loss, and application vulnerabilities. These factors may obstruct the demand for PPC software solutions.

Segments-

Search Advertising Segment to Hold Largest Share Backed by Higher Usage of Connected Devices

Based on type, the search advertising segment held 27.5% in terms of the PPC software market share in 2019. It is expected to hold the largest share throughout the forthcoming years because of the increasing usage of connected devices. Also, the rising penetration of the internet for monitoring and optimizing online advertisements would aid growth of this segment.

Speak to Analyst: https://www.fortunebusinessinsights.com/enquiry/speak-to-analyst/pay-per-click-ppc-software-market-104386

Regional Analysis-

Rising Adoption of Social Media Platforms to Accelerate Growth in Asia Pacific

In 2019, North America generated USD 5.13 billion in terms of revenue and is set to dominate throughout the forthcoming years. This growth is attributable to the presence of renowned companies, such as Yahoo!, Microsoft Corporation, and Google LLC in the region. Asia Pacific, on the other hand, would grow exponentially on account of the increasing usage of social media platforms and smartphones for developing marketing campaigns in this region. In Europe, the surging number of paid search software providers would propel growth.

Competitive Landscape-

Key Players Focus on Introducing Novel PPC Software Solutions to Gain Competitive Edge

The market for PPC software contains several renowned companies that are mainly striving to gain a competitive edge by launching unique solutions. Some of the others are also engaging in mergers and acquisitions to strengthen their positions. Below are the two latest industry developments:

List Of Key Companies Profiles In PPC Software Market Are:

Quick Buy PPC Software Market Research Report: https://www.fortunebusinessinsights.com/checkout-page/104386

Detailed Table of Content:

TOC Continued..

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Originally posted here:
Pay-per-click Software Market to Reach USD 28.62 Billion by 2027; Integration of AI and ML with Software Solutions to Aid Growth: Fortune Business...