Mediaboss Marketing

Do you know that more than 58% of Singaporeans are on Social Media each day? Or that we spend over 2.2 hours a day on all Social Media Channels? Thats more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.

From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape.

How can you or your business tap on to this growing trend?

This intensive 2-day Social Media Marketing workshop provides a realistic hands-on session for beginning to intermediate Social Media users to jumpstart their Social Media Marketing journey.

Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course attendees will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.

Throughout the course, students will also be equipped with a rigorous step-by-step process in creating, managing, sustaining and measuring their Social Media Marketing efforts.

Learn more about the Winning 6-Step Social Media Marketingstrategy.

Key Features

By the end of this course, studentswill:

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Prerequisite

Basic computer knowledge.Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

In this 2-day Social Media Marketing course, trainees will learn to put together a social media marketing campaign usinga systematic 6-step process.

1) INTRODUCTION TO DIGITAL AND SOCIAL MEDIA

2) 6-STEP SOCIAL MEDIA CAMPAIGN PROCESS

3) ANALYSE CURRENT SOCIAL MEDIA SITUATION

4) DEFINE SOCIAL MEDIA MARKETING OBJECTIVES

5) DEVELOP SOCIAL MEDIA CONTENT & COMMUNITIES

6) DELIVER SOCIAL MEDIA PROMOTIONS

7) MEASURE SOCIAL MEDIA PERFORMANCE

8) MANAGE SOCIAL MEDIA ACTIVITIES

Download Social Media Marketingcourse brochure.

Walter Lim

Walter has almost 22 years of senior management experience in online and offline marketing, public relations, industry development, campaign and events marketing and strategic planning.

A seasoned business blogger at Coolerinsights, Walter is a Jury for Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. He is also a member of the Media Literacy Council and has spoken at multiple conferences and workshops on topics such as branding, public relations, social media marketing, and government-citizen engagement.

As a digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. His clients included major government agencies (IDA, HDB, NTU), MNCs (Pan Pacific Hotel Group, Coca-Cola, Citibank, Gleneagles Hospital), Large Local Enterprises (NTUC First Campus, Jurong Point), and SMEs from the retail, FMCG, financial, healthcare, and legal sectors. He also teaches part-time at a local polytechnic.

Formerly the Director of Corporate Communications at Inland Revenue Authority of Singapore (IRAS), Walter managed the revamp of IRAS website (2nd most visited in Singapore Government), successfully pitched an investigation story which received front page coverage on Sunday Times, and launched the agencys first YouTube video.

At National Heritage Board (NHB), he spearheaded social media marketing by starting Yesterday.sg Singapores first heritage and museums blog. He also pioneered social media marketing for NHB, and led in the development of its Facebook page, Twitter account, and YouTube channel.

Walter also organised a Singapore Food Festival event which drew 50,000 visitors over three days at Downtown East, and attracted 60,000 partygoers to a countdown party (the largest outdoor event then) at NTUC Club.

Other Achievements

Advanced Certificate in Training and Assessment (ACTA) certified trainer Member of Media Literacy Council from August 2017 to July 2018 (IMDA) Member of Jury for Mumbrella Asia Awards 2017 Judge for Singapore Blog Awards for 5 years (SPH) Vice Chairman of the Association of Singapore Attractions (ASA) Board Governor for Army Museum Whole Of Government (WOG) team member for social media initiatives Member of the Industry Skills and Training Council (WDA) Member of Productivity Steering Committee (STB) Member of PS21 EXCEL Committee (Public Sector Wide) Judge for Businesses for Families and Tourism Awards (MSF)

Alternatively, you may email your registration details to register@equinetacademy.com

Click to register via Gmail (Desktop)

Click to register via email e.g. Outlook (Mobile & Desktop)

Or call us to register at:

+65 6745 0745

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Social Media Marketing Training Course 2017 | Equinet Academy

1. COVER LETTER 2. EXECUTIVE SUMMARY Creating Engaging Social Content Posting Company Related Updates Integrate Social Media Activity into Other Marketing Plans Promotions and Social Campaigns Sustained Monitoring Analytics 3. ASSESSMENT 4. IMPLEMENTATION 5. GOALS AND OUTLOOK 6. TEAM 7. BILLING AND SCHEDULING 8. TERMS AND AGREEMENT 9. ACCEPTANCE1. Cover Letter

Dear [Client.FirstName]

Thank you for considering [Sender.Company] for your social media marketing needs. Im glad we had the opportunity to connect so that my team and I could get a clear understanding of your social marketing expectations.

By using social media strategies and implementing procedures based on the results of extensive analysis, study of social media trends, and application of specifics unique to [Client.Company], we are confident in delivering effective results within your social media channels.

We believe our proposal provides a complete social media marketing strategy which will culminate in highly successful results for your business.

If you have any questions, please dont hesitate to get in touch. My contact information is below.

Thank you,

[Sender.FirstName][Sender.LastName][Sender.Company][Sender.Email][Sender.Phone]

This proposal outlines a coordinated plan crafted with the intent ofbuildingyour social media presence, primarilyincluding: Twitter, Facebook, Instagram, LinkedIn, YouTube, and Snapchat.

By engaging an audiencethroughsocial media channels,our team willdemonstratethe ability to generate awareness, widen your companys potential reachwithin yourtarget market, andcontribute to driving more website traffic, which willultimately resultintop line growth.

Of course, the most effective social media marketing happens over timewhen quality meets consistency. The following list describes eachprimaryareaofon-going focus:

Beginningwith quick yetthorough planning/preparation, our team will plan out a dynamic on-goingsocial contentcalendarto guide youto your goals.

We will grow an increasing social audience and follower base through: hash tag campaigns, stronguse ofkeywords,sharing/retweeting relevant news,liking posts,staying updated within the industry, andcontributingourownunique contentto broadenreach.

Our plan is to engage our social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure with yourtarget market.

With clear communicationand monthly brainstorm meetings,well be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaignsvia social media are more importantthan just sharingaboutgiveaways,sales, contests, and/orpromotions. We will agree on aschedule fora series of posts to keep up the excitingmomentum for allprospective customers.

We will utilizesocialchannels to connect with your follower base, and engage them with promotionsto get them excited about both current events, and the brand itself.

These campaigns can last as short as a day, or can runup to six months. Well be able to analyze the results from each campaign, and then we willprovide a report of its success.

Results of campaignscan be comparedso the most effective promotions, offers, or contests can be replicated.

It is important to regularly maintain marketing activityformaximumgrowth.

We will continually monitor each channel, and willrespond to any questions,comments, andpostswithin a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to theperson asking.

We will provide you with:

Daily and Weekly Analytics-Such as: follower growth, reach, demographics, comments, likes, shares, retweets, etc.

Reporting-Summarizing various results and activities over each quarter.

We will set up a meeting to go over the results, to then tweak our approach accordingly.

PandaTip: Here, you should identify how social media has the power to influence the clients business. Focus on the strengths/weaknesses of the prospects current social media standing. Analyze current market trends, and how you will be able to produce results. Here is a good spot to compare competitors marketing efforts. Remember to identify how social media has the power to influence the clients business.

Since [Client.Company] is an industry leader within the [Industry] space, [Sender.Company] is excited to team up and tackle the challenge of improving their current social media standings.

As you know, successful social media marketing is the best way to get noticed. In my research, I discovered that [Client.Company]s current primary social media strengths include: timely responding to comments, and creating clever content to engage with the current follower base.

The current weaknesses [Sender.Company] will work to improve are as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective social media marketing.

By analyzing the current successful marketing trends, such as: use of key words, creating interesting infographics, and interacting with the audience in a fun and professional manner will be useful ways to get started.

PandaTip: Describe your social media marketing plan in depth. Include your plans for how youll keep with your social posting momentum.

From our discussion, weve agreed to follow a social media marketing strategyto ensure a consistent presence through each important channel. Here iswhat we guarantee on a daily/weekly/monthlybasis:

Upon implementing the social media marketing strategy described above, we canuse this informationto compare resultsmonth to month/quarter to quarter/year to year, tounderstand the full scope of themarketing initiativesworth pursuing.

Our analysis projects the following outcomes:

PandaTip: Be sure that the reported results are realistic and quantitative. Showing a projected trend over time will help give the client a clear visual.

Our team is based out of [Location]. We are a small group of passionate marketers, committed to the success of our clients.[/caption][Sender.Company] is in the funbusiness of marketing through the varioussocial media channels to drive web traffic, engageanaudience, runsocial campaigns, andcontributeuniquecontent to follower base.

Founded by [Founders], in [Foundation Year], [Sender.Company] delivers proven social media marketingresults. Weare committed toinfluencing optimalrevenue growth, whileexceeding our clients expectations.

PandaTip: Be sure to provide your plan for communication with the client, and include the method in which you will contact them. Include specifics on how often client will be billed (weekly/monthly/quarterly).This is where you will add any other specific payment information, such as: late fees, payment deadlines, and when client will receive the invoice.

[Sender.Company] collects payments on a monthly billing cycle. Here is an outline of our pricing and services:

Daily/Weekly/Monthly Responsibilities

Total: $$$

Please choose your preferred method ofpayment:

Prior to a contractual agreement, elements of thisproposal may be amended upon collaboration with the client, [Client.FirstName] [Client.FirstName]of[Client.Company], at the discretion of[Sender.Company].

Your signature below indicates acceptance of this social media marketing proposaland entrance into a contractual agreement with [Sender.Company]beginning on the signature date below:

Read more:
Social Media Marketing Proposal Template - Get Free Sample

Les Milbrath was fond of reminding me that nature bats last. What Les meant by this was that we live in a finite world and humanity will eventually be forced to adopt sustainable practices. While we have no choice regarding whether we eventually adopt these practices, the speed with which they are adopted will determine the grace with which we make this transition.

This book is about making the transition gracefully. It provides a comprehensive introduction to community-based social marketing and how it is being applied throughout the world to foster sustainable behavior. It introduces the five steps of communitybased social marketing (selecting behaviors, identifying barriers & benefits, developing strategies, conducting a pilot, and broad-scale implementation), and showcases numerous programs illustrating its use. In this third edition, each chapter has been updated. Further, Selecting Behaviors has been added as a new first step in community-based social marketing. As well, a new behavior change toolsocial diffusionhas been added to the array of tools already covered.

Community-based social marketing draws heavily on research in social psychology, which indicates that initiatives to promote behavior change are often most effective when they are carried out at the community level and involve direct contact with people. The emergence of community-based social marketing can be traced to a growing understanding that programs that rely heavily or exclusively on media advertising can be effective in creating public awareness and understanding of issues related to sustainability, but are limited in their ability to foster behavior change.

For those who are contemplating entering this field, I would like to offer the following words of encouragement. I have been fortunate over the past twenty-five years to work at the juncture between social science knowledge and its application to sustainability. Ive had the opportunity to travel extensively discussing community-based social marketing with those who develop programs and with academics that work to advance our knowledge in this area. I have witnessed repeatedly the commitment and passion that both practitioners and academics bring to working on these issues. As daunting as our present circumstances may seem, know that there are countless individuals working on fostering sustainable behavior and that their efforts are making a difference. There are substantive and meaningful contributions to be made to the transition to sustainability. Come join us in helping humanity make this transition more gracefully.

Next Chapter How to Use This Book

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Wondering what emerging technologies are coming to social media?

Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)?

To explore live 360 video and VR for marketers, I interview Joel Comm.

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. Its designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Joel Comm, a live video expert. Hes the author of the books Live Video Revolution, Twitter Power 3.0,and many others. Hes the co-host of The Bad Crypto Podcast, which is rising in the iTunes ranks.

Joel explains how social media marketers can take advantage of live 360-degree video and VR.

Youll learn about consumer-friendly equipment for sharing 360 video and VR experiences.

Future of Live Video: 360 Live and Virtual Reality Live featuring insights from Joel Comm on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen now: Play in new window | Download

Subscribe: Apple Podcasts | Android | Google Play | Stitcher | TuneIn |

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Social Media Examiner: Social media marketing how to ...

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Deep in the lush jungles of the isolated Skull Island lies the habitat of the elusive, yet endangered and utterly vicious "Simian Raticus", or better known as by its common name, the Sumatran Rat-Monkey, a hideous mix of a virus-carrying slave-ship rat and a tree monkey. Presently, back in New Zealand's Wellington, the oppressed Lionel Cosgrove who lives with his despotic mother Vera, has finally found his soulmate, Paquita, but sadly, his world will rapidly change when after a stroll at the local Zoo, a live specimen of the rare species will bite Vera. Now that she's got the "bite", with the infection spreading and turning Vera into a festering, puss-squirting living dead ravenous for flesh, things are bound to get out of hand, as an ever-growing collection of stiffs and other stimulant-enhanced zombie misfits detained in Lionel's house basement will demand immediate action. Poor Lionel he needs to step up and clear up the mess, but above all, summon the courage to confront his ... Written byNick Riganas

Budget: $3,000,000 (estimated)

Opening Weekend: 55,027 (UK) (16 May 1993)

Gross: $242,623 (USA)

Runtime: 104 min| 85 min (R-rated) | 97 min (unrated) | 80 min (FSK 16) | 92 min (1992) (1993) (cut) | 85 min (heavily cut) | 99 min (DVD edition)

Aspect Ratio: 1.85 : 1

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Braindead (1992) - IMDb