Mediaboss Marketing

With more than 100,000 followers on Snapchat,graphic designer Cyrene Quiamco (known as CyreneQ on social)has run influencer campaigns on the platform for brands like Walmart, Samsung and Burger King since November 2014. Yet app parentSnap hasnt been known for cultivating influencers. CyreneQ rarely received guidance from the company on how she could grow her following and views.

But on Wednesday, Quiamco received an email from Snapchat saying the company wanted to set up an Official Stories account for her, which is similar to a verified account on Instagram and Twitter. That means her profile will be featured when Snap users search for art, for instance, or in curated Live Stories.

Im so excited, said Quiamco. Snapchat has never verified creators or influencers before only celebrity accounts. Its a huge move from Snap, since it really didnt show interest in creators a few months ago.

Snapchat introduced Official Stories in 2015, but the feature was reserved mostly for public figures like Rihanna and Kylie Jenner, agency executives said. Now, the platform is extending Official Stories to influencers.

Snapchat-only stars have expressed irritation with its neglect of them for a while now and have been leaving in droves for Instagram Stories, said Marie Cravens, influencer and partnerships manager for We Are Social. Snapchat is finally trying to woo them back and show [its] appreciation.

Official Stories accounts come with benefits. They feature a emoji symbol selected by the account holder and receive customized filters for special occasions. Perhaps most importantly, Official Stories accounts will be more visible in search results, as discoverability is a big hurdle for both brands and social stars on Snapchat,according to Quiamco.

Snap confirmed it is expanding Official Stories and will include more top creators in the coming months. The company wouldnt specify how it defines top creators.

Its been a tough year for Snap, with Facebook-owned Instagram looming. In its first quarterly earnings in May, Snap reported a total loss of $2.2 billion and lower than expected user growth.

Gil Eyal, CEO of influencer marketing platform Hypr, thinks Snapchat needs to make a quick shift after two terrible quarters. He said there has been a huge decline in influencer marketing on Snapchat from his agency clients over the past year, with the majority shifting to Instagram, because of Snapchats lack of analytics and negative news about the platform.

After completely abandoning influencers under the belief that they will stay because of the platforms cool factor, Snap is understanding that Facebook stole its thunder, said Eyal. Remember Vine? It made the same mistakes, alienating its influencers instead of embracing them.

Tom Buontempo, president of agency Attention, said he thinks Snapchat is wooing influencers to boost its stagnant user growth through benefits like Official Stories. And with more content from social stars, more advertising opportunities will emerge on Snapchat.

Snapchat didnt realize how fast Instagram brought Stories on board, and creators were moving to that platform, he said. Snapchat really needs to change its relationship with content creators to keep its audience engaged. After all, advertisers go where the audience is.

Agency executives think it might be too late for Snapchat to build trust with content creators, as many already started building a large presence elsewhere. They also predict Snap will give influencers more analytics tools along with Official Stories.

At this point, [social stars] have begun moving on. With the amount of monetization opportunities and the relationships that the Facebook and Instagram ecosystem is creating, its hard [for Snap] to compete, said Marco Hansell, founder and CEO of influencer marketing platform Speakr.

Snapchat seems to be making progress in how it collaborates with social stars. Quiamco had a Skype conference call with about five executives on Snapchats partnership and product planning team two weeks ago, discussing what features she would need as a Snap creator. The Snap team also suggested it should host such meetings more often.

Im really happy that Snapchat is changing 180 degrees, said Quiamco. They asked about the community and were interested in knowing what would make our Snapchat experience better. They also mentioned that they were talking to other creators, not just me.

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Snapchat warms up to social stars, extending verified accounts to influencers - Digiday

ION Orchard has appointed VML Singapore to handle its social media duties for a year. VMLwill support ION Orchard across all aspects of its social strategy, including content planning and asset development, community management, reporting and analytics, as well as strategic campaigns and related events.

In a bid tostrengthen ION Orchardsidentity through its social media channels to remain competitive, VML will developstrategies that increase top-of-mind awareness for the shopping mallamong its target audience. The agency is also tasked with reaffirming ION Orchards positioning as the destination of choice for both locals and tourists.

KRDS Singapore, which was the incumbent on the account, confirmed that the agency did not pitch again due to reduced budgets, differences in strategic direction and a non-compete agreement. Last year, ION Orchard renewed its contract with KRDS to manage its digital presence for another year.

ION Orchard has very digital-savvy and socially-connected shoppers. We are excited to work with VML to explore new technologies and digital experiences which can translate to enhanced shopper experiences for our customers, Chris Chong, CEO Orchard Turn Retail Investment, said.

We are incredibly honored to partner with a brand as vibrant and inspiring as ION Orchard, as it makes waves in retail innovation. Consumers rely on digital for everything from deal hunting to location mapping and information gathering when it comes to shopping these days. We look forward to helping ION Orchard join the dots for their consumers through the powerful use of their social channels that encompasses pre-shopping trip research to post check-out customer services,Tripti Lochan, CEO of VML in Southeast Asia and India, said.

In July, ION Orchard picked DDBs TRACK Singaporeas its creative agency following a pitch, to manage its integratedadvertisingcommunications.

Earlier this year, VML was appointed by the Asian Civilisations Museum and the Peranakan Museum to revamp their digital platforms. The agency was responsible for the platform strategy, which includes consumer journeys, user experience, interaction design, and front-end development of both museum websites. The agency was alsoappointedasInnisfrees social media agency in Malaysia, following a competitive pitch. The engagement began in April 2017, with VML leading the brands digital marketing, including digital transformation, campaign concepts and creative, content marketing, social media management, analytics and reporting.

In March, VML namedDonald Limhead of platforms and experiences (P&E) to lead initiatives and drive processes at the agencys newly-established Centre of Excellence (COE) in Singapore. The P&E COEis one of the three that VML as a network is building globally, the other two based in Kansas City and London.

Next Digital will be responsible in supporting BMW Malaysias CRM needs including BMWs White Card Programme. More here...

The country's newest local mobile device brand, is currently looking for an agency to help them craft hard-hitting campaigns, init..

Right after the announcement, Snapchat's shares were down nearly 25% in after-hours trading...

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Singapore - In line with its aggressive push into Asia Pacific, Paris-based mobile ad firm Sofialys has inked a deal with Singapor..

Link:
ION Orchard hands social media duties to VML Singapore - Marketing Interactive

About Dirty Deeds:

Dirty Deeds Produce Marketing works with artisan food producers to plan and execute their marketing strategy. The purpose of Dirty Deeds Produce Marketing is to grow the market share of REAL food(/producers) in Australia, helping growers to build and own their marketing assets and channels to market. Currently all clients are Victorian as Ive just moved to Adelaide but looking forward to establishing some local business with the help of the person filling this role.

Many DD clients practice sustainable farming methods and operate ethically through partnerships that benefit the community.

The Role:

> Suited to a junior or recent marketing/media/journalism student.

> 16 hours per week.

>Ideally, the candidate would be passionate about food/wine/hospitality.

Responsibilities:

PLEASE NO RESUME Just send me a paragraph about yourself telling me why youd be a good fit and a few links to pieces youve written/accounts youve managed.

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Social Media/Content Writer - Pedestrian TV

Instagram is the hot new thing but it's already been around long enough for marketers to know what works.

Image credit: Anatolii Babii | Getty Images

According toPEW Research Center, the majority of Americans (55 percentto be exact) use Instagram to some degree. Given the platforms rapid growth, more and more people will begin using the platform in the months and years ahead.

There are six things marketers must do to be successful reaching potential customers on this new channel.

Related:10Instagram BrandingLessons From Mexican Drug Lords

As the adage goes, What gets measured gets managed. This is true for most marketing initiatives, and it remains true for Instagram as well. There are a number of different Instagram tools available that provide insightful Instagram analytics designed to make brands more successful on the channel.

When searching for an Instagram analytics tool, there are a few capabilities most marketing teams will need. First and foremost, the tool should have the ability to monitor post performance to show what posts have the best reach, the best engagement and the best click through rate. From there marketers will be able to use Instagram more efficiently.

Marketers will also most likely want to use a tool that has the ability to schedule posts in advance. Most Instagram analytics tools are able to determine when is the best time to share content in order for a post to perform well. This time may be outside of office hours, which is where scheduling content can be helpful.

Finally, most marketers will want to find an Instagram analytics tool that is able to monitor chatter for specific keywords and hashtags. This makes it possible for marketing teams to connect with customers or prospects in real-time in order to create memorable experiences.

Related:Why Your Business Should Establish an Instagram Presence ASAP

UGC, also known as User Generated Content, is a phenomenon an increasing number of brands are embracing. The term refers to an instance when a customer creates some sort of content involving a product or service. That content can be restored or repurposed by brands in the form of social proof that gives prospects confidence in the brand.

While UGC isnt limited to Instagram, some of the most successful branded Instagram channels use UGC to share compelling content to reinforce a brand narrative.

Related:Social Media Is for More Than Just Marketing

In order to promote your brand and your Instagram channel at the same time, consider creating a live social wall that can be shared in your office, or during a live event. Tools likeTint andTagboard make it easy for brands to aggregate user generated content or to share a live stream of content posted on a specific Instagram channel.

This can encourage viewers to follow your brands Instagram account and it can help to expand the reach of content shared on Instagram.

Related:9 Tools to Improve Your Instagram Marketing

For brands interested in growing their Instagram following, consider cross-promoting the account via other channels. If your marketing team is using Instagram in an innovative way, it may make sense to talk about it via an industry website or company blog.

This can help to drive awareness of your Instagram channel, while positioning your company as thought-leaders when it comes to social media marketing.

Related:With These Apps You Will Absolutely RockInstagramMarketing

According toAdWeek, 94 percentof businesses who utilize influencer marketing believe it is effective. While it can be difficult for brands to quantify the impact of influencer marketing, when done well, it can provide brands with noticeable lift in many different ways.

Related:This Marketer Transformed HisInstagramInto 2 Profitable Businesses

According toMWP 55 percentof people watch at least one video online each day. Video helps to capture audience attention reliably and for a longer period of time than traditional photos. Thats why so many brands are already embracing video content on Instagram.

In order to improve your brands Instagram marketing its best to try at least a few of the tips mentioned in this article. Marketers need to first ensure that some form of Instagram analytics are in place. Analytics will help marketers better understand what content resonates with followers, and what followers are saying online. At the same time, many tools can also make it easier to schedule and manage content.

Next marketers should find content that suits the brand audience, it could be UGC or video content or content proceed by influencers. Finally, in order to grow followers it may make sense to invest in a social wall and to cross promote your Instagram channel via other means.

The rest is here:
6 Proven Ways to Empower Your Brand's Instagram Marketing - Entrepreneur

For students or for non working people, the term social media is a platform for mere communication, sharing jokes, chatting and staying in contact with the near and dear ones. Since my teenage, social media evolution went way far from Orkut to Facebook and then other sites. In student life we never thought that Facebook could be medium for marketing, at that time it was just a medium of enjoyment. In fact, at that time we believed that LinkedIn is for professional profiles which could help us to get jobs only. Though LinkedIn is now one of the best professional platform for leveraging your product in the market.

But, after getting into job, we have started looking social media as a tool for increasing our products and services reach. No matter what kind of business you do, getting publicity over social media is not a big deal. We would like to disclose marketing features of the social media which most of the business crowd missed to recognize.

Extra Links of LinkedIn

Since may 5, 2003 LinkedIn graph went exponentially high and till date the more than 500 million registered users are on LinkedIn, which wont be constant in terms of increasing users as per the market reports. To increase its network it is available in 24 languages presently (Well, for more information you can go to about us page in LinkedIn, i also bought this information from there itself). As we discussed about LinkedIn perks in our earlier article that is Why LinkedIn is effective platform for content marketing. Now there are other parts of LinkedIn which went unrecognized.

That is LinkedIn marketing solutions it is specially for salespersons on LinkedIn. Creating advertisements: You can create an ad for your product, you may be launching your new products so this would be helpful for that.

Other than that LinkedIn comes up with sales solutions which can help you in building your sales pipeline where you can have pond of opportunities. Take time for homework and open LinkedIn once with a view of a salesperson. It would be interesting to know how LinkedIn can be helpful in generating targeted leads.

Face of new marketing trends, Facebook

Apart from an entertainment medium Facebook have lots and lots of undiscovered opportunities to explore. Facebook marketing is famous for mostly eCommerce sellers. Whether you own an online retail shopping site, cosmetics, customized garments site, food ordering site or a bigger site like snapdeal, amazon, flipkart, swiggy, myntra etc. These choose different mediums for promoting their products over Facebook. They make an advertising video which could connect with audience emotions and then they promote those videos.

These companies never leave a stone unturned to satisfy their customers online. If somebody complaints in the comments itself they chose to respond quickly and tend to correct their mistakes.

Side ads: When you login your Facebook profile you might have observed that on the right side of the desktop or in news feed while accessing through your mobile, that they provide around 10 of the scrolling ads. And notice this thing that they suggest you only those kind of shopping sites for which you have been searching earlier. This is how ads are given in Facebook.

Contacts as friend options: Its a great medium to connect to the clients ahead in Facebook. If you have their contact number they will show that in friend suggestion in Facebook so you get a chance to connect to your clients over Facebook.

Create Advert: Just explore it once you would get to see many opportunities there to create an advertisements. There you can do campaigning, building brand, and many more things to do there.

Page: You can create a Facebook page for your products where you can do the related posts.

Groups: Groups brings you to the communication platform. Where you can communicate with the targeted audience.

Events: Events are also one of medium to interact with the user base. By creating events you can actively participate with the customers around the selected regions you can hold those events.

Company products like games: You can leverage your IT products like games by making it viral on Facebook. Like 8 ball pool, farm heroes saga, prediction apps etc.

Facebook also is available in multiple languages more than 100 languages. For a common man it is platform for having fun. But for a salesperson it is a pool of opportunities. It is a matter of perception.

NagendraBommasani, Sr

inovies

i am founder / researcher / analyst, interested in creating big trends in web technologies.More than a development, a niche idea - seeing it transformed to an output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.

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Why Social Media is an Amazing Platform for Marketing - Customer Think