Magnetic Magazine (blog) | DJ Marketing: Social Media Tips Magnetic Magazine (blog) Like many independent DJ/ Producers, you are kind of on your own when it comes to marketing yourself. You don't have the luxury of a team to help support you, so you need to become your own social media manager, at least until you hit the big time. |
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DJ Marketing: Social Media Tips - Magnetic Magazine (blog)
Located within the GBS the Department of Marketing offers undergraduate and postgraduate programs in marketing and entrepreneurship at the Gold Coast, Nathan and/or Southbank campuses, as well as internationally and on-line. All current members are PhD qualified and jointly supervise more than two dozen doctoral candidates. The Department has an active research focus, with an impressive history in securing research grants and consultancies, actively engaging with community groups, publishing high-quality research and in maintaining a strong track-record of successful PhD student completions.
Within the Department of Marketing there are two Academic Centres which focus on Social Marketing and Franchising, respectively. Social Marketing @ Griffith launched in 2013 and in its first three years of operation Social Marketing @ Griffith has grown to become the largest centre in social marketing, globally. The Social Marketing @ Griffith team, which, in 2017, numbers more than 40 full-time staff and higher degree research students, has already delivered significant social dividends and high impact award winning research and has achieved remarkable success delivering additional research staff appointments, publications and HDR completions. It has also secured external research income amounting to more than $2 million across HERDC Categories 1-4 in its first 3.5 years of operation.
This is a continuing, full time position based at the Nathan campus.
The role
The successful applicant(s) will have demonstrated considerable research accomplishment in areas of social marketing, and by applying highly developed research knowledge, skills and expertise, will develop, enhance and provide strategic leadership in research, and learning & teaching in the Department. The appointee will provide research leadership including supervision and mentoring to junior staff and research students, achieve high quality research publications, obtain competitive grant funding, work closely with industry partners, and contribute to the objectives of the Department and Social Marketing @ Griffith. You will develop and lead collaborative research activities with internal and external research groups in order to build research capacity across the Department, and will participate in developing, convening and teaching courses both at undergraduate and postgraduate level in the Department.
This position is a strategic appointment to further extend capacity and to provide additional senior leadership to support to Centre Director, Professor Sharyn Rundle-Thiele. The successful applicant may be appointed as Deputy Director, Social Marketing @ Griffith.
The person
We require an experience senior social marketing academic who can teach effectively across several marketing courses, lead research projects in collaboration with junior academics, and supervise research higher degree candidates. We particularly seek individuals with experience in and passion for both on-line and blended (face-to-face with digital support material) modes of teaching, and who demonstrate willingness to undertake senior academic leadership roles within the Department.
Salary range: Professor, level E: $172,326 per annum. Salary package including 17% employer superannuation contribution: $201,622 per annum.
Associate Professor, level D: $133,778 - $147,383 per annum. Salary package including 17% employer superannuation contribution: $156,521 - $172,439 per annum.
Application requirements: Please ensure your application includes the following:
Obtain the information package by clicking on the Apply button. You will be redirected to the Griffith University job search page where you will be able to access the information package.
Closing date: Wednesday, 16 August 2017 at 5 pm AEST.
All applications must be submitted online.
Further information
For further information about this role, please contact Professor Scott Weaven, Head, Department of Marketing on +61 7 5552 9216 or email: s.weaven@griffith.edu.au For application queries, please contact Ms Busra Sevimli, HR Officer on +61 (0) 7 3735 7359 or email: b.sevimli@griffith.edu.au
If you apply for this position please say you saw it on The Conversation.
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Professor / Associate Professor In Social Marketing - The Conversation AU
July 29, 2017 By GISuser
Some useful week-end or holiday reading
16 Social Media Marketing Solutions for Small Businesses Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.
The Essentials of Marketing Kit Includes the Free Social Marketers Guide to Pinterest The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.
Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads.
Maximizing LinkedIn for Sales and Social Media Marketing:An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn
Successful Social Selling Best Practices Guide This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
BONUS Tip Successful Social Selling Matt Heinz tells us how to find, manage and close more business from the social web.
Filed Under: Around the GeoWeb, Lists, Research, Social Media Features Tagged With: social media
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Top 10+ Social Media Marketing Companies - 2017 Reviews ...
More important than ever. Thats what Simply Measured has to say about social marketing.
A pioneer in social analytics, the company has just released its third annual State of Social Marketing report, which provides insights from more than 2,700 social media professionals in 111 countrieswith the perspectives of both brands and agencies.
At the end of the day, your job as a marketerany kind of marketeris to sell. This is true even if you are tasked with increasing brand awareness and cultivating a community on social, as three-quarters of our survey respondents are, said Scott Fallon, vice president of Marketing at Simply Measured. It just means that your target market is closer to the top of the funnel. As more budget is devoted to socialsocial spending is expected to rise to 17.3 billion by 2019 social marketers will be pressed to make the link between engagement and conversions. Social marketers wont stop paying attention to engagement and amplification metrics, but they will be asked to set and meet conversion goals, too.
There is a severe gap here today: 90 percent of marketers surveyed struggle to measure ROI and/or tie social to business goals. The report positions 2017 as the year of contradictions, with social ad investment increasing, but a lack of industry-wide goal-setting, and more than half of brands saying that influencers are vital to the success of their social programs, but over 76 percent of brands saying they have no dedicated budget for influencer marketing.
Agencies, however, are pushing for results from social more than brands: 73 percent of agencies set goals for either web traffic or conversion goals, while only 57 percent of brand marketers do. This indicates that social marketers at agencies have stronger goal-setting (and achieving) baselines than social marketers within the brand environment.
Whether brand or agency, social media is a foundational marketing strategy thatif properly tracked and analyzedhas the ability to impact the buyers journey at all stages in the funnel, explains report author Lucy Hitz, head of Marketing Communications, Simply Measured. However, marketers still find difficulty quantifying the impact of social media and are unsure of how to distribute resources to generate the most value from their social campaigns.
To learn more, check out the full report here.
The rest is here:
Simply Measured Research Points to Increase in Social Marketing's Importance - Mobile Marketing Watch