Mediaboss Marketing

Did you know Facebook will no longer allow you to change text or images when you publish a link? Or that you can create your own Snapchat geo filters inside the Snapchat app? Those are changes instituted in just the past few weeks changes that show how much the social media landscape shifts in absolutely no time at all.

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Once youre finished, youll know how to max out your social reach, find new customers and followers, and create money-making opportunities through social sales. Your training will also focus on various social media user types, which help you to tailor your message to very specific audiences to achieve success.

That targeted learning also comes with certification from the Silicon Valley Digital Marketing Institute, a physical calling card to signal to potential employers that you know social media and can operate as a shrewd online marketer for the biggest companies around.

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Master Facebook, Twitter, Instagram and more with this social media marketing deal only $29 - TNW

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, its important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Business Wires director of social and evolving media, Serena Ehrlich, sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals.

Read the full interview

Conversation highlights include:

When asked why measurement matters in social marketing, Serena described the qualities that make social platforms unique and offered a glimpse into just how jarring the digital revolution is when compared to previous tech used for communications. She explained that the ability to access such granular data so quickly, combined with the real-time nature of social discussions, means you can modify your programming instantly when the data suggests you need to pivot.

The term clip counting is a relic of the past and results are expected instantaneously today, and the reason is because everything moves so quickly. Nowhere is this more evident than on social media platforms. Find out how to maximize efforts on social media by utilizing the right measurements.

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Which Social Media Marketing Measurements Matter Most - Business Wire (press release) (blog)

The following guest post is courtesy ofAdinah Brown, content manager atLeverate.

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Everyone is on social media.

This is a good thing, because it means that companies have a great chance to engage with their audiences on social media, however, it also means that everyone who is on social media feels that they are experts in social media and can easily implement social media strategies for their businesses. Just like enjoying food doesnt make you a good chef, being on social media does not make everyone a social media guru.

As social media budgets grow (it is expected that social media budgets will reach 21% of business marketing budgets within the next 5 years, that is more than three times what it was in 2009), it becomes increasingly important to have a dedicated expert managing your social media marketing campaigns.

Herewith, our best practices for B2B social media marketing:

Define your audience: knowing who you are speaking to and understand who they are and what they want. This will help you target your messages and campaigns better, ensuring higher engagement. Start by making a list of people who have traded with our brokerage in the past. Group them together by age, gender, profession, industry, country of residence, etc. Based on these groups, build your buyer personas, meaning a representation of each customer group. Turning each group into an imaginary person who fits the majority of members in each specific group will help you address them in a way that is engaging and relatable.

Once you begin growing your social media community, make sure you monitor audience data so that you can improve the performance of your content.

Rely on employees as advocates: Sharing messages through the voice of your employees is a great way to humanize your brand and improve the value and perception of your business.

According to a report from Nielsen, over 90% of consumers trust earned media over any other kind of advertising. That is because word of mouth from trustworthy sources are exemplary ways of earning business. Employees know the company well, but are perceived as objective, so sharing your businesss messages through employees can be a great form of earned media.

Another benefit of using employee voices is that you are able to fill content voids when you are running low on inspiration.

Put money where your post is: 10 years ago, Facebooks algorithm showed any post on your page to everyone who liked your page. Today however, the algorithm has become much more selective and that number is now closer to 3%. Facebook and Twitter in particular have both low organic reach rates, so using paid social advertising is a must if you want to increase your posts reach. Make sure you use the ads manager interface to target your posts based on the buyer personas youve created.

Optimize your posts with CTAs: Whether paid or organic, including a CTA in every one of your posts will lead to higher clicks. According to an analysis of more than 1.5 million Facebook posts, TrackMaven found that posts that included the word please were twice as likely to create interactions. On Twitter, using verbs or adverbs at the beginning of a CTA earn more clicks than those starting with nouns or adjectives, according to analyst Dan Zarrella.

Use photos and videos: According to a study released by HubSpot, Facebook posts that include images have 53% more likes, 85% more clicks and 104% more comments than those who include only text. Another study revealed that video is the top performing type of media in terms of ROI. The same trend holds true for other social media networks so, include high quality images that relate to the story you are telling in the post.

Measure: There is no good marketing effort if it cant be measured. Make sure you keep tabs on your analytics, such as number of page likes/followers, engagement rate, etc. Also analyze if engagement is in any way related to the length of your posts, time of day in which you post, etc, so you can optimize your social media strategy as needed.

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Best Practices for B2B social marketing - LeapRate

A lack of work-life balance is one of the top sources of stress today for digital marketers.

The struggle is real in our mobile-first digital world.

Thelines between professional output and personal input have forever been blurred because of the ubiquity of smartphones and todays 24/7 on-demand work culture.

Where does the digital marketers day start and stop for the search and social marketing community?

Whether youre a social media strategist, search marketer, data scientist, PPC manager, or in-house marketing team, you can probably relate.

The challenges of managing productivity, creativity, and strategy planning creep up on us daily.

Did you check more than half of these scenarios? If so, youll be happy to know theres an app for that.

If youve chosen digital marketing as your career, it can sometimes feel like youre doomed. You get a double dose of social media and smartphone exposure.

Todays average consumer spends about five hours a day on their smartphone. That puts digital marketers average mobile radiation pushing six or seven hours a day.

You are targeting, retargeting, and the ones being targeted. Youre always holding a device, wearing a device, or looking at a device.

The faster we go, the more we do. But why does it seem the more we do, the less we get done?

Also the less we seem to have left over at the end of the day for what is most important to friends, family, and downtime.

Multitasking and productivity are hitting a wall, and the results are not adding up in anyones favor.

While some might brag about being expert multi-tasking digital do-ers, the reality is this: studies show our brains function best when fresh, calm, and focused on one thing at a time.

Smartphone addiction is an actual condition called nomophobia. It means we literally cant live without our phone in hand or in sight without breaking into a cold sweat.

Its no coincidence or by chance. Its by design.

Brain hacking is an intentional strategy orchestrated by Silicon Valley.

The tech giants behind the alluring apps we cant live without are hiring developers to study the neuroscience behind what triggers us to become obsessed with our apps.

In a recent 60 Minutes interview, a former Google product manager shared how Silicon Valley is engineering your phone, apps and social media to get you hooked.

Most of us have no idea how much time we spend on our smartphones since it practically entered into human science as a new body part.

Unfortunately, the time we do spend on our devices ends up being in the wrong place for the wrong reason.

So what are the options or app-tions?

Ironically those smartphones that bring us pain and distraction can also reconnect us by bringing insta-inspiration, and transformation.

Whether you have an Android or iPhone, most of these apps can take your brain on a mini-vacay so you can keep your digital marketing sanity.

Here are the 10 best apps for digital marketing wellness.

Get hooked on these digital detox apps to bring more Zen and balance to your life.

With the help of a coach,Onwardhelps you realize how much screen time you spend each day by category.

This app then guides you with the aid of artificial intelligence to guide you in limiting the additional screen time while still achieving your same goal.

Are you spending time in the right apps for maximum productivity and purpose?

Using neuroscience and artificial intelligence, the Spaceapp helps us combat social media and smartphone addiction by adding space between you and your social media apps.

The same types of developers app developers are using to get us hooked in are also reverse engineering the brain.

BuzzFeed namedBuddhify the number one app to ease anxiety, and I agree.

Buddhify comes with a beautiful user interface packed with more than 80 meditations including a track called Work Break.

One of my favorites in that category is Ready. Its a perfect guided meditation for those times when you need to be at your best (e.g., when youre getting ready for a public speaking event such as a conference, presentation or meeting).

In just eight minutes you can go from frazzled and scattered to calm, balanced, present, and laser sharp.

Other tracks for the digital marketer in mind include: Being Online, Waking up, Going to Sleep, and Feeling Stressed.

Buddhify app comes packed with more than 80 meditations including a track called Work Break and another called Being Online.

Jiyois a well-being social network and powerful app by Deepak Chopra and co-founder Poonach Machaiah.

This app uses artificial intelligence to make your well being personalized and give you tips on what you need most.

Lets say you get off a red-eye. Jiyo can tell you have traveled many time zones and might assign you a certain stretch to help offset a lack of sleep. Its designed to help you be your best selfie or, as Jiyo calls it, wellfie.

Jiyo works through an app that analyzes your data such as movement and sleep. It then assigns you a task each day and offers curated content on nutrition, sleep, and wellness.

Calm is a book, blog, and an app ready to do just that: calm you down.

Bubbling brooks, campfire sparks, and chirping birds come to the sensory rescue so you can reset the brain.

In case you need some coaching with healthy breathing, calm gives you a visual to follow.

Ive had aFitbit since the first one came out in 2007.

Today Fitbit is not just a product but part of the wearable movement and on of the devices that sync with Jiyo.

Digital marketers are notorious for sitting in front of the computer all day. Having a Fitbit or the Apple Watch can help remind you to move more.

When I go to a conference or on a business trip I have all the best intentions of working out at the hotel gym. Inevitably work life gets in the way.

Using theYogaglo app, you can find a class that is as short as 5 minutes, any level, any style yoga or meditation no mat required.

Just five minutes is better than nothing when trying to get your groove back for an early morning marketing workshop in Vegas! Deep breathing exercises help, trust me.

What if your went to check your inbox and heard: Im sorry the inbox you are trying to reach is currently not available. Please try again in about an hour.

Digital marketing wellness starts with inbox sanity.

TheInBoxPause app is by the same team who brought us Boomerang. Check it out, and your inbox will start giving you the space and time youve been asking for.

For in-house emails, I checked out of email hell and text message mania about three years ago thanks to Slack.

Setting up teams on Slack helps you eliminate unnecessary digital marketing communication, declutter your mind, and regain creativity and focus.

If you have the latest Apple Watch, then you have the new app designed to be your coach.

This healthful app makes sure you are not holding your breath while reading emails.

The mindful app assists with breathing, meditation, and stress reduction.

Coming up with novel ideas, brilliant strategies, and off-the-charts campaigns typically doesnt happen in the middle of chaos. Our digital lives are fixated on Google calendars, running from one meeting or Skype call to the next, and thinking about the next tweet were writing or responding to.

Studies show that silence and clearing of the mind increase our chances of coming up with big ideas and bursts of inspiration and motivation.

How do you measure the ROI on adding these apps to your mobile device portfolio? Digital marketers can rejoice at the fact most of the apps come with analytics and reports to help you benchmark your progress and stay on a balanced track.

The digital marketing world keeps getting complicated, as professionals, we can use old school techniques to reduce stress with an intentional swipe and scroll to the right digital marketing wellness app.

Image credits

Featured Image: Unsplash

Screenshots taken by Lisa Buyer, July 2017

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10 Apps That Will Help You Achieve Digital Marketing Wellness - Search Engine Journal

ABC has named Rebecca Daugherty as the new head of marketing. She succeeds former longtime head of marketing Marla Provencio,who exited in February after 35 years with the company.

In her new role, Daugherty willbe responsible for overseeing all marketing activities for ABCs primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials.

Patrick Moran, president, ABC Studios also announced that Daugherty will oversee ABC Studios marketing efforts domestically and internationally for shows on ABC and other third party platforms including CBS, Freeform, Showtime, Netflix, Hulu and more.

Daughertys executive team will include Erin Weir, who has been promoted to senior vice president, Marketing Strategy, ABC Entertainment. In this position, she will oversee the teams responsible for off-air and on-air marketing strategy, digital and social strategy for ABCs primetime, daytime and late-night programming.

Jill Gershman will fill a newly created role as senior vice president, Marketing Creative, ABC Entertainment. In this position, she will oversee the teams responsible for all on-air and off-air creative marketing for ABCs primetime, daytime and late-night programming. She will manage the ABC brand and deliver innovative concepts, campaigns and content across multiple platforms and business units, including on-air, digital, print, radio and social media.

Rounding out the senior marketing team, Steven Bushong continues in his role as senior vice president, Marketing Operations, and Gary Shanas as vice president, Media Strategy & Planning.

As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABCs most successful and memorable marketing campaigns, said Channing Dungey, president ABC Entertainment. Shes a gifted innovator whose keen ability to showcase our programs and talent across multiple platforms is especially assuring as we lead the charge into an exciting new season ahead.

Im equally thrilled to promote Erin and Jill two of our brightest marketing minds to positions where theyll be able to have an even greater impact on our future success, Dungey continued. Bolstering Beckys efforts by focusing on strategy, creative and operations, they complete an awesome trifecta of marketing leaders.

Regarding Daughertys oversight of studio marketing, Patrick Moran, president, ABC Studios, said: Beckys expertise in all facets of marketing that are key to domestic and international sales make her the ideal partner for us. As a leader and collaborator who knows our studio voice, theres no one better suited for this vital position.

Daugherty was previously vice president, Dramas, Movies and Specials within the creative arena of ABC Entertainment Marketing. In this role, she led creative teams in the development and execution of major primetime marketing campaigns across all platforms for The ABC Television Network, as well as ABC Studios, shows globally. She played an integral role in the launch and sustaining of campaigns for many successful series, including Scandal, Revenge, Once Upon a Time, How to Get Away with Murder, Marvel Agents of S.H.I.E.L.D., Quantico, Designated Survivor and Desperate Housewives. She also oversaw campaigns for network specials, including The Oscars, The American Music Awards, The CMA Awards, New Years Rockin Eve and The Billboard Music Awards. Daugherty and her team were responsible for the creation and execution of TGIT, one of network TVs most successful brand campaigns, currently with over a billion Facebook impressions. She has won numerous Promax Gold Awards.

Prior to ABC, Daugherty worked at The Fox Television Network and numerous independent television stations in the areas of production, promotion and programming. She has directed live television programs and produced local news magazine features.

Weir was previously vice president, Marketing Strategy, ABC Entertainment Group, where she had oversight of daytime, primetime and late-night marketing strategy.

Jill Gershman was previously vice president, Entertainment Marketing, Comedy & Alternative Series, ABC Entertainment Group, since 2007.

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ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline