Mediaboss Marketing

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. In my experience, its the fastest way to create trust and authenticity in this age of the consumer.

Inbound (pull) marketing is all about convincing potential customers that they found you and have a relationship with you, rather than being accosted by your message at every turn. It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content.

According to a new book, Surfing the Black Wave: Brand Leadership in a Digital Age, by Emmy Award winning advertising executive, Daniel Cobb, we are seeing the first of several waves of change in the new world of digital marketing, where consumers are in charge, and they are immune to most marketing influences, except the ones they initiate. Its a tsunami of change.

In fact, brand leadership in this digital age is far more than just inbound marketing, but both Cobb and I believe it starts there, and sets the tone for the new way to structure your business and set your long-term strategy. Here is our list of key reasons to use inbound marketing as a focus for the next generation of your business and your customers:

In fact, I believe inbound marketing, along with social media marketing, are just two of many waves of innovation that we will soon see in this age of the consumer. Your challenge, if you want to be a leader in your business domain, is to stay alert and open to change, rather than a laggard in capitalizing on the next wave. Dont wait for the tsunami of business change to wash over you.

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7 Reasons To Start A New Focus On Inbound Marketing - HuffPost

Red Agencyhas announced moves to bolster its dedicated social offering #RedSocial, with a number of new hires across its Sydney, Melbourne and Brisbane offices. This comes following significant new business wins, including Toyota, Mot Hennessy, SunRice, Reckon, S-26 and Goodness Beauty Lab.

The move will see #RedSocial double in size just one year after its inception as the dedicated social offering of the agency. The seven new starters will add senior leadership and strategic direction to the team while strengthening #RedSocials content production capabilities.

The new hires include:

Emily Tyson joins #RedSocial as business manager, responsible for client services, project management, traffic management and new business. Tysonarrives from the UK where she most recently helped deliver award-winning campaigns for brands such as major supermarket Sainsburys.

Christian Love steps into the role of content lead from Reborn. Loveis charged with further growing the content offering and driving the creative development process. He adds extensive experience in social media management, content development and innovation to the team, most recently for McDonalds.

Jonny Smith arrives associal strategist to further expand strategy development and insight-led content planning capabilities. His previous experience includes work for Ford and Nestl.

As #RedSocials new insights & implementation Manager, Harry Meech will be responsible for planning, amplifying and evaluating social media activity for clients. He specialises in paid social strategy development, campaign implementation, optimisation and reporting. Harry brings experience working across a range of brands such as KFC, Volkswagen, Kathmandu, LVMH and Tag Heuer.

Supporting the growing senior team are content & community managers Gareth Harrison (Sydney), Annaleise Valle (Brisbane) and Talya Kaplan (Sydney) who joins as a Content Producer.

Harrisonarrives from the UK, with a strong background in music and entertainment working with Live Nation and Festival Republic, as well as live content, events and partnerships.

Vallebrings a wealth of experience in community management, content development and paid social marketing, having worked with clients including the Museum of Brisbane and Brisbane Powerhouse.

Rounding out #RedSocials new additions is Talya Kaplan joining as content producer, bringing strong skills in branding and graphic design to support content creation for clients.

Head of social at Red Agency Davitha Ghiassi said, The rapid growth of the team is due to their tenacious attitude and commitment. We are moving from strength to strength and looking at the exciting niche that is social through an integrated lens. Its been fantastic evolving Red Agencys social offering and I couldnt be more excited to work with the team as we continue on our mission to be the most multidimensional team of experts in our space, delivering high quality outputs and strong business outcomes for clients.

#RedSocial is Red Agencys national social media division, focused on delivering fully integrated content and media solutions that reach beyond the fluff and deliver measurable business impact for clients. All new hires have now commenced their roles in their respective offices.

Read more:
Red Agency Recruits Seven As Part Of Major Social Expansion - B&T

Magnetic Magazine (blog)

DJ Marketing: Social Media Tips Magnetic Magazine (blog) Like many independent DJ/ Producers, you are kind of on your own when it comes to marketing yourself. You don't have the luxury of a team to help support you, so you need to become your own social media manager, at least until you hit the big time.

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DJ Marketing: Social Media Tips - Magnetic Magazine (blog)

Located within the GBS the Department of Marketing offers undergraduate and postgraduate programs in marketing and entrepreneurship at the Gold Coast, Nathan and/or Southbank campuses, as well as internationally and on-line. All current members are PhD qualified and jointly supervise more than two dozen doctoral candidates. The Department has an active research focus, with an impressive history in securing research grants and consultancies, actively engaging with community groups, publishing high-quality research and in maintaining a strong track-record of successful PhD student completions.

Within the Department of Marketing there are two Academic Centres which focus on Social Marketing and Franchising, respectively. Social Marketing @ Griffith launched in 2013 and in its first three years of operation Social Marketing @ Griffith has grown to become the largest centre in social marketing, globally. The Social Marketing @ Griffith team, which, in 2017, numbers more than 40 full-time staff and higher degree research students, has already delivered significant social dividends and high impact award winning research and has achieved remarkable success delivering additional research staff appointments, publications and HDR completions. It has also secured external research income amounting to more than $2 million across HERDC Categories 1-4 in its first 3.5 years of operation.

This is a continuing, full time position based at the Nathan campus.

The role

The successful applicant(s) will have demonstrated considerable research accomplishment in areas of social marketing, and by applying highly developed research knowledge, skills and expertise, will develop, enhance and provide strategic leadership in research, and learning & teaching in the Department. The appointee will provide research leadership including supervision and mentoring to junior staff and research students, achieve high quality research publications, obtain competitive grant funding, work closely with industry partners, and contribute to the objectives of the Department and Social Marketing @ Griffith. You will develop and lead collaborative research activities with internal and external research groups in order to build research capacity across the Department, and will participate in developing, convening and teaching courses both at undergraduate and postgraduate level in the Department.

This position is a strategic appointment to further extend capacity and to provide additional senior leadership to support to Centre Director, Professor Sharyn Rundle-Thiele. The successful applicant may be appointed as Deputy Director, Social Marketing @ Griffith.

The person

We require an experience senior social marketing academic who can teach effectively across several marketing courses, lead research projects in collaboration with junior academics, and supervise research higher degree candidates. We particularly seek individuals with experience in and passion for both on-line and blended (face-to-face with digital support material) modes of teaching, and who demonstrate willingness to undertake senior academic leadership roles within the Department.

Salary range: Professor, level E: $172,326 per annum. Salary package including 17% employer superannuation contribution: $201,622 per annum.

Associate Professor, level D: $133,778 - $147,383 per annum. Salary package including 17% employer superannuation contribution: $156,521 - $172,439 per annum.

Application requirements: Please ensure your application includes the following:

Obtain the information package by clicking on the Apply button. You will be redirected to the Griffith University job search page where you will be able to access the information package.

Closing date: Wednesday, 16 August 2017 at 5 pm AEST.

All applications must be submitted online.

Further information

For further information about this role, please contact Professor Scott Weaven, Head, Department of Marketing on +61 7 5552 9216 or email: s.weaven@griffith.edu.au For application queries, please contact Ms Busra Sevimli, HR Officer on +61 (0) 7 3735 7359 or email: b.sevimli@griffith.edu.au

If you apply for this position please say you saw it on The Conversation.

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Professor / Associate Professor In Social Marketing - The Conversation AU

July 29, 2017 By GISuser

Some useful week-end or holiday reading

16 Social Media Marketing Solutions for Small Businesses Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.

The Essentials of Marketing Kit Includes the Free Social Marketers Guide to Pinterest The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.

Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads.

Maximizing LinkedIn for Sales and Social Media Marketing:An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn

Successful Social Selling Best Practices Guide This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.

BONUS Tip Successful Social Selling Matt Heinz tells us how to find, manage and close more business from the social web.

Filed Under: Around the GeoWeb, Lists, Research, Social Media Features Tagged With: social media

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5 Free Resources to Equip you for Social Marketing, Selling and Engagement - GISuser.com (press release)