Mediaboss Marketing

Instagram has announced an update to its search functionality which will give users the capacity to search for specific keywords, as opposed to being limited to profiles, hashtags and locations.

Up till now, when you've gone searching for something on Instagram, your results have been limited to names, user names, locations and hashtags. But as you can see in this example, you'll now be able to tap on specific search terms and Instagram will show you all the posts that include those exact words.

That'll make it easier to find a wider range of content, while it could also change search considerations for brands looking to maximize their Instagram performance.

For example, if you wanted to show up for relevant searches previously, you had to include the right hashtags in order to get into those channels. But now, you won't necessarily have to add every possible hashtag variation to maximize visibility, as the terms you use within your caption will be enough, in many cases, to ensure people find your content.

That said, it is a little limited.

According to Instagram, keyword searches will be "limited to general interest topics and keywords that are within Instagrams community guidelines. So not every niche keyword and topic will be searchable in this way.

Instagram will also rank its keyword search results based on a number of factors"including the type of content, captions, when it was posted,and more". It'll also look to highlight the most relevant matches to each individual user, based on algorithm calculations.

So it's not pure keyword searching, and there are qualifiers that play into how the content is displayed. But it could have an impact on search and discovery, and how people find your profile on the platform.

It might be worth running a few experiments and seeing how your posts show up, with and without hashtags, in order to formulate the best strategy moving forward.

Instagram's search update is available in English to all users in Canada, the U.S., U.K., Australia, New Zealand, and Ireland, starting today.

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Instagram Adds Keyword Search in Addition to Profiles and Tags - Social Media Today

This holiday season will be unlike any other before it, due to the large number of consumers who plan to conduct the majority of their shopping online. With many still avoiding stores due to pandemic concerns, brands and retailers wont be able to rely on store displays or advertising in order to win shoppers over. Instead, social media marketing is likely to play a bigger role, even or especially for small business.

While small businesses may not be able to compete with the big guys when it comes to deals and savings, [their] business has something the superstores dont: a regional story that has the potential to capture hearts, said Amy Copperman, editorial and social media lead for Adobe Spark.

Holiday marketing has traditionally been centered around sales and discounts, but these may be less favorable to smaller brands still struggling to make up for pandemic-induced revenue losses. Fortunately, the reason that many customers are drawn to small business is not price point; instead, a growing interest in supporting the local community and shopping from independent businesses has seen shoppers flock to SMBs.

Copperman recommends that brands use this to their advantage. Creating a presence on a social platform is free, although businesses may want to pay to boost their native advertising on the platforms where their base is most engaged. Once the format is decided upon, brand marketing should be updated to focus on the qualities that make the local business unique to its area and segment.

Perhaps youve been a neighborhood favorite for years, or produce your goods using local or sustainable ingredients, or maybe youve found innovative ways to share resources during this tough time, said Copperman. Whatever your unique small business story is, make sure you highlight it for your customers and appeal to consumers interest in shopping local.

Social media offers a great channel for small businesses to build relationships with their local community of shoppers.

CREDIT: PhotoPlus+ - Adobe

Holiday marketing commonly differs from its year-round counterpart in a few ways. Swapping out promotional imaging to reflect the season is one way that brands can easily and affordably update their social presence. Another tool is to adopt a holiday-themed campaign to drum up enthusiasm and anticipation around the busier shopping days, with an emphasis on buying for others.

If a sale is feasible for a retailers bottom line, Copperman recommends that social marketing be used to spread awareness and increase participation. One tactic is to announce a surprise extension of the sale even if this was premeditated in order to add novelty and create delight for the shopper. By producing consistent messaging, SMBs can improve the likelihood that consumers will remember to shop the sale once it is live.

Many small business owners manage all their marketing in-house, so launching seasonal campaigns might seem daunting. But commerce solutions like Adobe increasingly offer marketing tools and support that can help small teams maximize their resources. Businesses should therefore explore the solutions offered by their technology providers, to see if they can utilize marketing materials that may already be included in their service.

The holiday shopping season, like the back-to-school season before it, might look a little different for all of us, but its still an important inflection point for small businesses, said Copperman. And theres a huge opportunity to double down on the grit and successes youve built during this challenging year.

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How Small Business Can Capitalize on Social Media Marketing This Holiday Season - Footwear News

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JUUL's popularity has grown dramatically.(Photo: Rick Wood / Milwaukee Journal Sentinel)

Three young Wisconsiniteswho say JUUL's effective but false marketing to youth over social media led them to take up vaping and left them addicted to nicotine.

The teen and young adults from Milwaukee, Walworth County and a small city in Barron Countyhave all joined as plaintiffs in a federal lawsuit that seeks to stop JUUL Labsand Altria, the tobacco giant that bought a $12 billion stake in JUUL two years ago, from continuing their marketing. The suit also seeks payments for various damages.

Neither company responded to requests for comment. The plaintiffs' attorneys did not return emails.

After Congress turned up the heat on JUUL in 2018, it tried to delete lots of its earlier advertising that the lawsuit says was clearly targeting users younger than the 25- to 34-year-olds it insisted were its intended customer base.

The 42-page complaint includes several examples from the company's "Vaporizer" campaign featuring attractive young people using and promoting JUUL products and at launch parties in major cities. It explains how JUUL employed social media influencers to help spread the word.

"Even though JUUL was paying these 'affiliates,'it instructed them that they needed to represent they were impartial, instructing affiliates that: '[a]t all times, you must clearly represent yourself and your web sites as independent from juulvapor.com.' the suit states.

The early message from all those efforts? Vaping is cooler and safer than smoking cigarettes. The suit says that vaping JUUL cartridges is actually more dangerous, delivering more nicotine more quickly than smoking, as well as oil-based substances.

More: New cases of severe lung injury in Wisconsin tied to vaping nicotine and THC

The suit seeks an injunction against JUUL's continued advertising, along with compensatory and punitive damages, based on claims of strict liability for defective design and failure to warn, fraud, negligence, breach of warranties, unjust enrichmentand deceptive trade practices.

The plaintiffs include Michelle Bain of Kenosha, whose son Jaedonstarted vaping with JUUL at 16, and died by suicide a year later, in June 2019. Others are Melinda Bowes of Elkhornand her minor daughter, who was 13 when she started JUULing; Malcolm Lucas of Milwaukee, who started at 15; and Danielle Hagen of Cumberland, in northwestern Wisconsin, who developed lung issues after she began vaping with JUUL products at age 20.

The lawsuit joins a flood of similar efforts around the country, including class actions and suits from school districts and state investigations. Dozens of federal cases from around the country have been consolidated before a single federal judge in NorthernCalifornia, where JUUL Labs is headquartered.

Teen vaping took off in 2016, according to the suit,JUUL sales jumping from 2 million units that year to 16 million in 2017. JUUL is believed to control about 75% of the vaping market in the U.S.

"By 2018, both the federal Food and Drug Administration (FDA) Commissioner and the United States Surgeon General were calling underage e-cigarette usage 'an epidemic,' according to the suit.

ContactBruce Vielmetti at (414) 224-2187or bvielmetti@jrn.com. Followhim on Twitter at @ProofHearsay.

Our subscribers make this reporting possible. Please consider supporting local journalism by subscribing to the Journal Sentinel at jsonline.com/deal.

Read or Share this story: https://www.jsonline.com/story/news/2020/11/13/wisconsin-residents-sue-juul-over-marketing-they-say-led-addiction/6272058002/

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Young Wisconsin vapers sue JUUL, say false advertising led them to start vaping and develop nicotine addiction, health problems - Milwaukee Journal...

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Tenenz, Inc., Through Their Mostad Marketing Cloud Service, is Pleased to Offer a Free Tax Highlights Video - WFMZ Allentown

Thursday, 12 November 2020, 8:37 amPress Release: Invivo Wines New Zealand

InnovativeKiwi wine company Invivo & Co. has become the first winecompany in a decade to scoop two accolades at theprestigious TVNZ-New Zealand Marketing Awards 2020 thatcelebrate the successes of New Zealand marketinginitiatives.

At an awards ceremony held in Auckland onTuesday November 10, New ZealandMarketing Magazine, in partnership with the MarketingAssociation, presented awards in 28 categories acrosssector, excellence and individual divisions.

Invivo& Co took home the trophy for the launch of Invivo X,Sarah Jessica Parker in the Fast Moving ConsumerGoods category, also scooping up the Excellence trophyfor Best Emerging Business/New Brand.

InvivoCo-founder Tim Lightbourne says of the win, We areecstatic to win two trophies at the TVNZ Marketing Awardsand be recognised for all the hard work that went intolaunching the brand with Sarah Jessica Parker. This huge winmeans a lot to the team from our winemakers to themarketing crew. In the first month alone, we launched infive countries simultaneously! There were media interviews,launch events, digital campaigns and point-of-sale toorganise and roll out - it was a real team effort, done inconjunction with our distributors and agency partners aroundthe world.

Invivo X, SJP Sauvignon Blanc fromMarlborough, New Zealand, which launched to queues inMadison Ave in New York in September 2019, has received anincredible six gold medals in international winecompetitions and 3 x 90+ ratings. Sarah Jessica Parker hasbeen involved in the process, from blending the wine, todesigning the label and merchandise, and even sitting on theboard of the company. With thousands of alcohol brandslaunching each year, the Invivo X, SJP launch won the topspot, showing the success and long-term appetite for SarahJessicas wine collaboration, particularly cutting throughthe growing number of celebrityendorsements.

The TVNZ-Marketing Awardsjudging panel comments on the Best Emerging Business/NewBrand win: Invivo has made a significant entry tointernational markets with its latest collaboration project.Whilst incorporating celebrity endorsements can be an easyway to market, Invivo has created a full partnership withSJP to create true product ownership by SJP. Looking tocreate a premium entry to those competitive markets theyincorporated SJP through the process from creating the Wine,tasting profile development, branding and labelling, and hascreated not only an authentic endorsement, but truecelebrity and follower engagement. This is a leading exampleof endorsement and socialmarketing.

On the Fast Moving ConsumerGoods win, they added Invivo X SJP is a classic NewZealand taking on the world' success story. With trueKiwi ingenuity, Invivo delivered outstanding results with abold, effective marketing strategy. In a highly competitivemarket with New Zealand wines battling for presence, notonly did Invivo generate a strong position they generated aprice premium for New Zealand wines which has a halo forother New Zealand wines in the USA.

The SauvignonBlanc has now sold more than 500,000 bottles worldwide in 12months and can be found in the US, Canada, United Kingdom,Ireland, New Zealand, Taiwan, Greece, Ukraine, Cyprus, Japanand France, and is set to launch in Australia this year.Since the launch in 2019, Invivo X, SJP has added a 2020Ros from the South of France and will be releasing the new2020 vintage of the Sauvignon Blanc thisNovember.

Invivo X SJP is available in Countdown, NewWorld, Liquorland, SuperLiquor, Bottle O, Glengarry andmore. For more information head to http://www.invivoxsjp.com.

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Invivo Becomes First Winery In A Decade To Win At The TVNZ-New Zealand Marketing Awards - Scoop.co.nz