Archive for the ‘Social Marketing’ Category

Social Market 2020: Challenges, Drivers, Analysis, Types, Applications and Forecast 2025 – Bulletin Line

Global Social (COVID-19) Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

The Social market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, the impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

>>>Download Sample PDF (including COVID19 Impact Analysis, full TOC, Tables and Figures) of Tablet PC (COVID-19) Market: https://industrystatsreport.com/Request/Sample?ResearchPostId=12052&RequestType=Sample

The latest report pertaining to Social Marketing Management Software Market provides a detailed analysis regarding market size, revenue estimations and growth rate of the industry. In addition, the report illustrates the major obstacles and newest growth strategies adopted by leading manufacturers who are a part of the competitive landscape of this market.

Social Marketing Management (SMM) applications include the tools, templates and services to create, maintain and optimize a commercial presence in social environments. This market focuses on the vendor solutions that help you analyze and participate in social conversations. This is done through social listening, publishing, engagement (of broader audiences, as well as social user communities), reporting and analytics capabilities, and support for workflow and automation of SMM processes.

This report focuses on the global Social Marketing Management Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Marketing Management Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study Sprout Social Hootsuite Falcon.io Zoho Khoros Sprinklr Socialbakers Salesforce Adobe Hearsay Systems

Market segment by Type, the product can be split into Cloud-Based On-Premises

Market segment by Application, split into Financial Manufacturing Industry Retail Services Other

Social Marketing Management Software market report consists of the worlds crucial region market share, size (volume), trends including the product profit, price, value, production, capacity, capability utilization, supply, and demand. Besides, market growth rate, size, and forecasts at the global level have been provided. The geographic areas covered in this report:North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Colombia etc.), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa).

This research study involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. Top-down and bottom-up approaches are used to validate the global market size market and estimate the market size for manufacturers, regions segments, product segments and applications (end users). All possible factors that influence the markets included in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. The market size for top-level markets and sub-segments is normalized, and the effect of inflation, economic downturns, and regulatory & policy changes or other factors are not accounted for in the market forecast. This data is combined and added with detailed inputs and analysis from BrandEssenceResearch and presented in this report.

After complete market engineering with calculations for market statistics; market size estimations; market forecasting; market breakdown; and data triangulation, extensive primary research was conducted to gather information and verify and validate the critical numbers arrived at. In the complete market engineering process, both top-down and bottom-up approaches were extensively used, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub segments listed in this report. Extensive qualitative and further quantitative analysis is also done from all the numbers arrived at in the complete market engineering process to list key information throughout the report.

The study objectives of this report are: To analyze global Social Marketing Management Software status, future forecast, growth opportunity, key market and key players. To present the Social Marketing Management Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America. To strategically profile the key players and comprehensively analyze their development plan and strategies. To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Social Marketing Management Software are as follows: History Year: 2014-2018 Base Year: 2018 Estimated Year: 2019 Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

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Social Market 2020: Challenges, Drivers, Analysis, Types, Applications and Forecast 2025 - Bulletin Line

After abruptly closing, the Sussex Farmers Market will be back this summer under a new name – Milwaukee Journal Sentinel

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After the Sussex Farmers Market abruptly closed June 29, a new group, headed by Sussex Hamilton High School graduate Jonathan Martin, will be running the market this summer, from 8 a.m. to 1 p.m. Aug. 23, Sept. 6 and 20.(Photo: Scott Ash/Now News Group)

After the Sussex Farmers Market abruptly closed June 29, a new group,headed by Sussex Hamilton High School graduate Johnathan Martin,will run the market onthree Sundays this summer.

Martin confirmed on Facebook that the marketwill be open from 8 a.m. to 1 p.m. Aug. 23, Sept. 6 and 20, all at the Sussex Civic Center,N64 W23760 Main St.

The winter market will begin in January, Martin said. He didnot confirm dates for the winter market, but said it will also be at the Sussex Civic Center.

The name of the market will be changed from Sussex Farmers Market to Sussex Fresh Market.

Earlier this summer, within hours of an announcement by the previous farmers market board announcing the market would close, Martin proposed that he and the 12 employees of hismultimedia marketing company, FitTech Hosting,run the market.

He faced challenges in working with the village, however,in terms of the rental costs and the use of village storage space.

Martin proposed paying $35 permarket session, while the rate for community groups is $125 per event. He said the parks and recreation committee refused to lowerthe rental cost.

After the July 28 village board meeting, Martin announced he would go ahead with the market, although he declined to disclose the terms of the agreement with the village.

But he said his company was "caving" to the village because they want to see the market happen.

"It feels rewarding to give back to my hometown. Thats what really fueled this effort," said Martin.

Martin said that the first step in getting Sussex Fresh Market ready will be reaching out to past vendors and vendors at other markets. He said his company will contact more than a couple hundred companies in the next few weeks.

He said that, conservatively, he sees his team getting 20 to 30 vendors this summer. "But time will tell," he said.

He said that next summer, his company is planning for 50.

"Well be advertising this to vendors hard," he said.He said members of his team are "natural advertisers." He doesn't see getting vendors on board as a problem.

He also said his team will regulatethe kinds of vendors at the market to ensure local farmers and small businesses are represented.

Martin said he also plans to networkwith other community groups and social service organizations to volunteer and to participate at the market.

"We have a few volunteers currently from the community.Well be reaching out to a few other groups, too, such as the Optimist Club and local Lions," Martin said.

He said the market would complywith social distancing guidelines by placing booths 15 feet apart, and that gloves and masks will be provided and strongly encouraged.

While the employees atFitTech Hostinghave experience running events, this summer, Martin said, has been slow because of COVID-19.

"We have been a little stir-crazy," he said.So, he said, the staff is excited to put their energy into the market this summer. He said the market will be a volunteer activity to provide a service for the community.

Valerie Johnson,who works on marketing, social media and web design for businesses throughFitTech Hosting,said she wants the market to be community-driven and will use her marketing skills to show that.

"We are trying to keep the same core values," said Johnson. "We want to make it (the market) more of a spotlight and a focus on the community."

The summer farmers market will be in its sixth season this year. Independent volunteers run the market;itis not village-run, -operated or -sponsored.

"(Sussex) is where I grew up, its where my parents grew up;back when I was a young child, it was an 'everybody knows everybody'environment," said Martin."The only thing I like a bit more about Milwaukee than Sussex is theres a lot more to do,which is why Sussex needs these types of outlets."

RELATED: Local farmers' markets humming along with coronavirus precautions in place

RELATED: A list of Milwaukee-area farmers markets open in 2020, the summer of coronavirus

Cathy Kozlowicz can be reached at 262-361-9132 or cathy.kozlowicz@jrn.com. Follow her on Twitter at@KozlowiczCathy.

Our subscribers make this reporting possible. Please consider supporting local journalism by subscribing to the Journal Sentinel at jsonline.com/deal.

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After abruptly closing, the Sussex Farmers Market will be back this summer under a new name - Milwaukee Journal Sentinel

Agents of change: Chattanooga real estate pros never stop rethinking how the deals get done – Chattanooga Times Free Press

The fundamentals of buying and selling real estate may not change much, but nearly everything about how the deals get done is transforming all the time. From 3D virtual reality home tours to buy-it-now cash transactions, agents have to get creative and stay ahead of market forces and intense competition.

"What I have realized over the last 19 years is that the market evolves rapidly, and you have to evolve faster than the market," says Mark Hite, whose team closed more than $83 million in real estate deals in 2019.

Current conditions don't make matters any easier. In June, there were about 2,300 real estate agents in the area and about 1,700 homes listed for sale. (Yes, there were more agents in the area than homes for sale.)

Historically low interest rates are fueling buyers' appetites, hundreds of people displaced by April tornados went looking for somewhere to live, and sellers' trepidation about listing homes during the coronavirus crisis have all combined to create an exceptionally crowded, competitive market.

But even outside of this time of tight inventory, real estate pros are always looking for ways to stand out.

Tech Support

From social media to virtual reality, technology has changed nearly everything about the business of buying and selling homes, says Matt McDonald, who works for the The Group Real Estate Brokerage. That said, the fundamentals of understanding what a client is looking for and helping them find it remain the same, he says.

"It's totally different, but it's the same, too," he says. "You go through the same steps, but things are different because the steps have all had a technological shift."

After 13 years in the real estate business, McDonald knows pictures speak volumes. So when he had a good year and a little extra cash, he invested about $5,000 in a Matterport camera that shoots 3D images and creates seamless virtual reality experiences for folks who want to tour properties remotely.

"The visual aspect of real estate marketing is perhaps the most important," McDonald says. "People don't envision their dream home when they look at a set of blueprints. They need visuals."

McDonald bought the camera in 2016 then the first of its kind on the Chattanooga real estate scene and had used it about 10 times a year for high-end homes. But when coronavirus hit and people became nervous about visiting properties, the fancy camera became central to his marketing strategy.

"I've done 20 in the last three months," says McDonald, who spends about an hour methodically capturing images for every 1,000 square feet of space. "I thought it was just exciting technology, but it has ended up being very valuable during the COVID-19 scare."

He recently used the camera to create a 3D tour of a $2.25 million riverfront penthouse full of custom furnishings and curated artworks. That's exactly the sort of place that is ripe for the Matterport treatment, McDonald says. The images are vividly detailed and not forgiving of any flaws, he says.

"If your home is not really ready to show, you don't want to use the Matterport," he says.

Social media has become another tech tool for attracting attention in a crowded market. Gary Crowe, owner of the Uptown Firm, uses social media and behind-the-scenes video storytelling to engage people whether or not they ever become clients. For example, Crowe posts videos of homes under development and asks for input on social media on tile choices, paint colors and other details.

"I use the ideas, I really love to do that," he says. "I really don't know what color I should paint this house, and some people have really clever ideas."

That interaction is one key to using social media in a way that stands out, Crowe says. Everyone uses social media to market their business, but much of the time he's not really trying to sell a specific house through those interactions, he says.

"Sometimes the house is already sold," he says. "People want to be part of the process. They don't want to be sold."

Those posts inviting input into decorating decisions have always brought a lot of engagement, but they've taken off recently, Crowe adds.

"Since COVID, everyone is staring at their phones and the interactions have really shot up," he says.

Buyers are more empowered than ever through online listings, which is a far cry from the days when an embargoed listing book came out every other week and buyers had to find an agent who would give them a peek, says Charlotte Mabry, who has been selling real estate for 34 years.

"In 1986, there was no computer, no cell phone, we would go at 11 at night and pass packets of paper to each other in the parking lot of Northgate Mall," Mabry laughs. "The listing information was in a book that came out every two weeks, and whoever had the truck in the office went and got those books for everybody."

Mabry uses Facebook Live videos and live radio to extend her reach. "That changed the feel of our listenership and viewership," she says. "Social media has really just blown up."

And in a market where so few homes are available, agents have to get creative, Mabry says.

"We have to go outside of the Multiple Listing and say, 'OK, I have a buyer that's going to move in a month, and I have to find them a house," she says. "That means knocking on doors, sending out mailers. That's just a fact of the marketplace right now."

Take a Matterport tour of the Penthouse at River Pier Landing: bit.ly/191ChestnutStreet

The home is listed by Anne-Marie Jolley with The Group Real Estate Brokerage

Buy It Now

In March, Hite started making as-is, cash offers to sellers who don't want to deal with the process of cleaning up and listing a property. The price he pays is lower than the price sellers might get on the open market, but it also spares them work they want to avoid.

For example, a home he recently bought in East Brainerd had years of deferred maintenance and needed wall-to-wall updates. Hite bought it for $190,000. He will spend $45,000 to fix it up, and then relist it at $289,000.

"This has been a huge success for us," says Hite, who has been selling real estate since 2002. "We're closing several a week. It's really starting to be a major force."

The reasons a seller will consider the buy-it-now option vary from busy young families who don't want to mess with the listing process to older homeowners who are ready to make the move to a lower-maintenance home, Hite says. People have also liked the as-is option because they don't want to show their homes in the age of COVID-19, he adds.

"One family, they have a 4-year-old and the wife is expecting and they didn't want people in their house," Hite says. "They're not making what they could make on the open market, but the ability to have peace of mind was worth it to them."

Hite leveraged his personal financial resources to launch the program because he felt strongly there was a need for it, he says.

"I was looking for the next item of change I could do to differentiate to help more people," he says.

It's been 15 years since Mabry started offering to buy any home she couldn't sell in 120 days, and she's only had to pay up four or five times, she says. As the market fluctuates, the appetite for those kinds of transactions does, as well, Mabry says.

The houses she bought after they didn't sell came in the 2009 to 2013 timeframe, when the market was hit hard by the housing crisis.

"When the market dropped in '07, '08, '09, you couldn't give a house away," she says. Now, with homes in short supply and mortgage rates in the basement, things look different.

"Today, if you came to me and said, 'I don't want to wait on the timeframe, would you buy my house?' I would absolutely buy your house," she says. "Though you might not like the price."

New Neighbors

Rocio Kemp spent a career in international logistics before she began selling real estate in 2017. The native of Costa Rica has carved out a niche helping first-time and Spanish-speaking homebuyers at a time when the local population is increasingly diverse.

"Chattanooga is a point of relocation these days," she says. "We have a growing population of Spanish-speaking people coming from Central or Latin America, and these people want to reach the American dream."

In a tight market where homes can be hard to come by, she focuses on helping people who may not know where to begin in their search, Kemp says.

"I love that, the ones that have been living here for 10 years, saving penny by penny, and now they see that they can buy a house after all," Kemp says. "My role is to make that dream come true because it's possible, it's attainable."

Josue and Ashley Fernandez met Kemp when they turned up at Buffalo Wild Wings in 2017 to watch the Costa Rican team play in a soccer match. He doesn't meet many fellow Costa Ricans here, and her jersey caught his eye, says Josue, who came to the United States in 2012 to play college soccer.

"I was not expecting anyone to know about that game," he says.

When Josue and Ashley, who met at Bryan College and married in December 2017, were ready to buy a house, they knew they wanted Kemp on the job. The rent on their apartment was about to jump to $1,100 a month, and it didn't make sense to keep paying that kind of money with no property to show for it, Josue says.

"We tried to build up our savings and reached out to her, and she told us about the different kinds of loans and a couple of contacts we could work with," Josue says.

Josue and Ashley bought their home in Brainerd in April 2019, and they've enjoyed being able to host friends and family a priority Kemp understood as she helped them house hunt, Josue says.

"Her passion is first-time homebuyers and so she really helped us with the different questions we had and eventually we got to the house we bought," Josue says.

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*Housing holds up: Scenic City housing market remains vibrant despite economic slowdown spurred by pandemic

*Going big ... Despite coronavirus, most large projects move ahead in Chattanooga

*Price Points: If you've got something to spend, the Chattanooga area offers a world of housing options

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Agents of change: Chattanooga real estate pros never stop rethinking how the deals get done - Chattanooga Times Free Press

Personas Social Provides Update on The Peeks Reboot 2020 Marketing Initiative – Increases Sales – Stockhouse

TORONTO, July 30, 2020 (GLOBE NEWSWIRE) -- Personas Social Incorporated (TSX.V: PRSN) (OTCQB: PKSLF) (the Company”) is pleased to report that as a result of its Peeks 2020 marketing initiative the Company has increased sales by 253% between the period of December 1, 2019 to May 31, 2020 (Recent Period”).

The Company launched its Peeks Reboot 2020 marketing initiative in December 2019 for its legacy live-streaming platform known as Peeks Social. In preparation for its marketing initiatives the Company made several significant improvements to the service, including but not limited to, allowing users to receive their commission payouts in three (3) business days down from the 45 business days that is was taking previously. The company also increased its minimum fee charged to broadcasters from 25% to 30%. The Company will NOT be reporting these numbers routinely and is only reporting them as a progress update of its Peeks 2020 Reboot initiative. The sales numbers being reported are unaudited and subject to change pending the final audited calculation of foreign exchange and other items.

The specific goals of the Peeks Reboot 2020 marketing program was to reverse the decline in sales and to increase the Company’s market presence. The results of this program have been an average increase in sales of approximately 20% month over month and 253% for the Recent Period.

The company successfully executed the Peeks Reboot 2020 marketing programs with email and social media based marketing. The Company’s marketing initiatives now reach approximately 100,000 people per day compared to its previous reach of approximately 10,000 people per day. The Company’s social media follower-base has increased roughly 300% on Instagram growing from 14,000 followers to approximately 43,000. In addition, the Company now has more than 200,000 followers on Facebook. The Company plans to further increase its marketing initiatives with a goal of reaching approximately 1 million people per day.

With additional financing, obtaining projected growth rates and operating at current expense levels, the Company expects its income from its Peeks Social service to exceed the Company’s expenses by the end of 2020. The Company plans on employing similar marketing strategies for the promotion of its Personas.com enhanced video platform.

For further information, please contact: Personas Social Incorporated Mark Itwaru Chairman & Chief Executive Officer 416-639-5335 mark@Personas.com

Forward Looking Statements

This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe," "estimate," "project," "expect", "plan", "intend", "anticipates", "projects", "potential" or similar expressions. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Forward-looking statements are statements that are not historical facts. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Important factors that could cause actual results to differ materially from the Company’s expectations are risks detailed from time to time in the filings made by the Company with securities regulations. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. The forward-looking statements contained in this news release are made as of the date of this news release and the Company will update or revise publicly any of the included forward-looking statements as expressly required by Canadian securities law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/17bf0492-e471-4c0d-9cd2-e7324edb3715

6 Months Sales Ended May 31, 2020

6 Months Sales Ended May 31, 2020

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Personas Social Provides Update on The Peeks Reboot 2020 Marketing Initiative - Increases Sales - Stockhouse

Cloud and COVID boost Amazon but ad swoon hits Alphabet and Facebook – SiliconANGLE

Updated:

Hot off Wednesdays congressional grilling of their chief executives on whether theyre too big, three internet giants today reported a total of almost $146 billion in second-quarter revenue even after the impacts of the coronavirus pandemic and with Apple Inc. thrown in, the haul topped $205 billion.

Amazon.com Inc. appeared to see a big benefit as the go-to shopping site during the ongoing pandemic. The e-commerce and cloud computing giant reported a profit of $5.2 billion, or $10.30 a share, double a year ago. Revenue jumped 40%, to $88.9 billion, a huge acceleration from its 20% increase a year ago.

Google LLC owner Alphabet Inc. and Facebook Inc., however, saw a big hit from the advertising slowdown during the pandemic, since they both make the vast majority of revenue from selling ads. Alphabets revenue actually fell slightly from a year ago, to $38.3 billion, while Facebooks revenue grew only 10%, to $18.7 billion.

The varying results reflected the shifting impacts of COVID-19, though the bottom line was that the impact wasnt nearly as bad as some might have expected. That showed both the resilience of their business models but also their dominance, which helped prompt the congressional antitrust probe that thrust all three of the firms CEOs before withering congressional criticism from both sides of the aisle.

Investors seemed at least sanguine about the results of each company, with after-hours trading all positive: Facebook up almost 7%, Amazon up about 5% and Alphabet up as much as 1%. The stock of yet another tech giant, Apple, also rose on better-than-expected results. Update: On Friday, investors turned sour on Alphabet, whose shares were falling more than 4% in early trading, while Facebooks stock was rising more than 7% and Amazon was up 4%. Apple shares were up nearly 6%.

Still, the overall outlook remains uncertain. As Alphabet Chief Financial Officer Ruth Porat summed it up in a conference call, despite improvements in the past month or so, it is premature to gauge the sustainability of recent trends.

Here are the details on each of the three internet giants:

Googles parent company reported its worst quarter since it went public 15 years ago. Its profit fell from $9.9 billion a year ago to $6.96 billion, or $10.13 a share, in this years second quarter, on a 2% revenue decline, to $38.3 billion. Thats a stark reversal of last years second-quarter revenue increase of 19%. But it still beat analysts forecasts of an $8.27-a-share profit on revenue of $37.3 billion.

The revenue decline was a reflection of a broad-based decline in advertising, with companies pausing marketing in key areas such as travel. Still, it could have been worse. Google ad revenues were down for the quarter, but all three parts of Googles ad business outperformed our expectations for Q2, including a substantial beat for search revenues (down 10%) compared to our expectations of a 17% decline, saideMarketer principal analyst Nicole Perrin. We expected April to be the bottom of the digital ad market, with a return to growth in May and June, and these results suggest that acceleration was stronger than expected.

Still, Google may need to make changes on the ad front going forward, said Nucleus Research analyst Daniel Elman. As companies look to adapt and recoup missed revenues from earlier in the year, its not likely that companies will return to their digital ad spends in the near term, instead theyll look to strategically deploy marketing dollars on more targeted campaigns that reach fewer, but better qualified leads, he said. Google will need to find a new model or ad channel to leverage in order to make up for this changing customer behavior, or it will suffer continued revenue misses.

There were some bright spots, such as Google Play apps and media, and in particular Google Cloud, where revenue jumped 43%, to $3.01 billion. As people increasingly turn to online services, our platforms from Cloud to Google Play to YouTube are helping our partners provide important services and support their businesses, CEO Sundar Pichai said in prepared remarks.

Were pleased with the traction of wins from large customers in Google Cloud, Porat said. Cloud has maintained its strength consistently. She added that Google Cloud Platform is growing significantly faster than G Suite.

Google Cloudhas announced a number of new products and partnerships that show its roadmap is on track, said Elman. As another long-term play, Alphabet would like to see this area grow into a significant revenue channel similar to how AWS is to Amazon.

The e-commerce and cloud computing giant reported a profit of $5.2 billion, or $10.30 a share, double a year ago. Revenue jumped 40%, to $88.9 billion, a huge acceleration from its 20% increase a year ago as Amazon became a go-to shopping source during the pandemic. Analysts had forecast a $1.72-a-share profit on a 28% jump in revenue.

As an online retailer, it was the primary shopping choice for millions of people when physical locations were closed, said Nucleus Elman. Its been able to tighten up the slow shipping hiccups that occurred earlier in the shutdown and seems to have the distribution channels accommodated to the increased volume.

The profit was so high that on Amazons conference call, RBC Capital analyst Mark Mahaney joked, Does Jeff know about that? Amazon CEO Jeff Bezos is well-known for spending much of Amazons profits on expansion.

Last quarter, Bezos said the company would likely spend all the $4 billion in operating profit it expected to make in the second quarter on COVID-19-related expenses to protect employees and provide higher pay, and he confirmed in prepared remarks that Amazon did spend that much. That may provide a soft benefit, coming a day after Bezos and his CEO counterparts at Alphabet, Facebook and Apple endured hours of congressional questioning on whether theyre monopolies.

Amazon is the main beneficiary of ecommerces massive pandemic-driven tailwind, but sales gains come with higher costs for labor and logistics and a shift towards a less profitable category mix of lower-margin grocery and household essentials, said eMarketer principal analyst Andrew Lipsman. Despite the near-term profit hit, Amazon has strengthened its future position in key growth areas like grocery, health and advertising.

As usual, though, Amazon Web Services provided the lions share of profit, though its revenue growth slowed. AWS reported operating income of $3.36 billion, up from $2.12 billion a year ago, on a 30% rise in revenue, to $10.8 billion. That rate was a bit less than the 33% growth clip in the first quarter. Analysts on average were expecting AWS revenue of $11.02 billion.

Customer usage remains strong, Amazon CFO Brian Olsavsky said on a conference call, though he added that growth varies across industries depending on the impact of COVID-19.

For AWS, as businesses were forced to accelerate their digital initiatives, particularly cloud migrations and application modernizations, it was perfectly positioned to onboard and serve these customers, said Elman. Expect the growth in the AWS area to be impressive and continue for the foreseeable future.

Martin Garner, a research director at CCS Insight, said that a lot of AWS customers are looking to save money, including spending less with AWS, and AWS says it is helping them do that. That is offset by new customers shifting their work more quickly to the cloud as a way of reducing costs.

And the decline in AWS growth rate may not be that meaningful. Its important to note that it grew more in one quarter, $2.4 billion, larger than the entire annual revenue of many cloud plays, said Patrick Moorhead, president and principal analyst at Moor Insights & Strategy. AWS is well on its way to creating an annualized $40 billion revenue company. This makes AWS larger than Salesforce.com and SAP.

Still, AWS advantages in the cloud overall dont extend to the productivity applications that are driving Microsoft Corp.s and Googles clouds as more people work from home during the pandemic. AWS revenue growth is less predictable in the pandemic, noted Martin Garner, chief operating officer at CCS Insight. Instead, AWS supports the operations of large numbers of companies, which themselves have been hit by the pandemic. Some of these will see increased cloud usage, such as other retailers accelerating their ecommerce strategy, but others will see reductions.

Overall, Amazon forecast a wide revenue range of $87 billion to $93 billion in the third quarter, or up 24% to 33%. Operating income is forecast at an even wider range of $2 billion to $5 billion, from $3.2 billion in last years third quarter. It assume $2 billion in costs related to COVID-19.

The social networking conglomerate reported a profit of $5.18 billion, or $1.80 a share, almost double a year ago. Revenue rose just 10%, to $18.7 billion, a huge slowdown from its 28% jump in the year-ago quarter. Still, both were better than forecasts. Analysts had expected a $1.37-a-share profit on revenue of $17.4 billion.

Our business has been impacted by the COVID-19 pandemic and, like all companies, we are facing a period of unprecedented uncertainty in our business outlook, the company said in prepared remarks. We expect our business performance will be impacted by issues beyond our control, including the duration and efficacy of shelter-in-place orders, the effectiveness of economic stimuli around the world, and the fluctuations of currencies relative to the U.S. dollar.

Although there was a drumbeat of marketers pausing or boycotting Facebook over its various misinformation issues, that didnt really start until after the quarter closed. The effects of that will not be felt until Q3 earnings come out, said eMarketer principal analyst Debra Aho Williamson.

Indeed, Facebook acknowledged the impact of the boycott, adding in its guidance that the impacts of that and other factors were likely to continue: In the first three weeks of July, our year-over-year ad revenue growth rate was approximately in-line with our second quarter 2020 year-over-year ad revenue growth rate of 10%. We expect our full quarter year-over-year ad revenue growth rate for the third quarter of 2020 will be roughly similar to this July performance.

Still, the strength of Facebook advertising from small and medium-sized businesses, a source of stability until recently, could be having an outsized impact as those companies suffer the most from pandemic shutdowns.

Not surprisingly, Facebooks ad business was negatively affected by the global pandemic, but the impact was much less than many had expected, said Williamson. Facebook has successfully attracted digital-native businesses to its platform, especially those market products or services that can be used or consumed by people staying at home.

That had a lot to do with Instagram, she added. Although Facebook doesnt release details about Instagrams revenue, we believe that Instagram has been a rapidly growing contributor to the companys total revenue, and that its success is helping to buoy Facebook as a whole, she said.Looking ahead to Q3 2020, the revenue growth rate guidance Facebook has provided is sobering, but again, reflective of the uncertain state of the worlds economy.

Others were a bit more positive. No other platform can offer brands and advertisers the reach and scale that Facebook can offer, said Yuval Ben-Itzhak, CEO of the social marketing firm Socialbakers. As long as Facebook and its family of applications continues to attract users, their advertising business is likely to remain strong. With both daily active user and monthly active users up, Facebook is still attractive to new audiences and advertisers need to be where the users are.

Facebook didnt provide profit guidance for the third quarter and full year, but said revenue is likely to be roughly similar for both periods to the 10% uptick it saw in the first few weeks of July. It did provide a somewhat narrower range of total expenses for the full year, $52 billion to $55 billion, and capital spending of $16 billion, at the high end of its previous range of $14 billion to $16 billion. But it said a great deal of uncertainty remains in our outlook.

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Cloud and COVID boost Amazon but ad swoon hits Alphabet and Facebook - SiliconANGLE