Mediaboss Marketing

The last twelve months have been transformative in many ways, with one of the key changes being the increased reliance on digital connectivity for work, play, socializing, connection, etc.

Indeed, the impacts of the COVID-19 pandemic, and the various mitigation efforts, have underlined the critical role that the internet now plays in our everyday lives. And within that, they've also exacerbated our reliance on social media apps, which are increasingly serving a range of different purposes in our day-to-day routines.

That could be a bad thing - as we've seen just recently, the impacts of misinformation and division via social media can have significant consequences. But it also provides more ways to share and connect. And also, to shop, to research, and much more.

That's what makes this listing from the team at Oberlo particularly relevant. The below infographic outlines some of the key social media trends of notes for 2021, which puts a spotlight on the importance of social media for business.

And while you likely know many of these trends, it is worth considering their impacts on your marketing approach.

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10 Social Media Trends That Every Marketer Should Know in 2021 [Infographic] - Social Media Today

Sifting through hundreds of job posts can be tiring and confusing, especially with posts filled with industry-specific jargon and information.

The new year typically brings in new resolutions, opportunities and new beginnings, so why not bring about a career or job change? Its been suggested that by applying for new roles in the new year, therell be less competition as people will be lying low after the festive period, and wont necessarily think about a career change. The first two months of the year also mean that companies will have had time to think about their resourcing over the break, due to updated yearly budgets - meaning that your dream job may just be an application away.

If youre on the lookout for a new job, or plan to be now its the new year, research into the most in-demand skills can reveal which roles companies are looking to fill the most.

According to Microsoft, the pandemic will lead to the creation of a staggering 145 million jobs by 2025, with software developers accounting for 65% of those jobs. Heading in the right direction, 800,000 computer programming jobs have been created since March 2020, spanning across the US, UK, Australia, Japan and the EU.

So, what are the most in-demand tech skills in job posts? PostBeyond reveals the top skills across three sectors: digital marketing, social media and development. You can view the full piece here.

The third most in-demand skill is Agile, the software development and project management tool, with 35 percent of the 1,000 posts analyzed mentioning it. Agile helps teams deliver value to customers quicker with less stumbling blocks.

The second most skilled sector is digital marketing, with over a quarter (29%) of the posts analyzed mentioning a skill within this industry. Social media is the third most skilled sector, with over a quarter (26%) of job posts requiring a skill in the industry. Some examples of the types of roles available within the three industries include social media and content manager, digital marketing officer, campaign analyst, Java developer, digital content developer and junior systems software developer.

More:
Development, Digital Marketing or Social media, What are the most in-demand tech skills? - Digital Information World

Beauty brands on social media space were quietly hopeful on Wednesday, as President Joe Biden and Vice President Kamala Harris were sworn into office.

The last three weeks, if not four years, provoked consumer brands across all categories to commemorate, condemn, pledge or otherwise acknowledge political and cultural events. And in response to the new presidential administration, many beauty brands took the opportunity to change their tune. Instead of posts that condemned acts of violence or spoke of brand values, indie brands like Herbivore Botanicals, Winky Lux, Prima and Saint Jane opted to use the inauguration as a moment to tease hopefulness and relief.

Additionally, Haus Labs, the brand founded by Lady Gaga, who performed at the inauguration ceremony, posted a photo of her at the event and a quote in the text box explaining her decision to perform. JLO Beauty, whose founder Jennifer Lopez also performed at the inauguration, did not acknowledge the event via social posts. Brands may find it easier over the next four years to avoid commenting on cultural and political issues. Or they may opt to instead focus on political prime time figures like Harris, who has already received considerable attention from the beauty industry for breaking the color and gender barrier for the vice presidency.

We decided to post about the Inauguration and curate powerful quotes because Herbivore is a brand invested in social justice and diverse representation, said Claudia Allwood, Herbivore svp of brand marketing. Previously, we updated our community with transparency about our commitment to social justice inour statement againstthe riots at the Capitol. We [posted] both [a quote from] Alexandria Ocasio Cortezs and Bidens speeches [because they] represent a powerful, positive direction for our country, elevating diversity and representation as central pillars to reunify our country.

The role of social media, and the people who manage brand accounts, has dramatically shifted over the last four years as online environments have become more hostile. As Digiday reported in January, many social media managers are experiencing burnout and are departing from their jobs, in part because of toxic online environments. While online environments remain hostile given the polarized nature of American politics, the Biden administration has sought to project a politically centered policy platform. It has even been remarked, in enthusiastic terms, that a Biden administration could and should be boring.

There will be a collective sigh of relief across brands and social media managers, Bilal Kaiser, principal lead at social media and marketing agency Agency Guacamole said. There is a hopefulness as we turn this page and go into this new chapter together as a country that the daily dose of chaos we became accustomed to is reduced, and we can focus back on the stuff that we got into this world to begin with, which is beauty and skin care and hair care.

The rest is here:
A sigh of relief: Beauty brands message hope on Inauguration Day - Glossy

Corporate CareersWith approximately 1,500 boutiques and outlets throughout the U.S. and Canada, as well as an online presence for each of our brands, it takes sophisticated technology, resources and infrastructure to ensure the continued success of our businesses. From finance and accounting to technology and merchandising careers, we have diverse opportunities available for talented professionals to join our team of nearly 20,000 associates who share our commitment to excellence.

Position Objective

This position is responsible for providing the Most Amazing Personal Service to our internal and external customer using company resources and follows company and brand policies and procedures. Uses technologies and follows processes in accordance with company standards to ensure operational efficiency and effectiveness.

Functional Responsibilities

Education

High School Diploma or GED

Required Qualifications

Chico's FAS, Inc. is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, childbirth and related medical conditions, lactation, genetic information, gender, sexual orientation, gender identity or expression, military service, veteran status, or any other category protected under federal, state, or local law.

Apply Now

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Specialist, Social Media (GA) - Winder, GA job with Chico's | 153788 - The Business of Fashion

Consumers say social media influencers can get them to buy new types of fruits and vegetables.

But they cant compare to the influence of friends and family.

In the Shopper Insights 2020 survey conducted by Moxxy Marketing BB #:341508 and Category Partners, respondents said they would be most swayed to buy a new type of fruit or vegetable based on a recommendation from family or friends (42 percent), food and recipe websites (35 percent) and then cooking shows on television (30 percent) and social media influencers (24 percent).

Broken down by demographics, every age range listed family or friends as the top factor in getting ideas for new types of produce to buy.Those age 45-54 listed it strongest (48 percent compared to 36 percent as the next highest).

The potential for increased sales and product trial, using marketing strategies that encourage sharing between friends and family, might be the most exciting insight from this study, said Karen Nardozza, president and CEO of Moxxy Marketing.

Especially during the pandemic when restaurant visits are way down and chef influence is mostly relegated to video and social media, now is the perfect time to create and activate programs that reward referrals from friends and family. Produce marketers may want to take that strategy a step further and focus on the age groups most likely to be swayed by those they trust most, such as Gen Xers.

Social Influencers for the youngWhile every age group listed food or recipe websites as second largest influencer, for those 25-34, it was tied with social media influencer for second (both named by 42 percent of respondents).

Meanwhile that number decreased as the age groups rose to where it was named by only 7 percent of those in the 75+ age group.

The impact that social media influencers deliver is worth the investment, Nardozza said.

Whether a marketers budget can afford a locally-focused home cook or an internationally known Hollywood celebrity, theres an appropriate partnership for every brand. To be prepared to activate such an effective program, a brands social media channels need to be readyand lack of preparedness is the biggest mistake we see in fresh produce marketing. I encourage fresh produce brands to realize the power and reach of their social media channels and treat them as the strategic communication tool they are.

Not to be discounted, food and recipe websites were named second most often by every age group. The content creators on these sites often rely on grower-shippers for this information, both directly and from their websites, so this is an opportunity for every produce supplier.

From Bon Appetit to Food Network, to Pinterest and The Produce Moms, food and recipe media and websites are a tried and true source for consumers seeking inspiration. Online sources cover the broadest range of influence across age groups. Fresh produce brands have better access to partner with media sources, content curators and creators than ever before to deliver quality and interesting information about products, Nardozza said.

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Shopper Insights: Get to consumers by getting who's close to them - Produce Blue Book