Mediaboss Marketing

By David Rumsey, Editorial Assistant

Published June 13, 2017

Social media philosophy:

How social media has changed how work is done: There was a lot of time spent trying to internally build alignment around the role of social media. Now its there. For the most part, its very clear that impacts the way companies go to market and communicate with customers. I believe it has created an expectation among consumers of being always on. Consumers tweet at a company and expect an immediate response.

An example of a successful campaign from a DraftKings social media account: Were really focused on highlighting iconic achievements in sports and introducing work quickly to support that. For example, when Albert Pujols hit his 600th home run, we produced these -- theyre essentially digital baseball cards -- achievement cards. We dropped them when he hit 600 and we actually invited users to share lineups. If they had him in their lineup, share that with us on Twitter and we produced custom cards with that users Twitter name on it, so its kind of a limited-edition card that only that consumer gets.

How DraftKings does social media differently: Companies tend to struggle because whats a unique point of view for a specific brand? But for a sports brand, there are so many things occurring daily in sports, so the focus is really on how do we not just jump on everything thats going on, but find stories that we can tell that are presented with a unique perspective. Our positioning is what we call Game Inside the Game. It is kind of our rallying cry.

Favorite and most frustrating part of social media: The most exciting part is that youre operating a newsroom. Youre trying to move at the speed of sports, react to really interesting things happening, and also take that, harness it and tell stories to your fans that gets them excited about the games. Its very creative and there are a lot of really great ideas. Being in technology, theres a lot of really interesting ways that we can do that going forward. Frustrating? I think that theres so many great ideas. The challenge is always how do we do fewer things well? Having focus on and testing a lot things and optimizing those that perform really well and scaling those.

Trends in social media moving forward: We have to understand how consumers are behaving and not simply focus on one or two social networks that are big right now. Some trends are this notion of story-based communications on social, whether it's Snapchat or Instagram stories. The notion of story as a format, as a medium of communications, is really important. A few years ago, people thought that all of our consumers wanted to just broadcast everything to their friends and put it out there. Thats not necessarily the case. People want a narrow path. They want to publish something to their friends, but they dont want it to necessarily live forever.

Read more from the original source:
Social Studies: DraftKings Dir Of Social Marketing Josh Karpf On Authenticity - SportsBusiness Daily (subscription)

Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row.(Photo: Submitted)

WEST HARRISON -Fordham Universitys School of Professional and Continuing Studies (PCS) and the New York State Small Business Development Center will present 7 Practical Tips for Digital and Social Marketing Success June 21 at Fordhams Westchester campus in West Harrison.

The free event will be hosted by Robin Colner, founder and director of Fordhams Digital & Social Media Marketing Professional Certificate Program, which is housed in PCS.

The lecture will review the social media landscape and showcase best practices, critical trends and winning strategies for channels such as Facebook, Twitter, LinkedIn, Snapchat, Instagram, messaging apps and live-streaming video platforms. During the event, Colner will also share her top digital marketing tips for small businesses.

All participants will receive a free copy of the book Social Media Marketing for Small Business, by Simone Mullinax. Registration is required by calling 914-367-3303. 6 p.m. June 21, room 228 inFordhams Westchester campus, West Harrison.

OSSINING - Mike Risko Music in Ossining has been named one of the worlds Top 100 musical instrument and product retailers for the fourth year in a row. The global association for the music products industry, the National Association of Music Merchants (NAMM), will formally present Mike Risko Music with the Top 100 honor on July 14 during the industrys upcoming trade event as part of the 2017 Summer NAMM Show in Nashville, Tennessee.

The Top 100 designation recognizes recipients for the following criteria: Ademonstrated commitment to exceptional customer service, proven community advocacy and support for music education, an exemplary retail experience worth returning for and recommending to others, merchandising and marketing tactics that encourage repeat sales, sound planning for future success, employing marketing and training initiatives and engaging and effective use of web and social media.

The local school and store is also under consideration to receive the Dealer of the Year award, NAMMs highest honor for retailers, and seven other Best of awards including: Best Store Design, Best Marketing and Sales Promotion, Best Online Engagement, Music Makes a Difference Award, Best Emerging Dealer, Best Store Turnaround and Best Customer Service. Winners of these categories, as well as Dealer of the Year, will be announced at the July 14 award ceremony in Nashville.

Businesses vying for Top 100 status are evaluated for a sound business model, resourceful approaches, and effective implementation of best practices. A panel of independent judges scores each entry to determine the Top 100.

NEW CITY - Orange Bank & Trust Company will open a full-service New City branch at 254 S.Main St. The new location will be unveiled with a ribbon-cutting ceremony at 5:30 p.m. June 27. The branch will be open 9 a.m.-4 p.m., Monday-Friday and will provide a complete range of financial services; with a focus on commercial lending, cash managementand trust and estate services. Visit orangebanktrust.comor call the branch at 845-639-1000 for additional information.

Orange Bank & Trust to open new full-service branch in New City.(Photo: Submitted)

WEST NYACK - Local entrepreneur Tejash Patel will open the first Firehouse Subs restaurant in West Nyack on June 19. The new eatery, which offers small, medium and large hot specialty subs, will be located at Palisades Center Mall, 4364 Palisades Center Dr. The restaurant will be open 10:30 a.m. to 9:30 p.m. Sunday-Thursday and 10:30 a.m. to 10:30 p.m. Friday and Saturday.

This is the first restaurant for Patel, who signed a multi-unit franchise agreement to develop five restaurants in Rockland County, New York and Bergen County, New Jersey. For additional locations and more information, visit firehousesubs.com.

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Original post:
Get tips on digital and social marketing; people in the news - The Journal News | LoHud.com

The LDS Business College has developed a unique social media marketing program to accommodate the advent of social media careers in recent years.

LinkedIn returns more than 7,800 job openings related to social media marketing worldwide as of this writing, and Google searches of the term social media marketing have increased dramatically in popularity since 2006, according to Google Trends.

Social media careers first appeared around 2007 with the invention of Apple iPhones and the increased popularity of mobile devices, according to Nelson Altamirano, LDSBC social media marketing program director. He said this is when companies really started paying attention to social media.

As soon as companies realized the power that social media has to connect people and to communicate and influence opinion, thats when it all started, Altamirano said.

Companies also discovered they could more easily track audience engagement and return on investment from social media marketing with online analytics.

With digital marketing and social media, you can measure impact, and with social media, you can both reach millions of people and target very specific audiences, said Angel Viveros, digital marketer and instructor in LDSBCs social media marketing program.

Many businesses seized this opportunity, scrambling to hire anyone who knew anything about social media to run their platforms in the beginning, according to LDSBC social media marketing student Maurice Melligan.

Now, as the market and experience has matured, I believe that individuals are more scrutinized about their experience, Melligan said.

LDSBC saw the continuous high demand for professional social media knowledge and created its social media marketing program in 2014 to fill this need, according to Altamirano. He said the program has become very popular since then.

We are the second largest program in the school, and we have over 400 students concurrently, which is amazing, Altamirano said. We have some programs that have been here for 20 to 30 years, and we have surpassed their numbers.

Altamirano said LDSBC's social media marketing program attracts a wide variety of students, including people currently working in social media who want a more formal education on the subject, recent high school graduates, and marketing professionals who want to know what they should expect from their social media employees.

LDSBC's versatility as a relatively small school with short programs allows it to respond quickly to market needs like those that have arisen in the social media industry, according to Altamirano.

We are the ones who are able to react quickly and offer programs like this one, Altamirano said. I dont think that any of the more structured schools around ... have the ability to respond that quickly to market needs.

Reflective of the industry itself, LDSBCs social media marketing program is consistently being re-evaluated and changed to keep it up to date.

As these platforms evolve and continue to grow, we will evolve and continue to grow, Altamirano said.

LDSBC social media marketing student Hunter DeVries said he appreciates the real world experience the Business College's program has provided him. He said students in the program have the opportunity to work on projects with real companies in the schools social media student agency.

As opposed to taking an exam that is all about theory, were putting that theory into life, DeVries said. Were creating those case studies.

Melligan said he has appreciated learning about social media marketing from current articles and social media professionals at LDSBC. Altamirano said the majority of the social media marketing professors at LDSBC are also actively working in digital or social media marketing roles.

Viveros said as both a digital marketer and LDSBC instructor, sharing personal experiences he has had as a marketing professional has been a powerful way to teach his students.

Being able to share that with the students is extremely valuable, and they get a glimpse of the real world, Viveros said. They get a glimpse of what it really takes to be a marketer, especially in this digital age.

DeVries said he doesn't see social media careers going away anytime soon.

If anything, its going to continue to evolve, and more and more companies will jump on board, and its going to be needed for you to get a job in marketing or advertising, DeVries said.

Viveros said social media has become especially important for businesses in todays world as a critical component to keeping a conversation going with their clients.

I think an organization today that does not create a healthy dialogue through social media with their consumers or clients is behind, Viveros said.

Melligan said social media skills are highly sought after because they can be used in any profession to rise above the rest of the market.

Social media is the new medium for marketing, and it definitely helps with whatever [company] youre a part of, Melligan said.

Consequently, LDSBC's social media marketing students are in high demand, Altamirano said. He said since he became the program director, his phone hasnt stopped ringing with companies looking for someone to do their social media marketing.

Altamirano said he doesn't know of any other social media marketing program like LDSBCs.

I havent been able to find anyone that is doing what we are doing here in the way we do it, Altamirano said.

sharris@deseretnews.com

The LDS Church News is an official publication of The Church of Jesus Christ of Latter-day Saints. The publication's content supports the doctrines, principles and practices of the Church.

See the rest here:
LDSBC rises to challenge of growing social media career industry - Deseret News

Its a more common problem than you think, and it probably affects more brands than you think too. Its that awful situation where a brand literally gives up on social media. The ROI that their agency promised them has not materialized.

Their social accounts are essentially dead ducks now. And their understanding of social has fallen apart. They just dont get it, and resign themselves to the fate of trying more conventional methods of marketing and advertising.

Its more common with small businesses, where budgets are tight and its tempting for a business to take a shot at building up a base of fans and followers. That shot usually revolves around one payment to an agency, or even just asking one of the employees to manage the Facebook page. None of this works, so giving up is the only way to go.

We dont agree with that kind of thinking. And we have pulled together a couple of measures that can get you back in the social media game sharpish. The methods dont do anything other than reignite the social media presence you have.

They give that presence a little vigour and a little purpose. But like all things on social, these ideas are only as good as the evidence they bring. So make sure that if youre trying the below out, that you always test their effectiveness with solid metrics.

Whatever your industry, there is sure to be another angle that you can work with. And that angle may well serve to be the boost that your brand needs on social. For example, if you make paint for cars, you can also create social media content around driving cars. Or how to get the best tires and where from.

There are hundreds of little areas in which you can stretch out and bring forward an expert eye on some concepts. Dont forget that your audience is there because of your main product first of all. But if you start posting about stuff that is connected to that main product, you are showing that you have a love for the whole industry, and youre prepared to get that out there.

It is actually rather fascinating to see what brands could do with this. And the more left of center content you come up with the better. In fact, to add even more fun to it for both you and your customers, just focus on spreading happiness through seemingly unconnected content. It doesnt have to be about what you do.

Try it with your industry. Find something that your competitors arent talking about and be brave. Offer up a new slant on things and we can pretty much guarantee that your brand will be noticed on social. Dont go overboard, but remember that the brand that is different is the brand that makes a splash.

Just be different to everyone else and talk about stuff they arent talking about.

Every marketer knows what this is all about. But doing it on social is a slightly different kettle of fish. If youve struggled to gain engagement and you know you have been working on solid calls-to-action, its not the calls that are the problem. Its what is around them.

Use calls to action, but make what is surrounding them on the screen as unobtrusive as possible. This means brevity when it comes to text, and professional but low-key images around the call. This doesnt take a long time to get right, and when you have finally managed to ensure that a bunch of your posts feature calls to action that dont have a lot of distractions going on around them, you will get the knack if it.

Webcast, June 21st: 5 Keys to Operational Excellence

With calls to action, try to make sure they are given top priority for the customer. They are what the customer has to see, ultimately. So focus on bringing them more to the front. The pretty graphics can stay, just have less of them. And because you are on social, the message has to be short, with a killer call to action to round it all off. Remove distractions, and push your real message.

In other words, less is most definitely more when it comes to calls to action on social media.

But not just video, live video. This is one of those areas that will become even bigger within the next few years. Shooting and streaming live video is exciting, its fun and its also very effective.

The straight-up video work that a brand can do is not stale or old, but it is even more effective as a medium when its in the moment. This is because it feels genuine. Being genuine is one of the most important qualities a brand can have right now.

One of the very best ways to get this done is to hold a question and answer session with your audience. Being there and being live with the answers to questions from an audience shows that you want to help. It also shows you have knowledge and experience. This of course builds trust between your brand and the audience.

The way to make this part of your marketing toolkit is to get started. The excitement that comes with your first couple of live video sessions is more than enough to make the process and the work worthwhile.

It will be shaky at first, of course. You will be nervous and there will be mistakes. But getting used to the work is part of the fun. And throwing up a raw, in the moment video on Facebook Live makes the brand current, real and trustworthy.

The three areas in this post are not new to social media. But they are all valuable. They require a certain approach. If you commit to this kind of work and make it part of what you do, you will be able to reinvigorate your social media marketing. And this will give you the results you want. It just requires work.

Its understandable if a small business feels that the challenges in creating a presence on social media are too great. But rebooting things in the way outlined in this post does bring quick results. Expand the content topics, tighten up your calls to action and shoot as much live video as you possibly can. And then wait for those results to come in.

An award-winning writer and content marketer, Sahail is the owner of Talented Content, a content marketing company based in Devon, England. Sahail used to be a teacher, but gave all that up so he could concentrate on creating effective content marketing campaigns for clients around the world. You can find Viewfullprofile

Read the original post:
3 Tips To Reinvigorate Your Brand's Social Media Marketing Efforts - Business 2 Community

Baseball Michael Young, senior vice president of corporate partnerships for the Los Angeles Dodgers, retired.

Facilities Delaware North promoted Rick Abramson to chief customer officer and Jim Houser to executive vice president and chief operating officer.

Hockey The Florida Panthers hired former NHL player Shawn Thornton as vice president of business operations.

The Minnesota Wild promoted Matt Majka to president and NHL board of governors alternate governor, Jamie Spencer to executive vice president of business development, Carin Anderson to senior vice president of corporate partnerships and retail management, Brent Flahr to senior vice president of hockey operations, Mitch Helgerson to senior vice president of marketing and ticket sales, Maria Troje to vice president of customer service and rentention, Erica McKenzie to senior manager of customer service and retention, Wayne Petersen to director of community relations and hockey partnerships, and Rachel Schuldt to executive director of the Wild Foundation.

The Los Angeles Kings named Gabe Gelbard community and player relations assistant and Cody von Rueden coordinator of Lil Kings and events.

Law Lewis Brisbois named Brian Michael Cooper partner of its Denver office in the entertainment, media and sports practice.

Marketing MKTG hired Doug Hall as senior vice president of sports and entertainment. Hall was senior vice president at Ascendant Sports Group.

MWWPR named Mark Riggs senior vice president. Riggs was executive vice president at Taylor.

Wasserman named Alan Palmer vice president of growth and development. Palmer was a founder and principal at Knowmatter.

Media Whistle Sports promoted Deirdre Lester to executive vice president and global head of brand partnerships.

TV executives Vincent Cordero and David Torres launched Invivo Media Group.

Fox Sports Digital senior vice president of content Mark Pesavento and vice president Mike Foss are leaving the company.

NextVR hired Joey Maestas as senior social marketing strategist. Maestas was a social media strategist for the U.S. Olympic Committee.

Motorsports Rafa Matos formed race team Next Level Motorsports.

Formula One named Nigel Kerr finance director of motorsports, Jason Somerville head of aerodynamics and Craig Wilson head of vehicle performance.

Speedway Motorsports Inc. promoted Daniel Bandoly to director of business development, Bryan Hammond to executive director of business development and entertainment, Kelly Watts to manager of business development and Mike Ziegler to vice president of business development.

Soccer Orange Countys NASL club, which will begin play in spring 2018, hired Michael Collins as president and general manager.

Sporting Goods and Apparel Columbia Sportswear President and Chief Operating Officer Bryan Timm is leaving the company.

Adidas hired Beth Gast as director of public relations in its Portland office. Gast was a global communications director for Nike Golf.

Sports Commissions and Tourism Boards The Charlotte Sports Foundation promoted Will Pitts to associate executive director.

Ticketing Amazon Tickets named Michael Shaw principal of business development for sports. Shaw was head of sports, arts and theater partnerships for Groupon.

Other Nolan Partners named Stewart King head of performance.

Awards and Boards The Southern Nevada Sports Hall of Fame enshrined multisport athlete Overton Curtis, golf instructor Butch Harmon, boxer Floyd Mayweather, driver and race team owner Sam Schmidt and the Las Vegas Bowl.

People news To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to careers@sportsbusinessjournal.com. Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.

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People: Executive transactions - SportsBusiness Daily (subscription)