Mediaboss Marketing

Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. They are benefiting both businesses and normal people in various ways. The investment has already been growing in the artificial intelligence, and the investment is further expected to grow by around 300%, according to the prediction made by the Forrester.

Talking about the social media platforms, more than 2.5 billion people are already using various social media platforms as per the statistic. This is nearly a 1/3 population of the whole planet. A marketer has the potential to reach a large no. of potential customers from all over the world with the help of various social media platforms. The artificial intelligence (AI) is already playing a key role in various business sectors, and now its colliding with the social media marketing.

The artificial intelligence has a long way to go; however, its thriving in a very quick pace. The entrance of the artificial intelligence has already revolutionized the social media marketing. Here are the ways how the artificial intelligence is changing the social media marketing.

There are some brands that need to publish huge volumes of posts every day. These brands also employ plenty of influencers by doing some social media outreach to promote their products. They find it difficult to decide which posts to highlight and which posts are likely to perform well among their audiences. Because its a tedious task to analyze huge volumes of contents, its more about guesswork.

The slack bots have been developed to avoid the guesswork. The bots have the ability to predict the chances of success of various contents and they can suggest the pieces of contents which have the highest possibility of doing well. Furthermore, these bots can also find the similar content on the social media and show you the performance of the content.

The Facebook, which is the most popular social media platform in the world today, is focusing a lot on the development of the artificial intelligence these days. They have recently developed the facial recognition feature, and this feature is not only the tool to enhance the tagging function of the Facebook.

This feature can be used in various ways by the brands for developing their social media marketing strategies to further increase the reach and success of their social media marketing campaign. For an instance, the hotels, restaurants, clothing stores, and others can provide the coupons to their followers who post their picture in their place. With the images publishing getting more popular these days, this feature can help the brands to stand out with their posts.

There are many creative social media marketers who are awesome at creating awesome contents. However, its not an easy task for the marketers to release the content, building schedules, maintaining content, and analyzing content. This is another reason why the artificial intelligence is so crucial for the social media marketers. The artificial intelligence can release all the pressure of analyzing and managing the content for the marketers.

Not only the use of AI will take off the pressure from the marketers, but it will also help them to grow as a successful marketer. The machine learning and other AI tools can analyze competitors performance, your historical content and performance, and much more to help you learn. These tools also provide you with the idea of what consumers want to see or want, which will help to make your every campaign an effective campaign. This can also help to publish better sponsored blog posts to reach more people with the content people want to see.

According to the study, the majority of the customers want to interact with the businesses via message nowadays. Its because its very easy to communicate with the brands via a message in comparison to the telephone. Furthermore, the customers also want businesses to respond them as quickly as possible. Its not possible to respond to a lot of customers queries quickly, and this is where the artificial intelligence is playing the role.

The social media marketers have the responsibility to engage with the customers after they are successful in getting plenty of queries regarding their posts. The artificial intelligence can help them to prioritize the queries of the customers, help them to find out whether the messages are from trolls or real users, and much more. All these tools can help the social media marketers to serve their customers in a better way; thus, increasing the chance of conversion.

The social media marketers need to listen to their followers to plan their next posts and also to make an overall strategy. The only way to find out what the customers want, the marketer needs to collect, interpret, and understand the data. However, the problem is that the massive amount of data is uploaded and downloaded each day, making it impossible for the human beings to correctly interpret the information.

The various AI tools help them to collect the valuable insights from the data collected through various social media platforms to get incredible insights on the customer taste and preferences. In the near future, the brands may also be able to find out who among their followers are wearing their brands T-shirt and using their products with the analysis of images and videos. It will help marketers create more personalized marketing campaigns.

By now, you mustve known how the artificial intelligence is changing the whole picture of the social media marketing. You must have also realized that the traditional social media marketing strategies need to be updated in order to get the success of your social media marketing campaign. If you dont combine the artificial intelligence in your social media marketing strategy, then youre likely to fail to get any return from your campaign because the competitor will be using AI to gain competitive advantage.

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When Artificial Intelligence and Social Media Marketing Collide - TNW

Forbes

6 Tips For Running A Social Media Influencer Marketing Campaign Forbes Influencer marketing is all the rage these days. But how can you create an effective influencer marketing campaign? Here are 6 tips to use. What To Expect From Your Influencer Marketing TechnologyMarTech Series (press release) (blog) all 4 news articles »

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6 Tips For Running A Social Media Influencer Marketing Campaign - Forbes

Mashable

Another social media marketing campaign just went horribly wrong Mashable Walkers, the snack company that brings the UK its flavored crisps and other treats, started a social media campaign Thursday, asking fans who wanted to win tickets to tweet a selfie with the #WalkersWave hashtag. The tweets were turned into a video of ... Walkers Crisps social media campaign backfires as trolls hijack competitionMarketing Week Walkers Crisps social media campaign hijacked by prankstersMobileMarketing Magazine Selfie strife: Walkers Crisps #WalkersWave social campaign backfiresMarketing magazine Australia (registration) BBC News -The Drum all 67 news articles »

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Another social media marketing campaign just went horribly wrong - Mashable

#HASHOFF will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.

"#HASHOFF takes a brand's vision and brings it to life through the creative voices of influencers, delivering authentic brand engagement and measurement, proving real marketing ROI. Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, President and co-Founder of #HASHOFF. "#HASHOFF's managed service solution is a leader in the industry, and we're excited to see how this partnership can help bring even greater value to our brand partners and influencers alike."

About #HASHOFF:

#HASHOFF is the pioneer of micro-influencer marketing for brands of all sizes and across all industries, with more than 150,000 influencers opted into the platform worldwide. The company's proprietary algorithms combine keywords, geography, interest and past campaign performance to identify and activate the best micro-influencers for each brand in any given moment. By sourcing authentic influencers to create and distribute organic content on a brand's behalf, #HASHOFF helps brands create more meaningful relationships with consumers and drive brand engagement metrics that vastly outperform those of traditional social media marketing. The company's new product, #HASHOFF Amplified, combines the creative benefits of influencer marketing with the scale and measurement of paid media on Facebook and Instagram, helping brands get the most out of influencer campaigns. Allowing brands more meaningful ways to evaluate their desired business outcomes like awareness, consideration, intent and event sales versus solely engagement. #HASHOFF is platform-agnostic, leveraging influencers across Facebook, Instagram, Snapchat, Twitter, and YouTube to deliver the best results. Founded in 2014, the company is headquartered in Denver with offices in New York City and Los Angeles. For more information, visit Hashoff.com or info@hashoff.com.

About Kinetic Social:

Kinetic Social is a data and technology-enabled full service provider of social advertising solutions. Our comprehensive suite of capabilities was developed for marketers seeking to maximize their return across social channels and includes strategy consulting, campaign design, cross platform media execution, measurement, optimization and the flagship Kinetic Reveal audience data solution. Kinetic is based in New York with offices in Toronto and Chicago and was named one of Ad Age's Best Places to Work in 2015. We are a Facebook Marketing Partner, an Instagram Partner, a Twitter Official Partner, a Pinterest Marketing Developer Partner, and a Snapchat Partner. Learn more at http://www.kineticsocial.com.

Contact Information: Brandon Weinstock brandon@headline-media.com +1-914-336-3878

SOURCE #HASHOFF and Kinetic Social

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#HASHOFF Partners With Kinetic Social to Deliver Best in Class Influencer Marketing Capabilities to Top Global Brands - PR Newswire (press release)

As influencer marketing is rapidly becoming a key channel for brands across the social media spectrum, influencer marketer #Hashoff announced today a new partnership with social marketer Kinetic Social to include direct access to #Hashoffs network of more than 150,000 influencers across platforms.

The collaboration means that #Hashoff will provide the technology and expertise needed to enable Kinetic Social to identify and activate the audiences that matter most to their clients.

#Hashoff released a report last month addressing the trend of relying on micro-influencers to share brand messages.

Nearly one-third of influencers have grown their audience by 20-50 percent in the past year, their report suggests, while one-fourth have grown their audience by 50-100 percent, and 17 percent have more than doubled their audiences.

"Our mission is to provide brands solutions to engage audiences and influencer marketing is a vital piece of the puzzle," said Jeff Thompson, senior vice president Platform Partnerships at Kinetic Social. "Influencers are providing a new way to combine the authenticity of a brand ambassador with the targeted focus of a digital campaign. Our partnership with #Hashoff is another step toward ensuring our clients can engage us to design and execute all of their social marketing campaigns."

Partnering with an industry leader like Kinetic in a complex landscape was a natural fit, bringing together two companies committed to pushing the envelope of what's possible on social," said Joel Wright, president and co-founder of #Hashoff.

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Influencer site #Hashoff partners with Kinetic Social as influencer ... - The Drum