Mediaboss Marketing

Wells Fargo & Company (NYSE: WFC) is a diversified, community-based financial services company. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through our many locations, ATMs, the internet (wellsfargo.com) and mobile banking. To learn more, Wells Fargo perspectives are also available at Wells Fargo Blogs and Wells Fargo Stories.

Overview: It starts with you. Our goal is to attract, develop, retain and motivate the most talented people those who care and who work together as partners across business units and functions. We value and promote diversity and inclusion in every aspect of our business and at every level of our organization.

Marketingleads the development of integrated marketing strategies across Wells Fargos 90 plus business lines and national geography. The group is responsible for brand strategy and advertising, database and experiential marketing including the companys 12 history museums, integrated program and product development, market research and related customer analytics, and diverse segments strategy and business development.

Located in Wells Fargos social media command center this role will be responsible for social media performance analysis, developing scorecards, dashboards, reporting and KPIs.

Specific responsibilities to include: Develop and maintain dashboards aligning with social media team KPIs, providing insights and relevant recommendations to drive best-in-class performance. Support analysis and delivery of social media campaign reports, integrating with the key internal stakeholders to set expectations for communication and ensure data elements are properly measured. Work collaboratively across social media team to execute initiatives on the social analytics roadmap and develop new social analytic capabilities. Recognize and identify inconsistencies or inaccuracies in tools, data, measurement frameworks and methods of analysis and be able to take corrective measure to resolve.

Marketing, Digital & Social Capabilities team sets the vision, creates the roadmap, and leads the creation of world-class marketing technologies, social capabilities, and marketing and sales digital customer experiences to create differentiated customer experiences and to enable industry-leading revenue growth, scale and efficiency for Wells Fargo.

Required qualifications: 2 + years of digital marketing experience. 2+ years of experience in one or a combination of the following: marketing, digital marketing, digital platforms or social media.

Desired qualifications: A BS/BA degree or higher in marketing or communications. Ability to think strategically, implement and deliver business objectives. Ability to work effectively in a virtual team environment. Excellent verbal, written and interpersonal communication skills. Intermediate Microsoft Office (Word, Excel, Outlook and PowerPoint) skills. Outstanding problem solving and decision making skills.

Other desired qualifications: 2+ years of experience within an agency or corporate environment focusing on analytics. Experience with the analysis of social media data such as Facebook (Analytics), Twitter (Insights), LinkedIn. Experience with dashboard tools like Origami Logic, DOMO or Tableau. Exposure to social engagement tools like Sprinklr, HearSay, Spredfast. Exposure to social analysis tools such as Brandwatch, NetBase, SocialCode.

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Digital Marketing & Social Media Analyst WELLS FARGO - Charlotte Agenda

Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billionactive users on social media presently and thosenumbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base.

Related: 6 Must-Do's for Effective Social Media Marketing

But, there's a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality.

Here's how you can get started.

It's called "social media": You're expected to socialize. That's why encouraging engagement is key for an effective marketing campaign. It will help you build the know, like and trust factorsthat will make people convert.

Tech marketer Daniel Wallock, at Wallock Media, captured the true essence of social media in a reference to Snapchat."Using an ephemeral environment as a means to lure people into sharing their most intimate moments, Snapchat brings out what social media is best at," Wallock wrote, going on to say what that is: "getting people to speak their mind through fleeting images before a sea of disparate social connections."

In other words, if your posts, images or videos aren't getting people talking, then you're going to have a hard time getting them to buy.

If,instead, you create engaging posts, you give your target audience the opportunity to interact with you, and of course, get to know you better in the process. In fact, that kind of interaction creates a bond such that the next time you make an offer, your audience will be more prone to going for it.

You should be interacting with your target audience and building relationships with them. The next thing to do is to establish yourself as the go-to person in your niche, the person your audience looks up to for answers to their questions and solutions to their problems.

To achieve this, give a lot of value-packed content on social media. By value, I mean useful information that your audience is looking for that will give them results.

Related: 4 Ways to Boost Your Social Media Creativity Game

Whether that means a tip, a hack or a link to one of your tutorials, make sure it's something your audience will learn from. Valuable content gets shared a lot. This will help increase your reach.

Sharing valuable content boosts your conversion rates because the valuable information lets your audience know that you are an expert in your field. This in turn breeds trust and trust and is what will keep them coming back every time.

Ever heard of the saying, "Consistency is key"? Well, when it comes to social media, consistency is absolutely non-negotiable. Your marketing depends on it. In short, you need to be constantly in touch with your target audience. That proximity keeps them in mind of you, your brand and your offering.

However, be subtle about this: If you're going to show up three or more times a day 24/7, you'll definitely burn out at the end. So, rhink about soliciting a bit of help.

Make friends with scheduling tools like Hootsuite, Buffer or MeetEdgar to help you maintain that consistency. You can create your content in batches and schedule it ahead for the week, while you can focus on other marketing efforts and save time.

Another tool to have under your belt is one that will help you track your conversions. The first one on this list is Kissmetrics. This is a robust analytics platform that will help you track who goes to your site and help you determine your conversion rates from each social media platform you use.

While you're at it, make sure to take a look at Cyfe and Click. Cyfe will give you more detailed information on the rate at which your content is being shared on social media. It also has really fantastic social media tracking features that will let you know how much engagement you get on your social media platforms. Click, on the other hand, will help you boost your conversion rates.

Related: 5 Tips for Running Your Best Social Media Campaign Ever

Of course there are a whole lot of other tools out there to help marketers improve their conversion. Don't be afraid to test them out and stick with the ones that give you the best results and help you feel comfortable with.

Toby Nwazor is an consumer-goods entrepreneur andfreelance writer.Get in touch with him for ghost writing, website content creationand otherprofessional writing services.

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3 Social Media Marketing Tactics to Help Improve Your Conversion Rates - Entrepreneur

More brands are taking note of social marketing, and they want to put their brand on it. That is leading to a new trend: that of brands trademarking not only logos, but social media hashtags. Hotel brand Marriott, for example, has trademarked #lovetravels, and chocolates brands Hershey has trademarked #gofor2. One-third (33%) of global hashtag trademarks are made by US brands (since 2010)

"Even though overall organisations are registering more hashtag trademarks than ever before, there has been a slowdown in the rate of growth in the U.S. market, possibly due to the time and effort it takes for success," says Rob Davey, senior director, Global Services, CompuMark. "But what the overall rise in global applications does indicate is that brands are seeing the value in going through the proper trademarking process in all spheres, including social media, to make sure they are protecting themselves from possible infringement and mitigating the associated risks."

Other interesting findings from the research include:

Brazilian and Indian brands are right behind the US for hashtag trademark applications US trademarks are now 28% of the market, but US companies still trademark more hashtags Colombia-based RCN Television S.A. registered the most trademarks (54) in 2016 Education and Entertainment Services rank as the top trademark registration class

Trademarks for Class 9 - computer software, gaming, peripheral devices - fell to the 15th most applications for trademarks last year with only 101.

Tags: advertising, branded hashtags, CompuMark, social marketing, trademark hashtags

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Study: More brands #trademarking - BizReport

More small and mid-sized businesses recognize the power of social media.

Research from GetApp revealed 56 percent of small business owners and managers say social media offers the best digital brand-building strategy. They believe its more effective than developing apps or investing in technologies like digital signage.

Although a small or mid-sized business can create social media accounts and post announcements relatively easily, reaching business objectives such as obtaining more customers and increasing sales and revenue is more difficult. Engaging with customers can be time-consuming and confirming the business value of social media efforts can be challenging.

Experts recommend these steps to help small and mid-sized businesses implement effective social media marketing.

Go where your customers are. Only large companies and brands have resources to remain active on most social media networks. Different platforms serve different needs and cater to different demographics. Instead of choosing networks arbitrarily, savvy businesses research platforms to determine where their targeted customers are active.

Provide value. Constantly promoting your business will bore and annoy customers. A mix of helpful advice and promotional news gain a following while publicizing your products. Experts typically recommend a maximum of 20 percent promotional material and 80 percent educational. Its acceptable to sometimes stray off topic to offer customers helpful information.

Always ask yourself: Is this content valuable to my clients or prospects? If the answer is no, dont waste your time or theirs, said Sarah Lane, marketing specialist at Impact Marketing.

Listen to customers. Monitoring social media for your businesses and products allows you to find negative remarks that require responses and resolve customer service issues. Monitoring can also uncover positive comments that businesses can share. Monitoring for industry terms identifies sales leads. As social media listening services become more advanced, theyve become a viable option for all but the smallest businesses.

For instance, law firms can acquire clients through social media listening by monitoring for their specialties, such as auto accident and suggest their services. Customers feel more comfortable with businesses that offer valuable information while avoiding an immediate hard sell.

Take some risks. Share advice in a fun and interesting way with humor and opinion. Share funny stories and quick facts people might find surprising. Education and information provided on social media is much more likely to be understood if its presented in an engaging way. But be careful. Its easy to offend.

Include images. These attract attention and increase engagement. Rather than being satisfied with generic stock images, seek high-quality ones that are relevant to your content or brand. You dont necessarily need a professional photographer if you can produce photos with good contrast, lighting and composition.

Support the community. Support your community by sharing others posts, answering questions and participating in discussions.

Sure your brand and logo are important but what really connects people to you are shared beliefs and ideas, said Ravi Shukle at Post Planner. Talking openly about what youre thinking and where you want to head will help unite your followers and grow a stronger, more passionate community.

Measure results. Its essential to establish goals that are specific, measurable, actionable, realistic and time-based. Changes in web traffic, website conversions and other metrics can reveal the effectiveness of social media marketing and where to make adjustments.

Without the benefit of a marketing team creating a strategy complete with goals and measurement, small businesses have a harder time evaluating marketing efforts, writes Suzanne Delzio, director of Informed Web Content, for Social Media Examiner.

Dedicate adequate resources to the task. If youre not investing, at a minimum, the equivalent of 25 percent of a full-time employee daily to execute your social media marketing strategy, you likely will not get the results you need and expect, stressed John Beveridge, president and founder of Rapidan Inbound. Your social media manager should be measuring, communicating, posting, responding and analyzing your social media marketing every day.

Properly implemented, social media marketing can produce gains in sales, number of customers and lifetime value of customers. Its not easy; it takes effort and commitment. In time, local followers will grow and positive results will accumulate.

One last tip: Promote your social media accounts to your existing customers on cash register receipts, for instance, and in mailings.

William Comcowich is founder and acting CEO of Glean.info, a media monitoring and measurement service for public relations and marketing. Hes speaking at the Public Relation Society of Americas Hampton Roads Chapter lunch meeting May 17.

William Comcowich is founder and acting CEO of Glean.info, a media monitoring and measurement service for public relations and marketing. He's speaking at the Public Relation Society of America's Hampton Roads Chapter lunch meeting May 17.

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Eight vital social media marketing tips for small and mid-sized businesses | Expert column - Virginian-Pilot

Although we are known as Social Stairway we do a lot more than just social media marketing. So, heres a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization

Myth 1. Social Media Marketing Companies only work with Social Media:

Most GOOD social media marketing companies are shifting more and more to becoming full service inbound marketing agencies. The shift is mainly driven by the need to demonstrate clear ROI from social media efforts. And to get conversions from these efforts you typically must continue to track traffic when it LEAVES the social platform and heads to a business website.

To accurately follow these leads and conversions, an agency will need to help your business integrate email and sales for following up. You will also need a well-developed content marketing strategy as this is often why people leave the social network and head to your website in the first place.

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5 common misconceptions about social media marketing companies - CUinsight.com (press release)