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The move consolidates Heineken's digital channels under one agency and Jonathan Nelson, CEO of Omnicom Digital, told MediaPost that Heineken would be able to "leverage Omnicom digital and social capabilities" beyond Red Urban.Omnicom is one of the four largest agency holding groups in the world and has recently won the business of other major brand marketers including McDonald's and its nearly $1 billion account.

One of the current trends in client-agency relationships is a reduction in the number of shops brands work with. The shift comes on the heels of a time when brands sought out specialty boutique agencies for specific channels, audiences and even campaigns, and also as competition from non-traditional players like global consultancies heats up.

Procter & Gamble's Chief Brand Officer Marc Pritchard, who's spoken broadly on the tensions between marketers and their agency partners, recently bemoaned the disappearance of one-stop agency shops and the proliferation of specialists that don't always successfully communicate with one another.

"Bottom line: We need you to get simpler," Pritchard said of agencies at the 4As Transformation conference earlier this month.

Sources reported on by MediaPost suggest that transition plans are in place for the agencies that previously handled Heineken USA's digital and social media to complete those contracts. In June and July 2015, Heineken parted ways with Wieden + Kennedy as its lead creative agency and announced Publicis Worldwide as its global advertising agency.

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Heineken USA consolidates digital, social marketing duties to ... - Marketing Dive

RALEIGH, NC: Social marketing software company,Sysomos,today announced the industrys social marketing and analytics platform that unifies all social management functions and capabilities, also shares content and insights across all Sysomos applications. TheSysomos Platform provides prescriptive insights for marketers by consolidating and cross-informing campaign initiatives.

Social media spending as a percentage of the overall marketing budgethas tripledin recent years, paving the way for the social analytics marketto growto $5.4 billion by 2020, representing a 27.6 percent compound annual growth rate. However, the industry has struggled to unify social media marketing and analytics for building campaigns. Customers have wrestled with disparate data silos, service that doesnt meet their needs and high costs of licensing multiple tools.

By linking applicationstoSearch,Discover,Listen,Publish,EngageandAnalyzeon social media, the Sysomos Platform now gives marketers access to all the paid, owned and earned data needed to create strategic campaigns, take action in real time and measure those actions in one upgraded user interface. Furthermore, with role-based customization, users can design their own workspaces to access the insights that matter most to them.

Identifying insights, creating campaigns and measuring the effectiveness of those efforts all with increasingly strained resources have become challenging for marketers, said Peter Heffring, CEO of Sysomos. We built the Sysomos Platform to meet these challenges head on, by providing a single technology platform that guides marketers to the exact insights needed to increase commercial opportunities for our customers.

The Sysomos Platform also incorporates artificial intelligence (AI) that discovers and automates unseen insights, showing marketers how to instantly take action. The algorithms uncover correlations, anomalies and associations by using machine learning to process trillions of data points every second. With the Sysomos Platform now integrating and aggregating millions of digital data streams, the company plans to accelerate development of more advanced AI for the social analytics industry.

In addition to the Platforms ability to instinctively inform and share data insights across applications, Sysomos which counts brands like Mondelez, Coca-Cola, Marriott and Yamaha among its customers offers:

Apply listening insights to paid, owned and earned content within a single workflow:

The Sysomos Platform integrates listening with publishing and engagement capabilities, allowing users to discover trends in real time and curate content that can be applied immediately to cross-channel campaigns. For instance, if a company discovers its brand virally trending on Instagram, it can engage with users and leverage their content all within the same platform.

Improve the effectiveness of paid media campaigns:

Sysomos can measure campaign efficiency as well as evaluate the earned media impact within the same platform. Using Sysomos market-leading listening and search technologies, marketers can assess the effectiveness of their ad messaging based on the text and visual content their audiences share, and whether it had an impact on the overall conversion for the brand.

Having access to all of the tools that Sysomos has to offer under this new integrated platform will deliver valuable insights for building accurate customer profiles, said Fabiola Romero of Yamaha Motor Corporation. The platform succinctly marries data, allowing us to understand and act upon essential information when timing is of the essence.

While the complete Sysomos Platform encompasses all the Search, Discover, Listen, Publish, Engage and Analyze applications, companies that have one of the applications easily can activate the others. The Sysomos applications previously were named Map, Gaze (acquired in 2015), Heartbeat and Expion (acquired in 2015); now Map is part of Search, Gaze is part of Discover, Heartbeat is part of Listen, and Expion is part of Publish, Engage and Analyze.

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Number of employees - MarTech Advisor

Posted 12 April, 2017

Home : Marketing : Skyfii Unveils New Marketing Tool For Social Media Campaigns

Skyfii, a data analytics and marketing services platform for venues and physical spaces, has announced the launch of an additional feature for its IO insights platform to measure the success of social media campaigns.

Social Dashboard ingests key social media data from sources such as Facebook, using the social platforms pre-defined metrics to inform customers on their social marketing impact, in addition to social audience demographic and behaviour.

This information is then presented in a comprehensive dashboard, with the primary report contrasting social campaign reach to the Skyfii recorded footfall in-venue.

Skyfii CEO Wayne Arthur said Social Dashboard is another service that demonstrates the companys desire to arm businesses with accurate information to allow for better business decisions.

Working with a variety of leading retailers, weve identified a challenge many retail stores and outlets cant effectively attribute visitation rates to online campaigns and Social Dashboard will eliminate this difficulty, he said.

The Social Dashboard will provide retail marketing managers and owners of brick-and-mortar stores with the ability to truly reflect their online social media efforts with campaign objectives.

Skyfii has already on-boarded two Aussie shopping centres onto Social Dashboard, with the clients testing the reporting tool over the last couple of months.

The new product feature is planned to be released across the remaining Skyfii portfolio over the coming months.

2017 The Misfits Media Company Pty Limited. All Rights Reserved.

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Skyfii Unveils New Marketing Tool For Social Media Campaigns - B&T

The social media landscape changes quickly. A new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer. From the improvement of chat bots to continued growth in influencer marketing, here are the eight trends many BuzzPlant clients will be affected by in the months ahead

YouTube is still top dog when it comes to housing video content. However, a slew of live video products from Facebook, Twitter (Periscope), and Instagram are changing the entire nature of video creation and sharing. Brands can now connect with their audiences in real time from any location. If you arent using Facebook Live, consider jumping in with these best practices.

Bots allow brands to hold conversations with their customers without a human, that is. While chatbots werent quite there when Facebook first launched them, the tech is getting better and becoming more widely adopted. We expect many high-traffic Facebook Pages to start using these.

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This one is big especially after Facebook just launched Facebook Stories, a new product that allows photos and videos to disappear after 24 hours -la-Snapchat-and-Instagram. Its only a matter of time until the feature rolls out to Facebook Pages, too.

Facebook bought WhatsApp, Instagram and Oculus Rift. Twitter acquired Periscope. Microsoft spent $27 billion on LinkedIn. Whats next? And how will mergers affect the platforms we use?

Its getting harder and harder to win organic traffic on social. Facebook, Twitter, and Instagram all use algorithms to determine what audiences see. This means two things are necessary for success. One, your content has to be excellent to get exposure. Two, you will almost certainly have to pay-to-play.

Facebook Live is quick on Snapchats heels, experimenting with lenses, masks and other AR components. Its time to start thinking of your phones camera more as a sensory input device than a photo camera, as AR (which relies on the camera) is built into an increasingly large number of products.

As Facebooks ad targeting options become more sophisticated, users expect content that speaks more directly to their needs and interests. Content will become more personalized in the months ahead. Learn about the different types of data that can help you with this.

84% of marketers say theyre looking forward to using at least one influencer marketing campaign within the next year. Why? Content creators already have audiences and trust. Partnering with them can be an affordable and effective way for a brand to reach its audience.

For more, check out the full infographic below.

Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), A 12+ year old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and Viewfullprofile

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8 Trends In Social Marketing Affecting Us This Summer [Infographic] - Business 2 Community

The report from Immediate Future (IF), 'What Has Social Media Ever Done for Us?', found that more than half (58%) of B2B marketers describe their ability to measure social media between 'average' and 'very poor'.

According to Immediate Future CEO, Katy Howell, the report reveals "a widening gap between the marketers that have mastered social measurement and are impacting the bottom line, and those B2B brands that are struggling with some of the basic metrics".

Most marketers (82%) said they were comfortable tracking website traffic data resulting from social marketing, and 65% said the same of content downloads. However, the struggles begin when tracking softer metrics such as email opens and website conversions. Yet, it is these metrics that are needed in the boardroom.

More than two-thirds (67%) of respondents are upbeat about the future and confident that their ability to measure social will improve in the next two years. Half plan to increase budgets and resources within the next year.

"The confusion and disconnect in measuring social media makes it a challenge to prove a case for further investment," added Howell. "But it appears marketers are optimistic and committed to social media regardless, as they have plans to invest more and get better at identifying the metrics that prove business value."

Tags: campaign measurement, metrics, research, social media, UK

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Report reveals widening gap in marketers' social media ... - BizReport - BizReport