Mediaboss Marketing

New York, May 15, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Customer Analytics Market By Component By Type By Deployment Type By Data Source By Industry Vertical By Region, Industry Analysis and Forecast, 2020 - 2026" - https://www.reportlinker.com/p05893248/?utm_source=GNW Through analyzing massive data points in real-time, one can identify the most relevant customer journeys and can prioritize those opportunities that greatly impact company goals.

Growing developments in analytics due to the growth in real-time data availability and digitization results in data analysts being adopted for customer behaviour. The analysis focuses mainly on business operations to efficiently make marketing decisions. The need for data analysis of the customer behavior contributes to an increase in demand for consumer journey analysis.

The main factor driving market growth in the forecast period is growing demand for personalized customer service. Customers expect to be considered as individuals with unique interests, which has shifted the emphasis to personalized brand experiences. The continuing trend observed is growing acceptance of customer travel analytics.

It enhances the profitability of the customers acquisition, brand loyalty, and customer lifetime. The emphasis is on creating a unified view of the customer as they connect with a brand and personalize the experience of consumers through networks, locations and always in the moment. Customer analytics will evolve from retrospective analysis to real-time, behaviour-driven interaction to achieve this blended customer experience. Analytics of customer journey is the key to making this transformation.

Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management and Product Management & Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Smartphone, Email, Social Media, Store & Call Center and Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

The major strategies followed by the market participants are Product Launches and Partnerships. Based on the Analysis presented in the Cardinal matrix, IBM Corporation, Google, Inc., Microsoft Corporation, and Oracle Corporation are the forerunners in the Customer Analytics Market. Companies such as Salesforce.Com, Inc., Adobe, Inc., Accenture PLC, and SAP SE, SAS Institute, Inc., and Teradata Corporation, are some of the key innovators in Customer Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., SAP SE, Teradata Corporation, SAS Institute, Inc., Adobe, Inc., Salesforce.com, Inc., Microsoft Corporation, Oracle Corporation, IBM Corporation, Accenture PLC.

Recent strategies deployed in Customer Analytics Market

Partnerships, Collaborations, and Agreements:

Mar-2020: Google Cloud came into partnership with ThoughtSpot, a leader in search and AI-driven analytics. The partnership aims to empower enterprises with cloud analytics. Under this partnership, the companies would launch Embrace for Google Cloud, which allows enterprises to run search and AI-driven analytics directly in Google BigQuery, without moving or caching any data.

Feb-2020: Microsoft announced partnership with Myntra, a lifestyle brand. The partnership would accelerate digital transformation and provides a better experience to its customers. Myntra is applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver personalized products, marketing, and service for the customers.

Jan-2020: Microsoft entered into partnership with dunnhumby, the leader in customer data science. Under this partnership, the latter company would move its widely-used customer insights products to Azure, Microsofts cloud platform, providing retailers and suppliers instant and secure access to dunnhumbys customer data science tools. The partnership aims to enable more retailers and their suppliers to gain deep shopper and business insights, better understand their customers needs and preferences and improve collaboration.

Nov-2019: SAP teamed up with Verizon, a telecommunications company. Through this collaboration, the companies provide holistic IoT Analytics solutions that process enterprises data right from assembly lines to retail stores on a real-time basis.

Oct-2019: Teradata signed partnership agreement with Deutsche Telekom. The partnership provides SMBs access to data analyses that only large companies have been able to carry out to date. By combining strengths, the companies can provide affordable solutions created especially for the customers.

Aug-2019: Google Cloud extended its partnership with Wipro for accelerating cloud adoption and digital transformation for global enterprises. The partnership enables the companies to win in an experience economy through differentiated offerings around application modernization, data, analytics, artificial intelligence, SAP workload migration, and industrialized cloud migration at scale.

Jun-2019: Salesforce collaborated with Sitecore, a global leader in digital experience management software. Under this collaboration, the companies announced the expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect provides hyper-customized experiences by enabling marketers to better understand customer behavior and preferences.

May-2019: Google Cloud announced that it has extended its partnership with Informatica, the enterprise cloud data management leader. Informaticas support for Google Cloud extends beyond full lifecycle API management and marketing analytics to include enhanced Google BigQuery support for pushdown optimization that enables customers to process massive workloads, and new support for Dataproc, which enables customers to leverage and simplify native Google big data environments.

May-2019: Adobe signed partnership agreement with Software AG, an enterprise software company. The partnership was aimed at helping companies in transforming their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile.

May-2019: IBM collaborated with HDFC Ergo, a General Insurance Company. Together, the companies set up a lab in India for performing deep analytics on customer data and subsequently develop customized solutions to improve business efficiency and profitability.

Apr-2019: SAS Institute announced partnership with Citi and EY for the NextGen project. NextGen Project uses artificial intelligence (AI) for developing a risk analytics scoring engine. The NextGen project aimed to analyze global trade transactions in-depth and can be scaled to deal with high volumes of daily transactions. It uses advanced analytics and natural language processing for understanding networks of related parties, unstructured data, and customer activity better.

Acquisition and Mergers:

Feb-2020: Google Cloud acquired Looker, a data analytics company. The acquisition strengthened the resources of both the companies and brings together some of the best minds in both analytics and cloud infrastructure to build an exciting path forward for the customers and partners.

FEB-2020: Salesforce took over Evergage, a provider of personalization and customer data platform. The real-time, cross-channel personalization and machine learning capabilities of Evergage complement Salesforce Marketing Clouds robust customer data, audience segmentation, and engagement platform, allowing companies to deliver more relevant experiences during moments of interaction across the entire customer journey.

Oct-2019: Accenture acquired Happen, an innovation firm that uses proprietary methods, frameworks, and digital tools for helping the clients generate new ideas, products, and services. The acquisition enabled the Accenture to help companies develop innovative products, services, and experiences.

Aug-2019: Salesforce completed the acquisition of Tableau Software. Together, the companies aimed to transform the way people understand not only their customers but their whole world by providing powerful AI-driven insights across all types of data and use cases for people of every skill level.

Aug-2019: Accenture announced an agreement to acquire Analytics8, a big data, and analytics consultancy company. The acquisition would strengthen the analytics capabilities of Accenture.

Jan-2019: SAP SE completed the acquisition of Qualtrics International, the global pioneer of the experience management (XM) software. Together, the companies accelerated the new XM category through integrating Qualtrics experience data with operational data from SAP software to power the economy.

Product Launches and Product Expansions:

Mar-2020: Adobe made enhancements to its Experience Platform. This platform integrates data silos and offers more tools to analyze customer data. This would allow data to be collected from the web and mobile channels with the use of a single JavaScript library tied to the first party domain for all Adobe products.

Jan-2020: Oracle Retail unveiled Consumer Insights for helping the retail marketers use enriched customer data attributes alongside third-party consumer data from Oracle Data Cloud to find prospective lookalike customers. Oracle Cloud provides data sets composed of profile-based, transaction-level data along with other demographic attributes.

Nov-2019: Oracle launched two new solutions, the Digital Sales Solution and its customer data management (CDM) platform for Oracle Service Cloud. The Digital Sales Solution is the latest addition to the Oracle Customer Experience (CX) Cloud suite and has a new user interface for helping sales representatives in recognizing and qualifying good opportunities. The new solution also seeks to help sales representatives save time by reducing the number of fields needed to find and update customer relationship management (CRM) records.

Nov-2019: Salesforce introduced Customer 360 Truth, a new set of data and identity services. These services help the companies in building a single source of truth across all of their customer relationships. Customer 360 Truth connects data from across sales, service, marketing, commerce and more to create a single, universal Salesforce ID for each customer. All of a customers previous interactions and shared preferences are brought together to create a complete view so companies can better serve and even predict their needs.

Oct-2019: Teradata released Vantage Customer Experience (CX) for transforming the customer experience at the worlds most innovative data-driven companies. Vantage CX helps brands in delivering relevant, personalized experiences in real-time, across all interactions, to drive incremental revenue and lower the cost-to-serve. Teradata also launched Vantage Analyst: a set of capabilities for Vantage customers, which empowers business analysts to perform machine learning and advanced analytics.

Sep-2019: Adobe launched Customer Journey Analytics in Adobe Analytics. It uses the power of Adobe Experience Platform, which standardizes and stitches together customer data from across an organization and opens up new creative ways to understand insights across online, offline and third-party channels.

Sep-2019: Oracle made upgradation to the Oracle Customer Experience (CX) Cloud. The updates include digital assistants for sales, customer service, and marketing; data-enriched B2B sales capabilities. The updates to Oracle CX Cloud are fueled by data and machine learning for helping the customers in taking the advantage of powerful data insights to get ahead of customer needs and ensure a positive, unforgettable customer experience.

Scope of the Study

Market Segmentation:

By Component

Solution

Services

By Type

Brand & Campaign Management

Customer Behavioral Analysis & Churn Management

Product Management & Others

By Deployment Type

On-premise

Cloud

By Data Source

Web

Smartphone

Email

Social Media

Store & Call Center

Others

By Industry Vertical

BFSI

IT & Telecom

Healthcare

Retail & eCommerce

Government & Defense

Media & Entertainment

Manufacturing

Others

By Geography

North America

o US

o Canada

o Mexico

o Rest of North America

Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific

LAMEA

o Brazil

o Argentina

o UAE

o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

Google, Inc.

SAP SE

Teradata Corporation

SAS Institute, Inc.

Adobe, Inc.

Salesforce.com, Inc.

Read more from the original source:
The Global Customer Analytics Market size is expected to reach $29.8 billion by 2026, rising at a market growth of 19.7% CAGR during the forecast...

As coronavirus spreads, people are getting more cautious and creative with their social interactions. USA TODAY

Handshaking is a key part of Michelle Ngomes networking game as a marketing professional.

Which is why Ngome, president of the African American Marketing Association and host of the Networking With Michelle podcast, is already missing it as social distancing rules discourage the age-old ritual.

We didnt realize how powerful the handshake is," she said."The handshake means connection, it means agreement, cooperation, 'hi.'Its a common courtesy."But in the immediate future, the handshake is dead.

And it might never come back. With the coronavirus pandemic making human touch a potentially lethal act since the virus can be transmitted with skin contact,handshaking has suddenly become socially unacceptable.

Health experts are urging us to stay at least six feet away from people outside of our households to minimize our chances of catching COVID-19, which hadinfected more than 4.5 million people and killed morethan305,000 worldwide as of Friday afternoon, according to Johns Hopkins.

And some are saying that we should make permanent alterations to the way we physically interact with others to prevent future outbreaks, even after the coronavirus is gone. The handshake could give way to some alternative form of interaction, such as the elbow bump or the footshake.

No bump in benefits?: There may be no Social Security cost-of-living increase next year, early estimate shows

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I dont think we should ever shake hands ever again, Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases and a leader of the White Houses Coronavirus Task Force, said recently. Weve got to break that custom. Because as a matter of fact, that is really one of the major ways that you can transmit a respiratory illness.

Fauci later clarified on the Today show that he was somewhat serious.

But if the handshake is truly gone for good, it will qualify as a remarkable turn of events for a practice that has been happening for thousands of years, according to National Geographic, which noted that ancient artifacts depict people handshaking.

Handshaking may be a thing of the past due to the coronavirus.(Photo: Getty Images)

Theres no definitive indication of how the handshake began, though one common theory is that it developed as a way for people to prove to others that they werent carrying a weapon, said Juliana Schroeder, a management professor at the University of California at Berkeley, who has studied handshakes.

Its very deeply ingrained in the social fabric, Schroeder said. It feels like something will be lost if it goes away.

People who shake hands before beginning negotiations achieve "better joint outcomes," whileexecutives who shake hands before antagonistic talks are less likely to lie about self-benefiting information, increasing cooperation even to their own detriment, according to research Schroeder published in 2018.

What we find is that when youre in that type of interaction and the other person offers a hand to you, you view that as a signal that the person is willing to cooperate with you, she said.

Over the course of history, handshakes have marked the end of wars, the beginning of peace talks and the launch of major business deals.

Memorable handshakes include Confederate Gen. Robert E. Lee surrendering to Union Gen. Ulysses S. Grant in 1865; a three-way handshake between Egyptian President Anwar Sadat, Israeli Prime Minister Menachem Begin and President Jimmy Carter in 1979 to end a state of war between Egypt and Israel; and President Ronald Reagan meeting Soviet leader Mikhail Gorbachev for talks in 1985.

Professor Dustin York, an expert on nonverbal and professional communication at Maryville University in St. Louis, predicted that the handshake may live on in certain areas that havent been hit hard by the coronavirus while it dies in other areas that have been.

He added that he expects younger people to be more likely to stop shaking hands, while older people are more likely to continue doing so.

York, who teaches his students in normal times how to shake hands professionally, said different attitudes towardhandshaking will make some people unsure whether they should extend a hand.

Its going to be awkward, he said. Some people are going to be very passionate about not shaking hands.

Uncertainty over proper etiquette may prompt employers to put up signs deeming their workplaces as handshake-free zones, experts said.

Conferences might declare handshaking off-limits. Political leaders might declare that people shouldnt shake hands at all.

But would that be enough to change the culture?

Communication experts said that if the handshake goes away, it will likely happen because people organically decide they are not comfortable doing so anymore not because someone tells them to stop.

If the handshake is gone, it will have a far-reaching effect in the workplace.

In job interviews, for example, people who shake hands well are more likely to get job offers, said Greg Stewart, a University of Iowa professor of management and entrepreneurship, summarizing the results of a 2008 study he led.

Our evidence would suggest that people who shake hands well are socially adept, he said. They know how to operate well in social situations. So, the handshake has traditionally been a cue of social awareness and knowing how to interact properly with people.

In the near future, however, the reverse is true.

Today the handshake is not going to help you get a job because it would convey you do not have a good understanding of social awareness, Stewart said.

But Stewart said hes not sure the handshake is history.

There is something about physical touch that conveys warmness and intimacy with people, and a handshake is the least invasive form of physical touch, you might say, he said. Obviously over the centuries, its been an enduring practice.

Could an alternative to the handshake permanently take its place? Experts are skeptical.

People talk about elbow bumps and things like that, York said. At this point, theyre not similar. They dont convey the same message and warmth and intimacy that would be conveyed by a handshake.

That said, he suggested an alternative thats common in parts of the Middle East: placing your right hand over your heart for a few seconds while making eye contact with the other person.

Michelle Ngome, president of the African American Marketing Association.(Photo: Bashari Guidry)

Ngome, the president of the African American Marketing Association, said she has begun to slightly bow my head instead of shaking hands.

Im leaning in to let you know, Hey I do trust you but at this moment Im not comfortable shaking your hand or touching, she said.

The problem with suggested alternatives is that they may encounter resistance among people who dont want to change, Schroeder said.

Alterations to rituals can produce more outrage if people feel like theyre trying to change the value system of the group, she said.

Ngome, for one, still hopes the handshake makes a comeback.

Maybe in the next six to nine months, early next year, maybe when a treatment is out and people are way more relaxed and comfortable, she said. But I do think as Americans we are going to get back to it.

Follow USA TODAY reporter Nathan Bomey on Twitter @NathanBomey.

Social distancing matters. Here is how to do it and how it can help curb the COVID-19 pandemic. USA TODAY

Read or Share this story: https://www.usatoday.com/story/money/2020/05/14/coronavirus-handshaking-alternatives-social-distancing-covid-19/5177513002/

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Goodbye handshake: How do we replace the ancient greeting if coronavirus keeps us from touching? - USA TODAY

The deserted sidewalks and continuous rows of boarded-window establishments along both sides of the street create a stark, unprecedented and surreal scene as I drive along 6th Street in Downtown Austin.

Though this is a temporary situation, its not one from which we will effortlessly rebound. Im forced to reflect on how well redefine development as usual to make us more adaptable and resilient in the face of economic disaster.

Its serious. The deepening economic impact of the coronavirus pandemic is felt worldwide. But its not just the economic effects of the pandemic that will force new ways of doing business in the real estate development and investment sector; social change is apparent and inevitable. It is pushing us to learn to cope with and embrace a new professional and personal landscape.

Despite the chaos thats taking hold in the broader market, investors and developers can apply brave but smart strategies to keep their projects going and assets producing.

The Situation

If you watch or read the news with any frequency, youll likely conclude that the situation is less than favorable (a better word choice than grim, given our collective morale).

The economic KPIs are dynamic at this point. Indeed, weve already reached record levels of unemployment applications, with more than 700,000 jobs cut in March and joblessness nationwide at 4.4% and rising.

Mandated nonessential-business closures and stay-at-home orders have put a hold on businesses domestically and around the world. The influence on the housing and commercial real estate market is quickly becoming visible as tenants and landlords struggle to service their lease payments and mortgages.

On The Buy Side

Investors who have been biding their time between recessions will now find the opportunity to acquire a portfolio at scale.

In both the commercial and residential sectors, well soon see an onslaught of motivated sellers as they cope with disappearing incomes and unpaid expenses. Sales volume is dropping as inventory levels creep higher. Once home and rental owners come to the tough point of choosing to sell their properties to stay liquid, the volume, inventory and depreciation issues will take hold.

What starts with movie theater and restaurant staff getting laid off and missing April 1s rent payment inevitably carries forward to lost rent and mortgage proceeds by residential and commercial property owners and noteholders.

The recent Fed funds rate cuts, now in the 0.0%-0.25% range, will help buyers and the overall economy by lowering the cost of financing. However, there is doubt that the cuts will have much of a benefit for commercial real estate because development financing is typically figured on the 10-year Treasury, which most recently increased by 0.25%.

Firms and accredited investors with capital are positioned to buy assets at lower-than-market values and take a favorable bargaining spot as inventories rise and it becomes a buyers market. Though it may evoke images of vultures (not uncommon on Texas byways), the sale of underperforming assets is whats needed to achieve equilibrium in the market.

Stay in touch with your broker, attorney and network to keep the line out for undervalued deals as they come along, and keep your underutilized capital liquid. The effect of the pandemic is still new, and it may be a few weeks or months before the crisis shows its toll.

On The Operations And Development Side

This adapting market will be more challenging for developers and landlords. Were set to see significant struggles as rental incomes are disrupted due to widespread business closures, the shift toward remote work and the loss of business and personal incomes.

What can you do to get through this period?

If youre struggling financially as a result of the crisis, you have some options available. For most construction and development firms with less than 500 employees or $39.5 million in annual revenue, financing is available through the Small Business Administration in the form of the Paycheck Protection Program (PPP) and Economic Injury Disaster Loan (EIDL). You can learn more about these and other programs directly from the SBA.

Aside from the relief provided by the CARES Act, there are some practical business strategies you can implement to make the best of the down market:

Request payment forbearance with your lenders until your tenants can catch up.

Move toward centralized or off-site management where possible to cut costs.

Utilize SaaS solutions for property management to protect staff and reduce expenses.

Put a renewed focus on your marketing to keep up demand and your brand position.

Adapt your messaging and properties to meet the needs of professionals working remotely.

Place an emphasis on making acquisitions below market value with value-add potential.

Sell assets that arent performing, or that are not anticipated to add value to your portfolio. Cut losses and sell at a discount if youre already losing money, and reinvest liquid capital in better opportunities.

Continuing Demand

The health crisis and its human toll are nothing but adverse; however, for the real estate industry, the consequences are mixed.

If youre economically impacted (who isnt?), take action soon because it will take time to optimize your operations, and SBA financing is capped and mired in administrative delays.

Individuals and businesses will still need places to live and operate. Accordingly, continue to focus on building your investments if youre not moving forward, youre sliding back, especially during recessionary times.

Continued here:
How Real Estate Investors, Developers Will Weather Economic And Social Impacts Of A Global Pandemic - Forbes

Hearsay Systems

The scope of the Report:

The report analyzes the key opportunities, CAGR, and Y-o-Y growth rates to allow readers to understand all the qualitative and quantitative aspects of the Social Marketing Management Software market. A competition analysis is imperative in the Social Marketing Management Software market and the competition landscape serves this objective. A wide company overview, financials, recent developments, and long and short-term strategies adopted are par for the course. Various parameters have been taken into account while estimating market size. The revenue generated by the leading industry participants in the sales of Social Marketing Management Software across the world has been calculated through primary and secondary research. The Social Marketing Management Software Market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

By Regions:

* North America (The US, Canada, and Mexico)

* Europe (Germany, France, the UK, and Rest of the World)

* Asia Pacific (China, Japan, India, and Rest of Asia Pacific)

* Latin America (Brazil and Rest of Latin America.)

* Middle East & Africa (Saudi Arabia, the UAE, , South Africa, and Rest of Middle East & Africa)

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Highlights of the Social Marketing Management Software market study:

Speculations for sales:

The report contains historical revenue and volume that backing information about the market capacity, and it helps to evaluate conjecture numbers for key areas in the Social Marketing Management Software market. Additionally, it includes a share of every segment of the Social Marketing Management Software market, giving methodical information about types and applications of the market.

Key point summary of the Social Marketing Management Software market report:

This report gives a forward-looking prospect of various factors driving or restraining market growth.

It presents an in-depth analysis of changing competition dynamics and puts you ahead of competitors.

It gives a six-year forecast evaluated on the basis of how the market is predicted to grow.

It assists in making informed business decisions by creating a pin-point analysis of market segments and by having complete insights of the Social Marketing Management Software market.

This report helps users in comprehending the key product segments and their future.

Strategic Points Covered in TOC:

Chapter 1: Introduction, market driving force product scope, market risk, market overview, and market opportunities of the global Social Marketing Management Software market

Chapter 2: Evaluating the leading manufacturers of the global Social Marketing Management Software market which consists of its revenue, sales, and price of the products

Chapter 3: Displaying the competitive nature among key manufacturers, with market share, revenue, and sales

Chapter 4: Presenting global Social Marketing Management Software market by regions, market share and with revenue and sales for the projected period

Chapter 5, 6, 7, 8 and 9: To evaluate the market by segments, by countries and by manufacturers with revenue share and sales by key countries in these various regions

Finally, the report global Social Marketing Management Software market describes Social Marketing Management Software industry expansion game plan, the Social Marketing Management Software industry knowledge supply, appendix, analysis findings and the conclusion. It includes a through explanation of the cutting-edging technologies and investments being made to upgrade the existing ones.

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Market Research Intellect also provides customization options to tailor the reports as per client requirements. This report can be personalized to cater to your research needs. Feel free to get in touch with our sales team, who will ensure that you get a report as per your needs.

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Social Marketing Management Software Market 2020 | Growth Drivers, Challenges, Trends, Market Dynamics and Forecast to 2026 - Cole of Duty

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

As digital marketers, it is important to quickly adapt to the changing landscape in your customers industries and the marketing world as a whole. Lets explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers online events, webinars, and virtual happenings.

Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance. However, it is also critical to look to specialized features on social media platforms in order to make your event stand out.

Lets take a look at some of the key features and strategies to consider when promoting an online event.

I wrote in a recent post that stories will be a key component to social media success in 2020. Instagram stories specifically grew at a rate 15X the rate of feeds in 2017 alone and this isnt slowing down anytime soon.

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience.

When hosting an event online, companies should create an Event on Facebook that contains the what, when, and where for their target audience. Attendees can then RSVP and be reminded of the event automatically by the platform. In addition, this allows you to directly interact with potential attendees and increase exposure as friends of your attendees will see their interest in the event on their newsfeed.

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market.

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically.

Instagram offers many creative tools that engage audiences, such as the ability to create countdowns for upcoming events or announcements. B2B companies hosting online webinars or other events should use countdowns on Instagram stories as a way to promote and build excitement for upcoming events, linking back to relevant assets or the event registration page.

There are a multitude of event formats companies can choose from when hosting virtual events. If the event is an open-format focused on awareness and engagement rather than registrations, live streaming the event across social media platforms such as Twitter, Facebook, and LinkedIn is a great way to promote real-time, genuine interaction and conversation with potential leads.

Promoting the live streamed event prior, as well as ensuring company employees are aware and involved on social media during the live stream, will help to aid efforts and increase engagement and reach for the event.

As we move further into 2020 and virtual events become more prominent for companies across the globe, refined messaging will be an even more critical component.

Digital marketers should put themselves in the shoes of their target audience. Why should they take the time to attend this specific online event or webinar? What will be the benefit? Why is it worth it? It is important to consider what your audience needs and why it is crucial for them to attend your event, now more than ever.

Using list-based posts on social media outlining the features of an upcoming event is an excellent way to quickly and clearly show your target audience the importance of their attendance. Heres an example of that post format highlighting an articles key takeaways:

Keeping messaging up-to-date and in line with trending topics across social media platforms is also critical to success, especially as more companies start promoting online events.

For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. In addition, looking into the Trends for you section of Twitter and Todays News and Views on LinkedIn are easy ways to help to inform digital marketers messaging and promotion of upcoming online events to ensure relevancy amid the market and industry at hand.

I shared my insights into a key trend for social media in 2020 in a recent eBook on Search Engine Journal. The trend? Influencer marketing.

Cross-promotion with highly relevant industry influencers through outreach and collaboration is a great way to improve visibility. However, simply increasing employee engagement and promotion of company executives insights around these events is an effective way to increase thought leadership and attendance. As you and your customers ramp up online event efforts, incorporate cross-promotion with program speakers and encourage employee advocacy to drive registrations and results.

For example, using quotes from speakers or executives that will be participating or presenting at the event in social media messaging and custom graphics/video is a great way to introduce the event topics to your target.

There are a few ways to integrate employees and speakers. Tagging speakers and assisting with messaging guidelines for employees to get involved on social media will additionally help to spread your message and increase event participation.

Along with organic social media promotion, dont be scared to put some money behind your event promotion, even if its virtual. Paid advertising on social platforms will increase visibility and attendance of your event significantly, as it allows you to reach beyond your followers on the platforms.

Consider using Lead Generation ads on LinkedIn, which require the target audience to fill out a form in order to capture important information such as name, email, and job title. This list is then available directly in LinkedIn for you or your customer.

These ads can target custom audiences using target lists, job titles, and/or industries they even allow you to exclude competitors in order to further refine your audience.

On Facebook, a great approach is to retarget those that have visited your website via a Facebook pixel, or directly target email lists in order to turn those past touches into leads. Implement this targeting in traffic campaigns, leading your audience to a registration page for the event in order to increase sign-ups.

Often, there is a missed opportunity when it comes to post-event promotion of virtual events. While registrations and participation in the event itself is an important way to measure results and success, dont let the promotion end once the event is over. Take advantage of the wealth of content presented and either distribute to your attendees to keep them engaged or repurpose it for your blog, website, and social media efforts.

For example, creating gated on-demand versions of webinars or online seminars and re-sharing these across social media through both organic and paid channels will continue to increase relevant leads and build your network and audiences for the future. Another way to continue promotion of the event is to create summaries in the form of social media posts or content assets and blogs that can then be shared on social media. This can include quotes from the event, videos summarizing important topics that came out of it, and testimonials from those that attended.

As virtual events become more of the norm, social media marketing is a critical piece to increasing participation, registration, and ultimately, growing your business. Digital marketers should incorporate the above strategies, as well as keep a pulse on the competition and industry trends when it comes to virtual event marketing through social media.

Excerpt from:
5 Ways to Promote Virtual Events on Social Media in 2020 - KoMarketing Associates