Forbes | 7 Reasons Social Media Marketing Is Still Underrated Forbes The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has ... |
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7 Reasons Social Media Marketing Is Still Underrated - Forbes
According to new Toluna data women are more likely to use the social network for one on one communication (37%) while men are more likely to view branded content (50%) on the network. Men were also found to be more likely to follow celebrities or news organizations.
"The most compelling results of our research were revealed when we compared subpopulations of Snapchat users. The data shows a distinct difference in how men and women interact with branded content on Snapchat," said Frdric Charles Petit, CEO and Founder, Toluna. "Men are far more likely to view branded content and to say they 'like' that content. In the U.S., 50% of men surveyed had used Snapchat Discover, compared to 40% of women. Additionally, when asked to pick their favorite Snapchat feature, men were twice as likely (22% of men vs. 11% of women) to select Snapchat Discover, a feature which allows users to view news updates and branded content, and indicated they are slightly more likely to view celebrity content (48% of men vs. 44% of women). When it comes to interacting with branded content on Snapchat, the only area in which women outpaced men was using branded filters or lens (46% women vs. 44% men)."
Those aren't the only differences. Researchers found that Millennials are more likely to engage with branded content than either Gen Xers or Baby Boomers; older adults are more likely to use the social network to engage with friends.
What do these patterns mean?
"These patterns demonstrate the importance of analyzing subpopulations in your target audience. Even if marketers would like to target both men and women in Snapchat, they may need to customize their approach at a more granular level to be successful," said Petit.
More from Petit and Toluna later this week, including how brands can better use social networks like SnapChat.
Tags: snapchat, snapchat trends, social marketing, social marketing trends, Toluna
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Report IDs differences in how people connect on SnapChat - BizReport
TechCrunch | Clearmob uses AI to optimize your social marketing campaigns TechCrunch A startup called Clearmob makes it easier for marketers to optimize their campaigns on social media. The company provides a dashboard that plugs into their Facebook account and can help make sense of their spend and provide suggestions for how they ... |
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Clearmob uses AI to optimize your social marketing campaigns - TechCrunch
UPDATE: Faves Asia have unfortunately taken down their unintentionally hilarious video. Were on the lookout for a mirrored link to the clip.
UPDATE 2: Found it. Watch it below.
Another scourge thats as vexing as the blight of fake news (though not as pernicious) is Singapores legion of superficial social media influencers a bloated industry of materialistic tryhards who just want to support themselves via vapid videos and pictures.
Local brands and audiences arent woke enough yet to realise that influencer marketing is a bullshit industry, but there are tonnes of evidence overseas showcasing how its a bubble thats about to burst any day now.
Why wouldnt it? Anyone can be a social media influencer. Just be young, clean up well for the camera, employ someone who has access to a DSLR and image editing tools, pander to the lowest common denominator and you too can have a meaningless career as an influencer.
If you want to see everything that is wrong with the local influencer industry, just take a gander at this malignant 217 secondsyoull never get back, courtesy of social media marketing startup Faves Asia.
Lets break it down.
Someone is looking sad and feeling jealous that a stranger on the Instagram has a lot of followers and sponsorships. Like chuh, gurl, life and self-worth is nothing without brands using you to shilltheir stuff.
Jealous girl says shes been stalking an influencer so long that she even knows her bras and panties (thats fucking sad bro). Friend responds by asking what about her own bra and panty. Were not making this up.
Blue Hair emits so much smug, but not big enough to hide her fentestik pronunciation. Cue unsubtle overdubbed audio change.
Slideshow moves way too fast perhaps a fitting commentary of our current generations low attention span.
It is two months later, or perhaps a fever dream. Sudden interjection of some incoherent remark (poor editing!) when the food arrives on the table. Scene changes to life of opulence choosing nails and going to beach parties with the gals. Yay feminism!
Six months later, our jealous girl has upgraded her lifestyle through a Maserati-driving boyfriend and a squad of eager fanboys just waiting on her which is totally what happens to influencers here. As if the awful acting couldnt be any worse, they break our expectations. Jealous girl rushes through her line yaslslerFavesAsiatobringsomuchexposure. Maserati bro responds gingerly: Hey webresmar k.
Jealous girl networks with her fellow D-tier influencers, clinking champagnes to a life of hollow consumerism.
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This social media marketing platform's ad is everything wrong with today's influencer-obsessed generation - Coconuts
By WisconsinWatch | 6 hours ago
Jentri Colello/For the Wisconsin Center for Investigative Journalism
Mia Sato, one of the Center's current public engagement and marketing interns, setting up a Facebook Live video stream at the March 30 Watchdog 101 Workshop.
The award-winning Wisconsin Center for Investigative Journalism is seeking to hire a public engagement and marketing intern for the 2017-18 academic year.
The paid intern will assist the Associate Director in engaging the Centers audiences through social media, events and other outreach, and working to increase and track the reach and impact of WisconsinWatch.org reports.
The internship will begin in fall 2017 and may be extended for up to a full year.
Eligibility is limited to undergraduate and graduate students who are currently enrolled in or graduating in May 2017 from the University of Wisconsin-Madison School of Journalism and Mass Communication, where the independent nonprofit and nonpartisan Center is based.
Pay is $11 an hour. The schedule is flexible and negotiable about 15 to 40 hours per week during the academic year.
The application deadline is 5 p.m. Friday, April 14, 2017.
The intern will be provided office space in Vilas Communication Hall.
Some travel around Wisconsin may be required. Access to a laptop is required.
Strong editorial and social media writing skills, keen attention to detail and an ability to work independently are desired. Excel, WordPress, Adobe, Mailchimp and basic design skills are preferred.
Applicants must submit the following in electronic form to Associate Director Lauren Fuhrmann at lfuhrmann@wisconsinwatch.org:
The nonpartisan, nonprofit Center increases the quality and quantity of investigative reporting in Wisconsin while training current and future generations of investigative journalists. Its work fosters an informed citizenry and strengthens democracy. The Center is guided by its values: Protect the vulnerable. Expose wrongdoing. Seek solutions. It focuses on government integrity particularly the role of money in politics and policymaking and quality of life issues such as education, the environment, the economy, health and the justice system.
Since July 2009, the Center has produced nearly 300 major news reports that have been cited, published or broadcast by more than 500 newspapers, radio and TV stations and news websites in Wisconsin and nationwide. The estimated audience of the Centers reports is nearly 59 million people. The Center has received 48 Milwaukee Press Club Awards and three finalist citations in the Investigative Reporters and Editors Awards student category. In 2012, the Centers collaboration with the UW-Madison journalism school won the Associated Press Media Editors first Innovator of the Year for College Students award.
The Centers former reporting interns are thriving in journalism and related fields. They have worked for news organizations across the nation and around the world, including the Green Bay Press-Gazette, WisPolitics.com, USA Today, Voice of San Diego, NBC, Appleton Post-Crescent, The Nation, Yakima Herald Republic, Forbes and The Associated Press.
More details about the Centers journalistic and financial operations are available at: http://www.wisconsinwatch.org/about/
The Wisconsin Center for Investigative Journalism is a nonprofit organization. If you value our work, please help support it.
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Wisconsin Center for Investigative Journalism hiring paid public engagement and marketing intern for 2017-18 ... - WisconsinWatch.org