Mediaboss Marketing

Traditionally, industry events and conferences are considered an important opportunity for b-to-b marketers to network with potential prospects and help fill their pipelines. In fact, more than half of b-to-b marketers use in-person events and trade shows to drive lead generation.

Unfortunately, were living in a world in which face to face interactions at conferences are not feasible for the foreseeable future.

COVID-19 has a chokehold on business operations across the nation and is rattling industries to their core. But this is not a time for fear. This is a time for marketers to focus. It is no secret that business development is facing unexpected challenges, but it does not have to be when marketers employ the right approach.

At a time when lead generation feels as though its being challenged, take a one-to-one (or one-to-few) approach. This is otherwise known as an account-based marketing strategy. Focus on engaging with the accounts that have the greatest potential for pipeline and revenue, whether this be through tactics like content syndication or LinkedIn ad engagement.

During a time where there may be a surge in digital engagement, avoid static content and flat copy. Emphasize video conferencing and webinars to support interactive messaging tactics. Create an immersive experience for prospects upon first click. In-person may be a lost cause at the current moment, but engagement doesnt have to be.

COVID-19 is not something we planned for but is a great test of b-to-b marketers resilience and agility in a time of crisis.

Speaking of digital content, with conference cancellations plaguing the industry, marketers need to create an alternative route to win back those lost touchpoints. This will likely require an uptick in digital strategy deployments. Marketers must remain agile and open to pivoting. Your carefully planned event strategy is experiencing upheaval? Dont dwell on itstrategize with sales, and pivot.

B-to-b marketers prepared a ton of collateral for these events. Now is the time to re-evaluate and look to leverage the digital assets to generate real results. Rather than sitting at a booth trying to push their swag, marketers can use their high-quality marketing content to connect with prospects. Odds are youll see even more engagement this way.

Now is the time when effective measurement is pivotal, which brings about a necessary question for b-to-b marketers to ask themselves. As the industry continues on its fast track toward prioritizing virtual experiences, are conferences worth the spend? Do metrics show that they still hold the same relevance as an effective lead generation tactic?

Event cancellations may be happening, but strategic account-based marketing plays can provide the same effect with an even more targeted approach. And the fact of the matter is that many b-to-b event marketing KPIsnumber of qualified sales leads, brand awareness, social press mentions, quality of leads, amount of sales pipeline generatedcan be translated to digital.

This is an unsettling time on a business and personal level for all. Pivot in strategy when you see something is not resonating in the intended way. Know that now will be a critical time for measurement, optimization and adjustment. Allow metrics to be your foresight and the guiding force that will allow you to be a true, strategic arm to not only your sales team but your prospective clients as you help them see their way through this harrowing curveball.

COVID-19 is not something we planned for but is a great test of b-to-b marketers resilience and agility in a time of crisis. Together, we can all work to remain steadfast and keep business development plans on healthy tracks.

Read the rest here:
3 Ways Marketing Strategies Will Need to Shift to Deal With Coronavirus Complications - Adweek

The Global Social Advertising & Social Media Marketing Market is known to provide a comprehensive and detailed information of the keyword Market for the estimated forecast period. In addition, the report also analyses the overall growth of the market in the estimated forecast period. It also covers and determines the market growth and market share for the estimated forecast period. Moreover, the report provides in depth and detailed analysis for the market in the estimated time frame. It also covers and analyze several segments which are present in the market. Furthermore, detailed analysis is done to determine the competitive landscape of the market share, market size, for the estimated forecast period. The report is also known to cover detailed and in depth analysis of the major trends which are covered for the Global Social Advertising & Social Media Marketing Market.

This study covers following key players:

FacebookLinkedInGoogle EditionTwitterInstagramSnapchatWeiBoTencentLINEKakao TalkMoMoMicrosoft

Request a sample of this report @ https://www.orbisresearch.com/contacts/request-sample/4448541

The study is done with the help of analysis such as SWOT analysis and PESTEL analysis. SWOT analysis includes the study of Threats, weaknesses, strengths and opportunities that the Social Advertising & Social Media Marketing Market. This method of market analysis gives the idea about the competitors and helps a vendor to identify the factors that will make them different from others. Whereas PESTEL analysis is the study concerning Economic, Technological, legal political, social, environmental matters. External factors affecting the market are determined by PESTEL analysis. PESTEL analysis making strategies and planning for all the types of business that may be opening a new company in a new location or an expansion of a product line.

There are different marketing strategies that every marketer looks up to in order to ace the competition in the Global market. Some of the primary marketing strategies that is needed for every business to be successful are Passion, Focus, Watching the Data, Communicating the value To Your Customers, Your Understanding of Your Target Market. There is a target set in market that every marketing strategy has to reach. The key players of Social Advertising & Social Media Marketing industry, their product portfolio, market share, industry profiles are studied in this report.

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Market segment by Type, the product can be split into

Social AdvertisingSocial Media Marketing

Market segment by Application, split into

Social Media PlatformsWebsites

The major market players are studied on the basis of gross margin, production volume, price structure, and market value. Adaptation of new ideas and accepting the latest trends are some the reasons for any markets growth. The Social Advertising & Social Media Marketing Market has its impact all over the globe. On global level Social Advertising & Social Media Marketing industry is segmented on the basis of product type, applications, and regions. It also focusses on market dynamics, Social Advertising & Social Media Marketing growth drivers, developing market segments and the market growth curve is offered based on past, present and future market data. The industry plans, news, and policies are presented at a global and regional level.

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2020-2026 Global Social Advertising & Social Media Marketing Market | Advance Technology, Competitive Landscape, Regional Analysis and Forecast -...

Due to Covid-19 safe distancing measures, many sports instructors and providers find themselves in the lurch as they had to responsibly limit or cancel their programmes.

Spore gyms and sports facilities to limit operational capacity

So, to alleviate the impact on the livelihoods of the sporting fraternity, SportSG announced today that it will create more than 500 temporary jobs to support affected individuals.

Additionally, the national sports agency also availed 5,000 training vacancies, in subjects from digital marketing to sports science.

These job and upskilling opportunities are not arbitrary. Seeing the opportunity in crisis, SportSG noticed the shift in demand for more digital sports services as people are now using apps and videos to exercise at home or in parks.

To grow this emerging market, SportSG wants to create a digital ecosystem for sports entertainment, training courses, virtual and blended programming and events, a marketplace for services and products, and promotions.

Named the ActiveSG Circle, the digital sports content might be offered as a freemium service to the public, and could help sports businesses build economic resilience.

Thus, some of the job and training opportunities offered by SportSG are related to digital marketing for sports businesses.

In this push for digital, SportSG also hopes to leverage consumer data to innovate tailored training regimes, provide home-based consultancy services, and attract more people to live an active life.

Apart from traditionally sports-related jobs such as coaches and centre staff, more jobs for IT and social media professionals were seen on SportSGs career portal in the past few days.

This is the time for Sporting Singapore to come together to re-imagine how we can transform our industry to encourage and engage all in Singapore to live a healthy and fit lifestyle one that would serve us well in this time and beyond, said SportSG CEO Lim Teck Yin.

It is an opportunity to upskill and invest in capabilities that will expand on the modalities for service delivery, and social networking and reinforcement for now and the future.

Top photo from myActiveSG/ Facebook

Continued here:
SportSG: More than 500 job openings for sports workers affected by Covid-19 - Mothership.sg

Facebook announced on Monday that it would dole out $25 million in grants to local news outlets and spend $75 million in a marketing drive aimed at news organizations internationally in response to the coronavirus-prompted economic downturn, which has caused advertising to plummet and has threatened media industry revenues.

Despite huge interest in news that has led to traffic surges and a rise in digital subscription sign-ups, the media industry has seen cutbacks as advertising has dropped sharply. Some alt-weeklies have laid off as many as three-quarters of their employees. BuzzFeed and American Media have instituted pay cuts. In Louisiana, The Advocate and The Times-Picayune have furloughed some staff and put the rest on four-day workweeks.

The money announced Monday will come on top of $300 million that Facebook, one of the worlds largest tech platforms and a critical digital news gatekeeper, pledged last year to invest in local news by the end of 2021.

Campbell Brown, Facebooks vice president for global news partnerships, said in a post, If people needed more proof that local journalism is a vital public service, theyre getting it now.

In an interview, Ms. Brown said Facebook felt obliged to help local news organizations weather the downturn. The outbreak has punished many of them financially while they perform risky journalism on an essential topic. Many of them have posted their coverage outside their paywalls.

At the same time, increased traffic and subscriptions have not made up for advertising shortfalls.

We have begun to make progress, she said. Subscriptions have begun to increase, but theres still a gap there, and if we can fill that gap, then we have a responsibility to do it.

Part of a $1 million Facebook grant announced two weeks ago helped The Post and Courier, a newspaper in Charleston, S.C., cover remote work costs for its journalists and expand its coverage across the state, Facebook said.

News outlets have long seen Facebook as an adversary. The social media giant and Google, the search company, dominate digital ad revenue, squeezing the bottom lines of traditional media.

Moreover, Facebook is built on users sharing enticing content, including news articles. That gave the company an incredible amount of leverage over publishers, as a few tweaks to its algorithm could, like turning a spigot, direct traffic away from or to news articles. In recent years, the central News Feed pivoted away from an emphasis on hard news. (News Feed isnt about news. Its still mostly about friends and family, Ms. Brown said.)

Last year, Facebook and some publishers reached a dtente. Facebook announced a new tab, Facebook News, devoted entirely to news and featuring outlets that in some cases are being paid by Facebook. (The New York Times is among the paid partners.)

You cant uninvent the internet. And we have to adapt, Ms. Brown said. We understand the shift better than most, because we benefited from it. So it is up to us, I think, to help news organizations figure that out as well.

Originally posted here:
Facebook Aims $100 Million at Media Hit by the Coronavirus - The New York Times

Only 5% to 10% of drive-ins across the U.S. are able to operate through the coronavirus, but they are seeing new business.

Joe Sohm | Visions of America | Universal Images Group via Getty Images

The coronavirus pandemic has led to the closures of movie theaters across the country and the delay of coveted 2020 blockbusters like Disney and Marvel Studios' "Black Widow" and MGM's James Bond film "No Time To Die."

But that does not mean going to the movies is out of the question.

Drive-in theaters throughout the U.S. have not only remained open, but have seen spikes in revenue as consumers desperately look for ways to escape their houses while abiding by the rules of social distancing.

Andrew Thomas, for example, owner of the Showboat Drive-In Theater in Hockley, Texas, saw a 40% increase in sales revenue two weeks ago, and a 95% increase this past week, just by showing the same two movies: Disney and Pixar's "Onward," and the Universal Pictures horror film "The Invisible Man."

"Everyone is looking for a way to feel normal and this is a way of being safe," Thomas said. "I spend all day answering emails from people who never heard of us before, because they are trying to find something to do."

Drive-ins are also allowing other companies to be "reborn" as well.

Darrell Landers, founder and CTO of Ultimate Outdoors Entertainment, an outdoor movie-screen rentals company, told CNBC that his company has lost a substantial amount of revenue since the coronavirus led to mass public closings. Landers' company survives off of bringing large groups of people together to watch movies outdoors.

But UOE has since refocused on its mobile drive-in theater business, which has been intact for 12 years, utilizing its LED screens to allow movies to be watched at all times of the day.

"Showing movies during the day outside is a new concept, and we are using the LED screens to test-drive movies at other times than just at night," Landers said. "So the drive-in is sort of a rebirth and a way for us to replace some of the income that we lost."

And now business is booming.

Kat Randolph, UOE's director of sales and marketing, believes they will see an incline in business, as they have already received dozens of inquiries from consumers, including requests from Los Angeles entertainment companies that are looking to give back to local communities.

"People want to be a part of the theater experience in any shape or form," Randolph emphasized.

Only 5% to 10% of drive-ins throughout the U.S. are actually benefiting from the coronavirus, stressed Jim Kopp, the administrative secretary for the United Drive-In Theatre Owners Association, and owner of the Family Drive-In, in Virginia.

New York, Pennsylvania, Ohio, Virginia and Maryland, which collectively makes up 89 of the 305 US drive-ins, have been forced to shut down due to the coronavirus.

"We would all love to be open," Kopp said to CNBC. "We know a lot of folks want a safe environment to see movies and to experience entertainment as a family."

And John Vincent, president of the UDITOA and majority owner of the Wellfleet Drive-In, in Massachusetts, said that "we need a stimulus package to get us through this," referring to the requests made by the National Association of Theater Owners,in which they are seeking a bailout to keep theater owners afloat.

"Like the indoor theaters, we survive off concessions. The ones open will take what they can get," Vincent added. "We look forward to the industry recovering as a whole, because we can only do so much without studios releasing big movies."

But according to Thomas, the Showboat Drive-In Theater owner in Texas, even with the inevitable return of movie theaters across the nation, consumers will not immediately feel safe returning to auditoriums in such big masses, which makes drive-ins a much more viable option.

"Because people will have fears of gathering in public, the viability of the drive-in business will grow," Thomas claimed.

Some drive-in movie theaters in the U.S., as well as in Europe, are seeing new business as a result of the coronavirus shuttering big cinema chains and delaying Hollywood new releases.

Picture Alliance | Getty Images

With movie theaters possibly staying shuttered for a majority of the summer, Thomas is asking big studios to consider releasing their coveted summer blockbusters with drive-in theaters.

"People will come because they want that sense of normalcy," he said.

Besides "Black Widow" and "No Time To Die," Paramount Pictures delayed the release of "A Quiet Place Part Two," the anticipated sequel to John Krasinski's 2018 horror film that grossed more than $340 million worldwide. Universal pushed back the ninth installment of The Fast & Furious franchise, "F9," until April 2021; its 2017 predecessor, "The Fate of the Furious," grossed over $1 billion worldwide. And Warner Bros. announced Tuesday that "Wonder Woman:1984" will not be released until August; it was supposed to debut in June.

The coronavirus has brought a lot of uncertainty to the global economy, and the future of the movie business is unknown at the moment. But one certainty remains: "The desire for people to somehow recapture the singular, irreplicable, communal big-screen movie theater experience in any way they can is a testament to how important the moviegoing experience is," said senior media analyst Paul Dergarabedian of Comscore. "Particularly during these obviously trying and unprecedented times."

Disclosure: Universal Pictures, owner of the Fast and Furious franchise, is owned by Comcast, CNBC's parent company.

More here:
'Blast from the past': Some drive-in movie theaters are making a comeback amid coronavirus - CNBC