Mediaboss Marketing

EloQ Communications celebrates its fifth anniversary with early success in: providing top-notch PR services for clients from around the world in Vietnam and Southeast Asia markets, and promoting the image of Vietnams PR industry to new frontiers.

There have been many notable highlights in EloQ Communications five-year journey that contributed to this success. Besides public relations, the company has added new core services, including digital marketing, social media management and influencer marketing services in Vietnam market to become a one-stop-agency for clients, bringing more values and satisfying clients goals with diverse and modern communications tactics. EloQ Communications also launched its blog site and Youtube channel with original content produced by the in-house team to help the community and people interested in public relations and marketing access industry insights with ease.

While delivering top-notch services, the agency also kept its commitment to ethical standards and corporate social responsibilities. During COVID-19, EloQ Communications quickly gave communications tips and launched a pro-bono program for SMEs who were impacted, which displayed its concerns and supports for the community, as well as its flexibility to crises. To realize the dream of empowering the voices of Vietnamese public relations professionals, EloQ Communications aims for global standards and adopt these standards in conducting local public relations and marketing activities.

Company founder and communications expert, Dr. Clra Ly-Le, prides herself in getting EloQs name out to the world. The agency has gone through some trying times over the last five years, and is celebrating our fifth anniversary amidst COVID-19. But with the dedication and hard work our employees put in, we have adapted to the situation and are still striving to leverage our expertise day-by-day. Southeast Asia, and Vietnam in particular, has always been viewed as the less-developed area of the PR industry. Despite the non-stop efforts to improve service standards, little recognition has been given to PR professionals and the PR industry in this part of the world. We dont see ourselves as just a local agency, but our mission is to deliver the best practices while empowering our voices among global peers. In the future, we will continue to carry this mission, and hopefully, more people will have a positive view of Vietnams PR industry, shared Dr. Ly-Le, Managing Director of EloQ Communications.

To stay up to date with global know-how and connect with PR practitioners from other regions, EloQ Communications actively expands its network and engages with partner agencies across Asia, Europe and America. EloQ Communications is currently a member of the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the worlds largest PR professional body, and Public Relations Network (PRN), a global collective of creative and dynamic public relations specialists. This strong bond allows EloQ to implement clients campaign regional projects, marking their name in the global market.

EloQ Communications started as a subsidiary branch of a regional public relations group, but later become independent and changed its name in 2018. The name "EloQ" is short for "Eloquent "which describes the goal of facilitating strong, clear, and fluent communication between clients and stakeholders. From that moment, EloQ Communications positioned itself as a local agency with a global vision by offering global standards services, from market entry to build and strengthen brand presence, in the Vietnam market. The agency has supported notable clients such as Rakuten Viber, Intel, Grab, Lazada, Hitachi, Duolingo, Booking.com, Nok Air, etc.

About EloQ CommunicationsEloQ Communications is an independent communications agency which acts as the eyes, ears, and voice of its clients in the Vietnamese market. Combining local expertise with a global perspective, EloQ works with foreign and Vietnamese companies of all sizes and industries to enhance their images and extend their reach in the Vietnamese market.

EloQ offers a range of marketing services in Vietnam, including PR, social marketing, digital marketing, influencer marketing, business and product branding, crisis communication, integrated strategic planning, and event planning. The agency values modernity, transparency, and flexibility above all.

For more information, please visit http://www.eloqasia.com

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EloQ Communications Celebrates Five-Year Anniversary: Realizing the Dream of Empowering Voices from Vietnam - PR.com

As it continues to expand its ad business, TikTok has launched a new platform which provides a range of business tips and guides to help brands make the most of the short-video platform.

As you can see here, the new platform provides info on various elements of brand-building on the platform, including notes on creative elements, ad strategy, key trends and more.

Each element includes an overview, with example case studies and guides.

The guides outline various key elements in more detail, which could be helpful in mapping out your approach.

If you're looking to make TikTok a focus, or have been considering how you might be able to tap into the platform, there's a heap of helpful info to consider. And while not all of it will apply to your brand, the variety of examples and tips will no doubt inspire your thinking, and help in establishing your TikTok approach.

You can check out the new TikTok business resources here.

The rest is here:
TikTok Provides New Business Tips and Resource Guides - Social Media Today

Market Study Report has announced the launch of Content Creation and Social market, a comprehensive study enumerating the latest price trends and pivotal drivers rendering a positive impact on the industry landscape. Further, the report is inclusive of the competitive terrain of this vertical in addition to the market share analysis and the contribution of the prominent contenders toward the overall industry.

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The latest research report on Content Creation and Social market offers readers a complete guide to the industrys growth patterns over 2021-2026. It highlights all important aspects such as the growth drivers, restraints, and opportunities influencing the industry dynamics.

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According to industry experts, Content Creation and Social market is slated to register a year-over-year growth rate of XX% during the stipulated timeframe.

Further, the research literature validates the projections being presented by leveraging a comparative study of the past and present business scenario. Besides, it holds vast information on the industry segments and competitive dynamics to provide a holistic view of this domain. Additionally, the report contains the markets initial response to the Covid-19 pandemic and also outlines the top growth prospects going forward.

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Read More Reports On: https://www.marketwatch.com/press-release/power-management-ic-pmic-market-2020-industry-and-geography-insights-size-share-opportunity-analysis-and-industry-forecast-till-2026-2021-03-11

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Content Creation and Social market to grow substantially through 2026 - Technology Magazine

Facebook sparked a flurry of excitement last September when it announced that the first iteration of its AR glasses - currently being tested under the title 'Project Aria' - would be available in stores sometime in 2021, pointing to the next stage of social and digital connectivity.

But Facebook has since sought to temper expectations, with the company's AR and VR chief Andrew Bosworth noting that the first stage of its wearable device will not be fully-AR enabled. But that next level is coming, sometime on the horizon - and today, the company has provided some more insight into its plans for AR, and engagement with digital devices that it says will form the next major computing shift.

"Say you decide to walk to your local cafe to get some work done. Youre wearing a pair of AR glasses and a soft wristband. As you head out the door, your Assistant asks if youd like to listen to the latest episode of your favorite podcast. A small movement of your finger lets you click play. As you enter the cafe, your Assistant asks, Do you want me to put in an order for a 12-ounce Americano? Not in the mood for your usual, you again flick your finger to click no.

Facebook provides a few examples of this type in its new overview, which points to where it's focused in this respect, and how it plans to eventually implement AR tools.

"You head to a table, but instead of pulling out a laptop, you pull out a pair of soft, lightweight haptic gloves. When you put them on, a virtual screen and keyboard show up in front of you and you begin to edit a document. Typing is just as intuitive as typing on a physical keyboard and youre on a roll, but the noise from the cafe makes it hard to concentrate."

Facebook equates this next shift to the invention of the PC mouse, which revolutionized how people interact with computers. AR, in Facebook's view, will serve that same purpose, with tools that are able to assist and complement all of our day-to-day activities as needed, via a combination of sensory detection, AI and other connective elements.

That will also lead to new advances in marketing and advertising, with the capacity to showcase products and offers within people's digital eyeline, or in relation to where they are or what they might be doing. The possibilities, as Facebook notes, are endless - but while such developments are exciting, Facebook says that we're still a way off yet.

"Building the AR interface is a difficult, long-term undertaking, and there are years of research yet to do. But by planting the seeds now, we believe we can get to ARs Engelbart moment and then get that interface into peoples hands over the next 10 years, even as it continues to evolve for decades to come."

So while Facebook is planning to launch its new glasses sometime this year - which it's now calling 'smart glasses' - we're likely still several years away from this next stage, where your digital activity is seamlessly integrated into your everyday life.

But it is coming, and likely still sooner than most think. The descriptions above still feel very sci-fi, but these are what Facebook is developing and working on, and the indicators here are that they already know how all of these functions will intersect.

And as those functions are developed, so too will come new opportunities.

It's interesting to consider, and to factor into your strategic thinking for where we go next.

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Facebook Outlines the Future of AR, and Plans for the Next Stage of Computing - Social Media Today

With more businesses relying on the internetto reach customers, a Saint John non-profit is helping people learn the how-to's of digital marketing as a way to find a job.

One Change is running the One Futures program, which teaches Saint John residents under the age of 30 digital marketing skills.

Sean Simpson, an instructor and co-ordinator for the program, said it is focused on helping people who've faced barriers to getting work.

These barriers can be physical disabilities, mental health concerns or even just under-employment.

Simpson said people who've gone through the program are already helping businesses and nonprofits expand their digital footprint.

"We've had a lot of success," said Simpson.

"One participant helped increase engagement on their social media platforms by almost 1,200 per cent."

Madison Blair has already gone through the program and is now in a work placement with the Saint John Region Chamber of Commerce.

She said she was looking for something different after her last job.

"I was working at a call centre, but then I got laid off because of COVID," said Blair.

"Digital media and marketing was something I just never considered. So I thought it would be really neat to branch out and expand my skill set."

Blair said the program has taught her everything from compiling reports on marketing strategies to videography and photography.

Simpson said the pandemic has made businesses and nonprofits more reliant on digital offerings, which means the people in the One Future program are in demand.

"Typically, it's 10 per cent every year where everybody moves online, and now it's, like, jumped 50 to 60 per cent just in one year," said Simpson.

"That's a five year increase from what it would have been if COVID wasn't around. So these skills really are working out right now."

While the pandemic has made these jobs more attractive, it was a hindrance at the beginning of the program.

"Our very first people going out on the work placement were on the job for about a week and a half, when we all had to sit home and start learning working-at-home skills," said Simpson.

"It wasn't something that we had taught the first go-around, but we started including thatwith our second course."

Blair said she'd never considered marketing as a job, but she's happy she enrolled in the program.

"It's been an amazing experience, really, to just have those resources and opportunities given to us," said Blair.

One Change is offering another One Future program coming up in April and applications are being accepted now. It is open to people of any educationbackground.

Excerpt from:
Saint John non-profit teaches marketing skills to job seekers - CBC.ca