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Last Updated on January 2nd, 2020

There have been many changes in the social media marketing trends. New technologies come to the market and features launch on every social media network. By October 2018, there were3.397 billion active social media users globally in 2018. Source: Statista.

Marketers like you are routinely integrating social media marketing with their core marketing strategies. So you have to update yourself on the latest social media marketing trends. Find out whats going to work for you in the future.

To help you out with this regard, we are here with the most significant social media marketing trends to come.

Is video eating the social media?

Yes, it is.

In fact, it is eating the internet. Im just giving you some instances here to support the development. Youtubeclaims that there are 1.9 billion logged-in Youtube users visiting the website at least once a month. But there may be a lot of people coming to YouTube who arent logged-in.

Cisco VNI (Visual Networking Index) Forecast Report states that 75% of the total consumer traffic in 2017 was video traffic only. The same report predicts that the video traffic would account for 82% of total business and consumer internet traffic by 2022. As per the 2018Social Media Marketing Industry Report by Michael Stelzner: 77% of marketers were planning to increase their use of video in social media.

To meet the expectations of the marketers, social networking sites launched new features encouraging the video content. The daily watch times for Facebooks live video broadcasts has quadrupled through 2018. Instagram has enjoyed similar success with 60-second videos & Instagram Stories.

All these new features give ways to publish more enticing video contents on social media.

But you may think if video content really helps your marketing. The answer is an obvious YES.

Facebook, clubbed with Nielsen, projected the value of video ads on its platform. Theylearned that 74% of the total Ad Recall can be achieved within the first 10 seconds of the video. And every day 500 million FB users are watching videos.

If you want to know what kind of video content to create, try out animated videos. Simply because another boring explainer video wont help you break through the clutter, especially this year. Heres a post explaining the benefits of using animated video in your social media.

Customer Relation Management is the crucial element for a successful business. CRM is where Social Media greatly helps the businesses.

We all know that social media makes us closer to our customers. Chatbots can make Real-Time Engagement with the Customers.

Instant Messaging Apps like Telegram and Vine had launched bots on their platforms. Facebook announced Bots for Messenger Platform at its annual F8 Conference held in April 2016. So far, there are around 12,000 bots created on the Messenger Platform.

You know that there must, be some strong reasons behind the broad use of the chatbots.

Just take a look:

Marketers use chatbots in the instant messaging apps. The user count of the messaging app services is increasing drastically. Messenger & Whatsapp both have crossed 1 billion users mark, and the number is growing.

Read more why and how to incorporate chatbots into your digital marketing strategy.

A survey made by HeyWire Business reveals that:

Chatbots can be used efficiently to provide 24/7 services to the customers. In a way, chatbots are quicker than human beings in giving any data related answers and taking requests. Moreover, you need not hire employees for the customer service. Thus, it meets your cost-effective marketing requirements.

Having this all said, chatbots trend is not going to leave the digital marketing industry without showing its mark in the coming years as AI research improves.

Smartphone and social media is the perfect combination. The number of smartphone users has increased a lot in the past few years. As of 2018, there are more than 2.53 billion smartphone users in the world.

For instance, Facebook has close to 2 billion mobile monthly active users. Mobile traffic is surpassing the desktop traffic. There are some mobile-only apps like Instagram & SnapChat where most of the digital natives spend most of their time on. So, mobile users should be the key priority of your business.

Many social networks launched call-to-action buttons on their mobile apps. These buttons can generate more conversions than the web platforms. So, hone your strategies to attract mobile users.

Recently, Google tells that it gives priority to the pages which are AMPd (Accelerated Mobile Pages). So, bloggers or marketers who want more conversions on their landing page should use Accelerated mobile pages (AMP). AMP will reduce the bounce rate to a significant extent

Heres a complete guide on how to get more leads and sales through mobile marketing.

Here you should observe two different terms paid content and personalized content. So far, we are using paid content for better reach of your business on social media. Paid content is worth investing in. Whether you seek conversions or engagement, sponsored ads on the social media help you out in achieving it. As millions of businesses are competing on a single platform, a lot of noise generated every day.

However, peoples resistance to general ads on social media is increasing. And the newsfeeds of social users are filling up with piles of content that most of the posts or tweets or pins are going unseen. Social media sites dont entertain any inconvenience caused to their users. So, they are also changing their algorithms like Facebook, and Twitter changed their newsfeed algorithm this year.

With these updated algorithms, users can see the personal posts or ads only that are more relevant to you.

So, your content must be personalized. It should touch a nerve of the audience. As a solution for this, I would suggest you leveraging the Influencer Marketing in your Social Media Marketing. If you are a B2B marketer, be like a B2C marketer with your customers on social media and make them intrigued about your business. Use analytics to help you reach the right users.

Billions of users and millions of competitors. To be in the race, marketers have to be smart. Deploying a huge workforce for making a manual effort may work for you in the traditional marketing. But in digital marketing, these things never work at all. There are repeated tasks and bundles of data to watch out. Automation is the only solution seems better for a digital marketer.

I believe it so. Given the large user count and bulk data transferred every day, people quickly forget an ad of yours seen an hour ago. Competing with your rivals, you have to make room in the mind of your potential audience. For this, you have to do the work that a human being cannot do all the time. For this, automation indeed a great need.

The graph above shows the results of a survey Which, if any, of the following benefits of marketing automation you actually realized? When used for more than two years, marketers have seen 74% better messaging and content publishing. Also, 69% of better lead management and 40% increase in the revenue.

In 2015, 91% of the successful marketers had agreed that automation is important for them. In 2016, a two-thirds of the marketers use the automation technology profoundly in their marketing. As per VB Insights, 77% of marketers saw the conversion increase and 80% marketers saw an increase in their leads.

The cost of the automation tools has come down, and theres many to choose from. Check out these 7 key automation tools for your social media campaigns!

So, I hope you wont be a digital market loser in the coming 12 months just because you dont use automation for your business.

Understanding the changes in the popularity of social networks is essential to marketers. And its important to evaluate the networks by active account usage besides the number users accounts they have. So lets have a look at some of the social networks which are growing more quickly than others.

Facebook is presiding its supreme power both in name recognition and the total number of users. It is the largest social media network with over 2,2 billion users, followed by YouTube and Instagram.

Some of the emerging social media platforms that you should pay attention to are:

And dont forget to check out the 10 most popular social networking apps right now!

Influencer marketing is picking up more than ever. The group of people who have the authority, ability, or platform to influence a definite audience has changed madly over the last 10 years.

When you combine influencers with video marketing trends, you get YouTubers. Theyve formed one of the most powerful influencer networks in the social media world. If you want to know HOW big influential theyve become, heres a video by Casey Neistat:

In this video, the YouTuber expresses his political preferences strongly and urges fellow YouTubers to do the same. The video collected millions of views, so imagine how big their influence on the public opinion is.

The ultimate way to comprehend who a social influencer is to find out who your audience would trust personally. Studies show 49% of Twitter users rely on recommendations from influencers.

The immense growth of social media networks has given an audience the opportunity to grow and create their personal brand every day. These socially savvy individuals offer value to brands since they know exactly how to:

Thats why Facebook is paying top social media influencers over $2M dollars to produce live content. By teaming up with the right people, you can reach thousands and in some cases millions of people in more efficient manner. Brands that are leveraging influencers to spread their message are experiencing nearly 10X rise in conversion rate.

Check out our step-by-step process to create your influencer marketing campaigns.

These will be the most significant social media marketing trends in the coming year. When it comes to video content, there are many things that you need to consider. Try to leverage Live streaming. Though its in its initial stage now, its showing a good impact on user engagement. And virtual reality is setting the stage to create a buzz. So, make plans to get the most out of these features for your marketing.

Make good relations with the influencers in your industry. Thats the best way to get personal with your audience.

Right now, social media is more about people than technology. Thus it has become a big deal for businesses. In the light of this fact, there are big consolidations happened like Microsoft acquiring LinkedIn. There is a possibility that someone is going to acquire Twitter. If this happens, there would be more changes and new trends will occur in the future.

So, keep your knowledge updated and forecast the things that matter to your business.

BIO: Sumit Ghosh CEO of Socioboard Technologies and the Marketing Head of Socioboard. He is responsible for the overall marketing strategy of SocioBoard which includes product roadmap, positioning, inbound demand generation and digital marketing. Make sure to follow their team on Twitter and Facebook.

_____________________Photo Credits: Visual Hunt

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The Most Significant Social Media Marketing Trends for 2020 ...

Social media is an undeniable asset to modern marketing campaigns, providing brands with direct access to prospective customers as well as offering up a cavalcade of creative ways to promote products and sell services.

However, with hundreds of billions of emails being sent every 24 hours, it would be wrong to write off this more traditional digital marketing solution as irrelevant in the social media age. Indeed there are some ways in which email marketing actually outdoes social platforms from a marketing perspective, and here are just a handful of these key benefits it has to offer.

The biggest downside of social media marketing is the immense difficulty that comes with proving you are getting a good return on your investment. There are so many variables and so much fragmentation that it is hard to trace a sale back to a social media post to demonstrate its effectiveness.

This is not the case with email marketing, because it is a more mature strategy and there are tangible ways to track the impact that campaigns have and link open to and clicks to conversions, especially through transactional emails.

Studies have consistently shown that email marketing is the way to go if you optimise your ROI, not just in comparison with social media marketing but also paid search ads. This is worth remembering when choosing an email API that may have the potential to improve your email marketing capabilities.

Although social media is pitched as being the best place to engage with customers today, it has its limits, especially when it comes to keeping existing customers onboard.

Conversely there is ample evidence that email marketing is a great tool for businesses to leverage in the battle for customer retention, as well as being impactful when it comes to acquiring new customers.

Email lets you reach out directly to people who have interacted with your business before, allowing you to rekindle a relationship that has gone dormant, deal with issues directly if they arise and provide a more personalised approach, which most consumers see as valuable.

Although email is a venerable communications solution at this point, it is still evolving and improving, with modern iterations allowing for more complex, immersive and engaging content to be offered through marketing campaigns which use it.

This means that it is possible for emails to match and even exceed the potential for multimedia integration and interactivity that is afforded by social media.

From including video content in messages to adding surveys and other interactive elements, emails can be made up of much more than plain promotional copy with a couple of images attached.

While some forms of digital marketing can feel like an imposition on consumers, especially in the social media space where ads clog up feeds, there is actually an expectation from plenty of customers that marketing messages sent via email will be worth receiving.

Basically, people are signed up to your mailing list for a reason and so if they like your brand, they will be happy when a new marketing message arrives in their inbox.

Read this article:
Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020 - NuWire Investor

COLUMBUS, Ohio, Feb. 17, 2020 /PRNewswire/ -- Studio MFP (https://studiomfp.com/) recently announced a social media marketing contest to highlight a spectrum of successful packaged services that it offers to help small businesses succeed. The contest features Studio MFP's suite of popular bundled monthly management skills like social media marketing, daily social media posting, digital advertising, reporting, analytics and more. Six total winners will receive one free month of Studio MFP social media services, valued at $3,096 each. Contestants are asked to fill out a simple, free online registration form to enter, accessed HERE. After registering, contestants can enter multiple times to increase their chance of winning.

"Our team is already very excited to meet the winners of this contest," said Studio MFP CEO, Mike Faga. "A few years ago, we started like most new businesses do: as a small company with great big ideas. We wanted to help nurture and launch other small businesses into the heights of success. And as we've grown, we have evolved with our clients in an organic way that allows us to meet their unique needs. That's always been one of our strengths: affordable, tailor-made services that help professionals expand in healthy and exciting ways. Ultimately, that's why we've decided to give away nearly $20K in free marketing services because we already know how valuable our talents are. Six lucky winners are about to find out as well."

Studio MFP Marketing-Package Contest

Six small businesses will win a free month of Studio MFP's social media marketing services. These skills are crafted to help jump-start the digital marketing presence for a small business, and cover one-month's adspend as well. Winners can construct their own subscription package to fit their marketing needs, valued up to $3,096 towards their first month and packages start at only $299. All setup fees will also be waived for winners. Services for the free month and their subscription include:

Businesses are encouraged to sign up for the contest immediately. Winners will be announced in mid to late March. Small businesses and contestants can enter HERE.

About Studio MFP

Founded in 2016, Studio MFP offers a wide range of solutions that help professionals, freelancers and small businesses succeed at what they do. With technology, customizations, and managed services, Studio MFP is a trusted problem solver that offers software, hosting, development, design, marketing, social media tools and so much more. To learn what Studio MFP can do to help your business thrive, visit: http://www.StudioMFP.com.

Media Contact: Mike Faga, CEO1-855-557-7637 ext 101234153@email4pr.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/studio-mfp-sponsors-and-hosts-social-media-marketing-giveaway----giving-away-nearly-20k-in-free-professional-marketing-services-to-winners-301005540.html

SOURCE Studio MFP

Continue reading here:
Studio MFP Sponsors and Hosts Social Media Marketing Giveaway -- Giving Away Nearly $20K in Free Professional Marketing Services to Winners - Yahoo...

Singapores National Environment Agency (NEA) has attracted 22 agencies for its social media tender, according to Gebiz. These include:

-3-Sixty Brand Communications,-Acecom Technologies,-And Whyte,-EG+ Worldwide,-Formul8,-H.E.A,-I Concept Innovation,-In the Wild,-IPG Mediabrands Singapore,-KPMG Services,-Maven Potter,-MediaCom Singapore,-METIA,-Mindshare Singapore,-Mongoose Publishing,-One9Ninety,-Protocol,-Red2 Digital Singapore,-Reson8 Creative,-Thetriadco,-WS Group,-Zoo Communications.

The appointed agency will be tasked to provide planning, managing, and monitoring of NEAs Facebook page, Instagram and Twitter accounts, and its Telegram channel. This does not includecampaign-specific social media accounts such as Clean & Green Singapore, the Stop Dengue Now, and the Eco Music Challenge Facebook pages.

The contract period will be one year, commencing tentatively from 1 April 2020 to 31 March 2021, with an option to extend for three consecutive terms of one year each.

In a tender document seen byMarketing then, the social media management team will be in charge of growing the fan and follower base for NEAs social media platforms, increasing positive engagement,building a positive relationship with audiences, encouraging behaviours that NEA wants to promote, andmotivating every individual to care for the environment as a way of life.

This is not the first government pitch to attract a slew of agencies. Earlier this month, the Land Transport Authoritysaw 16 agencies vying for its social media account. Meanwhile the National Youth Councils social media pitch saw 12 pitching for the account. Last year, when the Prime Ministers Office (PMO) called for a creative review, 22 agencies were invited for the briefing as well.

Read more:
NEA's social media pitch grabs attention with 22 interested parties - Marketing Interactive

DALLAS, Feb. 17, 2020 /PRNewswire/ --Leading nonprofit marketing strategist and executive consultant Katrina McGhee hasjoined the American Heart Association's nationwide leadership team as executive vice president of marketing and communications.

McGhee, who worked previously for the Association, the world's leading nonprofit organization focused on heart and brain health and one of the world's leading voluntary health organization brands, returns following notable career success in marketing and executive consultation.

"With this hire, the American Heart Association acquired the best of all worlds. Katrina is a transformative brand strategist and innovator. Everywhere she's gone she has created measurable value by unlocking insights to connect the dots that orchestrate authentic consumer brand experiences," said Nancy Brown, American Heart Association CEO. "Additionally, Katrina is uniquely qualified as an experienced marketing veteran with a proven track record of understanding the singular complexities and communications challenges of the nonprofit sector. We're excited by the potential Katrina brings and how it will translate on behalf of the American Heart Association and its lifesaving mission."

In her new role, McGhee will serve as the American Heart Association's chief brand ambassador, responsible for enhancing brand relevance, promoting the organization's mission, and communicating its rich, lifesaving content to consumers and stakeholders across the United States and around the world. She will lead the development and execution of integrated program marketing strategies and community outreach, consistent with the Association's long-term health impact and fundraising goals. She will also help ensure good stewardship through her attention to the most effective and efficient alignment of marketing and communications resources across the charitable enterprise.

McGhee is a global marketing executive with more than two decades of experience inleadingbrand-building for world-class social purpose organizations. She began her career with the American Heart Association as marketing director, where she created national social marketing programs such as Take Wellness to Heart, Cholesterol Low Down, Covering the Bases, and Choose to Move a 13-week physical activity program that more than 100,000 women completed to go from sedentary to active lifestyles. While with the Association, she also launched several multicultural marketing programs and developed public-private partnerships that generated millions of dollars in annual revenue.

McGhee later served as the executive vice president and chief marketing officer for Susan G. Komen for the Cure, where she was responsible for global marketing, business development and cause marketing along with oversight of more than 200 corporate partnerships, more than 140 Susan G. Komen Race for the Cure Series events and more than $350 million in annual revenue.

Most recently, she worked as an independent consultant and launched the Loving on Me Career Success Academy, helping empower women to take charge of their health, lives and careers. She has also served as a business adviser to corporate executives in the areas of strategic planning, brand building, fundraising and career development, with an emphasis on transforming underserved communities and impacting the lives of women, children and minorities. McGhee is a noted speaker and the author of two books: "Loving on Me!: Lessons Learned on the Journey from MESS to MESSAGE" and "BE BOLD BE BRILLIANT BE YOU: Lessons from the C-Suite to Accelerate Your Career."

"The American Heart Association is emphasizing transformational communications and marketing in order to make a difference, and also leveraging the organization's brand as its most valuable asset," said McGhee. "Few nonprofits enjoy both the scale and vision to go to market in the most relevant and contemporary ways. It is a privilege for me to be able to return to the American Heart Association and work again literally to save lives."

McGhee will operate from the American Heart Association's National Center in Dallas.

About the American Heart Association

The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public's health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.

More:
American Heart Association names new national executive vice president of marketing and communications - Tyler Morning Telegraph