When It Comes To Music Marketing, Data Is Power Forbes However, the tune has changed; marketing and PR in this industry are no longer limited to paper and postage stamps. I have seen firsthand the evolving impact the internet, social media and technology have on the industry. It hasn't been easy: The music ... |
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When It Comes To Music Marketing, Data Is Power - Forbes
TechCrunch | DataSift connects with LinkedIn as its latest social marketing partner ... TechCrunch DataSift, which taps and structures data from social networks to provide more insights into it, has added a new partner to its own network. The company has.. |
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DataSift connects with LinkedIn as its latest social marketing partner ... - TechCrunch
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With millions of brands emerging each year, all vying for the publics attention, small businesses may find it difficult to compete against more established, larger corporations and businesses with attractive social media campaigns.
Sharp visual imagery by professional designers and firms are often costly. While fees may play a huge factor in this perception, this should never hinder owners from maximizing their social media footprint.
Here are four cost efficient social media tools to help small businesses catapult their brands into the new year:
With billions of users, Facebook is a great platform to advertise your brand, and theyve just made it easier to do so with Canvas. Canvas is a new form of expressive advertising that allows businesses to showcase their products and services on Facebook in a visual storyboard. Its a combination of videos, still images, and a call-to-action button, to allow users to develop appealing integrated Facebook advertising. Facebook advertising charges may apply and varies depending on the budget set by the user.
Everypost is a new app that helps businesses save time by streamlining their social media content in just minutes. Users are provided with social analytics, team collaboration abilities, future scheduling options, and more. Packages may vary, but their free, personal option is a great way to test out the service before upgrading.
If youre seeking eye-catching video advertisement creations with a low cost and high impact, then Ripl is the app for you. This app allows business owners the ability to create professional video advertisements in three easy steps with templates that are simple to use. Users are given access to a full catalog of unique designs, the ability to add music, schedule posts, and add logos. The app is currently free to download on the iTunes App Store and Google Play. A pro version is available for a small fee, and it provides additional resources and support to help small businesses boost their brands.
One way to better advertise your business or service is to turn your images into professional designs. Studio provides beautiful lettering and custom designs that are easy to layer on top of your photos. This free app allows users to remix Studio templates, and customize them to fit their brand messaging. The beautiful overlays will capture the eyes of your followers and rejuvenate your social media stream.
Do you have other social media tool suggestions that youd like to share? Please add them in the comment section below.
This article was written by The BOSS Network Influencer,Rachel Green.
Rachel Green, CEO of A Brand Called U, Rachel has cultivated her passion for public relations and brand management into a multifaceted award winning business that operates successfully in highly competitive arenas such as sports, lifestyle, tech and non-profit.
Learn more about Rachel via her website at abcupr.com.
Follow Rachel on Twitter @msabcu.
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4 Social Media Marketing Tools to Catapult Your Brand in 2017 - Black Enterprise
Forbes | The Social Media Mistake That Could Have Doomed A Startup Forbes Succeeding is another matter altogether, as Los Angeles based start-up Atman Tea Co. learned when we pinned our marketing hopes on social marketing. More specifically, we learned that social marketing has changed radically in the last few years, and ... |
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The Social Media Mistake That Could Have Doomed A Startup - Forbes
Clearly defining who's a social influencer, these days, is becoming more difficult. At least, that's according to Insightpool CEO Devon Wijesinghe.
His platform and service has recently announced a new tool that will "democratize" that social influencer information.
This is Insightpool's new Universal Search function. In it, marketers or brands can search through publicly available information that has categorized everyone on every type of social media platform, even including the ones you might overlook at first, like Yelp or Reddit.
"Our society says, for now, that 'millennials rule social media,' but they don't want to feel like they're being sold to,"Wijesinghe told Adweek. "Social marketing, not paid marketing, can add contextual experience to these brands."
The Universal Search tool on Insightpool connects brand with influencers of varying degress; marketers can search using broad or narrow categories, in order to get as specific an audience as possible.
"This platform has 600 million profiles from over 100 social networks, and it's not opt-in," he said. "Marketers aren't always going to get Tyra Banks to talk about their product, but there are thousands of people who are just as influential in their respective fields."
Marketers can also use the search functions to sort by ranking or relevancy, depending on the type of connection they want to make with an audience. The tool wants to eliminate the hassle of combing through your own spreadsheets and notes on who tweets what by collecting all publicly available info from those networks.
"If you're a brand new soda company, that dynamically changes who will engage with you, but this tool can help you find exactly who you're looking for," saidWijesinghe.
"Sure, Procter & Gamble can pay someone $20,000 for one tweet," he said, "but great, smaller companies can start reaching out and getting momentum from this tool to get people emboldened toward the brand."
Scott Markle, the senior director of audience and business development at Fans 1st Media, part of Cox Media Group, has been using the tool with great success.
"We now have access to a large and diverse network of influencers that we can engage at scale through one single interface," said Markle.
"The most important feature is understanding their level of influence and being able to bring them into a relationship where we can create experiences together," he said.
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Insightpool's Universal Search Tool Makes It Easier for Brands to Find Influencers of All Kinds - Adweek