Mediaboss Marketing

Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales.

The earliest modern marketers understood this Sell the sizzle, not the steak was one popular catchphrase.

Charles Revson was one of the masters of modern marketing. He built the Revlon cosmetics empire that made him a billionaire nearly 50 years ago back when that was an outrageous amount of money.

Revlon sold cosmetics, yet their marketing focused on attraction creating demand by selling excitement, fashion, and fantasy.

Thats the goal of your content marketing to make your brand attractive.

Nothing more, and nothing less.

The early days of modern marketing were predominantly about advertising. These were the glory days of Madison Avenue, when perception was everything.

Perception has been replaced by choice, and informational content is an essential component that helps consumers make better choices.

To make your brand attractive today you have to answer questions and solve problems. This is the role of your content marketing.

However you position it, your content marketing should be designed to create value.

Value in this economy is attractive. It can indeed create excitement, but in a very different way than that used by traditional marketers.

So, your content marketing challenge is simple. Learn what your ideal customers value most, then educate them on how the products and services that your brand offers can fulfill, satisfy, achieve, accomplish, and otherwise meet their needs and wants.

Consumers now have a voice that largely determines the value of a brand. In fact, whether you realize it or not, they own your brand.

If the goal of content marketing is attraction, then the next logical step is engagement which is what social networking does well.

This is something that many marketers do not understand. They expect to go straight from attraction to a sale. While that may occasionally be possible, it is unlikely much like progressing to marriage after a first date.

Use your social media channels to engage your prospects to develop relationships and build trust. Thats what leads to new business.

This is a process.

You know your sales process. Its often an intuitive process that has enabled you to grow a successful business.

So that everyone on your team knows how it works, you have to write out the steps and train your team to work together on delivering it.

Having a great sales process gives your prospects the confidence that your team will take them to where they want to go.

That confidence starts with your team. When they are confident, that gets transferred to your prospects.

The result is new business.

Attraction, Engagement, and Conversion = the formula for your success with social media marketing.

What do you think?

Simple once you understand it, right?

About the Author:Jeff Korhan, MBA, is theauthor ofBuilt-In Social: Essential Social Marketing Practices for Every Small Business(Wiley 2013)

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff onLinkedIn,Twitter,Facebook, andGoogle+.

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Social Marketing is a Process - Jeff Korhan

Description

The Graduate Certificate in Social Marketing and Public Health is offered to graduate students and professionals who wish to develop the skills needed to develop, implement and evaluate social marketing programs. The certificate program emphasizes the translation of theory and knowledge into evidence-based practice.The University of South Florida, College of Public Health, has been a leader in social marketing in public health for over 10 years.

Each year, USF holds a Social Marketing and Public Health Field School and hosts an international conference in social marketing and health, which has drawn over 3,500 participants during the past 11 years.The University of South Florida also houses a CDC funded Prevention Research Center which is developing a community-based approach to social marketing.

The certificate program was developed to meet the training needs of graduate students and professionals with master's level training (minimally) in multiple disciplines, such as, public health, environmental protection, anthropology, social work, humanitarian engineering, and marketing.

This certificate is offered fully online.

1. Current enrollment, or 15 hours in a graduate program, OR 2. Bachelor's degree with a minimum of three years professional experience

Students who do not meet these requirements will be considered on a case-by-case basis per recommendation of the certificate advisor.

To learn about the application process, and to access the application, please review our application process.

None are required.

A total of 12 credit hours are required for completion of the Certificate.

PHC 6411 - Introduction to Social Marketing for Public Health (3 credits) PHC 6705- Formative Research Methods in Social Marketing (3 credits) PHC 6460 - Social Marketing Program Management (3 credits) PHC 6461 - Advanced Social Marketing Program (3 credits)

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Twelve (12) credit hours are required for completion of the Certificate. These courses may be applied to the Master's program at the discretion of the Certificate Director.

International students must submit a TOEFL score when English is not the native language. A minimum score of 550 on the paper-based test or 79 on the web-based test is required.

Carol Bryant (813) 974-6686 send email

Jim Lindenberger 813-974-3603 send email

Michelle Hodge 813-974-6665 or 1-888-USF-COPH send email

Graduate Certificates 813-974-4926 send email

Department Website

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Social Marketing and Social Change | USF Graduate Certificate

Social marketing

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus promote society's well being as a whole. Examples of social marketing include the use of campaigns to encourage people use seat belts, follow speed limits, or not to smoke in public. Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial". This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having "two parents"a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.

See more here:
What does social marketing mean? - Definitions.net

At The Social Savior we build relationships - both with the "influencers" in your industry, and with other businesses like yours - local and international - leveraging their existing relationships and audience to help you build your own, and turn your business into a brand.

We create and share great content, keeping your website fresh and relevant both for Google and for your audience - and we use your newly built fanbase as a content amplification system to help promote your business further than would have ever been possible without social media marketing.

This combination of building an audience and search engine optimized content marketing has the effect of rapidly increasing your search traffic. As you are now providing both a great 'user experience' and sharing highly researched, strategic 'link worthy' content across your social media accounts!

The end result being - more fans & followers, enhanced social proof, better content on your website, more visitors, a better user experience, repeat visitors, more referrals, people linking to your website and articles, better rankings, more organic traffic. And, more potential sales and new customers everyday.

Original post:
Social Media, Content Marketing & SEO | The Social Savior

Social media marketing is a multipurpose industry often utilized in tandem with fields such as advertising, journalism, public relations and more. Social media jobs typically center on facilitating the connection between an organization and its audience by striving to increase engagement, communicating relevant news and updates, and managing the organizations brand across multiple online channels. Social media professionals are responsible for connecting with both the target demographic and wider populations through tactics like brand management, community building, online marketing or content development.

There are a variety of career paths for social media marketing professionals including working for an agency, as a consultant, or in house within an organizations marketing department. An agency typically works to develop and manage a social media strategy that will engage audiences and build brands for clientele. Social media consultants often are hired individually or in teams to organize a clients social media content and leverage their media platforms like Facebook, Twitter, and YouTube. Many organizations have social media specialists who work within the marketing departments to develop their own content and media plan.

Entry-level social media jobs will often require relevant work experience, typically gained through social media internships. Social media interns become familiar with commonly used content management tools, gain experience setting social media strategy and develop crucial skills such as HTML coding, copywriting, and Search Engine Optimization (SEO). Besides relevant experience, most social media positions require job seekers to be proficient on multiple social media platforms and demonstrate how to communicate with both the general population and target niche audience.

Ready to launch a career in social media? Then start your internship search below!

Original image from: https://flic.kr/p/e5wZ3t

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Great Social Media Internships on Internships.com