Archive for the ‘Social Marketing’ Category

Social Media | Harvard University

Harvard Alumni Association

The HAA is the official association of all alumni of Harvard University

Harvard Arab Alumni Association

The Harvard Arab Alumni Association provides a network to connect Harvard alumni with an interest in the Arab world and a platform for Harvard alumni to work together in pursuing their interest in the Arab world

Harvard Art Museums

The Harvard Art Museums, among the worlds leading art institutions, comprise the Fogg, Busch-Reisinger, and Arthur M. Sackler museums

Harvard Athletics

Harvard Crimson is the home of University athletics

Harvard Box Office

Ticketing for Sanders Theatre Events and other campus activities

Harvard Business Review

Harvard Business Review provides professionals with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact

Harvard Business Review Exchange

Opportunities to engage with business professionals throughout the Twitterverse

Harvard Business School

Harvard Business School educates leaders who make a difference in the world

Harvard Business School Alumni

Building connections between classmates, alumni, and Harvard Business School

Harvard Business School Alumni Clubs

Harvard Business School Alumni Clubs connect you alumni with strength and opportunity

Harvard Business School Executive Education

Global research centers sharing thought leadership and best business practices to develop programs that span disciplines, industries, and countries

Harvard Business School Human Resources

Find out about job openings at Harvard Business School, and job searching tips

Harvard Business School Rock Center

Helping Harvard Business School educate leaders who make a difference in the world by infusing the leadership perspective with an entrepreneurial point of view

Harvard Business School Social Enterprise

The Harvard Business School Social Enterprise Initiative applies innovative business practices and managerial disciplines to drive sustained, high-impact social change

Harvard Business School Working Knowledge

Harvard Business School Working Knowledge is a forum for innovation in business practice

Harvard Catalyst

Harvard Catalyst brings together the intellectual force, technologies, and clinical expertise of Harvard University and its affiliates and partners to reduce the burden of human illness

Harvard Center for AIDS Research

Facilitates collaborative, multidisciplinary activities in HIV/AIDS research across Harvard University and the local community

Harvard Center for the Study of the World's Religions

The Center for the Study for the World Religions advances interdisciplinary, international, and inter-religious exchange, learning, and research on the world's religions

Harvard Club Boston

The Harvard Club of Boston encourages the social, intellectual, and athletic interests of its members in the Boston area

Harvard Club Phoenix

The Harvard Club of Boston encourages the social, intellectual, and athletic interests of its members in the Phoenix area

Harvard College Office of Admissions and Financial Aid

Harvard College is a unique academic communitya close-knit undergraduate program located within Harvard University

Harvard College Office of Student Life

The Office of Student Life supports Harvards residential House system and involvement outside the classroom through which students experience significant intellectual, social, and personal transformation

Harvard Divinity School

Harvard Divinity School is a nonsectarian school of religious and theological studies that educates students both in the pursuit of the academic study of religion and in preparation for leadership in religious, governmental, and service groups

Harvard Education Publishing

Harvard Education Publishing publishes the Harvard Educational Review, the Harvard Education Letter, and books under the imprint Harvard Education Press

Harvard Extension School

Harvard Extension School offers undergraduate and graduate degrees, and professional graduate certificates, to students both in Cambridge and around the world through online and traditional classroom learning environments

Harvard Family Research Project

A national platform for forward-thinking perspectives on family and community engagement research, practices, policies, and strategies since 1983

Harvard Farmers' Market

During the summer, the farmers' markets in Cambridge and Allston connect the Harvard community to local vendors

Harvard Forest

A 3,700-acre outdoor laboratory & classroom in Petersham, Massachusetts

Harvard Graduate Council

Harvard Graduate Student Government is the university-wide student government of the graduate and professional Schools

Harvard Graduate School of Arts and Sciences

The Graduate School of Arts and Sciences at Harvard University offers the PhD and master's degrees in 57 programs of study across the Faculty of Arts and Sciences and in conjunction with Harvard's professional schools

Harvard Graduate School of Design

The Graduate School of Design offers graduate degrees in architecture, design, and urban planning

Harvard Graduate School of Design Executive Education

Harvard Graduate School of Design Executive Education program educates leaders in design from around the world

Harvard Graduate School of Education

The Graduate School of Education prepares leaders in education and generating knowledge to improve student opportunity, achievement, and success

Harvard Graduate School of Education Live Events

Information about live events hosted by the Graduate School of Education

Harvard Health Books

Harvard Health Publications publishes award-winning consumer health books, penned by Harvard Medical School faculty members

Harvard Health Publications

Harvard Health Publications provides health tips, expert medical advice and exclusive promotions to help improve health and quality of life

Harvard Humanitarian Initiative

The Harvard Humanitarian Initiative is a university-wide center whose mission is to relieve human suffering in war and disaster by advancing the science and practice of humanitarian response worldwide

Harvard Initiative for Learning and Teaching

The Harvard Initiative for Learning and Teaching is a presidential initiative to catalyze innovation in higher education

Harvard Innovation Lab (i-lab)

The Harvard i-lab serves as a resource for students from across Harvard interested in entrepreneurship and innovation

Harvard Institute of Politics

As a living memorial to President John F. Kennedy, the Institute works to inspire students to consider careers in politics and public service

Harvard Institute of Politics Fellows

The Fellows Program offers political practitioners the unique opportunity to spend a semester at Harvard Institute of Politics with students

Harvard Integrated Life Sciences

Harvard Integrated Life Sciences is a federation of Harvard life sciences PhD programs that facilitates cross disciplinary academic and research collaboration

Harvard John A. Paulson School of Engineering and Applied Sciences

Harvard John A. Paulson School of Engineering and Applied Sciences integrates Harvards teaching and research efforts in engineering, applied sciences, and technology

Harvard Journal of Law and Technology

The Harvard Journal of Law and Technology Digest features recent developments in law and technology

Harvard Kennedy School

Harvard's John F. Kennedy School of Government is committed to graduate studies in public service

Harvard Kennedy School Executive Education

The Kennedy School's Executive Education program provides leaders in government, corporate & nonprofit sectors with the tools they need to address the most pressing issues

Harvard Kennedy School Faculty Research

The Harvard Kennedy School Faculty Research Working Paper Series disseminates new works-in-progress by Kennedy School faculty

Harvard Kennedy School Information Technology

Technology information, updates, changes, and service outages pertaining to the Harvard Kennedy School

Harvard Kennedy School Library

The library at Harvard Kennedy School facilitates excellence in teaching, scholarship and learning

Harvard Law School

Harvard Law School is committed to critical analysis of law, legal institutions, and legal education itself

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Social Media | Harvard University

Social Media Marketing – Rutgers Business School

Social media is no longer a buzzword; it is how business is conducted today. As the number of social platforms increases, there is a greater need to establish an internal and external business strategy, policy and culture to keep pace and build a competitive advantage. Given the expansive selection of social platformsfrom Facebook, Twitter, YouTube, and LinkedIn to Instagram, Pinterest, Foursquare, and Blogsfirms and individuals are struggling to make sense of it all.

This nine-module certificate program, taught by a team of top industry experts, will connect business objectives with social media strategy, platforms and tactics. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. Topics to be covered include constructing a strategy, leveraging listening channels, crises and landmines, content development, measurement and ROI, social media platforms, mobile opportunities, engaging influencers and change management.

Program Benefits

The Mini-MBA certificate program helps participants design, manage, and track social media campaigns. It provides the theory behind social media and explores the levers that influence its effectiveness. Participants will gain practical skills and learn the latest technical tools through in-class exercise and hands-on projects.

Key topics include:

In this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple iPad and leveraging a proprietary mobile application to deliver the course content.

Cost

$4,995 per program.

This program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.

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Social Media Marketing - Rutgers Business School

Social Media Marketing & Optimization | SEO.com

Social media signals play a large role in modern online marketing strategies, and at SEO.com we incorporate the best practices and the most effective tools to deliver the social marketing campaign that will support all the other marketing efforts and build a community of customers.

Social media strategies have to be planned and implemented based on numbers and performance. This is not something that can be done by just guessing or what you feel your community wants to see. You need to act and react to the trends in the industry to answer the needs of your potential customers and deliver the content, information, and interaction they expect.

Who is talking about you? Is the general sentiment around your company positive or negative? At SEO.com we use intelligent software solutions to constantly monitor your social streams for mentions, review, questions, and complaints. You can start interacting with your community while we provide suggestions for publishing and responding in a way that will improve your online reputation and build a consistent brand image.

You can stay up to date with the trends in your community with our sentiment analysis reports. Tracking and understanding the positive or negative elements of the comments happening around your brand is crucial to managing your reputation online, and staying on top of any negative comments that can be appropriately addressed. We provide a rich variety of reports and will work closely with you to effectively use the information in them.

Your overall social media strategy needs to focus on improving your ROI and Cost per Lead. At SEO.com, our social media experts use numbers- and performance-based strategies to build the campaign that works for you.

You can take advantage of our experience and knowledge to build a strategic roadmap for increased social media reach, better ROI, and stronger online presence.We start by looking at the level of competition in your industry and then provide ideation, help produce relevant and timely content (including graphic design), and publish the (pre-approved) content for you. In other words, we can provide your business with end-to-end social media fulfillment.

Your SEO.com team will also track the amount of traffic, revenue, and community engagement generated through the social media campaign. We also provide detailed reports on how your network has grown through these efforts, including the success, engagement, and reach of the posts as well as the site traffic, leads, and ROI referred from each post. We will also keep you updated on the post frequency and how that has helped develop your network.

There are a lot of options out meant to streamline social media activities, and our experts will advise and train your existing staff on the best of breed tools and platforms. Well show you the best practices and processes that will help improve your strategy and execution.

These tools allow us to handle brand monitoring, reputation management, sentiment analysis, all while tracking reach and engagement. We will also show you how to make the most of these tools in your own efforts.

What is your social strategy? Connect with one of our marketing consultants today for a free evaluation of your site and strategy.

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Social Media Marketing & Optimization | SEO.com

Sucessful Marketing Strategies-Social Scene Marketing

Weve read countlessindustry articles regarding the importance of video content heading into 2016. While it is easy to be a skeptic, its really hard to argue with the statistics! Video Content Stats: By 2019 online []

The list below ranks websites based on the number of people in the United States who visit each site within a month. It includes sites with estimated traffic as well as sites with traffic that []

Online reviews are SUPER important when it comes to how consumers view your business. The fact is that people spend a lot of time searching online and researching your business, products, or services before []

According to a recent Bits Blog article, Facebooks co-founder Mark Zuckerberg announced yesterday that the company plans on integrating a Dislike button into the social media platform in the near future. Not every moment is []

Ive recently been experimenting with a newer form of Google Adwords strategy called Call-Only Ads. In a nutshell they are basically ads that entice people to call your business rather than simply visit your website. []

Website Building Meet our newest client Coldwell Banker Commercial Moore Company Reality We are currently in the process of developing a brand new mobile responsive website for their commercial real estate business. []

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Sucessful Marketing Strategies-Social Scene Marketing

Social Tools – Salesfusion Marketing Automation

Integrate social media with your digital campaigns from inside Salesfusion

Salesfusion offers tools that help you monitor social networks, publish or share content and manage your online reputation.

The social signals tool is designed to help you engage with individuals who are talking about, or seeking answers to, specific keyword sets. It identifies people who meet your search criteria and facilitates automated nurturing through twitter. It also allows you to view profiles and respond directly to people who may be interested in your products and services.

You can also shorten URLs for online publishing. The published URLs can identify individuals by email address who clicked and which social network or post they originated. If these leads convert to customers, Salesfusion can track that to help you monetize your social media efforts.

Social sharing widgets make it easy for you to extend the reach of your email campaigns, digital content and landing pages. As people share your content, they may be scored differently in the lead scoring model and tracked as social advocates.

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Social Tools - Salesfusion Marketing Automation