Mediaboss Marketing

ChristiaNet is an expert Social Media marketing agency specializing in customized integrated lead generation and sales solutions. Since 1997 we have assisted more than two thousand organizations in every conceivable industry with their social media marketing needs. From the solo entrepreneur to the multi-national corporations, our clients have produced an estimated $150 million in revenues through our custom sales solutions regardless of the state of the economy.

Organizations across the country are generating an incredible number of highly qualified leads and sales by cultivating a professional social media presence. However, it doesn't happen overnight. It takes a seasoned expert who can leverage various social media platforms to design a custom lead generation and sales solution specifically built around your company's audience.

There are TWO BILLION active people on Facebook, LinkedIn and Twitter. Our tailored methodologies enable you to reach custom audiences by title, industry, age, gender, location, interests, keywords and more! Replace cold calling, knocking on doors, tire kickers and time wasters with a continual flow of cost effective inbound leads and sales.

What kind of results can we deliver? ChristiaNet's Facebook, LinkedIn and Twitter accounts stand as a testament to our social media expertise by reaching millions of unique people per week. Our unique methodologies have helped us gain 2,000,000 Facebook Fans, 20,000 C-Suite USA Connections and 50,000 Twitter Followers for our own lead generation and sales. If we can achieve this level of success for ourselves, envision what we can do for you.

We provide custom setup, content development, training and methodologies for SALES for each of the social media platforms. Larger custom packages and monthly retainers are available upon request.

Call NOW for a FREE Social Media Consultation281-465-9533

"I recently contracted with ChristiaNet for their custom LinkedIn Sales Package. I thought I had put together a pretty good LI profile but the transformation they wrought astonished me. The ChristiaNet team succinctly clarified my abstract business concept and presented it in an easily understandable format for lead generation and sales. Bill and Shanon's professional attention to detail and customer service (and their prompt delivery) made the entire experience both a rewarding and successful endeavor for me and my company."

-- John Geary, CEO GBT, Attorney

"ChristiaNet created a finely crafted social media lead generation and sales process built specifically around Source Point's custom component manufacturing business. The professional language designed for our target audience of engineers, manufacturers and product developers was a huge help in engaging new prospects for our services. Source Point Associates now has a turnkey system with complete control to generate as many highly qualified leads as possible, as quickly as possible in a much more cost effective manner. If you are looking to build lasting relationships and generate high quality leads for sales, ChristiaNet is the company for you."

-- Larry Megugorac, President, Source Point Associates

"We have used William and ChristiaNet on several occasions and the results always exceeded expectations. I will use them again when the time arises. Great job and lots of personal effort in making our project a great success."

-- Billy Cox, Founder, Billy Cox International, Motivational Speaker

"William T Cooper and ChristiaNet were of great value to my company, Langhout International, LLC. I experienced superior service with their LinkedIn Sales Package. William helped me re-organize my LinkedIn account making it appear significantly more professional and attractive to potential leads. The new look and feel is helping me to increase my reach, and ultimately my sales. Shanon Cooper is an expert writer and editor, and she created a professional profile for me using the background materials I provided. They have helped me with strategies to approach new connections and build my network with the right connections. I am very grateful for their work on my behalf, and am now utilizing and maximizing LinkedIn to my benefit."

-- Michael Langhout, CEO Advisor

"ChristiaNet has made a huge positive impact on the way WaterStone reaches out to its ministry community through social media. Bill's LinkedIn Sales Packages, Facebook marketing, and Twitter marketing programs are comprehensive, easy-to-understand turnkey solutions. WaterStone is capitalizing on Bill's long and deep experience in social media marketing by adopting and applying ChristiaNet's systems as we implement strategic LinkedIn lead generation campaigns. ChristiaNet's proven marketing systems, coaching calls and customized scripting provide our team with clear action steps that are making an immediate measurable difference in our lead generation results. Bill's knowledge in the social marketing industry is unparalleled."

-- William J Stevens, Vice President, Giving Strategies WaterStone

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ChristiaNet Social Media Marketing for Facebook, LinkedIn ...

Human behavior gives rise to a social environment. The nature of this environment has two parts. Just like yin-yang, there is a good and there is a bad social culture. The aim of this article is to focus on the reasons / causes of the bad or harmful social behavior, and eradicate it to spread good will, good attitude, and a better social nature among the people.

Social marketing means to analyze, design and implement the ideas that will affect the social mass, individually and socially as well. This medium is the change that influences the economic, social, physical and emotional circle in an individual or in a group. It follows and addresses these issues by theories and principles used in commercial marketing.

Social Marketing

It is deeply influenced by the marketing philosophy, that people will make efforts to change their behavior, thinking and attitude, if they perceive the give and take between the social marketer and them of good value to their investments. The concept is just like other commercial marketing or profitable marketing that convinces people to buy the product.

It focuses on the concepts like research, the structure of ideas, market segmentation, communication, execution and provision of their services. Unlike commercial marketing that profits the marketer or producer, social marketing profits the consumer / audience. The primary goals include welfare, safety, security, environment and awareness. It strongly determines to bring out behavioral changes and practices for good.

Social Marketing Principles

This theory relies on basic principles, we can term them as the four Ps - Product, Price, Promotion and Place. Let us understand a little more about these techniques and their nature of work.

We know the need for social marketing today. It is active participation in being the marketer or even the consumer that makes a responsible social human network. Remember, 'You have the power to make a difference'.

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Social Marketing Theory - Buzzle

Giselle has helped my company, Scuba Professionals of Arizona, in optimizing our social media, content marketing and to build a WP based website. Giselle has consistently showed her knowledge and competence. She is quick but at the same time makes no mistakes. She has given us great results and good value. I can highly recommend Giselle!

Fia LindbergOwnerScuba Professionals of ArizonaPeoria, AZ

Giselle provides one-stop services for your social media marketing plans. She offers up-to-date knowledge of all social media vehicles available for your marketing strategies. Have questions or need training? Giselle is there for you. She is consistent, reliable, and creative. I highly recommend her services.

Kristin CetoneReading Specialist Buckaroo BuckeyePhoenix, AZ

As someone new to the world of social media, Giselle really helped me get started in the right direction. Not only did she help set up all my accounts, she also taught me how to manage them. I was really impressed with all her knowledge of social media. The great thing is that she didnt just do everything for me, she taught me how to do it. I would highly recommend her services to anyone looking to learn more about social media marketing. Thanks Giselle!

Chris BrewCEOFun with Data, LLC Creator MyMtnofDebtPhoenix, AZ

Giselle is very knowledgeable in the field of social media and I would definitely recommend her. I have enjoyed working with her and am happy to be able to give her a recommendation!

Deborah VinciPresidentCool-it CaddyPhoenix, AZ

Giselle Aguiar is an expert in the fields of Social Media, marketing, and communications. She has helped Greater Phoenix SCORE grow and succeed. She has also provided consulting services to SCORE clients and has taught a sold-out series of social media seminars drawing rave reviews for her content and style.

Andy BeranPresidentGreater Phoenix SCOREPhoenix, AZ

If you are looking to dive into the social media world and dont want to waste your time with companies that promise results but cant deliver, you need to experience the knowledge and professionalism of Giselle Aguiar. She is a tremendous trainer and possesses unlimited knowledge of social media.Thanks Giselle!

Giselle is a dynamic, passionate, and extremely knowledgeable social media guru who keeps her finger on the pulse of the rapid evolution of social media. My first contact with Giselle was attending her Social Media Marketing seminar at a SCORE small business summit, then continuing with a one-on-one coaching session, then a webinar, and then attending her five week Social Media Marketing Boot Camp. My wife also attended a WordPress class she co-taught with one of her knowledgeable associates. Al

Ray MadaghieleChief Inspiration Officer / Master FacilitatorBusiness EnergizerApache Junction, AZ

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Testimonials - AZ Social Media Wiz

In this post, I have made a list of best social media management tools and software. By using these social media management apps you can manage your Twitter, Facebook, LinkedIn, Google+, YouTube, Flickr, WordPress and any other social media accounts.

You can manage your followers and fans, schedule tweets, posts and messages, monitor social media comments and replies, manage social media monitoring tasks like monitor keywords and hashtags, track social media analytics, monitor your brand name, track social media ROI, find latest social media trends, create and manage social CRM, manage leads and conversions, add team members to manage your social media channels and create custom social media reports.

These social media management tools simplify all your social media marketing tasks. You can pick a social media management tool from the list as per the features or as per the size of your business: Blogger, Small office / Home office, Micro businesses, Small and medium sized businesses and enterprises and large enterprises. By using these tools you can plan a social media strategy for your business and find relevant and targeted followers and influencers in your niche.

1) HootSuite: HootSuite is one of the best, free social media management tools. HootSuite supports Twitter, Facebook, Google+, LinkedIn, foursquare, WordPress, and mixi. Also, you can integrate apps in your dashboard like Tumblr, YouTube, Flickr, RSS reader, MailChimp, Blogger, StumbleUpon, Vimeo. etc. By using HootSuite you can manage all the major social media accounts and apps from a single dashboard. You can schedule tweets, posts and messages, create custom reports, schedule messages in bulk, Autoschedule social media posts, and post by using RSS feed.

2) Buffer: Buffer is a free social media management tool where you can create queues to schedule your message. By using Buffer you can schedule messages in Twitter, Facebook page, Facebook profile, Facebook group, LinkedIn page, LinkedIn profile, Google+ page and App.net. You can also use Buffer to view social media analytics and post messages by email.

3) SocialOomph: You can use SocialOomph to manage your Twitter account, Facebook account, LinkedIn account, Plurk account, App.net account, RSS feed and Blog. By using SocialOomph you can create social media account groups to add related social media accounts in one group, add team members to manage your accounts, create and schedule your messages, create posts using email, export your posts and messages and move posts from one account to another.

SocialOomph supports recurring posts so that you can re-use the same message again. This is a time-saving feature. It also supports queues where you can shuffle and re-order your messages.

SocialOomph also has some unique tools like single shot delete of tweets and direct messages from Twitter and unfollow all members in Twitter. Other Twitter tools include automatically send direct messages, find relevant members based on filters, manage Twitter followers, create private groups of Twitter users, tweet and direct message digest notification emails, view Twitter mentions and retweets, create a stream of keyword search and twitter replies for multiple Twitter accounts and view Twitter statistics and analytics.

4) Sendible: Sendible is a social media management, automation, and monitoring tool. By using Sendible you can post messages to Facebook, Plurk, FriendFeed, Bebo, Instagram, Twitter, Pinterest, LinkedIn, Google+, FourSquare, WordPress (both .org and .com), Blogger, Tumblr, TypePad, MoveableType, Ning, Metaweblog, Flickr, MobyPicture, Scribd, SlideShare, YouTube, Delicious, Diigo, Identi.ca, Instapaper and Pocket.

You can monitor keywords, hashtags and your brand name on review sites, social networks, LinkedIn discussion groups, blogs and micro blogs. You can also set up notification emails and alerts.

By using Sendible you can schedule your social media posts, automate Twitter activities, create and manage queues, create custom reports, download social data, create social CRM (Customer relationship management), re-use social media posts and add team members.

5) Sprout Social: You can use Sprout Social to manage Twitter, Facebook page, Facebook profile, LinkedIn personal page, LinkedIn company page, Google+ page, Feedly and Google Analytics from one dashboard. By using Sprout Social you can create social media account groups, add team members to access your social media profiles and groups, create and schedule messages, assign tasks to your team members and create custom reports.

6) Pagemodo: You can use Pagemodoto create custom Facebook cover photos, Facebook sweepstakes, contests and custom Facebook tabs. You can also use Pagemodo to schedule posts in Facebook, Twitter and LinkedIn. You have the option to design your social media posts and view social media analytics.

7) NetVibes: You can use Netvibes to create custom social media dashboards for managing your social media accounts. You can add apps and widgets in these dashboards. By using NetVibes you can manage almost all the social networks and apps including Twitter, Facebook, LinkedIn, Flickr, Reddit, WordPress, Gmail, Google Analytics, Calendars, Calculators, HTML editors, Bookmarks, Email apps, RSS feeds, etc.

8) Oktopost: You can use Oktopost to manage your Twitter account, Facebook page, Facebook account, LinkedIn profile, LinkedIn company page and Google+ page. You can invite a colleague to manage your social media accounts. You can use Oktopost to schedule your posts and messages using drag and drop calendar, create social media campaigns, re-use social media posts, view social media analytics and generate reports.

9) Simply Measured: By using Simply Measured you can manage your Twitter account, Facebook account, Google+ account, Instagram account, LinkedIn account, YouTube account, Pinterest account and Vine account. Simply Measured can be used to analyze social media analytics, details of your followers, measure performance for your social media tasks, social media ad management, and to analyze your competitors by using charts and graphs. Simply Measured also provides free social media tools.

10) SocialDraft: SocialDraft is a dashboard social media management tool to manage Twitter, Facebook, LinkedIn and Instagram. By using SocialDraft, you can create social media profile groups, add team members to manage your social media accounts, Instagram image search, monitor your brand name in social networks and the web, schedule and re-schedule posts from the calendar and access SocialDraft from your cell phones and tablets.

11) HubSpot Social Inbox: You can use HubSpot Social Inbox to create and manage a database of your followers, manage leads and ROI, manage and reply comments on your social media posts, create live streams to monitor important conversations, and schedule tweets, social media posts and messages. By using HubSpot Social Inbox you can view posts in a calendar, assign tasks to your team members, compare social media platforms to find which ones are performing and create custom reports.

12) MediaFunnel: MediaFunnel is a social media management tool by using which you can manage multiple social media accounts like Twitter, Facebook, LinkedIn, WordPress and Tumblr. You can create real-time tabs for social media accounts, create and schedule tweets and messages, add team members based on user roles, assign tasks to team members, review social media posts before they are posted, view scheduled posts in a calendar, add signature for social media posts, create social media alerts and view analytics for posts.

13) Spredfast: By using Spredfast you can create and add team members to manage your social media accounts. You can also assign permissions for your team members. You can reply and monitor your social media accounts in real-time, schedule posts by using data, view relevant social media content, view social media statistics and analytics, create both local and global calendars for your team members and option to connect with your commonly used CRM apps and analytics tools.

14) Crowd Booster: Crowd Booster is a social media management tool to schedule your social media posts based on best time to post, create custom social media reports, find your most engaged followers and influencers, create graphs and charts based on social media analytics and option to export social media data in CSV format.

15) Shoutlet: You can use Shoutlet to create and schedule your tweets and social media messages, access all your social media accounts from a single dashboard, quick access to social data of your followers and fans and view social media analytics.

16) Meltwater Buzz: You can use Meltwater Buzz to schedule social media messages to multiple accounts in a single shot, manage social media posts from a social inbox, create alerts for social media messages, assign social media posts to team members, view schedule posts and messages in a calendar, easily manage social media responses and comments, monitor sentiment of your followers and fans, filter social media messages based on location, language and social media channels.

By using Meltwater Buzz, you can view social media analytics, find most engaged people in your community, view social media influence of your followers and use tools like social CRM to manage your followers and fans.

17) muWebfluenz: muWebfluenz is a social media management tool for enterprises. You can use muWebfluenz to schedule tweets and messages in Twitter, Facebook and LinkedIn, analyze social media profiles in real-time, find influencers in your niche, multiple language support, monitor sentiments, competitive analysis for brands, view performance for your social media profiles, view social data by location, gender, channels and filters.

By using muWebfluenz you can search and monitor keywords and hashtags, monitor your brand name in social media, blogs, micro blogs, video sharing sites, news sites forums and photo sharing sites. You can access your social media accounts from a custom dashboard, add team members to manage your social media profiles, create and download detailed reports, create keyword, trends and custom alerts.

18) MavSocial: MavSocial is a unique social media management tool where you have the option to directly add stock images to your social media posts. You can also edit and add image effects to your stock photos by using Aviary photo editor. When you have added the stock image to your social media posts, you can schedule them. By using MavSocial you can schedule posts in Twitter, LinkedIn, YouTube, Facebook and Tumblr. You can also schedule posts by using RSS feeds.

19) UberVU: You can use UberVU to manage your Twitter account, Facebook account, Google+ account, Flickr account and RSS feed account. By using UberVU you can schedule tweets and messages based on best time to post, find influencers for your niche, view social media statistics and analytics, track sentiment level of your followers, create custom reports, create charts and graphs based on social data and easily reply to social media comments from a single dashboard.

20) Dlvr.it: Dlvr.it can be used to manage and send posts to Twitter, Facebook, Google+, LinkedIn groups, LinkedIn company page, LinkedIn account, StockTwits, Tumblr, Status.net and App.net accounts. By using Dlvr.it, you can view click statistics for your posts, followers statistics for your social media accounts, social media posts statistics and popular posts.

21) ViralHeat: ViralHeat is a social media management tool for enterprises. You can use ViralHeat to manage Twitter, Facebook, Pinterest, Google+, Instagram, LinkedIn, YouTube, Tumblr, Foursquare, Glassdoor and Yelp. ViralHeat can also be used to track comments about your brand in social networks, measure brand analytics based on competitor analysis, monitor specific keywords and hashtags, view and optimize social media analytics, schedule posts and tweets, create custom reports, invite and add team members based on roles and permissions, find influencers in your niche, manage leads, integrate with Salesforce, Zendesk, SugarCRM and Desk.com.

22) Sysomos: You can use Sysomos to schedule social media posts from one dashboard, monitor social media activity, create custom reports, manage and assign leads to team members, view social media posts in real-time based on keywords, find and connect with influencers and analyze your competitors.

23) Gremln: You can use Gremln to manage your Twitter, Facebook and LinkedIn accounts. You can schedule posts, add team members, assign posts to your team members, moderate posts by team members, monitor your brand in social networks, translate posts, schedule posts from calendar, bulk schedule posts, track social media ROI, find conversions based on posts, view social media analytics and schedule posts by using RSS feeds.

24) Bundle Post: By using Bundle Post you can schedule social media posts from RSS feeds and Google alerts. After adding your feed you can set up post time to publish your social media posts. Then, you can send curated social media posts from your feeds to your social media channels as per the schedule. You can also create and schedule social media messages in Bundle Post. You can use Bundle Post to add hashtags to your social media posts and schedule #FollowFriday or #FF posts.

25) Komfo: You can use Komfo to schedule messages in Twitter, Facebook, Google+, Instagram and YouTube, monitor your brand name in social media channels, create SMS alerts, easily monitor social media mentions, track social media analytics, track conversions from social media channels and manage Facebook ads.

26) Sociota: By using Sociota you can manage your Twitter, Facebook, Google+ and LinkedIn profiles, group social media profiles, schedule social media posts, use Autoschedule to find best time to post in social networks, bulk schedule social media posts, view post analytics, view link analytics, manage your followers and fans, view social media feeds, and monitor keywords and hashtags.

27) Rignite: You can use Rignite to manage Twitter, Facebook, LinkedIn, Instagram and Google+ account. By using Rignite you can create social media campaigns to promote your products, events, contest and giveaways. You can also create and add team members to access your social media accounts, assign posts to team members, view posts in social media inbox, chat with team members and view scheduled messages in calendar.

28) SocialFlow: By using SocialFlow you can post relevant social media content at best times so that your posts receives maximum views and shares. You can create and schedule social media posts, track your social media campaign performance with Google analytics and increase the number of relevant followers and fans.

29) SocialClout:By using SocialClout you can create and manage social media campaigns and leads, monitor your brand name in social media sites, blogs, news sites and forums. You can also use SocialClout to monitor keywords in real-time, create custom reports, manage your social media accounts from a dashboard interface, track conversions, track sentiments, analyze your competitors and find influencers in your niche.

30) Socialbakers Suite: Socialbakers Suite is a full-fledged social media marketing suite. You can can use it to schedule your social media posts by using a calendar, perform competitor analysis, assign social media posts to team members, create custom reports, view social media analytics, create and manage Twitter and Facebook ads, monitor keywords in social networks, monitor your brand name and find top influencers.

31) Plumlytics: Plumlytics is a social media management and analytics tool to schedule your social media posts by using calendar, track social media comments and replies, monitor top performing hashtags and measure social media performance.

32) SocialMotus: SocialMotus is a dashboard social media management tool by using which you can manage your Facebook account, Twitter account and LinkedIn account. You can schedule and save posts and messages, manage your followers, manage people who you are following, find relevant followers, create real-time feeds for your social media accounts, monitor a keyword or a hashtag, create custom reports and add team members to access your social media accounts.

33) ReachPod:You can use ReachPod to manage your Twitter, Facebook, Instagram and LinkedIn accounts. By using ReachPod you can create and schedule posts, view live social media streams and feeds, view scheduled posts in a calendar, add team members to manage your social media channels, assign social media posts to team members and create custom reports.

34) EveryPost: You can use EveryPost to curate social media content and schedule posts in your Twitter account, Facebook account, LinkedIn account and Tumblr account. You can also access EveryPost from your cell phone or tablet.

35) Agorapulse: One of the unique value proposition of Agorapulse is a Social Inbox system that really makes it easy to respond to all Social Media messages very quickly, both on the web and on mobile.As a Social Media management platform, it also offers publishing, measuring (stats) and even user management (profiles, ranking).

36) SocioBoard: By using SocioBoard you can view social media messages in smart inbox, add team members, assign tasks to team members, view sent messages and archived messages, view live Twitter feed, retweets feed and mentions feeds. You can also create and schedule messages, find influencers based on keywords, create custom social media reports and create social media groups.

37) Swat.io: By using Swat.io you can schedule social media messages in a calendar, add and manage team members to access your social media profiles, track actions of your team members, view social media messages in an inbox and assign social media messages to your team members.

38) Raven tools: You can use Raven tools to manage your Facebook account, Twitter account, LinkedIn account and YouTube account. You can also schedule and send tweets and messages, view social media streams and view social media metrics.

39) Buddy media: You can use Buddy media to schedule social media posts, track conversions from social media channels, find relevant followers, increase the number of followers and view social media analytics.

40) Oracle Social Cloud: Oracle offers various products for enterprise social media management like Social Relationship Management, Social Engagement & Monitoring and Social Marketing. These products are helpful to manage different social networks from one interface, monitor social media conversations, publish posts, create reports and manage other social media marketing tasks.

41) Adobe Social: Adobe Social is a social media management tool by Adobe. By using Adobe Social you can schedule social media posts, manage scheduled posts in a calendar, monitor keywords in social media channels, track social media campaigns and view social media analytics.

42) Radian6: You can use Radian6 to manage your social media accounts, track your social media conversations, monitor your brand name in news sites, social media sites and blogs. You can also view social media analytics and manage leads.

43) Engage121: Engage121 is an enterprise social media management tool to manage your social media accounts, monitor your brand in real-time, monitor social media comments and replies, create custom reports, find most engaged content in social channels and download your social media data.

44) Engagor: You can use Enagaor to schedule your social media posts, monitor comments and replies in social media channels, add team members, monitor your team, view real-time social media analytics, monitor your brand in blogs, news sites, forums and web, create social media reports, access Engagor from your cell phone and integrate with third-party CRMs like ZenDesk, Desk and Salesforce.

45) Meet Edgar:By using Meet Edgar you can create custom time slots and schedule your posts in Twitter, Facebook account, Facebook page, Facebook group and in LinkedIn. You can categorize your social media posts and then save them. After that you can create time slots at which you want to schedule your social media posts.

46) Awareness Hub: You can use Awareness Hub to schedule your social media posts in Twitter, Facebook, LinkedIn, Google+, YouTube, FourSquare, Flickr and WordPress. You can monitor social media comments and replies, find influencers, track social media analytics and create social media marketing campaigns.

Read more:
Ultimate list of best social media management tools

Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. As I reflected on her talk, I realized that social capital is the fuel of true customer experience marketing.

Patrick Lencioni says healthy organizations have a competitive advantage over their not so healthy competitors. By healthy he means there is minimal politics, alignment on values, and people are happy and enjoy coming to work.

Heffernan and Lencioni are saying, in slightly different ways, that healthy organizations provide cultures with values that build social capital by nurturing trust, transparency and, most importantly, have healthy conflict.

Heffernan talks about an experiment with chickens that attempted to improve performance by selecting and organizing peak performers, putting together a team of superstars. However, it had the opposite effect. Interestingly, the top performers succeeded by physically eliminating their peers. We have seen similar results on professional and Olympic sports teams. Certainly not the elimination of fellow team members, just the failure of the group to function as a team.

Liz Wiseman describes two types of individuals in her book, Multipliers. She says there are multipliers and diminishes. Every organization and every group has some combination of both. While most of us will confess we can be both, what Liz is talking about is our brand or reputation. Do we make those around us better or are we more like the super chickens, pecking away at the competition?

The lack of employee engagement isnt a secret. Numerous reputable organizations have results that show the number of people who are engaged and happy at work is about one third or less depending on the study. Whats disturbing is the percentage of workers who are actively disengaged meaning they are not just unhappy, they are doing their best to disrupt and diminish.

Case studies based on research have demonstrated the connection between happy employees and the financial performance of an organization.

Happy customers are most likely to be loyal customers. In most cases loyal customers stay longer, buy or use more of a product or service, and usually arent afraid to tell others about their experience.

Building social capital requires a fundamental shift in mindset. Its a recognition that helping is often a better form of selling. Its realizing that providing a healthy environment that encourages and facilitates helping is attractive.

Often the corporate culture is structured to nourish internal competition, superstars are typically promoted and rewarded for behaviors their peers may find objectionable. Those who have the answers and the willingness to openly express them tend to get promoted.

It is time to rethink how we evaluate performance. Its not just what we achieve, but how we achieve it. Internal competition and functional silos typically contribute to a widening gap between the experience consumers are expecting and the one they are receiving. Find ways to engage your employees, here are five ways.

Most of us dont instinctively ask for help; weve learned that information is power and asking for help is often perceived as a sign of weakness. Increasingly the challenges are becoming more complex. Customers are expecting organizations to respond quickly and with one voice.

Solving the challenges in this new landscape will require everyones voice. Organizations will have to be aligned across functions and channels in order to consistently deliver a differentiating experience. Connected consumers have platforms that allow them to instantly communicate their positive and negative experiences. Here are a few more thoughts from my friend and fellow contributor Craig Jamieson.

Brands that recognize the power of social capital are well on their way to helping employees who are motivated and encouraged to help each other and of course customers.

We seldom begin with fundamental shifts, so practically speaking how does one get started?

Social capital is built on a foundation of trust. Transparency is a key ingredient in building trust. Open communication tends to starve the grapevine the way that lack of oxygen quenches a fire. Large organizations like Google are known for frequent communication updates.

Give employees an opportunity to provide feedback and ask questions. Social capital is built on bisynchronous communication. Whether you are the leader of a small team or a senior executive, dont wait for a mandate to put this into practice within your current purview.

Model the behavior you want. Are you openly asking for help? Make the practice of asking for help an expected behavior. Reward it. Recognize it. Encourage it. Where appropriate, highlight examples so others will see the benefit.

In order to build social capital, we need to know our colleagues and customers. Find ways to know and care about your peers. Knowing more about others can help remove some of the friction that is born out of our differences.

Encourage candid conversations. Real innovation and collaboration requires candid conversations. This is not a natural behavior, so provide some tools and training when possible. This is probably one of the biggest challenges because it can be awkward and uncomfortable.

Rome wasnt built in a day and neither is social capital. Its a journey that requires constant oversight and maintenance. Dont be discouraged if your initial efforts are met with resistance.

Consistently invite and encourage participation by everyone. Draw out those who are more introverted. Routinely take the pulse of those around you. Ask open ended questions like:

Here are a few other questions you can ask.

Celebrate and feature small successes. Recognize the multipliers and dont be afraid to recognize potential. Reward movement toward the ultimate goal.

What else can you think of?

Original post:
Social Capital Fuels Customer Experience Marketing