Mediaboss Marketing

Learn how to effectively use social media for targeted outreach efforts.

As the number of social media devotees increases, and as recruiters devise tactical methods to reach diverse candidates, opportunities for a marriage between the two grow. Using social media for targeted outreach means employers can leverage its capabilities to tap into a more diverse candidate pooland potentially reap its benefits in terms of greater reach, compliance, convenience, and ease of access.

Topics Covered

Issues to consider when using social media for targeted outreach

The importance of diverse hiring practices

Why recruiters are using social media platforms for recruitment

How to use LinkedIn, Twitter, and Facebook for hiring purposes

Guidelines for navigating the process of diversity recruitment through social media

Using social media in recruiting is essential to succeed in todays competitive job-seeker market! Complete the form on the left and download your free white paper today.

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Social Media and Recruitment White Paper

Review

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too."Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book."Guy Kawasaki, cofounder of Alltop, and author of Reality Check

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.

If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.

Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

"If you've been looking for a trustworthy primer on getting found online, here's a great place to start. Buy one for your clueless colleague too." --Seth Godin, author of Meatball Sundae

"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book." --Guy Kawasaki, cofounder of Alltop, and author of Reality Check

http://www.InboundMarketingBook.com

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Inbound Marketing: Get Found Using Google, Social Media ...

Are you using social media to promote your startup? Would you like some tips on how to get your startup setup on social media the right way?

In the 21st century world where people can easily connect with each other online from another world, its essential that you have an effective social media business plan to get your startup off the ground. Since billions of people are connected on social media sites, youre truly missing out if youre not tapping these exceptional resources. Here are some surprising numbers on the total active users on popular social networks:

Facebook: 1.41 billion Twitter: 288 million LinkedIn: 347 million Pinterest: 70 million

Clearly, these roll counts show that social media is a great way to gain exposure for your startup if you put in the effort to make a solid presence on it. From large corporate firms to mid-level agencies and brand new startups, social media allows businesses to leverage power in attracting more loyal clients or customers.

Thanks to their huge resources and manpower, larger companies often can easily keep pace with the latest social media changes to reap a good profit. However, small firms and startups typically struggle in this case due to a lack of money and business connections. Thats why Ive decided to create the following guide with 7 tips on how to get your startup setup on social media the right way

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Social Marketing Writing: Social Media Marketing Tips for ...

Social Media Marketing Strategy

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:

The mechanisms for putting these strategies into action vary depending on the resources and time allocations a company can make on its own, or when working with an agency. In fact, it is most often due to internal resource constraints that companies outsource social media strategy and tactics in the first place.

Type in social media marketing into Google and youll get about as many search results (23 million) as there are social media tactics being promoted. As with any type of marketing, social media promotions center around matching content with interested audiences as well as stimulating conversation and buzz. Content can be created from scratch, mashed up or you can borrow to build by piggybacking on someone elses social media success. The key is to listen and participate.

Speaking of social media tactics, I recently wrote/facilitated an article on social media marketing for Larry Chase on his famous Web Digest For Marketers newsletter and web site which includes social media tips from some of the most opinionated minds on the topic: Brian Solis, Neil Patel, Chris Winfield, Mike Moran, Rohit Bhargava, Jeremiah Owyang, Muhammad Saleem and Jason Falls.

Each of these social media experts provided tips of their own as well as resources from: Steve Rubel, Robert Scoble, Charlene Li, Andy Hagans, Pete Cashmore, Chris Brogan, authors Huba/McConnell and Emanuel Rosen.

I am curious if Online Marketing Blog readers are finding that social media marketing tactics are getting included in strategic marketing discussions? Is social media getting singled out like SEO or PPC in budgets and forecasts?

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Social Media Marketing Strategy - 5 Key Objectives

Social Marketing is a distinct marketing discipline, one that has been labeled as such since the early '70s and is focused on influencing behaviors for good -- ones that will improve health, prevent injuries, protect the environment, contribute to communities and enhance financial well being. Fundamental principles at the core of this practice have been used to help reduce tobacco use, decrease infant mortality, stop the spread of HIV/AIDS, make wearing bike helmets a social norm, decrease littering, increase recycling, increase savings,and persuade pet owners to license their pets and "scoop their poop."

Social Marketing Services, Inc., formed in 1993, is a small consulting firm located in the Seattle area providing consultationfor social marketing campaign development and evaluation. (See Nancy in Pedestrian Safety Video)

Nancy Lee, MBA, Founder and President of Social Marketing Services, Inc., has more than 30 years of professional marketing experience in the private, nonprofit and public sectors. She is an adjunct faculty member at the University of Washington, Evans School of Public Affairs. She conductsseminars and workshops and has had many speaking engagements on social marketing and marketing in the public sector at conferences, coalition meetings and workshops.

Nancy has coauthored 9books with Philip Kotler:

Additional publications available for you on this Web site includePlanning Worksheets andMarketing Primers: Social Marketing in the Public Sectorand Social Marketing, Influencing Behaviors for Good.

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Social Marketing Services, Inc.