Mediaboss Marketing

From the Back Cover

Create an Integrated, Successful Social Media Strategy

A Step-by-Step Guide

Using the proven An Hour a Day methodology, the exciting new edition of this industry bestseller helps marketers build winning social media programs with the latest platforms, tools, and technologies. You'll find solid advice and practical tips, learn the latest tactics for Facebook and Twitter, get up to speed on mobile marketing, find great techniques for adding location-based services to your current social media efforts, get current with the latest listening and analytics platforms, and much more.

This practical guide demystifies the process, dispels the myths, and empowers you to develop and implement an effective, day-by-day plan for social media marketing success.

Learn with specific, hands-on exercises

Effectively pitch a successful social media campaign inside your company

Get to the sweet spot of social media marketingthe consideration phase

Master crucial techniques for Twitter, Facebook, and Google+

Plunge into mobile social with location-based services like Foursquare

Use the newest measurement tools to quantitatively show your success

You'll also find:

Best practices for launching your social media program

Great ideas for collaborative technologies to accelerate your business

Real-world case studies that illustrate successes to learn from and mistakes to avoid

Praise for Social Media Marketing: An Hour a Day, Second Edition

"If you're looking for the definitive guide on social media, look no more. You are holding it in your hands." Kip Knight, President, KnightVision Marketing, and former vice president of marketing, eBay

"This is an important book not just for marketers but for all business leaders. It's a must-read for current and future business leaders of all types!" Gautam Ghosh, Platform Evangelist and India Marketing Head, BraveNewTalent

"The thing I appreciate most about Dave's book is that it is not only prescriptive but also built to fit into the busy schedule of any marketer (or executive). A must-read for anyone interested in putting social media marketing into practice." Aaron Strout, Head of Location-Based Marketing, WCG

"This practical guidebook integrates social strategy with the tools and metrics. I have used it with clients and business students with great results." Ira Kaufman, PhD, Assistant Professor, Lynchhburg College, and President, Entwine Digital

Dave Evans is a VP of social strategy at Social Dynamx, a software firm delivering a scalable social media platform for customer care. Dave has been involved with social media programs for clients including Intel, Dell, Pepsi, the Dallas/Fort Worth and Bangalore International Airports, and others. He serves on the advisory boards for social technology startups including Friend2Friend and Netbase. He is also a ClickZ columnist and frequent keynote presenter, and has served on the advisory board for ad:tech and the Measurement and Metrics Council for the Word of Mouth Marketing Association.

See the article here:
Social Media Marketing: An Hour a Day: Dave Evans, Susan ...

What is Social Media?

Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.The Office of Digital Communications manages the main Facebook, Twitter, Instagram, Foursquare,YouTube and Vimeo accounts.

We offer an array of tools, including one-on-one consults with schools, departments and offices looking to form or maintain an existing social media presence to discuss social media goals and strategy, as well as offer insights and ideas. Before creating any social media account, you must submit the Account Request form.If it is determined you have the content, expertise and time to maintain a channel, you are required to complete your Social Media Strategy document. Digital Communications is available for guidance during any point in this process.

Also, be sure to check with your schools communications office for any school specific regulations or branding guidelines.

Learn how to best utilize these tools with our platform specific best practices.

As two of the most popular platforms, we also provide an extensive list of Twitterand Facebook tips.

Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use.

University Policies related to social media:

While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. Its a new communications landscape, with tremendous opportunities but also a lot to learn.

We developed these guidelines to provide everyone at the universityfrom communications professionals to department administratorswith basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

Please review the university best practicesand feel free to contact Digital Communications with any questions.

If you are looking to create an account, you must meet with Digital Communication to discuss the social media policies at the university, as well as strategy, goals, messaging and best practices. Please fill out a request form and we will contact you to set up a meeting.

If you already have an account that was created prior to September 2013, please be sure to register your account with Digital Communications.

Digital Communicationswccontact@tufts.edu

Kaitlin ProvencherManager, Digital Content & Strategy kaitlin.provencher@tufts.edu617.627.6479

Kimberly Moniz Online Community Specialist kimberly.moniz@tufts.edu 617.627.2482

Original post:
Social Media Overview - Digital Communications

Definition:

What is social medial marketing? Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile.

Businesses using social media want to sell their products or services of course. But as blatant advertising on social media would, in most cases, alienate their intended audience or even get them kicked out of the particular social community they're trying to infiltrate, businesses need to use other methods to promote themselves.

To use social media marketing effectively, businesses have to be perceived as members of the social media community, willing to interact with other members.

The main problem with social media marketing from a business perspective is that it can be incredibly time-consuming. Social media marketing campaigns are not one-shot affairs; they need to be nurtured over time. While big businesses such as Dell, Microsoft and HP have been using social media marketing effectively, they have the kinds of marketing budgets that allow them to assign x number of staff to conduct and manage social media marketing campaigns, resources that a lot of small businesses don't have.

Still, social media marketing is a type of marketing that many small businesses could benefit from, if only to find out more about what their customers are thinking - and saying - about their brand and their products.

Common Misspellings: Socail media marketing, social medea marketing.

Examples: The main goals of social media marketing are to build a business' customer base and to develop and manage a company's reputation.

More here:
What Is the Definition of Social Media Marketing?

MKT 555 Social Media

This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.

MKT 655 Social Media Marketing Strategy

This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.

MKT 666 Social Media Marketing Campaigns

This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.

Foundation Courses

This coursework may be exempt based on undergraduate coursework.

MBA 501 Mathematics and Statistics for Business

This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.

MBA 502 Economics for Business

This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.

MBA 503 Financial Reporting and Analysis

This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.

MBA 610 Business Law

This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.

OL 500 Human Behavior in Organizations

This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

MBA Core 1: must complete foundations prior to enrollment in core

MBA 515 Business Environment, Innovations and Entrepreneurship

This course will focus on the basic of business by introducing the student to the business environment, by focusing on the big picture, on identifying internal and external opportunities for growth, and resource management. The course will also present techniques for managers to stay current and to apply creative solutions to problems. The students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.

MBA 520 Accounting and Financial Analysis

Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.

MBA 550 Leading in an Organization

The course will focus on people management at all levels: individual, team, internal and external networks. Interpersonal skills will be focused upon, as well as strength finders. The students will learn conflict management, negotiations, and how to develop a creative culture. The students will also learn how to establish productive relationships, motivate people, and align teams and individuals to a vision; as well as how to be an agent of change.

MBA 560 Marketing and Strategy

The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.

MBA Core 2: must complete MBA Core 1 prior to enrollment in MBA Core 2

MBA 635 Ethics, Corporate Culture and Social Responsibility

This course is a continuation of MBA-550 and it looks at corporate culture and social responsibility, on how to build a sustainable business and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also discuss personal ethics, in relationship to corporate ethics, governance and civic mindedness.

MBA 640 Finance, Economics, and Decision Making

This course is a continuation of MBA-520, and it focuses on decision-making based on quantitative and qualitative data, microeconomic variables, and internal financial priorities. The course will hone operational and investment decision-making skills with respect to organizational sustainability and growth, mergers and other business combinations, debt vs. equity funding, capital markets, etc. The course will also touch upon foreign currencies, foreign direct investment (FDI) and international trade.

MBA 665 Government Impact on Business

The course will focus on the macroeconomic aspect of business, including the governmental side (local, national, international), by diving into public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures and lobbying.

MBA 690 Operations Management and Technology

The course will present aspects of project management, monitoring and measuring KPIs; as well as taking advantage of technology to create automation and sustainability. Students will learn to collect, identify and determine quality measures and use common methodologies and strategic planning processes. The course looks at technology management and operations management from a strategic perspective, creating a common view into the different layers of a business.

Capstone Course:

MBA 705 MBA Capstone

As the final stop in students' journeys toward earning their MBA, this capstone course integrates previous coursework and practical experience with a focus on authentic demonstration of competencies outlined by the program. Rather than introducing new concepts, students will synthesize and integrate prior learning to design or develop a capstone project as a culmination of their studies.

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MBA in Social Media Marketing Online | Masters Program | SNHU

Innovative customer engagement is at the heart of every successful travel brand. Join North America's No.1 forum for topsocial media and mobile professionals to share cutting edge strategies, ideas and real world case studies to drive forward innovation and win those all important digitally savvy customers.

Confirmed speakers read as a who's who of the online travel industry. From KLM through to HotelTonight - Don't miss your opportunity to network with an unrivalled travel industry elite.

Don't miss out! Conference passes are selling fast. Find out more about prices & registrationhere

Download NowClick here to download your copy of the event e-brochure

New for 2015, the event will be co-located with EyeforTravel's Mobile & Innovation in Travel conference and EyeforTravel's Start-up Village. One conference pass gives you access to all 3 events providing excellent value for money!

Gary MorrisonSVP & Head of Retail Expedia Worldwide

Amanda Richardson VP of Product HotelTonight

Kathleen ReidenbachSVP, Marketing Kimpton Hotels

Randy DearbornVice President Multimedia & Guest Technology MGM Resorts International

Allen DarnellCTO Silvercar

Doug CarilloVP Sales & Marketing Virgin Hotels

Jeremy ColemanVice President of Digital Vail Resorts

Carla PearseSVP Sales & Business Development Lonely Planet

Further speakers include:KLM, Kimpton Hotels, HotelTonight, MGM Resorts, American Airlines, Hilton, Vail Resorts, Commune Hotels,Skyscanner, Google, Hotels.com and many more! See the fullspeaker list here

Group discounts available upon request. Don't miss your chance to register at the lowest rate! For prices and registration info, visit this link

Follow the event discussions on twitter using the hashtag #smtravel15

Download NowClick to download the complete speaker line up

Group discounts are available upon request For more information on prices and registration click here or email gina@eyefortravel.com

The 2 day conference is your one-stop yearly shop to prepare, align and benchmark your social and mobile efforts against the industry as a whole. Over90%of past attendees would recommend attending the event!

Hear what the attendees to the 2014 event have to say about the conference in this video excerpt:

Click here to watch the video

This is my 5th EyeforTravel conference, Every single time I come home with tons of ideas and insights from Travel Industry experts who face the same problems and obstacles we do, it's not retorical, it's a hands on, right on target event! No lalaland presentations, real people, real problems, creative ideas! Love it!

Sal Lizarraga, Avis Mexico

EFT is a great opportunity to stay current with trends, players and strategies in mobile and social. The networking is fantastic and the EFT staff are incredibly professional. Well Done!

Mikiah Fender, Virtuoso.com

This conference was an excellent way to find out how social media and mobile strategies are being utilized in a variety of hospitality sectors e.g airlines, DMOs, hotels both large and small. The caliber of speakers was top-notch and they shared their best practices in meaningful detail and some were even open enough to discuss their failures as well.

Paula Greaves, George Brown College

The Eye for Travel Conference provided the opportunity to hear and network with leading travel and tourism brands and experts to benchmark innovation and digital strategic directions, and learn from innovative case studies in social and mobile

Michael Hauser, Tourism Victoria

Excellent event - fantastic quality of presentations, both in who presented, and in the content that was covered. Was also a great opportunity to network with people that really know how to drive innovations in the travel industry.

Mike Supple, Milestone Internet Marketing

I continue to recommend Social Media and Mobile Strategies for Travel to colleagues and peers based on the wealth of content and knowledge assembled.

Gregg Tilston, Flight Centre Travel Group

The event was a valuable opportunity to hear from the leaders in a field that is fast-changing and increasingly important for the travel industry.

Brett Perkins, Rosewood Hotels & Resorts

It was my first Eye for Travel conference and I thought it was tremendously helpful - it was great to hear from industry leaders on what is working and to get a peek into the future from those on the forefront of mobile in the travel industry.

Piper Stevens, Loews Hotels

The event provided great insights into how each segment is attacking the mobile and social challenges. It's helpful to see the evolving mindsets and understand the industry challenges.

Amy McCarty, EGS Inc

A great opportunity to gather business intelligence, learn more about the future ahead and exchanges opinions with others facing the same questions ahead as myself.

Maarja Edman, Visit Vasternorrland

EyeForTravel's Social & Mobile Strategies for Travel had a high concentration of new and actionable information per unit time.

Jonathan Isernhagen, Travelocity

This conference is content-rich; the speakers as well as attendees share great ideas and tips. I'm going home with a list of items to implement right away.

Babs Harrison, Enchantment Group

It is exciting to see the changes in the travel industry through the eyes of the creators, influencers, and industry leaders.

Teresa Rodriguez, Huffington Post

This is my first EyeforTravel conference and I was very impressed with the lineup of speakers, organization of breaks and networking opportunities, hotel accommodations, and quality of content. I'd definitely be interested in attending again!

Jasmin Vias, Cvent

Download NowClick to download the complete agenda and speaker line up

Go here to read the rest:
Social Media Strategies for Travel 2015 | EyeforTravel San ...