Archive for the ‘Social Marketing’ Category

How To Start Social Media Marketing As A Beginner In 2019 – STEP BY STEP

How To Start Social Media Marketing As A Beginner In 2019 FREE FB Ad Training http://bit.ly/FREEFbAdsTraining Get 1-on-1 Help http://bit.ly/FbAdsMasterclass2019 Grab Your Cheatsheet Today http://bit.ly/FacebookFamilyGroup LEARN THE BEST WAYS TO MAKE MONEY ONLINE:Passive Income: http://bit.ly/TheMoneyQuizAmazon FBA: http://bit.ly/AmazonFBALearnMoreFacebook Ads: http://bit.ly/LearnFacebookAdsTodayShopify Dropshipping: http://bit.ly/LearnShopifyToday TALK TO ME ON MY SOCIAL MEDIA !Instagram https://www.instagram.com/kevindavid/Facebook http://bit.ly/KDFBPageSnapChat https://snapchat.com/add/kevinhulsePodCast http://bit.ly/NinjaPodcastWithKevinDavidAffiliate Program http://bit.ly/KevinDavidAffiliate JOIN THE LARGEST ECOMMERCE FACEBOOK FAMILY IN THE WORLD !Amazon FBA Ninjas http://bit.ly/AmazonFBANinjasShopify Ninjas http://bit.ly/ShopifyNinjasFacebook Ad Ninjas http://bit.ly/FacebookAdNinjasClickFunnels Ninjas http://bit.ly/CFNinjasAffiliate Ninjas http://bit.ly/AffiliateNinjas JOIN THE LARGEST ECOMMERCE FACEBOOK FAMILY IN THE WORLD !Amazon FBA Ninjas http://bit.ly/AmazonFBANinjasShopify Ninjas http://bit.ly/ShopifyNinjasFacebook Ad Ninjas http://bit.ly/FacebookAdNinjasClickFunnels Ninjas http://bit.ly/CFNinjasAffiliate Ninjas http://bit.ly/AffiliateNinjas About this video : In this video, Kevin will walk you through Social Media Marketing (specifically Facebook Ads) and show you how find your first clients AND tricks and tips on making massive profit! About this channel : My name is Kevin David and Im the creator of the freedom movement. I left my 80/hr a week accounting job to create a massive movement of people becoming financially free. In the past year Ive free thousands of people from the 9-5 grind, and it is my life goal to help millions of people realize there is a better life than being trapped in a cubicle. I teach how to make money online, I teach how to earn passive income, and live the best life you can, with the freedom to do the things you want to do always. Come say hi on social media, I respond to every message and I always will. Remember you can completely change your life at any time, you just need to start.

The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

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How To Start Social Media Marketing As A Beginner In 2019 - STEP BY STEP

i-socialmarketing.org – ISMA Home Page

Thank you to everyone who cast their votesfor our new members ofiSMAs Board of Directors. Please take a moment to meetourBoard,including newly-electedCarlos Oliveira Santosof Portugal and Leonidas A. Skerletopoulos of Greece and re-elected Patrick Cook and Jennifer Wayman, both based in the USA. All four members join the Board for a three-year term. Meet theBoard.

We invite you to join the iSMA through this website or through one of our member associations, giving you membership in both iSMA and your regional association:

You can also join or renew your membership in iSMA directlyJoin or Renew Now.

iSMA is pleased to announce the release of the Global Consensus On Social Marketing Principles, Concepts and Techniques, a brief paper that provides essential guidance to social marketers around the world.

Developed by a 13-member working group chaired by Professor Jeff French (ESMA) over the past two and half years, the Global Consensus paper represents a broad agreement about the fundamental concepts and central principle of social marketing. To date, in addition to iSMA, it has been endorsed by AASM, ESMA, SMANA, and our newest member association, Asociacin Latinoamericana de Mercadeo Social.

The International Social Marketing Association webinar series provides timely, relevant, and newsworthy information on evidence-based social marketing advances and resources worldwide.

iSMA Webinar:with Timo Dietrich (Australia) and Corinne McCarthy (USA)

The following definition was endorsed by the Boards of the International Social Marketing Association, European Social Marketing Association, and Australian Association of Social Marketing.

"Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable."

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i-socialmarketing.org - ISMA Home Page

Societal Marketing Concept Examples, Advantages …

Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers and societys well being better than the competitors.

Societal marketing concept that holds that a company should make good marketing decisions by considering consumers wants, companys requirements, and societys long-term interests.

Societal Marketing creates a favorable image for the company increases the sales. It is not the same as the terms social marketing and social media marketing. It is a term closely related to CSR and sustainable development.

It emphasizes social responsibilities and suggests that to sustain.

It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

The global warming panic button is pushed and a revelation is required in the way we use our resources. So companies are slowly either fully or partially trying to implement the societal marketing concept.

The societal marketing concept is one of the five marketing concepts.

In the 1960s and 70s the unethical practices of many companies became public. The concept of Social Marketing surfaced in 1972; a more socially responsible, moral and ethical model of marketing, countering the consumerism. Philip Kotler introduced the concept of social marketing and societal marketing.

Societal marketing concept evolved from older concepts of CSR and sustainable development and implemented by several companies to improve their public image through activities of customer and social welfare.

Related:Five Marketing Concepts Explained with Examples

Companies should balance three considerations in setting their marketing strategies: company profits, the consumer wants, and societys interests.

Watch this video explaining marketing concepts and societal marketing concept.

Societal Marketing is very important to society, environment, and businesses. This concept was developed in order to tackle the consumerism and profit only the motive of business.

The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers.

It encourages developing products thatbenefit society in long run and satisfies consumers.

Related: Marketing Mix

Most recent examples of societal marketing are the super bowl 2017 ads of several companies.

Most ads took on issues like environment and immigration. These come afterpresident Donald Trumpimplemented executive orders that raised controversies.

Thesocietal marketing does not stopthere.

Societal marketing policies are what making companies activelytrying to change social policy, taking part in social activities, investing time and money in corporate social responsibility.

Societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumer short-run wants and consumer long-run welfare.

The societal marketing concept holds marketing strategy should deliver value to customers in a way that maintains or improves both the consumers and societys well-being.

Philip Kotler identified four categories of products based on long-term benefits and immediate satisfaction:

Based on the societal marketing, Kotler suggesteddeficient products must be eliminated from the market.

The pleasing and salutary productsneedmodification so that they can bring both long-run benefits to society and immediate satisfaction to the consumer.

Meaning thatthese products should be launched on the market without turning them into desirable products.

This way, rather than focusing on selling products, the focus is on consumer and society well-being.

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Societal Marketing Concept Examples, Advantages ...

(PDF) How social marketing works in health care

theory to identify connections between behavioural

determinants of poor nutrition, such as eating habits

within the family, availability of food with high calorie

and low nutrient density (junk food) in the community,

and the glamorisation of fast food in advertising. Social

marketers use such factors to construct conceptual

frameworks that model complex pathways from

messages to changes in behaviour (fig 3).

In applying theory based conceptual models, social

marketers again use commercial marketing strategies

based on the marketing mix.

2

For example, they

develop brands on the basis of health behaviour and

lifestyles, as commercial marketers would with prod-

ucts. Targeted and tailored message strategies have

been used in antismoking campaigns to build brand

equity

a set of attributes that a consumer has for a

product, service, or (in the case health campaigns) set

of behaviours.

13

Brands underlying the VERB cam-

paign (which encourages young people to be

physically active) and Truth campaigns were based on

alternative healthy behaviours, marketed using socially

appealing images that portrayed healthy lifestyles as

preferable to junk food or fast food and cigarettes.

14 15

Can social marketing change health

behaviour?

The best evidence that social marketing is effective

comes from studies of mass communication cam-

paigns. The lessons learned from these campaigns can

be applied to other modes of communication, such as

communication mediated by healthcare providers and

interpersonal communication (for example, mass

nutrition messages can be used in interactions between

doctors and patients).

Social marketing campaigns can change health

behaviour and behavioural mediators, but the effects

are often small.

5

For example, antismoking campaigns,

such as the American Legacy Foundations Truth cam-

paign, can reduce the number of people who start

smoking and progress to established smoking.

16

From

1999 to 2002, the prevalence of smoking in young

people in the US decreased from 25.3% to 18%, and

the Truth campaign was responsible for about 22% of

that decrease.

16

This is a small effect by clinical standards, but it

shows that social marketing can have a big impact at

the population level. For example, if the number of

young people in the US was 40 million, 10.1 million

would have smoked in 1999, and this would be reduced

to 7.2 million by 2002. In this example, the Truth cam-

paign would be responsible for nearly 640 000 young

people not star ting to smoke; this would result in

millions of added life years and reductions in

healthcare costs and other social costs.

In a study of 48 social marketing campaigns in the

US based on the mass media, the average campaign

accounted for about 9% of the favourable changes in

health risk behaviour, but the results were variable.

17

Non-coercive campaigns (those that simply delivered

health information) accounted for about 5% of the

observed variation.

17

A study of 17 recent European health campaigns

on a range of topics including promotion of testing for

HIV, admissions for myocardial infarction, immunisa-

tions, and cancer screening also found small but posi-

tive effects.

18

This study showed that behaviours that

need to be changed once or only a few times are easier

to promote than those that must be repeated and

maintained over time.

19

Some examples (such as breast

feeding, taking vitamin A supplements, and switching

to skimmed milk) have shown greater effect sizes, and

they seem to have higher rates of success.

19 20

Implications for healthcare practitioners

This brief overview indicates that social marketing prac-

tices can be useful in healthcare practice. Firstly, during

social marketing campaigns, such as antismoking

campaigns, practitioners should reinforce media mes-

sages through brief counselling. Secondly, practitioners

can make a valuable contribution by providing another

communication channel to reach the target audience.

Finally, because practitioners are a trusted source of

health information, their reinforcement of social

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Social Media Marketing – Digital Marketing Pretoria

The socializing first-rate has been the differentiating element that has always saved man advanced to different creatures. Keeping this primary nature of guy in thoughts, social media has advanced on a scale par excellence. Having said that, lets examine the What, How and Why of Social Media Marketing.

Social Media marketing is a shape of Internet advertising and marketing seeking to popularize your emblem and to reach out to a audience (preferred or niche) thru a social media. A social media can be of various bureaucracy consisting of internet forums, blogs, e-mails, social networks, social bookmarking, weblogs, video sharingwebsites and many others. Social Media Marketing because its typically referred to as is advertising and marketing ones offerings, products or other things the usage of this medium.

Social Media Marketing isnt approximately growing a social profile after which forgetting about it. Rather, its far approximately connecting to the target audience. Once having set up a profile on a discussion board or weblog, in preference to bluntly going approximately selling your service / product you need to earn the consider of your target audience. This can be completed by way of actively attractive in the discussions, giving guidelines and assisting out humans.

Contribution of first-rate content material to blogs, forums, articles and many others also wins you a fan following which in itself is a lift for your brand. As the lovers unfold word about you, your brand reaches many others. Empathizing and taking walks with the customers of their footwear would additionally take you miles beforehand of your competitors.

People will begin trusting you in the event that they assume you have the knowledge and are genuine; theyll be repelled in the event that they experience which you are out simplest to marketplace your product or service. Once you have got earned sufficient trust, you can slowly communicate approximately your product & relate it to the communique. People will surely note it.

Here are some of the motives why Social Media Marketing is turning into this kind of rage with website proprietors round the arena:

1. You can examine your website visitors as well as the character of the traffic.2. You can keep a tab at the conversion of income in step with visitors.3. Social Media advertising and marketing allows your target audience recognise your emblem.4. If carried out well, Social Media advertising and marketing enables in growing an extended lasting wonderfulemblem affiliation.5. Social Media advertising facilitates you attain out to a bigger patron base, in turn growing yourenterprise possibilities

Social Media is not the easy sort of promotion however is a mission. Therefore before launching out a marketing campaign, one need to plan out all the techniques as wherein mode to apply, whom to goal and so forth. Only whilst that is performed need to you cross ahead with the marketing campaign, due to the fact if achieved badly, Social Media Marketing may be as unfavorable as its miles profitable. Remember, first influence is the ultimate impact and you could create a awesome first affect with a nicely-planned social media advertising and marketing method!

Call us for Quotation of Social Media Marketing Services at +27 642463678

User Rating

5 based on 6 votes

Service Type

Social Media Marketing Company in Pretoria, South Africa

Provider Name

24 Hertzog Street, Rietfontein,Pretoria,Gauteng-0082, Telephone No.+27 642463678

Area

Johannesburg, Pretoria, Gauteng, Durban, Cape Town, Kwazulu Natal, South Africa, Polokwane, Tshwane

Description

Social Media Marketing Company Pretoria - Social Media Marketing is not about creating a social media profile and then forgetting about it. Rather, it is about connecting to the target audience.

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Social Media Marketing - Digital Marketing Pretoria