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July 17, 2017 2:57 PM

PHILADELPHIA (CBS) Get your hot takes and Twitter fingers ready because now you can major in social media at Kutztown University.

Thanks to the approval granted by the Pennsylvania State System of Higher Education Board of Governors on July 13, a bachelors degree in social media theory and strategy is officially available at Kutztown University.

Social media is intricately woven into our economic, civic and social lives, and those who dont become adept at producing and analyzing it are increasingly at risk, said Dr. Moe Folk, an associate professor of English. We are excited to offer a cutting-edge program that will prepare students for a variety of careers in the corporate and non-profit sectors and also allow them to take charge of their own content for any entrepreneurial hopes they have in mind.

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The program will involve coursework in business, communication studies and English.

According to the programs description, students will be equipped to sustain longevity and become leaders in careers rooted in social media content development, management, administration, marketing and analysis. Components of the course include lead generation, public advocacy, digital marketing management, concept promotion, e-commerce, digital content marketing, pay per click (PPC) ad construction and evaluation and content marketing.

The program will be available for the fall semester and Kutztown University is accepting applications throughout the year.

Anyone interested in learning more is asked to contact the Department of Communication Studies at 610-683-4251 or visithttps://www.kutztown.edu/SocialMediaTheoryStrategy.

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Local University Offers Bachelor's Degree In Social Media - CBS Philly

Anybody can have a platform in the democratized content-driven world we live in today. This allows us to learn from people all over the world, and share our own expertise to educate and entertain. However, this also means that its easier for someone that may be mis

Lets address some of the worst social media advice Ive ever heard, and dont worry, Ill explain why this guidance has no place in your social media marketing activities. Number one: you shouldnt sell on social media. This has a smidgen of truth, which makes it very dangerous. You shouldnt use your social channels to ONLY sell, you should provide value and build relationship and community, which help you sell. Social media is a marketing tool and the goal of a marketing tool is to introduce your products and services for sales. If you dont sell on social youre wasting your time.

Number two: you need to be on all the social networks; Facebook, Twitter, Instagram, Periscope, Snapchat, Pinterest, WhatsApp, YouTube, Linkedin, Google +, etc. This advice should be ignored because your audience probably isnt spending time on every one of these platforms. If the people youre looking to attract arent on these platforms, you dont need to be there.

Number three: fans and followers are the most important aspect of a page/profile. This, my friends, is a very common belief. It is also incorrect because fans and followers cannot be exchanged for cash to pay bills. The account with 10 million followers amounts to nothing if there is no engagement and sales. The numbers are nice, but theyre not the focus. Pay more attention to creating a space for users to be educated and entertained, and the number of fans and followers will take care of itself.

Number four: you should automate and/or schedule everything on social media. As a diehard automation-scheduler, I disagree with this advice because platforms like Facebook penalize pages that use third-party tools to post, the reach on those updates are deliberately stifled by the algorithm. Secondly, if youre automating everything you miss opportunities to be social in real life and engage directly with your audience.

The last piece of bad social media advice that Ive heard is that business owners can just use a young person (a relative, perhaps) to handle their business social media accounts. The risks of taking this advice is damaging the brand and negatively affecting the bottom line. The process of hiring someone to coordinate and manage your social media is difficult and shouldnt be taken lightly. Anybody cant do it. Weve heard and read about recent stories of large corporations coming under fire for content thats been posted on the Twitter account or uploaded on their Facebook page. Be sure that the person(s) representing your business online is well-versed in your company culture and voice, and knows the rules of engagement for your neck of the social media woods.

Its hard to separate the good from the bad when it comes to social media. My advice: dont commit to ANYTHING simply because you heard it from an expert, develop a habit of experimentation and youll be able to determine whether the advice is true (for you) or not.

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The worst social media advice I've ever heard - Sierra Vista Herald

Postgraduate students Karishma Sharma and Mani Mate. Photo: The University of the South Pacific

It has been observed that different forms of online and social media have been transforming the tourism industry in the South Pacific.

The most recent School of Tourism and Hospitality Management (STHM) research colloquium at The University of the South Pacific (USP) brought together various tourism stakeholders to discuss three ongoing postgraduate research projects in this context.

The first presenter, Marica Kalou who currently works as an administrative assistant at STHM, examined tourist satisfaction attributes of ecotourism in an online and offline nexus.

Based on a case study of Matava, Fijis Premier Ecotourism Resort, she analysed tourist interviews and TripAdvisor reviews.

This study employs Llosas Tetraclasse model to gain a deeper insight of the elements that influence visitors satisfaction and dissatisfaction levels.

The second presentation was by Mani Mate who worked in the hotel industry in the Cook Islands for over ten years prior to taking up postgraduate studies at USP.

His postgraduate research draws on a study of Aitutaki hotels, Cook Islands, and analyses how negative reviews are managed in an online environment.

Mr Mate argued that online complaints on social media platforms and review sites can have a negative impact on consumers evaluations.

Drawing on service failure and recovery, electronic word-of-mouth, complaint handling and reputation management literature, Mr Mate examined how Aitutaki hotel managers respond to negative online reviews, particularly on TripAdvisor.

STHM postgraduate programme leader, Alexander Trupp, explained that online and social media play an increasing role in many aspects of tourism, including marketing, decision-making behaviour and customer feedback.

These research projects he noted, were important and contribute to the emerging body of knowledge on tourism and online media in the South Pacific.

The final presenter, Karishma Sharma, has worked in various positions in hospitality, design, marketing, and customer relations in both Fiji and Australia over the past decade and currently works as teaching assistant at STHM.

Ms Sharmas research titled An investigation of social media marketing performance of Fijis hotel industry evaluates the marketing performance of 105 hotels in Fiji on various social media sites, according to the Digital Marketing Framework.

Feedback: jyotip@fijisun.com.fj

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Faculty Observes Social Media's Impact On Tourism - Fiji Sun Online

As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers, having extremely short attention spans, and our skepticism for traditional advertising tactics, millennials, as a group, are:

How do you take this information and use it to your advantage? Here are three simple guidelines that are important to consider when creating a social media strategy targeting this group.

Millennials are very sensitive to the timeliness of the content they see. Since we are constantly plugged into social media through our phones, it is important to be flexible enough to react to current events in a timely manner if you wish to use them in your strategy.

If a company waits even a couple of hours too long to react to an event, they missed an opportunity to be noticed by a massive number of possible consumers and instead are brushed off for being late to the game. As important as it is to have a consistent schedule for your social media posts, you shouldnt stress about going off schedule if an event or other happening comes up that might be relevant to your brand that you want to talk about.

Bottom line, if you cannot take advantage of a current event while its still fresh, dont bother at all.

Because millennials are a very skeptical group, we have an innate sense of knowing when we are being marketed to. This is why social media and non-traditional content marketing works better with us than blatant advertising. We crave meaningful interaction with companies and brands instead of simply receiving a lecture.

Webcast, July 19th: The Blueprint to Build Trust in a Digital World

One terrific approach used to help your audience tell their own story is to focus on gathering content that will help create a dialog between you and your audience. Posting User Generated Content (UGC) is a great way to both encourage interaction and to include the voice of your targeted audience in your campaigns.

Ask your followers to tweet a specific hashtag that you come up with, or post a picture of themselves using your product or service on Instagram. These types of posts will boost engagement and provide you with plenty of quality content to share over your social media platforms.

The goal of your social media presence is to get your message out to as many people as possible, and your current followers are an extremely important part in spreading that message. Your fans arent going to share your content if it is not valuable or entertaining to them at all. Even brands that might be considered boring have come up with unique social media strategies that are able to capture and keep the attention of their audience.

One brand that does a great job blending content that is both useful and engaging is Netflix. Netflix shares the information their audience needs to know and presents that information in a meaningful way that encourages interaction. The benefit for their followers is twofold.

Successful social media strategy should benefit both your company and the consumer by broadcasting your marketing message and entertaining your audience at the same time. This will increase your engagement rate and create a sense of trust between you and your followers. Try out some of these tips for yourself and see if you notice better engagement with your millennial followers!

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Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy - Business 2 Community

Usefulness Content Freshness

"Tired of being overwhelmed by marketing advice? Customer, LLC: The Small Business Guide to Customer Engagement & Marketing" was written to help small business owners break up with overly complicated, time-consuming, and distracting marketing advice. Customer LLC provides a simple perspective that can organize all of your marketing strategies into a powerful plan that will give your small business a realistic, but powerful advantage without breaking your budget, to-do list, or stress level.

Customer LLC: The Small Business Guide to Customer Engagement & Marketingis designed for small business owners who want effective marketing that doesnt feature a call to action on every single social media channel or online outlet. It redirects attention away from the distracting chase of higher social media numbers (without the accompanying increase in revenue) towards a more comprehensive and budget-friendly system that helps small businesses connect with customers on a deeper level in the era where customer loyalty can change with a click.

Customer LLC wants small business owners to stop chasing Facebook Likes and Twitter Retweets. It offers recommendations for marketing strategies to hold a customers attention beyond a momentary click. Small businesses, author Hilary Berman suggests, should focus on their distinctive area of expertise, customer expertise. While big businesses, like Amazon and Google, can collect boatloads of data on customers, they cant match the unique experience and relationships offered by a small business.

This distinctive combination of customer expertise and relationships mixed with technology is the key to small business competitiveness in Customer LLC.

For small businesses to leverage their competitive advantage, they need to use their marketing resources (money, time, ideas) effectively. Using these resources effectively requires small business owners pay attention to their customers and allow this relationship to direct their efforts. Instead of placing all of their bets on time-consuming or expensive marketing campaigns, small business owners should invest their primary efforts in becoming customer-centric. Customer-centricity, as defined in the book, is a whole-business approach that focuses on optimizing the entire customer experience rather than aspects of it. For example, a restaurant that engages its Twitter audience through coupons but then charges them for parking would not fall under the category of customer-centric.

Customer LLC helps small business owners take a look at all of the traditional marketing advice (social media, newsletters, etc.) to see if it applies to small businesses in the same way. Small businesses dont have the same resources as a large business, the book argues. A small business isnt left hopeless, however. It can tap into its greatest asset (customers), however, and achieve a closer and more fulfilling relationship than a large business ever could.

Bermanis the founder of Popcorn and IceCream, a business providing marketing consulting for small businesses. Berman graduated from Syracuse University and began her career on Madison Avenue. She is the mother of three budding entrepreneurs.

In a confusing (and growing) wave of marketing advice, Customer LLC offers a beacon of hope for small business owners. The distinctive factor in this book is that the author tackles a big chunk of marketing advice from a small business owners perspective. Instead of focusing exclusively on social media or advertising, the book delves into the underlying principle behind it all. In other words, Customer LLC is designed to help small business owners, no matter what technology or type of marketing is popular at the moment. That is a definite plus because many small businesses fear getting left behind.

Customer LLC is not designed to be a comprehensive marketing guide. Instead, it is designed to demonstrate how small businesses can use a specific strategy (customer centricity) to gain and maintain a competitive advantage. It is not designed to provide an in-depth guide to each section. A brief look at Chapter 21 (Pay for Play) would show this. The chapter, which covers advertising, trade shows, community events and sponsorship, introduces the topic but does not even come close to digging into the resources or strategies for getting started. The point is to introduce readers to the various options available.

Customer LLC is the perfect book for the small business owner who knows marketing is important but has no clue about how to tie it all together. Customer LLC demonstrates how one simple approach, customer-centricity, can be used in strategies that can fit every single budget, whether your marketing budget is zero or a million dollars. It untangles small business owners from the confusing advice and brings marketing back down to Earth. At the end of the day, Customer LLC continually reminds readers, marketing isnt about the number of Likes you get on a Facebook post. Its about the amount of revenue that is generated by those customers behind those Likes.

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Customer LLC: Moving From Social Media Hype to Deeper Customer Expertise - Small Business Trends