Mediaboss Marketing

Kristina: We're hearing more and more about social video - what is social video and how can it be used by businesses and retailers?

Cyndi Knapic, Head of Animoto for Business: In the simplest terms, social video is any kind of video content shared over social channels -- Facebook, Instagram, Twitter. It's important for businesses and retailers to stand out and be aware of how and where their next customers are spending their time, and that's on social media sites watching videos.

Kristina: What are the benefits to this kind of advertising?

Cyndi: There are two primary benefits to sharing marketing content via social video. First, by focusing content sharing on social networks, you are "fishing where the fish are"--making content available on channels where your customers already spend a lot of their time. Nearly 20% of total time spent online in the US, across both desktop and mobile devices, is on social platforms-- on mobile alone, US consumers are opening social applications 17 times a day.

And second, you're interacting with your customers in the medium they prefer. In fact, 60 percent of consumers would rather watch content than read it. Videos offer richer content and a more engaging viewing experience for consumers than text or images alone.

Kristina: Looking ahead through 2017, do you believe social video will continue to grow?

Cyndi: Absolutely -- we're already seen the number of SMBs utilizing social video to engage with their customers reach new heights in 2016, and expect that trend to continue. On a recent Facebook earnings called, they reported that 1.5 million businesses uploaded at least one video to their Facebook Business page per month; this number has doubled since then, and will only continue to grow as more SMBs understand the power of video and begin to implement it into their ongoing marketing strategies.

More from Knapic and Animoto later this week, including three keys to better social video use.

Tags: Animoto, social marketing, social video, video content, viral marketing

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Expert: Why brands need to start social video - BizReport

Our experts are dedicated to learning the voice of every brand we work with. We then keep that voice consistent across all platforms and create content that will further establish the reach and credibility of our clients.

Camden, New Jersey (PRWEB) January 31, 2017

Top Ten Reviews, an independent and respected review service, revealed their top ten social media marketing services of 2017 this week. WebiMax, an international digital marketing service with headquarters in Camden, NJ, earned the number one ranking again.

Top Ten Reviews explained in their rankings that they chose services with a proven track record of successfully marketing small businesses. Beyond that, the criteria was broken down by multimedia creation, competitor analysis, the ability to geo-target potential customers and custom monitoring and reporting.

CEO and Founder of WebiMax, Ken Wisnefski, credits the number one ranking to WebiMaxs approach to social media, Our experts are dedicated to learning the voice of every brand we work with. We then keep that voice consistent across all platforms and create content that will further establish the reach and credibility of our clients.

WebiMax currently helps their clients with their Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, SnapChat platforms, and more. The strategy team is constantly reviewing the trends and selecting the platforms that make the most sense for each client based on their target markets.

Full digital marketing plans are available that blend SEO, lead generation, reputation management, and social media. When it comes to the digital marketing landscape, WebiMax has experts in place who are ready to assist with every unique need.

Those interested in learning more about WebiMax and why Top Ten Reviews chose to rank them as the best social media marketing service in 2017 can read the article here or call WebiMax today at 1-888-932-4629.

About WebiMax: Driven for success, WebiMax helps its clients achieve tremendous returns via their online marketing efforts. Led by serial web entrepreneur and digital marketing expert, Ken Wisnefski, WebiMax has established itself as one of the most respected digital marketing firms worldwide. WebiMax is proud to provide solutions that positively impact clients ranging from early phase start-ups to Fortune 100 companies. Every strategic partner receives their own digital marketing team to ensure they reach their marketing goals. For more information, visit WebiMax.com or call 1-888-932-4629.

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WebiMax Recognized by Top Ten Reviews as The Best Social ... - PR Web (press release)

Social media marketing has become an integral part of most marketing mixes today. But as is the case with every other marketing channel, some brands excel while others fill their feeds with content that goes unnoticed.

Some social media managers find themselves at a new company, ready to tackle the excitement of a fresh position, only to discover that their brand has little to no following. This is true for small businesses everywhere (how many of us follow our local plumbing company?) to massive artifacts of industry who until recently havent felt a need to update for the modern marketplace.

But no self-respecting content marketer should take this sitting down. Rather, with some creative thinking and a few dos (and donts) from companies who have faced similar branding struggles, social media marketers have an opportunity to lead changes in brand attitude, while also signaling those changes to their audience.

Logos, icons, brandmarksthese simple graphics have some of the most powerful staying power in the minds of consumers. But for all their familiarity, we often forget what a change in iconography can do for a brand. At the same time, we also miss a powerful opportunity for revitalizing social media presence.

Take social media giant Instagram, for instance. Back in May of 2016, the company changed its logo from its original Polaroid-camera-style icon to a cleaner design. It was a simple change, one which evoked similarly branded tech companies like Apple that convey a sense of artistic sensibility and forward thinking through minimalism. The first icon highlighted Instagrams primary feature (easy image taking and filters), while its updated look suggested new attitude and features.

Since May, users have seen numerous large feature changes to Instagrams platform. From the launch of its Snapchat competitor, Stories, to its most recent changeallowing users to bookmark contentInstagram has successfully signaled and then followed through on promises that its new icon makes about the brands future.

For social media marketing, this serves as a powerful example of how to approach revitalizing a brand in a simple way. By attaching changes in imagery to new features, approaches, or products, marketers can erase some thinking about the past and encourage their audiences to focus on the weeks and months ahead. And this remains true for more than just iconographyupdates to types of visual content, or overall aesthetic can also have a similar impact on smaller scales. B2B tech companies such as IBM or Salesforce are great examples of giants who take numerous small opportunities to update their visual appeal to keep audiences excited about their upcoming products and services.

When it comes to creative thinking and visual updates, there are a ton of lessons for marketers to tune into every day. Here are just a few happening right now:

Indecision and Bad PR Timing: Uber is an app company that is very familiar with the idea of updating imagery with features. The company has redesigned its logo twice in the past year, with the most recent change taking place alongside a major UI overhaul for its app. This rapid pace of changes can signal some indecision on the brands part, but it isnt a death knell for the company. However, with the companys recent bad political press just two months after the brand update, its likely that Ubers new design may be tarnished by bad consumer sentiment. This forces a hard position for the brandredesign again and further signal indecision, or try to build new groundswell in spite of current obstacles?

New Icon to Embrace a New Present: When Netflix first launched in 1997, the company seemed to fill a tiny niche in a dominated media rental market. After a couple rebrands and some dramatic building of services, Netflix now domimates as a provider of TV and movie content and holds a strong lead on the cable-cutting pack. Now, with a large repertoire of original programming thats won more than 700 award nominations and 146 wins, the companys past as a rental service seems a distant memory. For Netflix, a new icon was less about redefining itself for the future, and more about embracing a new self and leaving behind the past. From a full word down to a simple N, Netflix, like Instagram, positioned itself as a tech company with an eye toward the future with the momentum to make it happen.

Ongoing Evolution as Simplification: Ask the average person today what Google does, and youre likely to hear near-Orwellian sentiments about the companys growth and size. People understand that Google is big, but outside of regular search, email, and Drive usage, people arent exactly sure exactly how Google is growing. This is due in part to the wide range of interests that Google holds, but also due to clever brand development over a long period of time. In 2015, Google consolidated much of its non-consumer based interests into Alphabet, a holding company with extremely similar iconography to Google that allowed the company to separate its non user-facing developments from its familiar, consumer-oriented brand. Meanwhile, Googles regular schedule of subtle logo updates keeps users feeling that development is happening, without signaling too many details about exactly what those developments area simplification of trust that continues to work, year in and year out.

Updating your brand visuals isnt just about changing first impressions online. Iconography plays a powerful part in setting chapters in your audiences memory of your brands story. How those changes are received, and the story those changes continue to tell, are largely dependent on marketers ability to position and guide those stories on social media. In this, marketers should certainly be wary of perpetuating the wrong story for their audience over a long period of time. But likewise, marketers should remain constantly aware of the opportunity that visual updateslarge and smalloffer in terms of progressing your brands narrative to the next chapter.

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How Does Your Iconography Affect Your Social Media Marketing? - The Content Standard by Skyword

Social Marketing: The One Hard Question You Have To Ask Forbes All marketing initiatives exist to drive sales; there's no other reason to put money and time into a campaign, whether it's in social media or traditional media. But the challenge with social media marketing is that sales develop so slowly. It's not a ...

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Social Marketing: The One Hard Question You Have To Ask - Forbes

Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business.

Driving more targeted audiences and page views to your website can be difficult. Getting started without any knowledge and experience about social media marketing can also be time-consuming.

I have come up with 5 really good social media marketing tips that will help you improve your online social media presence.

Killer content marketing and social media victories demand more listening than talking (theres too much yapping of the mouth online).

The first thing that comes to mind with social media marketing is putting your content or marketing message out there. You want to create a consistent social media presence, but this is only half the battle!

You need to learn to listen and absorb.

A great way to do this would be to read the comment section of your blog posts. Also, read the blog posts of your competition to see what their followers are saying. Listen to what people are talking about and determine how you can provide solutions to their problems. Knowing your audience pain points will give you the insight you need to contribute and establish your credibility.

Think about it Would you openly engage with people if they didnt listen to your needs?

Webcast, February 2nd: Behavioral Marketing Tactics to Drive Sales and Retention

This is perhaps the most important rule of all. Social media marketing is not just about promotion. Dont spend your time and money trying to reach your target audience while disregarding the quality of your brand. Do this and your audience will stop participating. Your prospects must be able to get something of value from what youre offering.

For example

you can offer your audience a free report in exchange for their name and email address. Surveys work great too! Give your targeted prospects a discount off your top selling product or service for filling out an online survey.

Add as much value to your online conversations as possible. Write authentic brand storytelling blog posts, reports, and guides. You can also answer potential customers questions on your social media accounts. Facebook, Twitter, Instagram, and LinkedIn are great platforms to engage your target audience in this manner. Doing so will position you as an expert in your perspective field. Try to make it easy for your audience to do business with you, not harder.

This rule is simple: Always be there for your prospects! Dont build an audience, only to lose them within days or weeks because they cannot access old or new content. Nowadays, people online have the tendency to be wishy-washy with all the options out there readily available to them. Gaining loyal followers through consistent updates is a must, therefore, establishing your online presence as an authority leader.

A great way to do this would be to update your privacy policy and terms of service when needed. Be sure to let your audience know of the updates. Also, be consistent with your blog posting. Create an editorial calendar and post valuable content on certain days every week. Make a commitment to answer all incoming questions or concerns in a timely manner.

Sending out updates to your email subscribers is another great way to stay accessible.

Dont expect your audience to talk about you and share your content if youre not willing to do the same. Social media works in a harmonious give-and-take process. Do not make the mistake of focusing solely on your content, consequently, you fail in the end.

You must also acknowledge that other people are trying to grow their business or followers just like you! Having the willingness to help others will benefit you more than you could ever imagine, so spread the love.

Its just as simple as tweeting or sharing an article you enjoyed reading!

Modern day technology is moving fast, and businesses looking to build a loyal audience need to invest in lead nurturing. Some achieve great results overnight (companies with large marketing budgets), as a result, most lose out because they fail to follow-up.

It would be better to take things slow and nurture your leads over time. Your nurtured leads will then turn into loyal customers and raving fans. You can do this consistently by adding valuable and authentic content to all your social media campaigns and email follow-ups.

Dedicating yourself long term will achieve more optimal results during your social media marketing efforts.

Judah Swagerty-Bey is the founder ofNexLevel Connect, a new website where digital marketers find practicalexpert how-to articles on content marketing, SEO, web design, and other digital marketing strategies. Our primary goal is to help you attract more targeted leads and retain customers by giving you the advice, insight, and Viewfullprofile

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5 Tips for Improving Your Online Presence with Social Media ... - Business 2 Community