Archive for the ‘Social Marketing’ Category
Using Social Lead Chief for Local Offline Businesses – Video
Using Social Lead Chief for Local Offline Businesses
http://bradleywaldrop.com/webinars Are you looking to use Social Lead Chief as part of your online marketing and social marketing strategy? If so, here #39;s an idea of how I use it for my campaigns.
By: Bradley Waldrop
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Using Social Lead Chief for Local Offline Businesses - Video
Easy Steps To Enroll With Solavei! – Video
Easy Steps To Enroll With Solavei!
https://www.facebook.com/SocialMarketingGamePlan If you want to have a FREE mobile service, all you have to do is share with 6 of your friends and your service is free... And free is always...
By: Social Marketing Academy
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Easy Steps To Enroll With Solavei! - Video
Expert: The key to social data
Kristina: What trends are you seeing in social marketing?
Dana Miller, Senior Vice President of Client Services, Crimson Hexagon: With Facebook and Twitter both introducing "buy" buttons, and Snapchat and Instagram continuing to grow in popularity, we're seeing a shift toward in-platform engagement. Rather than use social channels primarily to drive traffic to their own websites, brands are increasingly focused on the content and conversation that's taking place within the social channel itself. This approach give brands more authentic opportunities to engage while also giving them access to previously elusive customer insights.
Additionally, as social advertising becomes more native and increasingly necessary, we're seeing more brands combine organic and paid posts for cohesive social campaigns. Brands are tapping into audience insights to determine the messages that inform those posts and the strategy for distribution, in terms of both keywords and influencers. Whether through sponsored content or organic engagement, brands are now focused on creating a holistic experience for their fans on social -- one that speaks directly to what those fans care about.
Kristina: What is the key to social data?
Dana: Many marketers use social media data primarily to benchmark against competitors and measure performance by counting followers, retweets and replies. While these types of metrics are certainly important, the real value of social media data is what it can tell you about your current and prospective customers. What are they talking about? What do they care about? Who influences them? Armed with these insights, marketers can gain a much deeper understanding of their buyer personas, and then use that information to craft successful programs, messages and targeting strategies.
More from Dana and Crimson Hexagon later this week, including the metrics that are the most important for brands.
Image via Shutterstock
Tags: Crimson Hexagon, social content, social data, social data tips, social marketing
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Expert: The key to social data
Nuke, social marketing suite to manage applications, analytics & CRM on social media – Video
Nuke, social marketing suite to manage applications, analytics CRM on social media
The web site : Nuke Suite is a new type of social marketing suite designed to accelerate the integration of social media into brands. - When it comes to social media management, which is...
By: Hayu Tesi
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Nuke, social marketing suite to manage applications, analytics & CRM on social media - Video