Mediaboss Marketing

As a Content Marketing Campaign Manager you will be expected to own every aspect of your clients; building strong relationships and taking overall responsibility for everything from quality of work completed through to devising award-worthy, innovative & insight driven strategies. As a senior member of the department your focus should always be on delivering the best results for our clients, and supporting the vertical lead to deliver best practise content marketing strategies for your clients.

Role Responsibility

Work with content marketing activation team to ensure project plans are delivered as per your brief

Own your clients, being accountable for strategy, performance & output quality.

Carry out advanced testing & performance analysis, assessing impact of activity on clients business (attribution, RoPo etc.).

Review internal & external audits that are run on clients, translating scores into actionable plans for the teams

Own & manage client on-boarding & ignition process: from systems & finance set up through to meetings and status updates

Influence & guide teams/clients on their search investment, always promoting innovation and insight driven plans

Own Account Development Plans for your clients, ensuring they are created in line with wider client objectives

Continually review & suggest changes to strategy based on current performance and its impact to clients business goals

Manage client forecasts, reviewing potential delivery & ROI for existing new clients and assessing impact on clients business

Devise & drive strategies that are integrated across all digital channels, specifically search & social

The Ideal Candidate

Quality assure all client facing documents

Lead the search/social contribution to client meetings

Present confidently and with impact

Respond to client calls & emails within set time scales

Work with team to understand & prioritise workloads, meetings etc.

Share good work & industry updates to department

Google AdWords Editor- Advanced & be able to coach others

3rd Party Search Management Tools (DoubleClick, Kenshoo, Marin) Advanced & be able to coach others

Google Analytics

Package Description

In addition to a competitive salary we are committed to creating a great environment for all of our employees. We offer everything you would expect from a large company 25 days holiday, competitive pension plans, life assurance, free eye tests and rail season ticket loans. As well as perks such as Flexible Fridays, kitchens stocked with tea and coffee and staff events, there are great local and national discounts from leading retailers.

We also offer lifestyle benefits such as cycle to work scheme, childcare vouchers and Corporate Social Responsibility (CSR) days to use working for charitable causes each year. There is also a great holiday allowance scheme allowing you to buy a couple of extra days holiday too!

About the Company

Dentsu Aegis Network is Innovating the Way Brands are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions.

Dentsu Aegis Network is made up of nine global network brands Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with over 30,000 dedicated specialists.

iProspect is the global digital performance agency with a proven track record of driving measurable business results by creating customized digital marketing campaigns. We have launched our Edinburgh office to drive growth and expand iProspects footprint to service regional clients.

People are at the very heart of our business and we invest heavily in your development, providing on-going structured training at all levels; from our Brilliant Basics series introducing you to each channel through to in-depth channel level workshops run off-site.

We value the strength diversity brings to our business and are working hard to build a more inclusive workplace through partnerships with Stonewall, Business Disability Forum and Business in the Communitys race and gender equality

Originally posted here:
Social Media and Content Marketing Manager - Prolific North

Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to market and connect with your audience. It isn't Twitter, Instagram or Snapchat, either.

It's email.

Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry about your post showing up in recipients'feeds or whether they'll even get a chance to look at your content -- it will just be waiting for them in their inbox at any time.

Click play to learn more about email marketing and the free tools you can use to improve your company's marketing campaigns.

Related:Want to Make a Podcast? Here Are Some Basics You Need to Know.

Entrepreneur Networkis apremium video networkproviding entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of topYouTube channelsin the business vertical. Watch video from our network partners ondemand onAmazon Fire,Roku,Apple TVand the Entrepreneur App available oniOSandAndroiddevices.

Mark Fidelman is a globally recognized marketing leader with a focus on influencer marketing and mixed reality. Hes interviewed thousands of Global 3000 CXOs and speaks and writes regularly about how they are impacting todays...

Excerpt from:
One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing - Entrepreneur

Reaching the right audience is the key to success with these strategies

Real estate video marketing is possibly the most effective marketing method available to agents; its definitely one of the cheapest. Katharine Loucaidou Marketing-savvy agents are able to generate tons of new business with videos while spending next to nothing on advertising. Recent guest Katharine Loucaidou has done it, and you can too. During her interview with Pat Hiban, Loucaidou shared exactly how she creates, edits and markets her videos. Read about three of the ways Loucaidou uses video to generate and convert leads in this post. You can hear all the details on her methods, including how she boosts her videos on Facebook, by listening to the podcast below. Monthly market snapshots to capture local leads The first way Loucaidou started marketing her real estate business with video was by creating monthly market snapshots. After uploading her market snapshot vi...

Article image credited to Maor Winetrob / Shutterstock.com

Originally posted here:
Real estate video marketing: 3 ways to generate leads with social media - Inman.com

These days, any savvy marketer knows that you need to be able to build strategic campaigns that include social media. But making sure they succeed can be an obstacle. With the Social Media Marketing In 2017 Bundle, you will learn all the most relevant best practices today that will help you increase sales, grow an audience and build a brand all while leveraging social platforms. The bundle includes six different courses covering everything from Facebook to Youtube, Twitter to LinkedIn, and Google+ to Pinterest. You will discover how a simple tweet can lead to increased web traffic, spikes in sales, more YouTube views, and much-needed SEO boosts for your website. Do you have questions about how Facebook ads can actually generate revenue? You can study the course that specializes in how to use Facebook Live, Messenger, and other tools to develop a steadfast marketing strategy and monetize your use of the platform. Curious how Pinterest is best optimized today? Learn how your pins can be used as a marketing channel and generate long-term results for your campaigns. Best of all, the Social Media Marketing In 2017 Bundle is available today for $34.

Please note that if you buy something featured in one of our posts we may collect a share of sales.

Excerpt from:
6 Steps To Building Your Social Media Empire - Daily Beast

Many businesses know that social media can beneficial to their business. However, most do not understand the power of social media. Most businesses understand that it can help generate more sales for businesses, but the bigger opportunity lies in partnerships, branding, customer loyalty and accelerated marketing. Here are some of the best ways to use social media with a few case studies to help you understand how it can transform your business.

One of the best ways to use social media is to build your brand. The best way to get started with your branding campaign is to create content thats crafted for your target audience. That will motivate people who read your content to share it to their network and follow your profile. There are other ways to build a brand on social media from engaging with followers/customers, using social media as a communication channel, maintaining a consistent presence, to reaching out to influencers.

Building partnerships is one of the biggest reasons you should be embracing social media. Influencers have access to thousands, even millions of followers which can have an immense impact your business. You can reach out to influencers to promote your products, cross promote content, strike up partnerships, and more. Even engaging in a conversation with big influencers can result in a lot of brand awareness. The key is to engage with influencers that have some relation to your business. For example, it makes sense for a makeup business to reach out to an influencerthat focuses on skin care.

Social media is a great way to maximize the results of other digital marketing channels. Email marketing and SEO synergizes very well with social media. Email marketing and social media combined will result in greater message reach, so its a smart idea to cross promote your email list and social media pages. A big part of SEO is generating links back to your site. Using social media to proliferate your content is one of the best ways to build the links you need to rank higher in the search engines.

Three Great Examples of Winning Social Media Marketing Campaigns

Emerson Salon is a small hair dressing business that were working with a limited budget. They used a combination of their website, blog, Facebook and Twitter to post content, cross promote each channel and ultimately drive traffic back to the main site. This resulted in over 13000 Twitter followers, 1780 Facebook likes and 75% of their customers being generated through this strategy.

One thing that distinguishes Airbnb from traditional hotel chains is how they approach their social media strategy. They regularly post beautiful and inspiring pictures of accommodations, travel photos and their customers. Theyve created a lifestyle travel blog of sorts with their social media channels. By being consistent with their posting and putting a lot of thought into their content, they now regularly generate thousands of Instagram likes per post.

Sometimes the best way to capitalize on social media is to jump in on trending topics. Kohls decided to get involved with the viral story of a woman having a blast with her Star Wars Chewbacca mask. Part of the story revolved around her stating that the mask was for herself and not for her family. So Kohls decided to give her whole family $2500 in gift cards. As a result, Kohls was able to ride the viral story and associate themselves with the story when the woman followed up on her initial video with the gifts her whole family received.

As you can see, there is a lot that you can accomplish with social media. Its not just another marketing channel designed for sales. That said, it can be hard to gain momentum from social media. It takes time to build followers and a brand. But there are many ways to accelerate your social media results. The secret lies in using advertising, knowing how social media sites rank posts and building followers in unconventional ways.

Read the original here:
The Power Of Social Media For A Business - Bangor Daily News