Mediaboss Marketing

CHICAGO, Dec. 16, 2019 /PRNewswire/ -- Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020.The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.

While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include:

"The sheer volume of digital and social media formats now available can be overwhelming, and digital marketers are working in an industry that's changing every day," explained Rachel Kador, Content Marketing Specialist at Falcon.io. "Added to which, marketers have to also contend with how quickly customer behavior is changing."

"To succeed in today's landscape, it's crucial that marketers stay knowledgeable about not only current trends, but what to prepare for in the future."

Falcon.io will host a webinar addressing the social media trends covered in the 2020 Digital Marketing Trends Handbook on January 23rd. The webinar will be co-hosted by social media consultant and influencer Matt Navarra. Registration for the webinar can be found here.

In addition, the handbook will form the basis of a Roadshow to take place in selected cities around the world, beginning in January 2020. Each session will cover the key trends with ample room for discussion and knowledge-sharing.

"The Roadshow will provide us with the opportunity to connect even more closely with our peers, and discuss how marketers all over the world are approaching similar challenges," said Kador.

Roadshow locations and agenda to be announced soon on http://www.Falcon.io.

To download and read the full 2020 Digital Marketing Trends Handbook, click here.

About Falcon.io Falcon.iooffers an integrated SaaS platform for social media listening, engaging, publishing, advertising, analytics and benchmarking. The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform. Its client portfolio includes Carlsberg, Toyota, William Grant & Sons, momondo, Panasonic and Coca-Cola.

About Cision Cision Ltd (NYSE: CISN) is a leading global provider of earned media software and services to public relations and marketing communications professionals. Cision's software allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact. Cision has over 4,800 employees with offices in 22 countries throughout the Americas, EMEA, and APAC. For more information about its award-winning products and services, including the Cision Communications Cloud, visitwww.cision.comand follow Cision on Twitter @Cision.

Media Contact: Rebecca Dersh PR Manager, Cision cisionpr@cision.com

SOURCE Falcon.io; Cision

http://www.cision.com

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Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media - PRNewswire

As digital and influencer marketing continues to grow and evolve, professionals in the industry need to be ahead of the curve by being creative and trend conscious over the coming year.

Throughout my career, weve worked with many businesses, collaborating with a number of influencers. Looking ahead, partnerships with content creators and social influencers will not slow down but gain further prominence as the preferred marketing channel of businesses globally and within the Arab world.

As the year draws to a close, its important to take note of digital marketing trends that will take centre stage in 2020:

TikTok to grow in prominence

Instagram will not lose its popularity, as longer video content shared on its Instagram TV (IGTV) platform, garners more engagement by users and viewers. However, social media app TikTok, is growing in popularity, especially within the youth population. Launched in 2016, TikTok allows users to create and share videos. The video service run by social media giant ByteDance is now the third most downloaded non-gaming app, according to marketing intelligence firm SensorTower. TikTok is an ideal platform to reach younger demographics, and we could predict that more brands would want to reach their audience through the channel next year.

Influencer marketing is here to stay

The past few years have proven influencer marketing isnt a fad. Whether it is advertising products, services, or government initiatives, influencers are the go-to channels for many businesses. Businesses are realising the effectiveness of reaching more focused groups as opposed to mass audiences, and that its more about quality than quantity. Theyre opting to work with micro-influencers, or those with less than 100,000 followers.

Data is king

In the past, brands didnt focus so much on metrics. But thats changed now that Instagram and other apps are providing business pages with detailed analysis of their audience and their engagement on the page.

Brands realise that just because a certain page has thousands or millions of followers, it doesnt necessarily mean they are real. Numerous online agencies offer followers at competitive prices, that can be delivered in a matter of hours.

Instagram, and other apps allow users to access to data that highlights demographics, interests, and engagement of each post. That provides businesses with transparency, which allows them to evaluate the success of their marketing efforts.

Metrics and data are important not only for businesses, but also for influencers themselves, to better understand their audience and know which posts receive more engagement. That effectively allows them to adjust their approach accordingly. Data helps users grow.

Video rules

The production and consumption of video content on social media platforms has risen exponentially over the past couple of years. Videos on YouTube viewed on mobile devices reach more US audience members than any TV network, with over 1 billion hours watched every day, according to statistics published by YouTube. Videos are also becoming shorter and shorter. In 2018, the average video was 4.07 minutes long, 33 per cent shorter than 2017 videos, which stood at 6.07 minutes, according to the 2019-benchmark report by Canadian video platform for businesses, Vidyard.

Businesses and users engagement

Instagram stories, and other features on different social apps, allow businesses to interact and engage with their audience. Social media platforms are essentially another customer service front and cant be ignored by businesses that want to operate in the digital space. Consumers not only want to see images of the latest products, but they also want to see the real side of brands: aspects of what happens behind the scenes, insight to the lives and personas of owners, and interactive Q&A sessions with the founders. A day in a life posts are also quite attractive, and is finessed by Kuwaiti social influencer and entrepreneur Ascia Al Faraj. One-minute videos of how her day is spent, and how she is managing her beauty business have traction.

Digital marketing in 2020 will likely be more focused and transparent, set to see additional engagement between businesses and their audience.

Manar Al Hinai is an award-winning Emirati journalist and entrepreneur, who manages her marketing and communications company in Abu Dhabi

Updated: December 16, 2019 10:43 AM

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The digital marketing trends to look out for in 2020 - The National

As social channels such as TikTok, Instagram Stories, and Facebook Live increase in popularity, so does the demand for real-time content. Audiences now expect instant updates, they want to see relevant content as it happens. In order to capitalize on such demand, marketers need to catch their audiences attention while an event is happening, or a topic is trending.

According to a survey by Libris, 63% of marketers say that the ability to locate and share visual assets quickly is more important than ever. Many brands know that they should be creating real-time content,however, it can be challenging to actually implement an effective process that caters to this.

And while most marketers have a defined workflow for traditional content, which can be scheduled using a variety of tools, the process differs for real-time content. This type of content involves more urgency, meaning marketers have less time to brainstorm, plan, and get ideas approved.

Every brands content workflow varies, but there are some steps that every marketing team can take to incorporate more real-time content, and be more responsive when required.

The key to succeeding with real-time content lies in being able to post and interact on designated platforms as things are happening. With traditional content, theres less urgency, and planning can be more flexible. With real-time content, timeliness is crucial.

Marketers need to set up notifications or alerts to monitor major news and conversations which resonate with their audience. By using tools like Google Alertsor Socialmention, marketers can stay on top of current events, and decide whether or not they want to create real-time content around a trend.

Marketing teams that post real-time content on numerous channels should designate team members to monitor specific keywords and news on each platform to spot opportunities quickly.

Depending on the channel, real-time content can involve numerous creators for the various elements,including artwork, videos, and copy. Once theres an opportunity to create real-time content, its essential for marketing teams to have an easy way to get content creators to collaborate and submit materials for internal review.

Marketers could consider using collaboration tools like Trello or Asana to manage real-time content, and track tasks associated with it and its overall progress.

Teams will also need a safe place to store their real-time content files, such as video, images, audio, and documents. Google Drive and Dropbox are excellent tools for marketers to use to store, organize, and access items across any device.

Traditional content tends to have a longer timeline, and can involve multiple approval checks in the process. Typically, the more approvers engaged in a content workflow translates to more time for approval. When it comes to producing real-time content, marketers are working against the clock to deliver.

Since speed is crucial, its vital to keep approval rounds to a minimum. Marketers should evaluate their current content workflow by including people who are essential to the process, and eliminating anyone who may not be.

To help speed up the approval process, marketers or agencies should have specific approvers for each social network or type of content. For example, one person who reviews and approves Instagram Stories, and another who approves all live stream or video ideas.

One of the best ways marketers can speed up the process for real-time content is to use an approval automation tool. Instead of sending copy or ideas back and forth for approval via email, they can use a tool to keep everything in one place, and send automatic reminders to approvers when theres content ready for review.

An approval automation tool ensures the right people review the real-time content before it goes live, while it can also help to keep content error-free and compliant.

The approval process for live streams is generally different, in comparison to other kinds of real-time content. For this type of content, marketers should get approval on the primary talking points before going live. This will help ensure that everyone participating is on the same page, and everything goes as smoothly as possible.

According to Statista, 500 million people use Instagram Stories every day, while Facebook says that it has now facilitated more than 3.5 billion live streams since 2016, with the daily average continuing to double year over year. The demand for real-time content has never been higher.

Speed is a significant factor when producing real-time content, therefore, marketers and agencies must adapt their current workflow to accommodate this type of process. Marketers with a defined, documented process for real-time content are more likely to be successful in creating and publishing it, compared to those who don't plan ahead.

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How Marketers Can Adapt Their Workflows for Real-Time Content (and Why They Need to) - Social Media Today

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Social Media Marketing Platform Market 2019| In-depth Analysis by Regions, Production and Consumption by Market Size, and Forecast to 2026 | Research...

B-schools around the nation are rethinking their curricula.

Last year, the University of Southern Californias Marshall School of Business revamped its curriculum to offer more time devoted to core subjects and increased career services seminars for MBAs.

The Aspen Institute, a nonprofit think tank, recently recognized the top 10 most forward-thinking business courses of 2019, as reported by Quartz.

Here is the full list of the 2019 honorees:

Assessing the Broader Impact of BusinessDiane-Laure ArjalisWestern University, Ivey Business School (Canada)

In Assessing the Broader Impact of Business, students focus on sustainable and responsible business practices through hands-on experience.

Bridging the American Divides: Work Community and Culture (USA Lab)Barbara Dyer, Christine Kelly, Thomas Kochan, Leigh HafreyMassachusetts Institute of Technology, Sloan School of Management (USA)

USA Lab is MIT Sloans US-focused Action Learning Lab. According to MIT, the course is motivated by concern about Americas deep divides and a determination to better understand the issues and uncover solutions. The United States provides a focal point for the course, but as students grapple with the complexities of this countrys challenges, they will find universal themes that resonate across the globe.

Business and Global Climate Change John ByrdUniversity of Colorado Denver Business School (USA)

Business and Global Climate Change focuses on the business case for preparing for climate change. Through the course, students examine the predicted impacts of climate change, consider policy responses to climate change, learn how companies are implementing an internal carbon price, and more.

If climate change occurs as scientists predict, managers will increasingly have to consider climate-related costs and risks, regulatory requirements, disclosure and develop competitive products and services for a low carbon world, Byrd states in the course overview. No matter what your personal views are about climate change, most corporations will have to develop a climate strategy or plan.

Global Challenges for Business Sarah Birrell IvoryUniversity of Edinburgh Business School (Scotland)

According to the University of Edinburgh Business School, this course focuses not only on the global challenges students will face as they embark on their scholarly and then graduate life, but explicitly on the skills of critical thinking that will be essential to navigating such issues. Designed around three foundational aspects of critical thinking quality of argument, strength of evidence, clarity of presentation the course acts as a foundation for a business degree focusing on teaching students how to think, rather than what to think.

Global Issues in Accounting Nick McGuigan, Alessandro GhioMonash University, Monash Business School (Australia)

In Global Issues in Accounting, students reflect on the role of accounting in organizations and society more generally, and will develop professional judgement, as well as the key skills that are expected of accountants.

Leadership in the Global Economy Matthew J. SlaughterDartmouth College, Tuck School of Business (USA)

In Leadership in the Global Economy, each student works to develop his or her own answers to this question by developing Teachable Points of View regarding current global business topics such as the rise of the BRIC countries and support for strategic industries. Class sessions are structured as mock Congressional hearings in which students prepare, debate, and defend CEO testimonies, Slaughter says.

Life-Cycle Assessment, Life-Cycle Thinking, and Business Strategy Joshua SkovUniversity of Oregon, Lundquist College of Business (USA)

According to the University of Oregon, this course focuses specifically on lifecycle greenhouse gas emissions (hereafter referred to with the shorthand carbon), but set in the context of life-cycle analysis and life-cycle thinking more broadly.

Market Manipulations: Crises, Bubbles, Robber Barons, and Corporate Saints Barry M. MitnickUniversity of Pittsburgh, College of Business Administration (USA)

The objective of the course is to help students understand the major kinds of market manipulations, their historical contexts and consequences, and what insights they can provide for modern business behavior, according to Pittwire.

Marketing and Society Kalyani MenonWilfrid Laurier University, Lazaridis School of Business (Canada)

In Marketing and Society, students examine how marketers can develop sustainable marketing strategies by gaining an in-depth understanding of the impact of marketing on the physical, psychological, sociological, cultural and economic world inhabited by consumers. Concepts such as socially conscious marketing, social marketing, corporate social responsibility, conscious consumption, anti-consumption, brand resistance, cause marketing, consumerism and ethical marketing are studied.

People Analytics and Strategy Bo CowgillColumbia University, Columbia Business School

According to Columbia Business School, People Analytics and Strategy focuses on the growing use of information technology in personnel management as a source of strategic advantage. As an approach to modern business management, People Analytics has applications across the international economy in both new and old firms, and in traditional employment arrangements and gig-style jobs facilitated by labor platforms.

Sources: Quartz, Bloomberg

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The Most Forward-Thinking Business Courses of 2019 - Poets&Quants