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Holiday season is the perfect time for some marketing on social media. This Holiday season, MTA experts share some of the top social media marketing tips to help you bring your A-game in 2019.

Social media is an active channel for companies to build their brand, establish thought leadership, and interact with their community. Since we are a couple of weeks away from 2019, almost every marketer will be busy planning for their next year's social media strategy.

An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer's Guide no SMB can afford to miss!

In this article, we bring five social media marketing tips from MTA experts to help you prepare for the coming year.

Before coming to the strategic and tactical part of your social media plan, evaluate the performance of your content for the current year as this will allow you to set the tone for the next year.

Go through the analytics/insights section of your social media profiles to see the effectiveness of your content. Understand what type of content resonates with your different personas. While doing so, you will also come to know the ideal time and day to post different types of content.

Paul Herrera, Co-Founder and COO of Maven recommends the following 3-step framework:

Also Read: Dont Let a Limited Budget Hinder Your Social Media Campaign

If you are running your marketing plans through guesswork, you are doing it wrong. Modern marketing is data-driven where you can virtually measure the impact of every single activity. Despite this, many marketers commit the dire mistake of not setting up any goals and measuring anything. In such cases, youd find marketers saying, Well, we stopped doing social media because it didn't work us."

To avoid this, start by setting the right goals and metrics, choosing the right audience, and using it as a foundation to create your strategy.

While addressing the social media mistakes to avoid, Neel Sinha, Founder, MyLnk, says, "To get success in social media, marketing strategy should have well-defined goals, the target audience must be identified, tactics to be employed should be implemented, the right amount of time should be invested, and proficient workforce should be employed to perform the tasks."

Also Read: What Are the 4 Key Metric Types for Social Marketing Automation?

This leads to different communication strategies and messaging for different channels, in the end confusing the audience. To indeed ace customer engagement in 2019, marketers must approach marketing as a whole rather than siloing it.

Jitesh Banga, Product Marketing Strategy, Adeptia says, A smoother symbiosis between all social channels can help propel new horizons and innovation. Enterprises can set up a unified interaction center, counteract many scale issues, and swiftly deal with silos that prevent teams from boosting business loyalty and improving social engagement.

Also Read: 5 Ways to Turn Social Media Interactions Into Actionable Sales Leads

In the early days, marketers used social media as a one-way communication channel but successfully evolved into using it as a platform to build and manage a community of their brand.

Eric Meyerson, Head of Marketing, Sensai, emphasizes on the importance of listening to your audience. Even if you dont spend a dime on sponsored posts or Facebook ads, it can still be useful to use Facebook or other social platforms as a listening tool to keep a finger on the pulse of public opinion. You might glean insights just from listening that can help you improve your customer experience or head off the next public relations snafu, he adds.

Also Read: 10 Ways to Ace Social Media Marketing In 2020 And Beyond

AI and machine learning have already made giant strides through content curation, chatbots, email personalization, voice search, etc. to name a few. Since social media is a densely populated space, it doesn't take much time to turn a minor mess up into a major disaster. Thankfully, AI can be of a huge help by implementing the right damage control practices.

Pritha Bose, Marketing Content Specialist, Aritic informs, Brands can find themselves in a sudden nightmare if product hoax stories or product disasters or trolls from competitors make way into social media. Luckily, AI is on its way to curating conversation flows and content to manage such fiascos. Using various filtering systems, AI systems are capable of monitoring millions of user comments across a large range of platforms and predict an emergency long before it occurs in real-time.

We hope these expert tips will guide you towards the right path in planning your social media activities for 2019.

If you have any questions about social media marketing, feel free to drop them in the comments below!

Also, dont forget to share this article on your social media handles, and tag us!

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Ace 2019 with 5 Expert Social Media Marketing Tips

For many nonprofit managers, marketing equals fundraising.

But your organization exists for more than just bringing in donations. Withsocial marketing methods that help change behavior change, you can fulfill your mission.

Although social and commercial marketingusesthe same tools, they do not have the same goals. Social marketing sells behavior change while commercial marketing sells things.

Many people confuse social marketing with social media marketing,peer-to-peer communications, orconsumer-generated content.

But social marketinghas been around fordecades.It's been used to address issues like family planning,HIV/AIDS, andbreast cancer screening.

When social marketers create a marketingstrategy, theyusethe samemarketing mix as commercial marketers.

But, they adjust the social marketing mixfor their uniqueproducts and environments.

So what does the social marketing mix look like?And how is it different from theFour Psthat commercial marketers use?

Social marketing products arenot usuallyphysical items although some are, such ascondoms.

Social marketers sell a particular behavior. And while that behavior might be life-saving, people might notwant to do it. Eating more fiber, conservingwater, exercising, or getting a colonoscopy may not seem pleasurable.

So how do you help people want to do these things? You must use the same tools ascommercial marketers.Promote the product'sbenefitsbased on the target audience'score values. Show them how using the product helps them become the person they want to be.

People don't mind paying to change behavior as much as they dislikethe social and emotional costs.

How can youto reduce the "price" as much as possibleandmake it easy to perform the behavior?

How will you make the product available? How and where can people carry out the action? Where can they get the product?

The idea of a camera's aperture is relevant here.

A camera's lens opens and shutsin a snap to let inlight when you take a picture. There is also a small window of opportunity to communicate your message to atarget audience. And at a time and place whenthey can act on it.

Your potential participants will not go out of their way to look for your messages. Go to them and help them learn about the product and perform the behavior.

How you promote social marketing does not differ much from commercial marketers.

One key difference may lie in the types of target audiences addressed. Many of the people that you try to reach are not theconsumers that abusiness would even consider going after.

They may be lowincome, non-English speakers, hard to find, and notinterestedinchange.

Only the most creative social marketers can promote their products to these hard-to-reach populations.

Becausesocial marketing programs are so hard, wehave to addfour more Ps to the social marketing mix

To planand managea social marketing campaign we mustconsider allthe people involved.We must addressthe target audience, groups that influence them, policymakers, and the media.

There are also the people within your organization that you must convince or inform.

For instance, board membersand management staff must approve theplans. Even the receptionist needs to know what to do when someone calls in response to your campaign.

Many social marketing issues are so significant that one organization cannot address them. That's when you need partners to pull off a particular campaign.

Partners, such asother nonprofits, government agencies, and businesses,should have one or more of theseattributes:

Government or organizational policies can promotesocial change on a large scale.

When policies supporta particular behavior, people aremore likely to make thechange and stay with it.

Most nonprofit organizations cannotset aside a percentage of their revenue for marketing activities.

Use the social marketing mix to go beyond fundraising. Use marketing to make an impact on the lives of the people your organization exists to serve.

Read more from the original source:
How to Sell Behavior Change with Social Marketing

Happy 2019, everyone! As we move into the new year, its time to take a look at our social media strategies to assess whats working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything thats happened over the holiday break so you can get your campaigns up to speed.

Hospitality Social Media Marketing News - January 17, 2019 Issue

Happy 2019, everyone! As we move into the new year, its time to take a look at our social media strategies to assess whats working and how we can better connect with our guests. This includes assessing all the new social media that impact hotels and resorts, so take a look at everything thats happened over the holiday break so you can get your campaigns up to speed.

Two New Features Arrive in Facebooks Business Manager

Image source: Matt Navara

What This Means for Hotels

This isnt a huge change, but if you find yourself regularly adding new team members or third-party partners to your Facebook accounts, this could make it a little easier and give you more control. It doesnt seem to have rolled out to everyone at this point, so if you dont have it yet, you hopefully will soon.

Facebook Group Admins Can Share Feedback on Removed Posts

Facebook Groups have offered a new moderating tool for admins, allowing them to offer private feedback to the author of a removed post. The member will be notified that their post was deleted, and theyll be given information from an anonymous admin (not a specific one) about why that was the case.

What This Means for Hotels

Facebook Groups are an excellent community-building tool, and when it comes to Groups that are centered around your hotel or resort, its important to stay on top of its moderation. Using the feedback tool to keep your members following group rules without running the risk of accidentally publicly shaming someone can keep your community growing and moving in a positive direction.

Instagram Rolls Out Video Scheduling

Post scheduling through third-party software has been available for a while, but it was only available for images. Instagram updated its API towards the end of last year to allow the scheduling of videos on Instagram, too. Social media scheduling software is starting to catch up and offer this feature to subscribers, so keep an eye out for this one.

What This Means for Hotels

The ability to schedule video content to Instagram will be a game changer, especially considering that video has proven to yield high engagement rates on the platform. Now, you wont have to worry about taking time away from your guests to ensure that your Instagram videos go live at peak posting times. Keep an eye on your social media scheduling software, as theyll likely be releasing this feature soon if they havent already.

YouTube Ads Updated in Response to Changing User Patterns

User video consumption and behavior continually evolves, and YouTube ensures that theyre adapting frequently. Their ad system is being updated as a result of changing viewing patterns. These changes include:

Image source: Google

What This Means for Hotels

YouTubes dedication to change its ad offerings alongside evolving user behavior is a huge advantage for advertisers. By stacking ads, for example, users will have fewer ad breaks and are therefore more likely to watch the full video-- and all of its ads. This is good for both the content creator and all the advertisers trying to bid on those competitive placements.

Hotels and resorts should carefully consider whether or not they want to exclusively target TV viewers for their campaigns, as the inability for users to click on a link while watching could potentially decrease the effectiveness of ads meant to drive conversions. Ad campaigns that are focused on brand recall, however, could see great results from this.

YouTube Creates Their Own Version of Stories

It feels like 2018 was the year of Stories, and now YouTube is catching up to Facebook and Instagram to offer their own unique take. Their short-form video format-- titled Reels-- has been rebranded into YouTube Storiesand recently released with a new set of creator tools to accounts with more than 10,000 subscribers.

Image source: Google

Unlike on other platforms, these Stories will be available for a full seven days before they disappear to maximize views. They canshow up in the home feeds of both subscribers and non-subscribers.

What This Means for Hotels

The Stories feature has been hugely popular on both Instagram and Facebook, and it may see the same engagement from YouTube followers, too. If you have those 10,000 subscribers, test them out to connect with past, present, and future guests. The community-building features that are focusing on engaging with your audience could be a huge asset for this, giving you the ability to publicly respond to comments with photos or videos to keep the conversation going.

Hospitality Social Media News is brought to you by Lodging Interactive, a full-service digital marketing and social media engagement and reputation management agency exclusively servicing the hospitality industry. Through its web design and search optimization division as well as its CoMMingle Social Media Division, Lodging Interactive provides effective Internet marketing services to hundreds of branded and independent properties as well as management companies, restaurants and spas. For more information:

Telephone: 877-291-4411

Email: info@lodginginteractive.com

Subscribe Now - It's Free & Never Miss an Issue.

Logos, product and company names mentioned are the property of their respective owners.

2019 Hotel News Resource

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Hospitality Social Media Marketing News - hotelnewsresource.com

A New Report from the Multi-Location Social Media and Reputation Management Expert Uncovers How Localization is Redefining Meaningful Social Media Engagement

SOCi, the leader in social media and reputation management for multi-location brands, launched SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing, which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connection social media now fosters between brands and consumers. In the report, SOCi defines Localized Social Marketing as any effort focusing on leveraging locally-driven communication channels to help businesses reach the specific local communities they serve by truly interacting with fans, followers, and customers on a local level.

Leveraging proprietary insights derived from nearly 300 multi-location businesses like Ace Hardware, Sport Clips, Liberty Tax and Steadfast Management, SOCis report uncovers and outlines the impact reviews, social conversations, and local business pages now have on a businesss bottom line and offers practical advice to marketers looking to strengthen their own local efforts.

Also Read: Gartner Recognizes HubSpot as the December 2018 Gartner Peer Insights Customers Choice for CRM Lead Management

Given more than 70% of brand engagement on social is happening on local pages, Localized Social Marketing has become a critical strategy for multi-location marketers and managing online reputationacross all places customers leave feedbackis now an essential part of the overall marketing mix, said Monica Ho, SOCis Chief Marketing Officer. The future is incredibly exciting for this industry, but any brand who isnt yet meeting consumers expectations of how they want to be interacted with will likely face challenges as we head into 2019.

To compile the report, SOCi ran a detailed analysis of usage across its platform from Q4 2017 through Q3 2018 and identified the top 10 industries taking advantage of Localized Social Marketing:

Brands on the SOCi platform are highly engaged across top social and review sites like Facebook, Google My Business, and Yelp. While Facebook drives their total engagement activity (by more than 26x that of other networks combined), Google My Business actually accounts for the highest percentage of received reviews. To put the size and scale of their Localized Social Marketing efforts into better perspective, these organizations cumulatively manage more than 65,000 individual, local social and review site profiles monthly, and are individually responsible for posting almost three and a half million social posts every year.

Also Read: Increasing Reliance on E-commerce Aids the Global Payment Gateway Market Growth

Added Ho: Part of a smart and diversified Localized Social Marketing strategy is content optimization, and its important to remember not all social engagements are created equal. A comment or review commands a higher value than more passive, one-click activities like retweets and social platforms are starting to prioritize businesses driving a higher volume of this type of interaction. Theres a significant imperative for companies to enact a smarter approach to fostering and maintaining engagement.

Another significant factor when it comes to overall Localized Social Marketing strategy is the response window. Nearly eight in 10 consumers expect a timely response to an online review or comment, and SOCis proprietary research shows that 89% of consumers are willing to change a negative review based on how the business responds. That to say, consumers arent turned off by less-than-perfect reviews. While studies show that 52 percent of consumers prefer companies they do business with to have at least four stars, of all the users that engaged with SOCi client content on Facebook, less than one percent posted negative feedback.

Continue reading here:
SOCi Marks the Rise of Localized Social Marketing

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Brainiac Knowledge Management Inc. on behalf of our client

Kenilworth, NJ

$50,000 - $60,000 a year

Vision Media Marketing Inc.

Secaucus, NJ 07094

$40,000 - $50,000 a year

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New York, NY

$50,000 - $65,000 a year

Stamford, CT 06902 (Downtown area)

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East Hanover, NJ 07936

$20 - $25 an hour

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"Land OFrost is a third generation, family-owned business thats been making great tasting lunch and deli meat for more than 60 years!"

Social Media Specialist salaries in United States

$13.97 per hour

Indeed Salary Estimate

Please note that all salary figures are approximations based upon third party submissions to Indeed. These figures are given to the Indeed users for the purpose of generalized comparison only. Minimum wage may differ by jurisdiction and you should consult the employer for actual salary figures.

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