Mediaboss Marketing

February 17, 2015

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Salesforce.com announced today that it has closed down its Preferred Marketing Developer (PMD) program and joined Facebook Marketing Partner. It will partner with the social network in ad technology, audience onboarding, content marketing, and community management.

Salesforce has a longstanding relationship with Facebook. With Salesforce Marketing Cloud, we have combined the pioneers and leaders of social marketingRadian6 for social listening, Buddy Media for social publishing, and Social.com for advertisingand have worked with Facebook to deliver amazing products and services for marketers, wrote Salesforce Marketing Cloud SVP of Product Management Gregg Johnson in a blog published on the company's site today.

Salesforce previously launched an integration with Facebook Custom Audiences at Dreamforce and the company's Active Audiences product was the winner of a Facebook Innovation Awards. Its Marketing Cloud's Social.com component also recently expanded its relationship with Facebook's rebuilt Atlas ad platform.

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Salesforce Becomes Facebook Marketing Partner

Law firm marketing involves an increasingly important online involvement and specifically on social media. As marketing budgets grow there are a variety of alternatives that present themselves to law firms seeking to establish their brand and become more competitive.

Marketing consultant Jonha Revesencio recently published 10 surefire marketing tips for law firms on the Huffington Post.

Check these out:

1. Previous Clients Are Potential Current Clients Never discard client contact information, no matter how old or possibly out of date it may seem. All former clients need to be contacted, preferably by phone if you have the manpower and means, or by mass email campaigns, to let them know you are still in business and ready to service their needs. Offer a discount for returning clients. A free consultation on wills or a living trust, for instance. 2. Set Aside a Minimum of 2.5 Percent of Your Revenues to Marketing

That 2.5 percent cut doesnt include the wages of the individuals you will have employed to execute the work. This money is allocated to creating effective branding, on getting clients or customers out to luncheons. These are all effective marketing techniques. Indeed, you must invest at least 2.5 percent in marketing; otherwise you are wasting your time.

3. Use Multimedia Such as Videos and Pictures to Liven up Your Website

Producing videos isnt hard at all, and can be done very easily. In fact, without video, you are actually missing out on an excellent marketing strategy. Your branding is improved, and you become more noticeable. Your message can be conveyed more effectively.

4. Word of Mouth Is a Brilliant Thing

One of the most powerful marketing forces is word of mouth, meaning that satisfied clients will refer their colleagues and friends to you, which can be more effective than many other marketing techniques. You must try to increase word of mouth referrals, and while you cant control word of mouth directly, you can surely affect it indirectly by the service you give, and by not being afraid to accept and act on negative client input.

5. Trade Associations Are Great Places for Networking

Excerpt from:
10 Surefire Marketing Tips for Law Firms

A new study by Networked Insights, which monitors social conversations across networks including Twitter, YouTube and Reddit, found there's a correlation between the way consumers talk about certain brand metrics, and a retailer's same-store sales.

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The firm determines a brand's health by gauging customer satisfaction, loyalty and advocacy across social media.

"When we see in our large data sets big drop-offs in customer satisfaction and customer loyalty... we know that at some point in the near future that brand is going to have struggles," said Rick Miller, a vice president at Networked Insights.

"When we drill down into this data we can see very specifically what consumers are very unhappy about, what they're complaining about."

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Networked Insights just concluded a 15-month case study on low-price department store Kohl's, through which it monitored more than 500,000 entries about the brand. It found that as the online conversation about the retailer started to deteriorateparticularly surrounding customer loyaltyits same-store sales, as reported by Goldman Sachs, moved in sympathy.

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A new way for brands to use social

Digital Marketing and Social Media: Video Report 1
This video is about Pastor Carl Lentz from Hillsong NYC.

By: Tamlyn Maruyama

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Digital Marketing and Social Media: Video Report 1 - Video

Social Marketing Job Application Rovio
My video application for the social marketing job at Rovio.

By: axel juslin

Originally posted here:
Social Marketing Job Application Rovio - Video