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A social marketing tool for Nutr 165, a nutrition course @Fresno State.

By: Sara Essary

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http://localseo.es/webmovil Crear tu plataforma Todo en 1 (web, web mvil, tableta y Facebook) omni-channel, comercio electrnico, red social marketing, mdulos de captura de seguimientos,...

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Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote thoseimages in Facebook campaigns too.

Today, social marketing platform Olapic is launching a new ad format that includes images pulled from Instagram, Twitter, Vine or YouTube. The offering is calledPredictive Consumer Generated Ads because its technology crawls social media for pictures that are expected to perform the best when sponsored on Facebook.

Olapic's technology combs through the streams of photos that people are posting on social networks. Then it uses an algorithm to help brands choose photos that are most likely to entice users to click on the ad. More than 100 brands, including West Elm, JetBlue and Lancme, use the technology to find people talking about their brands.

Each user is contacted by Olapic and asked for their permission before photos are placed in ads.

The new social ads could grab the attention of retailers and e-commerce companies that use Facebook's retargeting tools, which help serve ads based on products that people already haveviewed online. However, this is a twist on such retargeted marketingan often aggressive tactic that advertisers use to generate sales by showingconsumers the same product multiple times after they once clicked on it.

Olapic said its retargeted social ad is less obvious. "[The ad is] often a user-generated photo that you have never seen, but that speaks to the same product, so you're being retargeted in a much more subtle way," saidcompany CEO Pau Sabria.

West Elm is one of the first brands to test the new format. The furniture company's Facebook ads build on its ongoing social campaign called #MyWestElm,which curates images of products shared throughout social media. Each picture is posted to a website with links to similar products on West Elm's online store. About 18,000 photos have been uploaded so far and the site generates 2 million unique monthly users.

Last year, West Elm started taking the user-generated pictures and promoting them on the product pages on its website. Forty percent of the retailer's Web pages now include such user-generated photos. The next step is getting those pictures in front of people on Facebook, said Vanessa Holden, West Elm's creative director,adding that it's good marketingto promote how fellow customers use the products in the real world.

"One customer's take on West Elm can be very different to another's," Holden said. "They create this co-inspiration space once you start sharing images of the way that they're living."

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This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

Welcome to Web 2.0. Social media will be your guide!

FromDecember 2010, when Google confirmedsocial signals from Facebook and Twitter are used to determine search rankings, to the presentdaywhen the search giant reinstated the SEO-value of social signals, the critical need for a powerful social media presence has only increased.

Today, you need to emit strong social signals for Google, Yahoo!, Bing, and other search engines in order for them to feature you high on search engine results pages (SERPs). Strong social signalsget you higher SERP ranks, increased traffic, stronger engagement, and higher conversion rates. Strong social signals are instrumental in demonstrating brand power, credibility, and authority. In fact, they can help you achieve all objectives of your marketing functions.

This has given rise to three questions that concern SEO and SEM experts the most:

To all three questions, there is just one answer dynamic content!

Of course, youll need to create engaging content first. Here are six steps to do so:

Tailor content specifically for your largest target audience segment. Say youre a luxury brand that relies on Instagram for most of its social signals. It helps to know that 80 percent of the Instagram populace is female. On the other hand, 53 percent of Facebook users are female, so its more balanced there.

Collecting detailed demographic data will help you understand the most appealing types of content for the target audience. It will also help you set the right tone for communicating with your audience. Folks on LinkedIn, for instance, may be less fond of your humorous posts but those on Facebook or Twitter will likely love them!

The right type of content is the content that creates the highest engagement for you. You probably already know which posts get the most likes, comments, shares, and retweets for you. Focus on creating more content based on the same type.

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Social Media 101: How to Create Engaging Content

Taunton, MA (PRWEB) March 06, 2015

eMagine, leading Digital Marketing Agency specializing in B2B, High-Tech and Healthcare, is excited to present the 2nd webinar for their bi-monthly series that launched January 2015. The webinar, titled Social Media: Deciphering Network Personas For Your B2B will take place March 24, 2015 from 2pm-3pm EST. Attendees will have the opportunity to learn about the unique advantages that each social network offers and the correct way to use each channel to their businesss advantage in order to stand out in the online chatter.

Led by eMagines Digital Marketing Strategist and Social Media Specialist, Hannah Beacham, this session will focus on creating the right Social Media strategy based on the business-to-business target audience and how to follow Social Medias golden rules.

Webinar topics include:

When it comes to social media there are a lot of marketers out there who feel they are experts. But, time and time again I notice there is an overall lack of vision and strategy, said eMagines Social Media Specialist, Hannah Beacham, We wanted to create a webinar that pin points some common social media mistakes for B2B as well as what you can expect from a well thought out strategy."

eMagine previously hosted the webinar B2B SEO: 10 Mistakes You Dont Know Youre Making in January, kicking off the webinar series. Over 45 B2B professionals attended and participated in a presentation and subsequent discussion held by eMagines Digital Marketing Specialists, Alicia Hale and Allie Viau.

Registration for the Social Media for B2B webinar is complimentary and open for attendees to register here. Remaining installments of the webinar series will launch bi-monthly for the remainder of the year. A range of the firms employees will host each webinar and will share insight and expert advice based on each of the topics listed below:

Future topics will be released three weeks before each webinar. For more information, visit our B2B Blog, follow us on Twitter @emagineusa or join the conversation on Facebook or LinkedIn.

About eMagine eMagine is the leading Web Design & Digital Marketing Agency for B2B, High-Tech, Healthcare, Professional Services and Manufacturing. Tracing its origins to the dawn of the Internet age in 1995, eMagines services include, Web Design, SEO, Social Media, Branding and Web Support & Hosting. eMagine's helps clients achieve real business results from a 360 degree digital marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of digital marketing. Join the conversation on Facebook, Twitter and LinkedIn. Further information may be found by visiting http://www.emagine.com or by calling 877-530-7993.

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eMagine Hosts Social Media for B2B Webinar