Mediaboss Marketing

Caf de Coral Holdings Limited has just announced the appointment of Joyce Chiu as assistant corporate director, corporate communications.

In her new role, Chiu will oversee the communications department, and will be responsible for leading communications and public relations efforts includingmedia relations, issues management, CSR strategy, and reputationmanagement.

Prior to joiningCaf de Coral, Chiu was theassociate PR director for LeEco (Letv) between 2014 and 2017.

Before that, Chiu was the vice president of Madison Communications Ltd, as well assenior PR manager at Shun Hing Group.She has also spent seven years in Ketchum Hong Kong leading the brand marketing team.

With an experience of over 18 years in the agency and in-house environments, Joyce brings extensive experience in corporate communications, brandcommunications, B2C marketing, engagement planning, and influencer and social marketing to the company, said the release.

Ovolo Group names new PR partner as it expands beyond Hong Kong...

Don Anderson, has been named regional managing director...

According to Euromonitor International, by 2020, the number of single-person households globally will rise to 331 million or 15.7%..

This following its September 2016 acquisition by Dentsu Aegis Network. ..

"We want agencies and brands to be mindful of the power they wield and to use it to encourage positive values in society." ..

See the rest here:
LeEco's former associate PR director Joyce Chiu joins Caf de Coral - Marketing Interactive

(Thinkstock Images)CogMat, one of Indias leading digital marketing agencies, has started its Gulf operations by winning Social Media Marketing mandates for PRAN Foods. PRAN is currently one of the most admired F&B (FMCG) brands among millions of people in Bangladesh and 134 other countries where their products are regularly exported, including the UAE. The retainer account was awarded by One and Zero Solutions (ONZ Solutions), concerning team handling digital activities for PRAN RFL, post a multi-agency pitch starting with PRAN FROOTO and then adding the PRAN LITCHI DRINK account.

CogMat will offer PRAN access to its strategic social media consultancy, creative talent, SMM expertise and social media data analytics for its Arabia pages for both the brands. As per the brief given to the agency, PRAN products appeal to both families and Gulf expats, as they are a value for money quick pick-up drink.

The Company Official at PRAN Beverages Pvt. Ltd, said, We like the work CogMat is currently doing for our FROOTO account including creatives made for the festive campaign around Ramzan and Eid, and thus invited them to pitch for LITCHIs social media mandate. CogMat understands our brands proposition and communication objectives which clearly came across in their creative presentation. We are pleased to start our journey with CogMat to take both our brands to an all new level on social media.

Read more:
CogMat ventures into Gulf operations with PRAN Foods - ETBrandEquity.com

Triangulating Social Media, Search Engine Marketing (Google AdWords), and SEO Do you have enough resources to spend on social media, SEO, and search engine marketing (SEM)? Are you getting what you need in return? At Upaya Services, our skill set is tuned to your return. Our focus on the overlap between social media marketing (SMM), SEO, and search engine marketing (SEM) allows Google's recent refinements to their search algorithm to work to your advantage. Upaya identifies your short and long-term social media marketing (SMM) needs so that you can attain your search engine optimization (SEO) and search engine marketing (SEM) objectives. We integrate your SMM, SEO, and SEM while actively measuring results, refining our outreach, and providing you with the training, skills, and resources to manage your own projects. Social Media We help you develop your social media ecosystem. What are the best social media channels for you to reach your audiences? We'll set up your social media assets, optimized for SEO, and show you how to maintain your social media and keep it up-to-date. We help you create social media that shares relevant content across multiple channels. Everyone has a Facebook page; "How active is it?" is the question. Engaging content is the key. What makes people remember you? Upaya will show you how easy it is to create and source compelling content. We'll identify the best ways to activate your community through better "tagging" and "seeding" content. Great content will keep your community involved and motivate them to action. Social media can be time-consuming. Learn how to most efficiently handle social media for your business to get the best ROI. Train your staff to use relevant social media tools, create and re-purpose content, and promote engagement of your community. Search Engine Optimization (SEO) In today's crowded online environment, most people use Google and/or other search engines to find the content they are looking for. Let our search engine experts optimize your website and social media channels. Upaya's experience with a diverse clientele has given us a real-time perspective on what works and why. We do keyword research using Google Analytics and AdWords and optimization. Instead of competing with your competitors for expensive keywords, find the niche keywords that your customers are searching for. Quality content engages (video, commenting on blogs, sharing/commenting/liking on FB, re-tweeting, etc.), which improves SEO. Drive traffic from high-volume sites (media outlet, Twitter hashtags, Huffington Post, and LinkedIn Groups) to your digital ecosystem (website, blog, Facebook, Twitter, Pinterest, LinkedIn, and Google+). Use content that is keyword relevant to reinforce the overlap between SEO, SEM, and SMM. Search Engine Marketing (SEM) Our Google AdWords expertise allows you to maximize your SEM budget, target relevant audiences, and drive traffic to your web channels (web, social media, and blog). We do keyword research using Google Analytics and AdWords and optimization. Find the niche keywords that your customers are searching for. We conduct a SEM audit to identify the areas to improve your SEM. We research what campaigns are most relevant for your short and long-term objectives. We conduct A/B testing, so that after 2 to 3 months, you have the insights to maximize your SEM budget. Why Upaya? The Upaya team has the skills to marshal the resources you must have to succeed. We do not see obstacles, only opportunities to craft creative solutions to every type of problem. Most important, we are expert at making possibilities out of the resources that you already have within your organization. Upaya Services respects how limited resources -- money, human, and leadership can limit an organization's achievement and growth. Our experience with a diverse clientele has given us a unique perspective on what works and why. We don't add as much to your team as to multiply its effectiveness. Give Upaya a call to schedule a complimentary call to discuss how we can help you. We provide general consultations, design and implementation, DIY help and training. If it's something in between you're after, give us a call, and we'll be happy to help. Contact us today for more details regarding pricing and services. Ben Simon-Thomas Principal and Founder Upaya Consulting For more information, visit Upaya Services.

Read more:
Oakland, CA 67 Social Media Marketing Consultants near you

313@Somerset has appointed boutique digital marketing consultancy Hashtag Interactive to manage its social media duties for a year. Hashtag Interactive will be responsible for313@Somersets Facebook and Instagram accounts, content design and development, media planning and community management.

Hashtag Interactive is thrilled to be working with a dynamic, trend-setting company like 313@Somerset. Its diverse customer base and premium brand partners provide a unique value proposition that allows us to develop different campaigns and create interesting new content, Vincent Chin,managing partner, said in a statement confirming the move.

313@Somerset joints Hashtag Interactives stable of clients includingCivil Aviation Authority of Singapore, Danone Singapore, the Singapore Airshow and the Ministry of the Environment and Water Resources.

What are the factors impeding effective integrated marketing communications? Studies have highlighted areas such as leadership and..

The HK4As has unveiled a short list of 25 finalists of this year's Effie Awards. ..

LIVE Panel offers clients access to 5.5 million consumers in over 30 countries, delivering actionable insights needed to inform me..

More on the roles that got cut here. ..

Media company TV5 has finally taken the mobile leap of faith along with rivals ABS-CBN and GMA...

The rest is here:
313@Somerset appoints agency for social media duties - Marketing Interactive

Local residents are 'influencers' in this new campaign

Published Aug 20, 2017 at 5:25 pm (Updated Aug 20, 2017)

Claudia Jacobs of Goshen accepts the keys to the first Lincoln she will be driving from Shay Ramirez of Healey Lincoln.

Participants of the Healey Lincoln Behind the Wheel Experience with their vehicles.

'); //-->

GOSHEN Healey Lincoln in Goshen is expanding the way it markets its product line by using influencer marketing to raise awareness of its brand in an effort to create long-term product loyalty via social media platforms.

With the participation of five area residents, Healey Lincoln launched its influencer marketing campaign on Aug. 1 where five local influencers were handed keys to a new Lincoln.

They are: Chuck Benfer, IHeart Media Inc. market president; Alexis Eggleton, creator and author of the nationally-recognized blog, Trading Cardio for Cosmos; Claudia Jacobs, owner of Claudia Jacobs Designs; Quanah Jay Hicks, known as Quanah, a singer/songwriter, music producer, multi-instrumentalist, photographer, cinematographer, director of films and composer of film scores; and Victor Vargus, DJ and party motivator.

Over the next five months, each will drive a Lincoln Navigator, Continental, MKC, MKX and MKZ. The five have agreed to drive the cars with no strings attached with the only requirements to post their honest experiences on their personal social media platforms.

I think its an interesting way to test drive a luxury vehicle, said Claudia Jacobs. I will be totally honest about my observations and driving experiences. No one will be vetting any of my comments or telling me what to post.

Healey Lincolns campaign is one of the first of its kind in the automotive industry.

We realize innovative business practices will help further ensure our success as a dealership, said John Koerner, executive general manager. This means looking at different ways to reach out to the local market regarding our product line. Because of the power of social media platforms, we believe this is a great addition to our marketing strategies.

Influencer marketing, new to the automotive and other industries, allows a company to reach new audiences through an individuals use of social media. In this instance, a persons followers will see what he or she thinks about the cars he or she is driving via written posts or posted videos.

Were asking our five participants, who have never owned a Lincoln, to get behind the wheel of five different models to experience the luxury, comfort and customer service that comes with owning a Healey Lincoln, said Koerner. We look forward to hearing about their experiences, whether theyre good or bad, on their social media platforms.

Participants are not being paid for their participation. Lincoln Healey is providing the vehicles at no cost, including insurance. Participants only need to cover gas costs. Koerner is hopeful the influencers followers will want to know more about the Lincoln product line.

Through social media, their friends will come along for a virtual ride and learn more about Healey Lincoln, he added.

Read more from the original source:
Healey Lincoln's new approach to marketing - The Chronicle