Mediaboss Marketing

Westborough MA (PRWEB) March 04, 2015

The meeting is the regions premier annual forum for business leaders to advance technology initiatives. The 2015 program included a keynote address from Governor Charlie Baker.

Sigma7 Groups helps its clients understand the business value of social media and how to profit from that value. As social media gains wider acceptance as a legitimate business tool for both B2B and B2C, business and technology teams need to work as partners in order to help engineer social marketing solutions and measure ROI.

According to Ron Koshko, Sigma7 Group CEO, This is especially important when gathering the deep data now available from listening to social platforms, measuring your brands social activity, gaining insight into the conversations sentiment and influence levels. Large brands that have become early adapters of social media for business are benefiting from monitoring and engaging with global conversations where todays and especially tomorrows customers do their sharing and shopping.

Sigma7 Group delivers productized and custom social media for business solutions using the social media business drivers: Content drives engagement. Engagement drives relationships. Relationships drive the brand trust and loyalty that drives positive reviews, referrals, and recommendations, which drive new leads and new business. Services include stand-alone and recurring strategy coaching, brand protection with sophisticated listening and data analysis technology, editorial services and outsourced social media engagement services. And training in the fundamentals or custom advanced concepts.

Jim Desrosiers, Sigma7 Groups VP of Business Development, emphasizes that, Our state-of-the-art Command Center gives the small and medium business the same power of the Internet as big business. Whether protecting a brand, monitoring customer satisfaction, launching a new product or service, developing existing relationships or generating new leads, Sigma7 Group has the infrastructure to turn a mystery into an absolute science with a positive and measurable return-on-investment.

About Sigma7 Group: Westboro, MA-based Sigma7 Group is a New England Tech Vets Charter Partner and a leading provider of high-value social media for business solutions based on experience, best practices, and creativity. Collectively our solutions are developed around close relationships with our clients, led by integrity.

We believe that social media, when managed effectively, contributes measurable value to customer service, sales & marketing, product development, and operations. For more information, visit http://www.sigma7group.com or call Jeff Roberts at 508-403-0307 ext. 704

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San Francisco, CA (PRWEB) March 02, 2015

Livefyre, the leading real-time content marketing and engagement platform, is joining forces with Adweek on Thursday, March 5, 2015 to hold a webinar featuring Forrester Research about how brands can optimize their social marketing strategies for long-term success. The webinar kicks off at 11a.m. PST and will dive into the importance of socializing websites and mobile apps, the benefits and risks of niche social networks, and guidelines for reallocating budgets, headcount and strategic marketing plans.

Marketing leaders have put in countless hours and resources trying to accumulate a loyal audience through social networks, but those audiences are no longer as effective as they used to be. Why? Because only a handful of people actually see companies social posts.

Brands dont actually have social relationships with their customers, wrote Nate Elliott, Forrester Analyst in the November 2014 report, Social Relationship Strategies That Work. Its time for marketers to start building social relationship strategies around sites that can deliver value.

In this webinar, Livefyre founder and CEO Jordan Kretchmer and guest speaker Forrester Research VP and analyst Nate Elliott will explain the risks of putting all your eggs in the social basket. The November 2014 Forrester report found that top brands social network posts only reach about 2 percent of their fans and followers. On top of that, less than 0.1 percent actually interact with each post.

Marketers have been using social channels as the primary distribution outlet for their content leaving them completely reliant on social to connect with their audience, said Jordan Kretchmer, CEO and founder of Livefyre. Brands are now realizing that in order to maintain long-term value and control over their audience, they have to build their own distribution channels.

All webinar attendees will receive a free copy of the Forrester Research report Social Relationship Strategies That Work. Register to attend the webinar here.

About Livefyre Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketers fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,000 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.

Media Contact: Lexi Monaghan Livefyre Communications lmonaghan(at)livefyre(dot)com (925) 915-0640

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Livefyre Teams Up With Adweek for Social Strategy Webinar

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Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands havent even scraped the surface of Twitters true potential.

Theres a lack of information about Twitter advertising, so I wanted to a few methods that produce solidresults.

Did you know80% of users on Twitter are accessing it via a mobile device?There is a real opportunity for businesses to reach potential customers no matter where they are or what theyre doing. You also have the ability tosegment your Twitter Ads based on device, location, interest, keywords, tailored audiences, and followers.

In terms of third-party development, Twitter offers more options for leveraging reach and user experience for brands and businesses than Facebook does.

Twitter is attractive for branding and marketing because it isvery active and dynamic. This is a network where users are constantly engaged, and this is also where calls to action and active responses tend to yield greater results. Twitter is, after all, the network that has been used to coordinate civil uprisings that toppled authoritarian regimes.

The key to achieving branding and marketing success on Twitter is to use the right tools for leverage. Two powerful tools in this regard are ManageFlitter and SpiderQube.

When brands get started on Twitter, they initially find it difficult to build a solid amount of followers. There are several ways to improve upon this initial stumbling block; however, some ways are smarter and more efficient than others. With ManageFlitter, brands and businesses can take an analytical look at prospective followers who are already engaged by a competitor or by a brand that provides similar products or services.

ManageFlitter provides a suite of tools that can greatly enhance the Twitter experience with the ultimate goal of targeting the right Twitter users who are likely to respond positively to certain products, services, advertisements, promotions, and offers.

The most basic feature of ManageFlitter is its comprehensive search engine, which allows clients to find new Twitter users to follow as long as they meet certain criteria in terms of demographics, location, and interest. Current and potential followers can be tracked by means of an organized set of criteria and filters through Power Mode. Even those followers who decide to no longer follow certain accounts can be tracked.

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#SMM 101: How to Leverage Twitter For Your Clients by @esornoso