Mediaboss Marketing

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content.

Marketers today face a huge obstacle when trying to reach young consumers: 84 percent of Millennials don't like traditional advertising nor do they trust it, according to a recent study. To solve this problem, brands need to empower their customers on social and put people at the heart of their marketing strategy, according to executives from Crowdtap, Weight Watchers, and MRY.

"Fundamentally our relationship with consumers is broken," said Sean Foster, chief executive (CEO) of marketing platform Crowdtap, during his panel discussion entitled "People-Power Marketing: A Crash Course in Putting Consumers at the Heart of Your Brand" at Social Media Week.

Consumers today want a different relationship from what they are getting right now from many brands, explained Foster, because social media has changed and continues to change everything. To adapt to these changes, Foster noted that brands must move from a "closed system" to an "open system" where consumers become architects of a brand.

"It's about empowering people to help you build a brand," he said. "It's about people over advertising."

Lee Hurley, vice president of digital and social at Weight Watchers, agreed that people have the power to help a brand succeed.

Using Weight Watchers as an example, Hurley explained about the brand's "relevancy issue." "[Consumers] think that Weight Watchers is an old-fashioned and rigid diet. The word 'diet' is filled with isolation, perfection, and shame and self-loathing. Diet is not fun," she said. "[But] Weight Watchers is not a diet company. It's a people company. It's a lifestyle, and diet can be delicious and fun."

To deliver the desired message, Hurley and her team attempt to bring Weight Watchers to life through its own community.

First, they seek to create strong engagement through collaboration with consumers. According to Hurley, people visit Weight Watchers' social media platforms multiple times a day for food content. "We ask the crowd what they want to eat. When we ask them, the content [sees] 11 percent higher engagement on Instagram," she said.

Next, they amplify the message and build trust by leveraging user-generated content (UGC). "For us especially, to hear from someone who is having success in [our] program is very compelling," Hurley said. "For me to tell [a customer] that when you are not on a diet, you can still lose weight, there may be still some trust issues. [But] when you actually hear a member tell you that story, it's game changing."

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84 Percent of Millennials Dont Trust Traditional Advertising

COLORADO SPRINGS USA Swimming will hold its first-annual marketing conference entitled #SwimBiz: Social Media, Sponsorship and Swimming. The marketing-focused conference will be held in Colorado Springs Sunday, March 29 Tuesday, March 31, 2015. Click here forthe full schedule and registration details

#SwimBiz will focus on growing participation, increasing revenue and promoting the sport. A signature of the conference is the Social Media Boot Camp followed by a food truck tasting event at the Colorado Springs Marriott. There will be presentations on social media, advertising, branding, communications, sponsorship and local promotion for clubs.

Attendees will include swim teams, LSCs, learn-to-swim leaders, other National Governing Bodies and more.

USA Swimming offers so many great resources on the wet side of the sport, we felt we could provide a fun, entertaining and educational conference on the dry side as well, said USA Swimming Chief Marketing Officer Matt Farrell. Whether attendees are new to social media and sponsorship or pros, the program will help everyone promote the sport and network with other clubs and our corporate partners.

Featured speakers are from USA Swimming, the U.S. Olympic Committee, NASCAR, UNLV, Groundfloor Media, Nations Capital Swim Club, Floaties Swim School, Minnesota Swimming and more. For more details on #SwimBiz, please visit: usaswimming.org/swimbiz.

#SwimBiz Topics

#SwimBiz Club Marketing Awards

The #SwimBiz Club Marketing Awards will recognize the best local marketing and promotional efforts in the sport. Clubs will nominate their best marketing campaigns/ideas from the year. Through a combination of online voting and a panel of experts, USA Swimming member clubs will be recognized.Awards will be handed out at the #SwimBiz Club Marketing Awards Dinner. Stay tuned for the categories and submissions process!

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#SwimBiz: Social Media, Sponsorship & USA Swimming Marketing Conference

Westborough MA (PRWEB) March 04, 2015

The meeting is the regions premier annual forum for business leaders to advance technology initiatives. The 2015 program included a keynote address from Governor Charlie Baker.

Sigma7 Groups helps its clients understand the business value of social media and how to profit from that value. As social media gains wider acceptance as a legitimate business tool for both B2B and B2C, business and technology teams need to work as partners in order to help engineer social marketing solutions and measure ROI.

According to Ron Koshko, Sigma7 Group CEO, This is especially important when gathering the deep data now available from listening to social platforms, measuring your brands social activity, gaining insight into the conversations sentiment and influence levels. Large brands that have become early adapters of social media for business are benefiting from monitoring and engaging with global conversations where todays and especially tomorrows customers do their sharing and shopping.

Sigma7 Group delivers productized and custom social media for business solutions using the social media business drivers: Content drives engagement. Engagement drives relationships. Relationships drive the brand trust and loyalty that drives positive reviews, referrals, and recommendations, which drive new leads and new business. Services include stand-alone and recurring strategy coaching, brand protection with sophisticated listening and data analysis technology, editorial services and outsourced social media engagement services. And training in the fundamentals or custom advanced concepts.

Jim Desrosiers, Sigma7 Groups VP of Business Development, emphasizes that, Our state-of-the-art Command Center gives the small and medium business the same power of the Internet as big business. Whether protecting a brand, monitoring customer satisfaction, launching a new product or service, developing existing relationships or generating new leads, Sigma7 Group has the infrastructure to turn a mystery into an absolute science with a positive and measurable return-on-investment.

About Sigma7 Group: Westboro, MA-based Sigma7 Group is a New England Tech Vets Charter Partner and a leading provider of high-value social media for business solutions based on experience, best practices, and creativity. Collectively our solutions are developed around close relationships with our clients, led by integrity.

We believe that social media, when managed effectively, contributes measurable value to customer service, sales & marketing, product development, and operations. For more information, visit http://www.sigma7group.com or call Jeff Roberts at 508-403-0307 ext. 704

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Sigma7 Group Checks the Social Media Health of the Mass High Tech Council at its Annual Meeting

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San Francisco, CA (PRWEB) March 02, 2015

Livefyre, the leading real-time content marketing and engagement platform, is joining forces with Adweek on Thursday, March 5, 2015 to hold a webinar featuring Forrester Research about how brands can optimize their social marketing strategies for long-term success. The webinar kicks off at 11a.m. PST and will dive into the importance of socializing websites and mobile apps, the benefits and risks of niche social networks, and guidelines for reallocating budgets, headcount and strategic marketing plans.

Marketing leaders have put in countless hours and resources trying to accumulate a loyal audience through social networks, but those audiences are no longer as effective as they used to be. Why? Because only a handful of people actually see companies social posts.

Brands dont actually have social relationships with their customers, wrote Nate Elliott, Forrester Analyst in the November 2014 report, Social Relationship Strategies That Work. Its time for marketers to start building social relationship strategies around sites that can deliver value.

In this webinar, Livefyre founder and CEO Jordan Kretchmer and guest speaker Forrester Research VP and analyst Nate Elliott will explain the risks of putting all your eggs in the social basket. The November 2014 Forrester report found that top brands social network posts only reach about 2 percent of their fans and followers. On top of that, less than 0.1 percent actually interact with each post.

Marketers have been using social channels as the primary distribution outlet for their content leaving them completely reliant on social to connect with their audience, said Jordan Kretchmer, CEO and founder of Livefyre. Brands are now realizing that in order to maintain long-term value and control over their audience, they have to build their own distribution channels.

All webinar attendees will receive a free copy of the Forrester Research report Social Relationship Strategies That Work. Register to attend the webinar here.

About Livefyre Livefyre helps companies engage consumers through a combination of real-time content, conversation and social curation. The new Livefyre Studio puts billions of pieces of content at a marketers fingertips and lets them integrate that content into their digital marketing assets, websites, and mobile apps to increase traffic, user engagement and revenue. Livefyre is powering real-time content marketing experiences for over 1,000 leading brands including AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit http://www.livefyre.com or follow us on Twitter and Instagram at @livefyre or @storify.

Media Contact: Lexi Monaghan Livefyre Communications lmonaghan(at)livefyre(dot)com (925) 915-0640

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Livefyre Teams Up With Adweek for Social Strategy Webinar