Forbes | 5 Changes I'm Making to My Social Media Marketing in 2017 - Forbes Forbes Here are five of the latest social media marketing trends that I want to incorporate into my strategy this year you may want to consider them for yours, too. 10 Tips for Making Your Small Business Stand Out on Social Media |
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5 Changes I'm Making to My Social Media Marketing in 2017 - Forbes - Forbes
Nearly half of advisers (46%) have successfully turned a social media contact into a real customer, according to American Century Investments' Seventh Annual Financial Professionals Social Media Adoption Study.
Most of the new deals reached were small, with 23% of all advisers saying they posted a deal via social media pathways valued at less than $1 million. Just 4% report winning a deal valued at more than $5 million for the business through social media connections.
A majority of advisers (55%) feel that being connected with an individual or company on a social media network increases the chance of doing business with that entity in the foreseeable future. Forty-three percent feel there is little impact, and just 2% suggest pre-existing social media connections make establishing a business relationship more difficult.
As advisers might expect, the research shows Facebook is more popular for personal use, while LinkedIn is more popular for business-related use. Interestingly, slightly more advisers (24%) report using Facebook for both personal and business purposes, compared with 21% who use LinkedIn that way.
Advisers cite a laundry list of benefits seen from embracing social media for business purposes, although generally only about one-quarter of advisers cites each of these: Increased my visibility in the marketplace; enhanced my profile with clients; enhanced my business knowledge; improved my referrals or opened a door that otherwise had been closed; shared insights with clients and prospects; attracted new clients; and retained clients more easily.
Firms cite ancillary benefits from social media engagement in the form of gaining better access to expert commentary/insights, viewing more news/content relevant to clients, and getting to know prospects in a more personal way. Important to note, however, 23% of firms say they are not seeing any positive business changes attributable to using social media.
The American Century Investments research goes on to suggest relatively few advisers feel compelled to invest in paid marketing services offered by Facebook, LinkedIn and other sources. A whopping 75% of advisers do not use such services, and another 5% are unsure to what extent their firm is paying for social media marketing.
An infographic summarizing key findings is available for download here.
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Benefits and Limits of Social Media Marketing - Planadviser.com
If you are managing the social marketing content at your credit union then youll want to read these 6 credit union marketing tricks that work every time. As a content marketing agency for credit unions, we know first hand what tricks work every time.
Offer an Internal Staff Contest to Gain More Followers
Is your credit union relatively new to social media? Maybe you are looking to grow your followers? The first place we typically start with new clients is to have their credit union offer an internal contest to their staff on Facebook (but this can be replicated on any platform, like Instagram).
Simply ask your staff to build up your followers with their family and friends to be entered to win a monetary reward (i.e. $100 Visa Gift Card). For every friend the staff member gets to like the CUs Facebook page, his or her name will go into the pot to win! If 10 friends like the CUs page, then that staff members name will be entered 10 times to win! This type of contest has been proven to be successful for several clients, and it also helps to boost excitement around the social movement among the staff at a CU.
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6 credit union marketing tricks that work every time - CUinsight.com (press release)
ALC announces the hiring of Sarah Etter as Director of Content Marketing for Remarketable
Princeton, NJ (PRWEB) April 20, 2017
The first quarter of 2017 was one of tremendous growth for ALC's Remarketable, the one remarketing platform specifically geared to turn web browsers into buyers. Today, ALC announces that they've added Sarah Etter as Director of Content Marketing for Remarketable, effective March 27, 2017. Sarah will be a critical member of the growing marketing organization, helping that team ideate and implement strategies to increase Remarketable's presence cross-channel.
Remarketable, an ALC Smart Data Solutions Company (http://www.alc.com), enables high-performing customized retargeting communications to both known and anonymous website visitors via direct mail, email, digital display, social media, mobile, IVR and programmatic TV. With a proprietary, patent-pending, privacy-compliant multichannel communications and optimization platform, Remarketable leverages the same "intent-to-buy" web browsing behavioral data deployed in display retargeting integrated with a comprehensive universe of 3rd party data. Remarketable makes it possible for companies to:
Prior to arriving at ALC, Ms. Etter was a Senior Content Strategist at EPAM Systems, where she worked with clients to plan, create, and publish content across digital and print platforms and channels. She also served as the Associate Director of Strategic Marketing at Drexel University and was a Senior Editor for Monetate, where she wrote, edited, and curated content.
"I'm very thankful to have the opportunity to join the Remarketable team at such an exciting time," said Ms. Etter. "There's a lot of enthusiasm surrounding Remarketable and what it can do, so now we have to translate that enthusiasm to our content and our messaging as we work towards building brand awareness and evangelizing the platform's power and potential to disrupt the market."
In her new role, Ms. Etter will be tasked with planning, developing and executing an extensive content marketing strategy for Remarketable. In addition to helping increase Remarketable's visibility within the highly competitive marketplace and drive the brand's media presence, she will also be involved with crafting and refining the brand's core messaging and coordinating brand outreach.
"Sarah is an excellent addition to the Remarketable team, and she brings a tremendous amount of creativity that will propel the brand and help us to stand out among the competition," said Andrew Fegley, President of Remarketable. "She has a unique strategic approach to creating content that will really resonate and allow us to bring awareness of the Remarketable brand to a much broader audience."
About ALC
Founded by Donn Rappaport in 1978, ALC has grown to become the leader in the field of data-driven marketing. ALC's proprietary customer acquisition and data monetization platform deploys leading-edge data marketing products and practices to enable its clientsincluding the leaders in virtually every category of businessto grow, increase market share and maximize bottom-line profitability through the innovative use of data. The company employs some 200 data marketing professionals in its Princeton, NJ headquarters and in eight sales, marketing and account management locations around the country. Over the past 38 years, ALC has generated more than $4.6 Billion in NET incremental data monetization income for its clients and partners. For more information, visit http://www.alc.com and http://www.alcdigital.com.
For the original version on PRWeb visit: http://www.prweb.com/releases/2017/04/prweb14253194.htm
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Sarah Etter Brings Content and Social Marketing Prowess to ALC's ... - Benzinga
The 'Mobile Makeover Report', from Facebook and Instagram, found that just over four in ten (44%) of those who buy beauty products use Instagram - using the site for inspiration. Meanwhile, a similar proportion use Facebook, but this segment is instead looking for advice.
Furthermore, nearly half (45%) of EMEA beauty shoppers are buying online more than in previous years, and 39% are using social channels for shopping and research more than they did a year ago.
"Today, messages of beauty don't only come from runways and glossy magazine spreads but from peers, networks and influencers," said Amy Cole, head of product marketing for emerging markets in EMEA at Instagram. "The findings from this new report help us get to know today's beauty shopper a little better and show how active and influential the beauty community is on both Instagram and Facebook."
Three-quarters (74%) of beauty video viewers watch 'how-to' videos and are more likely to share their opinions and reviews on Facebook than YouTube. Furthermore, more than two-thirds (69%) of beauty shoppers are active on Facebook on a daily basis. Forty-two percent use Facebook to read reviews, 26% to find out about new products and 25% to find information on beauty products.
On Instagram, beauty shoppers have, on average, 245 followers (2.5X the average), follow 486 or more accounts (4X average) and check their account an average of 21 times each day. Two-thirds (63%) of UK beauty buyers trust brands they can see on Instagram.
Tags: beauty, ecommerce, online shopping, social media
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Beauty shoppers active on social - BizReport