#SMM 101: How to Leverage Twitter For Your Clients by @esornoso
Although many online marketers see Facebook as the be-all and end-all of social media marketing, it is important to remember that Twitter is considered a more dynamic and flexible platform for brand promotion. Businesses and brands havent even scraped the surface of Twitters true potential.
Theres a lack of information about Twitter advertising, so I wanted to a few methods that produce solidresults.
Did you know80% of users on Twitter are accessing it via a mobile device?There is a real opportunity for businesses to reach potential customers no matter where they are or what theyre doing. You also have the ability tosegment your Twitter Ads based on device, location, interest, keywords, tailored audiences, and followers.
In terms of third-party development, Twitter offers more options for leveraging reach and user experience for brands and businesses than Facebook does.
Twitter is attractive for branding and marketing because it isvery active and dynamic. This is a network where users are constantly engaged, and this is also where calls to action and active responses tend to yield greater results. Twitter is, after all, the network that has been used to coordinate civil uprisings that toppled authoritarian regimes.
The key to achieving branding and marketing success on Twitter is to use the right tools for leverage. Two powerful tools in this regard are ManageFlitter and SpiderQube.
When brands get started on Twitter, they initially find it difficult to build a solid amount of followers. There are several ways to improve upon this initial stumbling block; however, some ways are smarter and more efficient than others. With ManageFlitter, brands and businesses can take an analytical look at prospective followers who are already engaged by a competitor or by a brand that provides similar products or services.
ManageFlitter provides a suite of tools that can greatly enhance the Twitter experience with the ultimate goal of targeting the right Twitter users who are likely to respond positively to certain products, services, advertisements, promotions, and offers.
The most basic feature of ManageFlitter is its comprehensive search engine, which allows clients to find new Twitter users to follow as long as they meet certain criteria in terms of demographics, location, and interest. Current and potential followers can be tracked by means of an organized set of criteria and filters through Power Mode. Even those followers who decide to no longer follow certain accounts can be tracked.
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#SMM 101: How to Leverage Twitter For Your Clients by @esornoso